Sellfy Review 2023: The Easy Way To Sell Online?

Welcome to my 2023 review of Sellfy. As an ecommerce expert, I‘ve evaluated Sellfy‘s features, capabilities, and performance to help you understand if it‘s the right platform for your online business.

In this comprehensive review, you‘ll learn:

  • What is Sellfy and what can you sell on the platform
  • An overview of Sellfy‘s main features
  • The pros and cons of using Sellfy
  • Sellfy‘s pricing plans and what‘s included
  • How Sellfy compares to other ecommerce platforms like Shopify and BigCommerce
  • My final recommendations on who should use Sellfy

So if you want to easily create an online store and start selling products, this review has all the details to help you decide if Sellfy is the solution. Let‘s get started!

What is Sellfy & What Can You Sell?

Sellfy brands itself as an "easy way to sell online" – and I‘d have to agree. The platform makes it simple to create a basic online store in just minutes without needing to understand web design or coding.

With Sellfy, you can sell:

  • Digital products – ebooks, online courses, music, videos, etc.
  • Print-on-demand merchandise – Sellfy handles production & shipping
  • Physical products – inventory, shipping and taxes are manual
  • Subscriptions – recurring payments for memberships/services

So Sellfy provides a lot of flexibility in the types of products you can sell. It‘s a good fit for entrepreneurs selling info products, creators offering merch, and really anyone with a digital/physical product.

Key Features of Sellfy

Sellfy has a good set of built-in features to help you customize and run your online store:

Store Builder

Quickly build a professional online store with shopping cart in minutes with Sellfy‘s simple store builder. Pick a design theme, add logo and colors, arrange products – done.

While customization is limited compared to advanced site builders, the simplicity helps you launch faster.

Digital Product Delivery

Upload any type of digital product – ebook, course, video, music, photo packs, graphics and more. Sellfy has a product uploader and delivery system to securely sell and deliver digital files.

Password protection, download limits, and other restrictions prevent unauthorized access and piracy.

Print-on-Demand Merch

Easily create and sell custom printed merchandise without upfront inventory costs. Sellfy integrates with printers to produce t-shirts, hoodies, mugs, bags and other merch items on-demand.

When an order comes in, the item is printed and shipped directly to the customer for you using dropshipping.

Subscriptions & Memberships

Offer recurring subscriptions for digital products, services, memberships and more. Customers are billed automatically on weekly, monthly or annual basis.

This is great for selling online courses, video sites, podcast access, app memberships, etc over an extended period.

Discount Codes

Create single-use, quantity-limited or customer segment targeted discount codes and coupons to drive sales and promotions.

Affiliate Marketing

Sellfy has native affiliate platform where you can recruit partners to promote products for commission. Affiliates get a custom signup link and sales dashboard.

This leverages influencers and others with audience reach to expand your marketing.

Email Marketing

Built-in email campaigns to notify customers about sales, new arrivals, abandoned carts and more. Email collector popup available.

While basic, you get the essential email functions to engage your audience. For advanced features, you can integrate MailChimp, ConvertKit or other email provider.


Key store metrics like visits, conversions, revenue, top products, traffic sources and more available on easy-to-understand dashboard.

Provides insights to identify opportunities to improve store performance. Integration with Google Analytics for more advanced analysis.

So in summary – Sellfy has a strong set of ecommerce features that help you successfully sell your products online. It may not have all the bells and whistles advanced users want, but it does provide a complete easy-to-use platform.

The Pros of Using Sellfy

Based on my evaluation, here are some of the main advantages of using Sellfy:

Super Easy to Use

Sellfy makes it incredibly fast and simple to create an online store, upload products, and make sales. The interface is clean, intuitive and newbie-friendly.

If you don‘t have design or technical skills, you can launch on Sellfy faster than advanced ecommerce platforms.

Low Monthly Cost

Pricing starts at just $17/month for the Starter plan that supports up to $10K in annual sales. Very affordable to operate a small online business.

Higher plans still cost less than most other hosted platforms with more features. Great value overall.

Built-in Marketing Tools

From email campaigns to affiliate marketing to promo codes – Sellfy provides essential marketing tools on one platform to promote your products and offers.

No need for third-party apps that add costs. Supports targeted sales funnels.

High Customization of Digital Products

Lots of options to configure secure delivery of any type of digital product. Flexibility to enable downloads, limits, passwords, user access and more.

Easy way to sell ebooks, online courses, photography, music and other digital files.

So in summary – Sellfy makes ecommerce easy and cost-effective, with great tools to sell your digital products.

