Are you searching for an easy-to-use yet fully-featured email marketing platform to take your campaigns to new heights this year? Moosend might be just the tool for you.
In this in-depth 2024 Moosend review, we‘ll cover everything you need to know about this increasingly popular email service, including:
- An overview of Moosend‘s top features
- How to use core tools like the email builder and automation workflows
- Pricing plans and which one offers the best value
- Moosend‘s main pros, cons, and how it compares to alternatives
- Our expert opinion on whether Moosend is worth investing in
Whether you‘re completely new to email marketing or a seasoned pro looking to switch providers, by the end of this article you‘ll have all the info needed to make a confident decision. Let‘s dive in!
What Is Moosend?
Moosend is a powerful email marketing and automation platform designed to help small to mid-sized businesses grow through emails. Its main benefits include:
- Intuitive drag-and-drop tools for building engaging emails and sign-up forms
- Visual automation workflows for creating multi-step customer journeys
- Granular segmentation options for targeting the right subscribers
- Built-in A/B testing, analytics, and team collaboration features
While Moosend hasn‘t been around quite as long as some of the legacy email tools, it‘s quickly built a strong reputation for combining advanced functionality with exceptional ease of use and highly competitive pricing.
Small businesses and solopreneurs rave about being able to access enterprise-grade features at a fraction of the typical cost. Meanwhile, Moosend offers plenty of horsepower for mid-sized businesses and marketing agencies that need to manage multiple complex campaigns.
A Closer Look at Moosend‘s Features
So what exactly can you do with Moosend? Let‘s walk through the key areas of functionality:
Email Campaign Builder
At the heart of Moosend is its drag-and-drop email builder. Getting started is quick and easy – either pick a pre-designed template from the library or start from scratch.
The WYSIWYG editor makes customizing your email a breeze. Simply drag in content elements like images, videos, buttons, and text boxes, then click to edit. You can also add dynamic content blocks that change based on the individual subscriber.
One thing that really stands out about Moosend‘s email builder compared to other tools is the sheer number and variety of templates available – over 100 and counting. There are ready-made designs for virtually every type of email, from newsletters and promotions to transactional emails and automated sequences.
Marketing Automation
Speaking of automation, this is another area where Moosend shines. With its drag-and-drop automation builder, you can set up sophisticated email sequences based on subscriber actions, profile data, and more.
Start with one of the pre-built "recipe" templates for common journeys like welcome series, cart abandonment, and post-purchase follow-ups. Then customize them with your own content, timing, and conditional logic.
For example, you could build a welcome sequence that sends a series of onboarding emails over several days. But if a subscriber makes a purchase in the meantime, you can configure the automation to switch them to a different post-purchase flow instead.
The level of logic and branching you can implement with Moosend automation gets quite deep. So while it‘s easy for beginners to get up and running quickly, there‘s also plenty of flexibility for power users.
Segmentation & Personalization
Moosend offers a robust suite of tools for segmenting your subscribers and delivering personalized email experiences.
Using the list segmentation tool, you can group subscribers based on demographics, behavior, email engagement, purchase history, custom field data, and more. Creating a segment is as easy as choosing your conditions from drop-down menus.
You can then use those segments to send highly targeted campaigns, or combine them with automation. For example, you could trigger different welcome sequences based on a new subscriber‘s location or initial purchase.
Moosend also supports email content personalization through the use of dynamic merge fields. Greet subscribers by name, reference their company or last purchase, display unique promo codes, and more. You can even embed entire content blocks that only appear for certain segments.
Signup Forms & Landing Pages
In addition to email tools, Moosend offers easy ways to grow your subscriber list through customizable forms and landing pages.
Using the same drag-and-drop builder approach as the email designer, you can create pop-up, in-line, and floating bar sign-up forms in minutes. Choose from a variety of templates designed for different goals, then customize the copy, fields, styling, and success messages.
When you‘re ready to publish, Moosend provides a snippet of JavaScript to add your form to any page on your website. Or, use the WordPress plugin or direct integrations to connect your form with popular platforms.
The landing page builder works similarly and is great for standalone promotions where you don‘t want other website navigation to distract visitors. Pick a conversion-optimized template, customize your key details, and publish to a Moosend-hosted page or your own domain.
Analytics & Reporting
Of course, no email marketing tool would be complete without robust analytics. Moosend delivers with a range of reporting options to track all your key metrics.
In the main dashboard, you‘ll find a high-level overview of your account performance, including total subscribers, email campaign stats, and automation activity. Drill down into individual campaigns for detailed data on opens, clicks, unsubscribes, and more.
