Conversion optimization is crucial for any business looking to maximize profits. And one of the most effective optimization strategies is split testing – also known as A/B testing.
According to recent statistics, businesses that leverage split testing see an average conversion rate uplift of 49%. It‘s one of the highest ROI optimization tactics you can implement.
That‘s why having a solid WordPress split testing plugin is so important. But with so many options out there, how do you choose the right one?
In this comprehensive guide, I‘ll compare the top 7 WordPress split testing plugins for 2024 to help you decide.
What is Split Testing?
Split testing, or A/B testing, is the process of showing two or more variants of a page to visitors and measuring which one performs better. The one that drives more conversions is the "winner" that you then launch to all visitors.
Some elements you can test include:
- Headlines
- Images
- Call-to-action copy
- Button color
- Page layout
- Content structure
And much more. Small tweaks can result in big conversion lift.
Proper split testing follows three core steps:
- Set up the test – Create two or more page variants and ensure the test is configured correctly.
- Run the test – Drive traffic to the pages and allow the tool to randomly assign visitors to each variant.
- Analyze performance – After enough data is collected, the testing tool will determine a winning variation based on your selected conversion goal.
Now let‘s dive into the top plugins to handle this test process for you inside WordPress.
1. Thrive Leads
Thrive Leads is part of the Thrive marketing suite developed by Thrive Themes. Their conversion rate optimization tool, Thrive Leads, makes it easy to build landing pages and sales funnels to convert website visitors into leads and customers.
Some of the key features include:
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Visual Editor – No coding or design skills required. Use the drag and drop editor to quickly build high-converting landing pages and sales funnels.
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A/B Testing – Easily set up A/B or split tests to optimize your landing pages. Identify which variant converts at a higher rate.
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Lead Generation – Collect leads with opt-in forms, chatbots, APIs, and more. Integrates with all major email and CRM platforms.
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Analytics – Track meaningful metrics related to traffic, conversions, lead quality score, ROI and more to understand campaign performance.
Thrive Leads is designed for high performance and conversions, with landing pages loading in under 1 second on average. And with the visual editor, you don‘t need any specialized skills to build beautiful, responsive pages.
Pricing
Thrive Leads is available as part of the Thrive Suite, which starts at $19/month when billed annually. This gets you access to all Thrive products.
Or you can purchase Thrive Leads separately for a one-time price of $67.
So if you already leverage Thrive for your WordPress site, their conversion tool is a perfect fit to complete your toolkit with easy split testing.
2. Landingi
Landingi is an all-in-one landing page builder, split testing tool, and more to boost conversions.
Some notable features include:
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Drag & Drop Builder – No coding required to create high converting landing pages and pop-ups using Landingi‘s visual builder.
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300+ Templates – Start with professionally designed templates for all types of landing pages and modify as needed.
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Unlimited Variants – Test an unlimited number of variants to continuously optimize performance.
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Heatmaps – See exactly where site visitors click so you can improve pages for higher conversions.
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Form + Popup Builder – Easily build unlimited forms and popups to capture more leads without leaving your site.
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Zapier Integration – Connect Landingi to over 1000+ marketing, sales, and email apps to automate your workflow.
Landingi makes it fast and easy to build landing pages that convert. And their flexible pricing options ensure there‘s a plan suitable for all business sizes and budgets.
Pricing
Landingi has four paid plans:
- Starter: $29/month
- Pro: $49/month
- Agency: $99/month
- Enterprise: Custom quote
There‘s also a forever free plan allowing you to make up to 100 landing pages.
So if you want an affordable but feature-rich landing page + split testing toolkit, Landingi is a great choice in 2024.
3. OptimizePress
OptimizePress is WordPress‘s most popular landing page builder, leveraged on over 1 million websites. And it packs some robust split testing capabilities as well.
Some key OptimizePress features include:
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Drag & Drop Builder – Visually build landing pages and entire sales funnels without any coding.
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Built-in Analytics – Track conversions, views, clicks and more to understand campaign performance.
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A/B Testing – Set up split tests directly on your WordPress site with their visual editor.
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Lead Generation – Create custom forms to capture visitor information for your email list, webinar registration and more.
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Membership Sites – Monetize your site‘s content by offering subscriptions for premium access.
Everything in OptimizePress is designed specifically for WordPress. So you don‘t need any other platforms or learn any external tools.
It also natively integrates popular page builders like Elementor for maximum flexibility.
Pricing
OptimizePress pricing includes:
- Starter: $99 one-time fee
- Pro: $199 one-time license fee
The Pro plan unlocks additional templates, integrations and the memberships feature.
For users heavily invested in the WordPress ecosystem, OptimizePress is incredibly convenient for creating high converting landing pages leveraging native features.
4. ConvertFlow
ConvertFlow is landing page builder developed specifically around simplified split testing.
Some key capabilities include:
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Visual Editor – Use drag and drop to build responsive landing pages and sales funnels – no coding needed.
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Unlimited Tests – Run an unlimited number of A/B and multivariate split tests to maximize conversions.
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Built-in Analytics – Track and measure performance data around clicks, views, conversions and beyond in real time.
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Dynamic Content – Customize landing page content for specific visitors based on geography, source, date and more.
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Email Marketing – Seamlessly integrate landing pages with ConvertKit, MailChimp, AWeber and more to capture and nurture leads.
