Are you looking to turn more of your website visitors into subscribers, leads and customers this year? Adding prominent, well-designed call to action (CTA) elements to your WordPress site is one of the most effective ways to boost your conversion rates.
But with so many WordPress call to action plugins available, how do you choose the right one for your needs and budget? As a WordPress expert, I‘ve thoroughly researched and tested the top CTA plugins to bring you this ultimate guide.
Whether you want to create eye-catching buttons, attention-grabbing popups, notification bars, or full-fledged landing pages, you‘ll find the perfect tool on this list. I‘ll walk you through the standout features, pricing, and ideal use cases for each plugin.
Let‘s dive in and find the CTA plugin that will take your WordPress site‘s conversions to new heights in 2024!
1. Thrive Leads: Best All-Around CTA Plugin
When it comes to versatility and design flexibility, Thrive Leads is hard to beat. This powerful plugin lets you create almost any type of CTA imaginable, including:
- Lightbox popups
- Slide-in forms
- In-content forms
- Notification bars
- Opt-in widgets
- Screen takeovers
- 2-step forms
The intuitive drag-and-drop builder makes it a breeze to customize your CTAs to perfectly match your brand. You can start with one of the 100+ professionally designed templates and make it your own.
Thrive Leads also shines with its advanced targeting and trigger options. Display different CTAs based on post/page, category, tags, user behavior, geolocation, and more. Set triggers like time on page, scroll depth, and exit intent.
Other standout features include built-in A/B testing, actionable insights to optimize CTAs, and SmartLinks to show unique offers to leads vs. customers. If you want one CTA solution to rule them all, Thrive Leads is your best bet.
Pricing: Starts at $99/year for a single site license. Also available as part of the Thrive Suite ($299/year) which includes all Thrive plugins and themes.
2. OptinMonster: Best for Ease of Use
OptinMonster is a user-friendly WordPress CTA plugin that makes creating high-converting campaigns a snap, even for beginners. The codeless drag-and-drop builder lets you launch popups, floating bars, fullscreen overlays, slide-ins, and more in minutes.
One of OptinMonster‘s biggest selling points is its huge library of 100+ pre-built templates. The designs are modern, attractive, and optimized for conversions in different niches. Just choose a template, customize the copy and visuals to suit your brand, and you‘re ready to go.
OptinMonster has stepped up its game in 2024 with even more powerful personalization and targeting features. The new OnSite Retargeting and OnSite Follow Up campaigns let you display tailored CTAs to returning visitors based on their past behavior. You can also target campaigns by geolocation, referral source, cookie data, and more.
Real-time insights and built-in A/B testing make it easy to monitor results and optimize for the highest conversion rates. Plus, the plugin integrates seamlessly with all the top email marketing services.
While not as flexible design-wise as Thrive Leads, OptinMonster is an excellent choice if you want an easy to use tool that still delivers great results.
Pricing: Starts at $9/month (billed annually) for the Basic plan. More advanced features are available on the Plus plan ($19/month) and Pro plan ($29/month).
3. Convert Pro: Best for Targeting Options
If laser-focused targeting is your top priority, Give Convert Pro a try. This powerhouse WordPress CTA plugin gives you a mind-boggling array of targeting and trigger options to display the right campaign to the right user at the right time.
Targeting options include:
- Geolocation (country, state, zip code)
- Referrer detection (Google, Facebook, specific URL)
- Device-specific (desktop, mobile, tablet)
- Browser-specific (Chrome, Firefox, Safari)
- IP-based targeting
- User logged-in state
You can also set triggers based on time on site, scroll percentage, exit intent, inactivity, link/image/button click, and more.
Convert Pro‘s drag-and-drop builder is user-friendly and comes with 100+ prebuilt templates for all types of CTAs. It supports multiple CTA formats as well, including modals, slide-ins, in-content forms, floating bars, fullscreen overlays, and sidebar widgets.
While the builder isn‘t quite as slick as Thrive Leads, it still offers plenty of customization options. Built-in analytics and A/B testing are on hand to help you monitor and improve campaign performance.
All in all, Convert Pro is a robust CTA solution, especially if you want ultimate control over targeting. The free version gives you a taste of the features, while the Pro version unlocks the plugin‘s full potential.
Pricing: Starts at $99/year for the Pro version. Lifetime licenses are available for $399.
Other Top WordPress CTA Plugins for 2024
While the above three are my top overall picks, here are a few other standout call to action plugins worth considering for your WordPress site this year:
4. Elementor Pro Popup Builder – This feature-packed page builder plugin includes a flexible popup builder that supports all the common CTA formats and targeting/trigger options. It‘s a great choice if you‘re already using Elementor to design your WordPress site.
5. Bloom – Created by the folks behind Elegant Themes, Bloom offers a simple, affordable way to create attractive opt-in forms. It includes 100+ templates, 6 display options, and basic targeting rules. A good entry-level option.
6. Leadpages – This landing page builder platform also lets you create CTA popups and alert bars. The main selling point is its huge library of 200+ professionally designed templates. Includes a WordPress plugin for easy integration.
7. Popup Maker – This freemium popup builder offers a good range of customization options and targeting/trigger rules. Integrates with many popular form and email marketing plugins. Affordable premium add-ons are available.
8. Hustle – This free plugin from WordPress.com lets you build simple opt-in popups, slide-ins, embeds, and floating social shares bars. Includes some basic targeting options based on time, scroll, etc. Good for beginners on a budget.
Tips for Crafting High-Converting CTAs
While using the right WordPress call to action plugin is important, your results will also depend on how well you optimize your CTA copy, design, and offer. Here are a few tips:
- Use direct, action-oriented copy that clearly communicates the benefit of taking action
- Create a compelling offer that solves a real problem or desire for your target audience
- Use contrasting colors and plenty of whitespace to make your CTA stand out
- Test different CTA placements, formats, and triggers to see what works best
- Continuously monitor analytics and run A/B tests to improve conversion rates over time
With the right CTA plugin and some conversion optimization know-how, you can dramatically increase the number of visitors who take action on your WordPress site. Whether you want more subscribers, leads, sales, or registrations, a well-crafted CTA will help you get there faster.
I hope this in-depth guide to the best WordPress call to action plugins has been helpful for you! Let me know which plugin you decide to try in 2024.