One especially useful report is the click heatmap overlay, which shows you exactly where subscribers are engaging with your emails. Use these insights to optimize your content layout and drive more conversions.
For list hygiene and deliverability, Moosend also provides reports on your overall contact health, deliverability rate, bounces, and spam complaints. Keeping a close eye on these metrics is key to maintaining good email sender reputation.
Moosend Pricing
So how much does all this cost? Moosend keeps its pricing straightforward with two main plan options:
- Free Trial: Full access to all features for 30 days, up to 1,000 subscribers. No credit card required.
- Pro: Starts at $9/month for up to 500 subscribers, with unlimited emails. Pricing scales up based on list size.
There‘s also a pay-as-you-go option for high-volume senders, where you buy email credits in bulk rather than paying a monthly fee. This can be a good choice if you send infrequently or have very large lists.
Based on Moosend‘s pricing calculator, here‘s a quick overview of what the Pro plan will cost you at different subscriber levels:
- 500 subscribers: $9/month
- 2,500 subscribers: $29/month
- 10,000 subscribers: $69/month
- 25,000 subscribers: $119/month
- 50,000 subscribers: $209/month
As you can see, Moosend‘s pricing is extremely competitive, especially considering there are no feature limitations. You get access to everything, including automation, at every tier.
The only potential downside is that there is no true "forever free" plan, which some other providers like Mailchimp do offer (albeit with restricted features). But Moosend‘s 30-day free trial is more than enough to test out the platform risk-free.
Moosend Pros & Cons
Now that we‘ve taken an in-depth look at Moosend‘s features and pricing, let‘s summarize the key pros and cons:
Moosend Pros
- Very user-friendly interface with drag-and-drop builders for all core tasks
- Extensive design customization options, even for beginners
- Powerful marketing automation and segmentation capabilities
- Extremely affordable pricing plans with access to all features
- Excellent 24/7 customer support via live chat
Moosend Cons
- No forever free plan option, only a 30-day trial
- Fewer direct CRM integrations compared to some alternatives
- Limited A/B testing options for email content (subject line only)
Overall, we believe the pros far outweigh the cons for most businesses. While there are a couple of small areas for improvement, Moosend delivers an exceptional email marketing experience at an unbeatable price point.
Moosend Alternatives & Competitors
How does Moosend stack up against other popular email marketing tools? Here are a few key alternatives to consider:
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Mailchimp: The biggest name in email marketing, with a generous free plan. However, automations and many other features are limited to paid plans which get pricey fast. Best for beginners with simple needs.
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Constant Contact: Another well-established player, with good ease of use but limited automation options. Pricier than Moosend for comparable features. Best for brick & mortar businesses that need invoice and RSVP management.
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GetResponse: Closest competitor to Moosend in terms of features and pricing. Offers a more full-featured website builder and webinar platform, but slightly steeper learning curve. Best for online businesses that want an all-in-one platform.
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ActiveCampaign: Extremely powerful CRM and marketing automation platform, but overkill (and overpriced) for many small businesses. Best for mid-sized businesses that need deep sales pipeline functionality.
Is Moosend Right For You?
Now for the moment of truth: is Moosend the right email marketing tool for your business in 2024? Here‘s our take:
We recommend Moosend for small to mid-sized businesses and ecommerce stores that want an affordable, easy-to-use platform with advanced automation and segmentation features. It‘s an especially good fit for teams that need multiple users and the ability to manage multiple accounts from one interface.
On the flip side, if you‘re an absolute beginner with a very small list and only need to send a basic newsletter, you may find Moosend overpowered (and overpriced) for your current needs. In that case, a more pared-down free option like Mailchimp could suffice.
Larger businesses with very complex CRM and sales automation needs will also likely need a more robust solution like ActiveCampaign. But for the vast majority of growing businesses in between, Moosend offers the ideal balance of power and simplicity.
The Verdict
There you have it: our complete 2024 review of Moosend. We‘ve covered all the key features, weighed the pros and cons, and compared it to other leading email marketing platforms. Our expert opinion? Moosend is a top choice and outstanding value for most small businesses.
Its intuitive interface and wealth of design options make it easy to create stunning emails, forms, and landing pages – no coding skills needed. Powerful automation and segmentation tools enable you to deliver the right message to the right subscribers at the right time. And its affordable pricing plans means you can access these advanced features without breaking the bank.
Of course, the only way to know for sure if Moosend is right for you is to try it yourself. Fortunately, you can do that risk-free for 30 days. So what are you waiting for? Sign up today and see firsthand how Moosend can help you take your email marketing to the next level in 2024 and beyond.