ConvertFlow stands out with its flexible pricing model. You only pay based on the number of page views you receive each month. There are no complex plans or hidden fees.
Many businesses also leverage ConvertFlow as an alternative to ClickFunnels, with even more advanced split testing capabilities.
Pricing
ConvertFlow pricing is usage based, charging per 1,000 page views:
- 1,000 pageviews: Free forever
- Up to 15,000 pageviews: $15/month
- Up to 150,000 pageviews: $49/month
- Custom Enterprise quote for 150,000+ pageviews
So you can trial ConvertFlow risk-free and scale payment with traffic growth over time. For lean startups and small businesses, this flexible model is ideal.
5. Pagewerk
Pagewerk positions itself as an all-in-one conversion optimization platform. Offering landing page building, split testing, heatmaps, and more.
Notable Pagewerk features:
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Drag and Drop Editor – Build beautiful landing pages and popups fast without any coding.
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Multi-page Editor – Create entire funnels with the visual editor, not just standalone pages.
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A/B/n Testing – Set up unlimited variations of pages and funnels to test against the original.
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Real-Time Preview – View edits on the fly so you know exactly how your pages will look to visitors.
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Built-in Analytics – Track meaningful conversion and performance metrics directly inside Pagewerk.
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Zapier Integration – Connect your Pagewerk account to other platforms like email services, webinar software, and CRMs.
Pagewerk consolidates all your conversion optimization tools into a single, user-friendly platform.
Pricing
Pagewerk has three main plans:
- Basic: $27/month billed annually
- Pro: $67/month billed annually
- Agency: $167/month billed annually
A forever free plan is also available with up to 100 page views per month.
For small businesses wanting an end-to-end conversion platform, Pagewerk is a cost-effective solution in 2024.
6. Convert
Convert by WebiMax is an enterprise-level conversion platform built specifically around simplified split testing.
Some noteworthy capabilities:
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Visual Editor – Drag and drop landing page builder requiring no technical skills.
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A/B Testing – Set up unlimited amounts of split tests across your account.
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Multivariate Testing – Test multiple page elements at the same time to uncover key insights.
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Built-in Analytics – Track and monitor the metrics you care about in real-time to understand performance.
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Dynamic Content – Customize landing page content for specific users based on data like location, company, title and more.
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Integrations – Connects directly to popular platforms like Salesforce, HubSpot, Mailchimp, Marketo and others.
Convert stands out with its multivariate testing features, advanced analytics, and personalization capabilities .
But it comes at an enterprise-level price point more suitable for funded startups and high growth companies.
Pricing
Convert pricing is custom quoted based on your monthly page views:
- Up to 150,000 views: $2,000/month
- Up to 500,000 views: $4,000/month
- Over 500,000 views: Custom pricing
So Convert offers premium capabilities with premium pricing to match. Companies running at scale will extract the most value.
7. Crazy Egg
In addition to split testing capabilities, Crazy Egg offers a suite of visual conversion optimization tools like heatmaps, scrollmaps, and overlay reports.
Some key features include:
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A/B Testing – Set up split URL tests with automatic winner selection based on your chosen goal metric.
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Heatmaps – Visualize on-page clicks, taps, and scrolls to see how visitors interact.
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Confetti Tool – See exactly where on your pages conversions take place, like email submits and downloads.
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Scrollmaps – Discover how far down visitors scroll and pinpoint drop-off spots.
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Overlays – Watch recordings of actual visitors navigating your pages to gather usability insights.
For lean startups and small businesses, Crazy Egg provides immense value. Their visual tools take the guesswork out of optimizing landing pages and content for higher conversions.
Pricing
Crazy Egg has two main plans:
- Basic: $39/month
- Pro: $99/month
For the extra cost, the Pro plan unlocks more tests, scrollmaps, heatmaps and other capabilities.
But for startups and side hustlers, the affordable Basic plan still packs tremendous functionality into an easy-to-use toolkit.
Which Is the Best WordPress Split Testing Plugin in 2024?
All seven of these WordPress plugins allow you to successfully set up and run split tests. But which one is right for you?
For most WordPress sites, I recommend Thrive Leads or OptimizePress.
The native integration, lower pricing, and ease of use make them great options for small businesses looking to get started with split testing.
Landingi and ConvertFlow also provide tremendous value at reasonable rates. And Crazy Egg offers entry-level access to visual conversion tools.
Convert and Pagewerk cater more exclusively to mid-market and enterprise brands ready to invest heavily into conversion rate optimization.
No matter which WordPress plugin you choose, the most important thing is that you actually start split testing today. Don‘t leave money on the table with a generic "one size fits all" website.
Implementing a disciplined process of continuous small site tweaks and testing improvements will compound over time into major conversion – and revenue – gains.
Start Split Testing Your WordPress Site Today
Now that you know the top plugins, it‘s time to get testing!
If you don‘t have WordPress yet, use Bluehost to start your site today. Then install your chosen split testing plugin and create your first A/B test campaign.
I recommend beginning with simple elements like headlines, images, colors, and call-to-action copy. Once you master the basics, move onto more advanced tests of full layout changes.
Split testing seems simple but requires rigor and analysis to maximize outcomes. For complete guidance, check out this definitive split testing guide covering methodology, statistics, tools, and real examples.
What split testing successes and surprises have you uncovered for your business? Let me know in the comments below!
