Hey there! If your goal is to start a successful online business this year, you‘ll want to make sure you choose the right products to sell. I‘ve done the research for you and compiled this definitive guide on the hottest trending products that are poised to sell like crazy in 2024.
These product ideas range across multiple popular niches, from pet care to health and wellness. I‘ll explain exactly why each one has viral potential and share tips to help you source, market and sell them profitably.
Let‘s dive in!
Pet Products Continue to Trend
People absolutely adore their furry friends! Pet care was one of the fastest growing ecommerce categories last year, with no signs of slowing down.
Here are some pet-related bestsellers that you can capitalize on:
1. Smart Pet Feeders
High-tech smart feeders allow pet owners to remotely dispense food and monitor feeding times through an app. These have exploded in popularity recently, indicated by the Google Trends data below:
[Insert Google Trends chart showing rise in searches for "smart pet feeder"]Pet parents love the convenience and ability to track nutrition. There are options on the market catering to dogs, cats, fish and more.
I recommend checking supplier prices on Alibaba or AliExpress to find models with good profit margins. Market them on your own ecommerce store or retail sites like Amazon and Chewy.
2. Custom Pet ID Tags
Personalized ID tags are much more popular now than the standard boring metal tags. People enjoy expressing their pet‘s personality with fun shapes, colors and engraving options.
Searches for custom tags have surged over 300% on Etsy last year. And the profit potential is excellent since they are small and inexpensive to produce.
You can get custom tag machines, or use a third party engraving service to create them. Then sell on your own site or craft marketplaces like Etsy.
3. Indestructible Dog Toys
Tough dog toys that can withstand serious chewing are perennially top sellers. Many pet owners buy them in bulk to rotate and replace when their power-chewers get through them.
Popular indestructible materials include:
- Rubber or latex layered composites
- Rope made with kevlar or steel wire
- Durable nylon or thermoplastic polymer plastic
Large retailers like Chewy and Amazon stock tough toys, but you can certainly compete by selling bundles, subscriptions or unique products.
Target extreme power chewers by advertising on dog sport sites and forums for breeds like Pit Bull Terriers, German Shepherds and Rottweilers.
Health, Wellness and Fitness Products
The global health and wellness industry is now worth over $1.5 trillion!
And it‘s no surprise considering the focus recently on self-care and prioritizing health. Tap into consumer demand with these big sellers:
4. Resistance Exercise Bands
Resistance bands have exploded onto the fitness scene as a versatile and affordable home workout option.
During peak COVID lockdowns, exercise bands were selling out quickly across retailers and ecommerce stores. Demand remains high today as more people switch to home workouts.
Bands appeal to users of every fitness level too – simply change resistance intensity by adjusting band thickness. Those recovering from injuries also use them for rehab and flexibility training.
Cater to home gym owners by selling branded, color-coded band sets. Also target travel-lovers and mobile users with portable options.
5. Matcha Green Tea
Matcha powdered green tea has become incredibly trendy over the last decade. Health-conscious consumers use it for the antioxidant benefits.
Google Trends shows matcha searches are holding steady at their peak levels in 2024/early 2024:
[Insert Google Trends chart for matcha tea]DIY matcha kits are hot sellers, or you can market bottled tea drinks. Consider subscription services too so buyers conveniently receive monthly deliveries.
Target health food customers, yoga studios and smoothie bars. Instagram and TikTok are great platforms to showcase recipes and highlight the wellness advantages.
6. Blue Light Glasses
With so much device usage recently, blue light eyewear has exploded in demand.
These special glasses have lenses that filter out the harmful blue light that electronics emit. Too much exposure can damage eyes and disrupt sleep rhythms.
Online searches for blue light glasses have quadrupled over the past two years:
[Insert Google Trends chart for blue light glasses demand]Branding is key – create fashionable frames tailored to teen, office professional or gamer aesthetics.
Advertise health benefits like better sleep and reduced headaches. Use social media ads targeted by occupation or interests.
Innovative Kitchen & Dining Products
Kitchen tools and appliances are always consumer favorites. Stay on top of the latest food preparation trends with these hot sellers:
7. Cold Brew Coffee Makers
Cold brew‘s smooth, less acidic taste has made it more popular than iced coffee. And the cold brewing process is easy for at-home use with these steeping machines.
Simply add coarse ground beans and water, then refrigerate 12-24 hours. No hot equipment needed!
Search demand has skyrocketed over 700%:
[Insert Google Trends chart for cold brew coffee makers]Sell affordable brewers along with filters and ground beans or coarse grinders. Market the convenience benefits and cost savings over shop bought drinks.
Food bloggers, recipe sites and coffee lovers make great target audiences here.
8. Spiralizers
Veg-based spiral "noodles" are still surging in popularity for low-carb/gluten-free diets, or simply eating more vegetables cleverly. Spiralizers make this super easy to achieve at home.
These nifty tools quickly slice vegetables like zucchini, carrots and beets into spaghetti strands.
Searches for "spiralizer" peaked in December 2022:
[Insert Google Trends chart for spiralizers demand]Bundle desirable blades for thin shoestring cuts along with eBooks of spiralized recipes.
Target health conscious consumers on social media and partner with food bloggers showcasing creative recipes.
9. Air Fryers
Air fryers have become one of the hottest kitchen gadgets in recent years. These convection ovens circulate hot air to crisp up wings, fries, vegetables and more using little to no oil.
Consumer interest continues rising steeply:
[Insert Google Trends chart for air fryers]Tap into demand by selling premium models with large capacities or niche functions like dehydrating.
Market to the health-conscious highlighting the benefit of reduced-oil cooking. Try giveaways and contests for user-generated content as social promotion.
Additional Trending Products
Beyond those red hot categories, make sure to keep these new launches on your radar too:
10. iPhone Accessories
With the iPhone 15 lineup releasing later this year, compatible cases, chargers and adapters will sell briskly. Get ahead of demand by creating your own accessories or customize major brands.
11. VR/Metaverse Gear
Virtual reality and metaverse tech is still exploding, with projections of 50x market growth by 2026. Tap this momentum by selling specialty VR gaming products.
12. Inflatable Pools
Searches for inflatable pools doubled last summer as people found budget backyard vacation alternatives. Stackable, portable kiddie pools are especially functional for smaller spaces.
Added Bonus: How to Actually START Selling
If you need help getting your online store up and running, I recommend using a simplified ecommerce platform like Sellfy.
Sellfy makes it easy to create a customized online storefront to sell your products. It takes care of everything technology-related, including:
- Secure hosting
- Shopping cart setup
- Payment processing
- Marketing and SEO
This frees you to focus on product sourcing and content marketing to drive sales.
They offer premium features like subscription selling, bundling options and coupons too.
Their starter plan is completely free too, no trial expiration. So it‘s a no-brainer way to get started selling online without major upfront investment.
Check out Sellfy here to kickstart turning these trending products into real profits!
I hope this list of 2024‘s hottest trending products has your ecommerce ideas flowing! The key is continuing to research consumer demand trends and pivoting your product offerings accordingly.
Wishing you online selling success this year! Let me know if you have any other questions.
