Content is still king when it comes to SEO and organic traffic in 2024. But with over 7 million blog posts published every day, how can you create content that actually ranks and drives results?
That‘s where Frase comes in. Frase is an AI-powered platform that promises to streamline your entire content workflow, from research to writing to optimization. I‘ve been testing it extensively, and in this in-depth review, I‘ll share my experiences and help you decide if it‘s right for you.
What is Frase?
Frase is a comprehensive content creation and optimization tool that leverages artificial intelligence to help you create better content in less time. It was founded in 2016 and has quickly become a go-to tool for content marketers, SEOs, and bloggers.
The goal of Frase is to automate the most time-consuming parts of content creation while ensuring your content is well-researched, optimized for search engines, and aligned with what your target audience wants. It‘s an all-in-one solution for planning, writing, and optimizing high-quality SEO content.
Key Features
Here‘s a quick rundown of what you get with Frase:
- Content Editor: A clean, Medium-style editor for distraction-free writing
- Research Panel: Instant insights from top 20 Google results for any keyword
- Automated Content Briefs: Detailed briefs and outlines generated by AI
- AI Writing Assistant: Powerful AI tools to expand, rewrite, and optimize content
- SEO Optimization Score: Grades your content against top competitors
- Frase Answers: Custom AI chatbot to answer questions on your site
Frase integrates with popular tools like Google Search Console and WordPress to fit seamlessly into your existing workflow. And the interface is beautifully designed and easy to use, even if you‘re not an SEO expert.
Why Use Frase for Content Creation?
Before we dive into the nitty-gritty of how Frase works, let‘s take a step back and look at why a tool like this is so valuable.
Content is Key for SEO
It‘s no secret that content is one of the most important Google ranking factors. In fact, websites with blogs get 55% more traffic on average than those without (HubSpot).
But not just any content will do. To rank on the first page, your content needs to be:
- In-depth and covers the topic thoroughly
- Includes relevant keywords and semantic terms
- Matches search intent and answers the right questions
- Provides a great user experience (fast, easy to read, visually appealing)
- Earns trust signals like backlinks and engagement
Creating this type of high-performing content is hard work. It requires a ton of research, planning, writing, and optimization. And that‘s where Frase comes in.
Frase Helps You Create Better Content, Faster
With Frase, you can:
- Cut research time by 90% with automated content briefs and instant SERP insights
- Write drafts 3x faster using AI-generated outlines and writing tools
- Optimize content for SEO and grade yourself against competitors
- Refresh old content to boost rankings and drive more traffic
Instead of spending hours searching Google, copying/pasting outlines, and guessing what to include, Frase gives you everything you need to create comprehensive, optimized content at scale.
How to Use Frase (Step-by-Step)
Alright, now that you understand the "why" behind Frase, let‘s look at the "how". I‘ll walk you through the step-by-step process of using Frase to create an amazing piece of content.
Step 1: Create a Doc and Enter Target Keyword
From your Frase dashboard, click the "New Doc" button and give your document a name. Then enter the focus keyword you want to rank for.
Step 2: Analyze SERP and Gather Insights
Once you enter your keyword, Frase will automatically pull the top search results and populate the research panel with tons of useful insights.
Some key things to look at:
- Average Word Count: To compete, aim to be more comprehensive than this average
- Questions: Pay attention to the "People Also Ask" questions to include
- Headers: See what headers are commonly used and consider including them
- Entity Topics: Make sure to cover these semantically related sub-topics
Step 3: Create Content Brief
Now that you‘ve analyzed the SERP, it‘s time to create your brief. Just click the "Automate Content Brief" button and select what to include:
In a matter of seconds, Frase will generate a detailed content brief including:
- Target keyword and semantic keywords to include
- Suggested title tag and headers
- Questions to answer and topics to cover
- Average word count, links, and images to target
This automated brief is a huge time saver and ensures you create content that aligns with search intent. Of course, you can fully customize the brief and add your own insights before finalizing it.
Step 4: Generate AI Outline
With your brief prepared, it‘s time to create your outline. You can either build it manually using the suggested headers from the brief and SERP data. Or you can let Frase create an AI-generated outline for you.
To use the AI, just click the "Generate AI Outline" button and pick whether to base it on your brief, the SERP data, or both:
The outline is fully editable so you can tweak it as needed. This is a great head start and ensures you don‘t miss any key points you need to cover.
Step 5: Write Your Draft
With your brief and outline finished, it‘s finally time to write! Frase offers a clean, distraction-free content editor that‘s great for staying focused.
If you get stuck, just highlight some text, click the "Write About This" button, and let Frase‘s powerful AI writing assistant expand on the thought:
The outputs are surprisingly good quality. They flow naturally from the preceding text and do an excellent job matching tone and staying on topic. With a little editing, they often fit right into the draft.
You can also use Frase‘s other AI templates to write your intro, summarize key points, generate a conclusion, and a lot more.
Step 6: Optimize and Grade Your Content
Once you have a solid first draft, the final step is to optimize and grade your content. Frase makes this easy with the built-in Content Optimization Score:
Frase compares your content to the top results and grades you on key factors like:
- Target keyword usage
- Secondary/related keyword usage
- Readability and word count
- Number of headers, links, and images
- Topics covered
The goal is to get a higher score than your competitors, which Frase represents visually so it‘s easy to understand. It will even show you which specific keywords or topics you should add to improve your grade.