The Cons of Using Sellfy

Sellfy has plenty of strengths, but there are some limitations to consider as well:

Design Customization Lacks Depth

While Sellfy makes it fast and simple to build a nice-looking online store, you have less control vs advanced site builders.

Adding lots of custom elements, pages, designs is harder. Better options for full branding and UI control.

Physical Product Inventory Limited

If selling lots of physical/shippable products, Sellfy may not meet needs. No automation for multi-channel inventory, warehouses, shipping logistics.

Works better as mainly digital product store with some supplement physical items.

Transaction Fees Above Stripe/PayPal

Sellfy payments powered by Stripe and PayPal, but have higher transaction fees – 5% + $0.50 per sale vs 2-3% average for payment gateways.

margins reduced unless you build in costs.

Lacks Advanced Analytics

While Sellfy provides full ecommerce analytics and integrates with Google Analytics, lacks sophisticated on-site behavioral tracking tools.

If you want in-depth user flow, conversion funnel and multi-touch attribution analysis – better with dedicated platform.

So if you have an established physical product business or need deep marketing analytics – Sellfy may come up short. But for most starting out selling digital products, it should suffice.

Sellfy Pricing & Plans

Sellfy has 3 main premium plans, along with custom enterprise options. Here‘s an overview:

Starter – $17/mo or $204/yr

  • Up to $10K/yr sales
  • 5 products
  • 1GB storage
  • Email marketing
  • Basic analytics

Best for getting started selling digital products online. Handles lower volume sites.

Business – $33/mo or $396/yr

  • Up to $50K/yr sales
  • Unlimited products
  • 5GB storage
  • Abandoned cart saver
  • Product upsells
  • Coupons

Expanded plan for sellers seeing steady growth and sales activity. More advanced promotional features.

Premium – $58/mo or $696/yr

  • Up to $250K/yr sales
  • Unlimited products
  • 10GB storage
  • Priority support
  • Advanced analytics

Higher-volume plan for established ecommerce store with thousands in sales. Priority customer service. Highest limits.

Sellfy also offers custom enterprise pricing for those exceeding limits of paid plans, which gives complete flexibility.

Overall, Sellfy delivers excellent value with features packed plans that cost less than most other hosted platforms I‘ve tested. Great for bootstrapped and lean startups.

How Sellfy Compares to Shopify & BigCommerce

Sellfy occupies a unique spot vs leading options like Shopify and BigCommerce. Some key comparisons:

Ease of Use

Sellfy is much simpler and newbie-friendly. Very fast setup without learning curve. Shopify and BigCommerce better for advanced users.

Design Customization

Shopify and BigCommerce enable deeper design flexibility and customization. More control over UI. Sellfy limits branding options.

Product Inventory

Shopify and BigCommerce built for large, complex physical product catalogs. Automations for multi-channel. Sellfy better for mainly digital inventory.

Marketing Tools

Shopify and BigCommerce have huge app marketplaces. But Sellfy packs many key marketing features natively. Sufficient for most basic stores.

Technical Capabilities

Sellfy suitable for simple stores with low-mid traffic. Shopify and BigCommerce offer robust enterprise foundation to scale.

So in summary – Sellfy occupies a niche as an easy way to start selling digital products online. Shopify and BigCommerce have more advanced capabilities yet higher learning curve.

Final Recommendations

So who should use Sellfy? Here are my top recommendations:

Entrepreneurs Selling Digital Products

For selling ebooks, online courses, photos, music, videos and other digital files – Sellfy provides the perfect platform. Optimized features for securely delivering digital products to customers.

Creators & Influencers Merchandising

Youtubers, bloggers, artists and other creators can leverage Sellfy‘s print-on-demand merch tools to easily monetize with custom branded products. Keep 100% profit since Sellfy handles production and shipping.

Coaches, Consultants & Service Providers

Offer your services via Sellfy subscriptions and memberships. Schedule payments automatically while delivering coaching, instruction and other benefits over extended periods.

New Ecommerce Entrepreneurs

Just starting out? Sellfy delivers an affordable, newbie-friendly platform to launch your idea online quickly. Easy way to validate products before investing in advanced platforms.

So in closing – Sellfy hits a sweet spot by balancing simplicity and functionality for key ecommerce needs. I can certainly recommend Sellfy to digital entrepreneurs starting their online business journey. The free trial makes it low risk to test out.

I hope this comprehensive Sellfy review for 2024 assists you in determining if it meets your needs. Let me know if you have any other questions!

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