Social media is a critical component of most modern marketing strategies. However, managing multiple social media accounts across platforms like Facebook, Instagram, Twitter, and more can be an overwhelming task. This is where social media management tools and dashboards come in handy.
Social media dashboards provide a central place to manage, analyze, and plan your social media activities. Rather than jumping between different apps and tabs, you can see key metrics, schedule content, and manage engagement right from your dashboard.
In this comprehensive guide, we’ll explore the top 12 social media dashboard tools available in 2024 based on reviews and critical capabilities.
What is a Social Media Dashboard?
A social media dashboard collates all your key social media data into one central hub. This gives you an aerial view of important metrics across the social channels you care about.
Common social media dashboard features include:
- Posting and scheduling
- Inbox for managing comments/messages
- Performance analytics
- Social listening/monitoring
- Competitor tracking
- Reporting
Marketers use dashboards to save time, spot opportunities, benchmark competitors, centralize workflows and glean insights to shape content strategies.
Industry pundits like Simon Kemp, CEO of Kepios, argue that companies underestimate the sheer impact potential that lies in social media marketing today:
“Despite social media’s incredible worldwide growth, too many businesses still undervalue its importance. Yet the data shows that social media users worldwide will spend nearly $3 trillion this year, so the commercial opportunities are immense.”
Let’s explore the top tools available to capitalize on this potential.
The 12 Best Social Media Dashboard Tools for 2024
1. Sprout Social
Sprout Social is an end-to-end social media management platform built for larger companies. It brings together social messaging, publishing, analytics, advocacy tools, and more under one dashboard.
Key Capabilities
- Unified inbox ⭐⭐⭐⭐⭐
- Publishing & scheduling ⭐⭐⭐⭐
- Analytics & reporting ⭐⭐⭐⭐⭐
- Social monitoring & listening ⭐⭐⭐⭐
- Audience segmentation ⭐⭐⭐
- White labeling & customization ⭐⭐⭐⭐
Sprout makes it easy for large, dispersed teams to collaborate. Employees can be onboarded as Advocates to post on behalf of your brand. Custom roles and permissions also allow collaboration with agencies.
For social customer care teams, Sprout provides a shared inbox with smart assignment capabilities to manage large inbound volumes. Robust analytics and listening provide optimization opportunities and PR insights.
| Pros | Cons |
|---|---|
| Powerful analytics | Very high price tag |
| Advocacy and collaboration capabilities | Steep learning curve |
| Customizable workflows | Add-on fees for extra users |
Pricing: Starts from $249/month
Best For: Enterprise
Industry Users: Microsoft, UPS, Ebay
2. Agorapulse…
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