If you run a website, chances are you get asked the same questions over and over by your visitors. What are your hours? What payment methods do you accept? How fast is shipping? Having a Frequently Asked Questions (FAQ) section on your site is an excellent way to proactively address these common queries and provide a better experience for your customers.
With the WordPress Gutenberg editor, creating an attractive and user-friendly FAQ page is easier than ever before – no coding required! In this expert guide, we‘ll walk you through everything you need to know to set up an optimized FAQ section on your WordPress site using the power and flexibility of Gutenberg blocks. Let‘s dive in!
Creating a Basic FAQ Section with Built-In Gutenberg Blocks
If you only have a handful of frequently asked questions, you can use Gutenberg‘s standard blocks to quickly put together a simple FAQ section. Start by adding a Heading block for your FAQ page title. Then, for each question, add another Heading block (I recommend Heading 3 or Heading 4) followed by a Paragraph block with the answer.
For example:
What are your store hours?
Our store is open Monday through Saturday from 10am to 9pm. We are closed on Sundays.
Do you offer free shipping?
Yes, we provide free standard shipping on all orders over $50 within the contiguous United States.
If you want to display your FAQ in two columns instead of one, you can use the Columns block. Create a two-column layout, then add your Heading and Paragraph blocks for the questions and answers in each column.
This basic method works well for short and simple FAQs. But if you have a long list of questions or very detailed answers, you‘ll probably want a more sophisticated solution for better organization and readability. That‘s where the Ultimate Blocks plugin comes in.
Using the Ultimate Blocks Plugin to Create Advanced FAQs
The Ultimate Blocks plugin is a powerful toolkit that extends the functionality of Gutenberg with a library of 20+ extra blocks. One of these is the Content Toggle block, perfect for FAQs. It allows you to show and hide the answers to each question, making your FAQ section more compact and scannable.
To get started, install and activate the free Ultimate Blocks plugin from the WordPress plugin directory. Once activated, you‘ll see the new blocks added to your Gutenberg editor.
In your WordPress post or page, add the Content Toggle block. Enter the question in the Panel Title field and the answer in the body. To add another FAQ item, simply click the + button in the bottom left corner of the block to add a new panel.
The real magic happens in the Block Settings panel on the right. Click on any of your Content Toggle blocks to open its settings.
Set the Initial State
Under the Initial State settings, you can choose whether you want all FAQ items to be collapsed or open by default when the page loads. For longer FAQs, I recommend selecting the "Collapsed" option for a cleaner initial appearance. You can also choose to make the items automatically collapse so that only one is open at a time.
Customize the Colors
Next, use the Color Scheme settings to select colors for the Content Toggle container, title, title links, and toggle icon. You can either choose one of the predefined color schemes or click on "Custom Color" to use your brand‘s specific colors. Don‘t forget to consider accessibility when selecting your colors.
Adjust Borders and Icons
The Border settings allow you to add a border around the Content Toggle block and customize its style, width and color. With the Icon option, you can select from a variety of toggle icons or even upload your own SVG icon for a branded look.
Enable FAQ Schema
Finally, make sure to toggle the FAQ Schema option to "Yes". This will add the proper structured data to your page so that Google can identify your content as an FAQ. Having your FAQ questions and answers show up directly in Google search results can really boost your organic traffic.
Here‘s how the Ultimate Blocks FAQ might look with customized colors and borders:
[Insert screenshot example]Other WordPress FAQ Plugins and Tools
While the Ultimate Blocks Content Toggle is a robust solution for most websites, you may need a more specialized FAQ tool depending on your requirements. Here are a couple other highly-rated plugins to consider:
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Heroic FAQs – In addition to Gutenberg blocks, this plugin provides a custom FAQ post type, sortable accordion display, and useful extras like reveal effects and social sharing buttons.
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Rank Math SEO – This popular SEO plugin has a dedicated FAQ Block with built-in schema support. It offers more customization and conditional display options compared to Ultimate Blocks.
No matter which tool you choose, implementing a well-organized and visually appealing FAQ section on your WordPress site is key for educating your visitors, reducing customer support requests, and potentially even boosting your search engine rankings.
So what are you waiting for? Go ahead and start crafting your own frequently asked questions content with the tips and tricks in this guide. Your customers (and your support team) will thank you!