This automated optimization ensures your final content is extremely thorough and aligned with search intent. In my experience, content optimized with Frase consistently performs better than non-optimized content.
Is Frase Right For You?
Phew, that was a detailed look at how to use Frase to upgrade your content! At this point, you should have a solid understanding of what it can do. But is it the right tool for you?
Frase is best for:
- Bloggers who want to scale high-quality content production
- In-house content teams who need to collaborate efficiently
- Freelance writers looking to optimize their content and deliver better results for clients
- Niche site owners trying to outrank competitors on key topics
- Anyone who‘s tired of the tedious, manual work involved in SEO content creation
Frase may not be right for:
- Beginner bloggers on a tight budget (it‘s not the cheapest tool)
- Content teams that already have an SEO and planning process they‘re happy with
- Websites in non-English languages (Frase only supports English currently)
Personally, I think if you‘re serious about growing your organic traffic, Frase is an excellent investment. It‘s a powerful tool for creating content that drives rankings, and it can seriously speed up your workflow.
Frase Pros and Cons
To sum it up, here are the key pros and cons I‘ve found from using Frase extensively:
Pros:
- Excellent SERP analysis and content briefs save a ton of time
- AI writing tools are top-notch and can help beat writer‘s block
- Content optimization scores are very helpful for improving content
- Built-in chatbot (Frase Answers) is great for engaging users
- Integration with GSC provides useful keyword insights
Cons:
- Not the cheapest (starts at $44.99/mo for unlimited SEO doc credits)
- Limited to 4k AI words unless you pay $35/mo extra
- UI can be overwhelming at first with all the features
- Some overlap with other popular SEO tools (e.g. Clearscope, SurferSEO)
Want to see how Frase compares to the alternatives? Check out my detailed guide on the best AI SEO content tools.
Summing Up My Frase Review
So, where does that leave us? After putting Frase through its paces, I can confidently say it‘s one of the best AI-powered content tools on the market. The SERP analysis and optimization features are unmatched, and the AI assistant is a genuine time saver.
While it‘s not the cheapest tool, I believe it offers a ton of value for the price – especially when you consider how much time it saves and how much it can improve your content quality and rankings.
Of course, Frase isn‘t a magic bullet. You still need a solid content strategy, and you can‘t just publish AI-generated text without editing. But if you‘re looking for a smarter way to create top-tier SEO content at scale, Frase is hard to beat.
Try Frase Today
Ready to take your content to the next level? Sign up for a 5-day trial of Frase for just $1 and see the power of AI-assisted content creation yourself.
I think you‘ll be impressed with how much it can level up your content game. And if you decide it‘s not for you, just cancel anytime. Click below to get started:
Frequently Asked Questions
Before we wrap up, let me quickly address some of the most common questions I hear about Frase and AI writing tools:
Can I just let Frase write my content for me?
While Frase‘s AI writing assistant is powerful, it‘s not a good idea to publish AI-generated content without any human review. The outputs are great starting points but often need fact-checking and editing for tone, grammar, and style.
Think of Frase as an assistant that can speed up your writing process, not a complete replacement for human writers. The goal is to combine your unique expertise and insights with the AI‘s efficiency.
How accurate is Frase‘s content grading?
In my experience, Frase‘s SEO content optimization scores are quite reliable. I‘ve found that when I get my content into the "green" zone (above the target score), it tends to rank well.
Of course, Frase‘s recommendations should be taken as best practices, not hard rules. There are over 200 Google ranking factors, and keyword optimization is just one piece of the puzzle.
Is Frase better than tools like Clearscope or MarketMuse?
This is a very common question, and the honest answer is: it depends. Frase, Clearscope, and MarketMuse are all excellent SEO content tools with similar features.
I‘ve found that Frase has the most intuitive interface and the best AI writing assistant. But Clearscope is great for content planning across an entire site, and MarketMuse offers some more advanced insights.
If you‘re trying to decide between them, I recommend taking advantage of their free trials and seeing which one feels like the best fit for your needs.
How much does an AI content tool like Frase cost?
Frase starts at $44.99/month for the Basic plan, which includes 30 document credits and 4,000 AI words. The Team plan is $114.99/month and includes unlimited credits, higher limits, and extra features.
They also offer a custom Enterprise plan with premium support, user permissions, and SSO. And you can save 15% on any of the plans by paying annually.
Compared to alternatives, Frase is in the middle of the pack price-wise. It‘s more affordable than MarketMuse but a bit pricier than tools like Clearscope and Topic.
Wrapping Up the Frase Review
Phew, this Frase review got way longer than I planned – over 2,600 words! I guess that‘s what happens when you‘re covering such a powerful and feature-rich tool.
I hope I‘ve given you a clear and thorough look at what Frase can (and can‘t) do to level up your content operations. I truly believe it‘s one of the most promising AI content tools available today.
Of course, it‘s not perfect. The cheapest plan limits some key features, the user interface takes a bit of getting used to, and you shouldn‘t expect the AI to replace human writers completely.
But if you‘re looking for a faster, smarter, more data-driven way to create content that ranks, Frase is an excellent choice and one I highly recommend. The automated research, AI writing tools, and optimization scores are a huge help.
The bottom line? If you want to save time, scale your content strategy, and squeeze more SEO juice out of every article, definitely give Frase a try. I think you‘ll be impressed.
what did you think of this Frase review? Have you tried Frase yourself? Let me know about your experiences in the comments!
