Introducing the Soho Home Brand
Soho Home is an extension of the renowned Soho House private members club, bringing its signature luxury designs into people‘s homes. Founded in 1995 in London by entrepreneur Nick Jones, Soho House has expanded to over 30 exclusive "houses" worldwide – private clubs, hotels, coworking spaces, spas and restaurants.
To join Soho House requires an annual membership fee starting at $2,100, but it grants access to all club locations and their five-star amenities. The interiors of each house feature custom-designed furniture and decor that exude laidback glamour, which guests frequently inquire about. Thus Soho Home was created in 2016 to make such pieces available to the public.
Today Soho Home offers a vast array of furniture, lighting, textiles, accessories and more to recreate the Soho House lifestyle. But does this luxury brand live up to expectations for the price? As an exceptionally critical consumer, let‘s analyze Soho Home‘s positives and potential shortcomings.
Wide Range of Luxury Home Products
Beyond furniture, Soho Home designs extensive product collections across nearly every category for luxury living:
- Furniture – sofas, chairs, tables, storage, beds, outdoor
- Lighting – pendants, table lamps, floor lamps, sconces
- Textiles – rugs, pillows, throws, blankets
- Decor – mirrors, artwork, objects, frames, candles
- Tabletop – dinnerware, glassware, cutlery, linens
- Bath – towels, robes, amenities
- Accessories – travel, desk, bar, pet, kids items
Such a vast selection enables complete room designs for bedrooms, living rooms, dining rooms, home offices, and more. Now let‘s analyze some of Soho Home‘s most popular furniture pieces.
Top Selling Soho Home Furniture Reviewed
Here I‘ll be scrutinizing 12 of Soho Home‘s top-rated best selling furniture items across various categories.
Herly Armchair, Durness Jacquard – $2,495
This striking armchair features a black and white diamond geo pattern on the birch frame. The soft feather-wrapped cushion and arm bolsters look inviting, but the fixed position could get uncomfortable over time.
Bertie Footstool, Boucle – $695
This minimalist oak stool has intrigue with its textural boucle fabric top. Perfect as a vanity or lounge accent, but quite pricey for such a basic design.
Kingsley Bar Cabinet, Grey Marble – $6,495
Truly stunning with oak wood, marble top, sandcastle brass handles and mirrored backlit interior. Storage for glassware plus wine rack. But requires a luxury budget!
Yani Daybed, Natural Linen – $2,795
Elegant simplicity on this daybed with oak frame, linen cushion and leather straps. However, mattress comfort could be lacking over years of use.
Arlon Side Table, Small – $495
Unique brass and marble side table handmade in India, but quality control issues around delicate materials are possible.
Sofia Sectional, Blue Velvet – $8,995
Glamorous blue velvet 8-seater sectional inspired by Soho House LA. Cushions may sag after prolonged use despite high price point.
Cecil Club Chair, Leopard Velvet – $2,950
Luxe leopard print club chair perfect for dramatic living rooms. Oak legs add contrast. Arms could be more padded for comfort.
Harland Dining Table, Black Marble – $8,995
Sophisticated black Marquina marble dining table seats 10. Premium quality but incredibly heavy at 992 lbs! Requires professional installation.
Archie Floor Lamp, Black – $1,350
Sleek black floor lamp from premium materials. Dimmer switch offers adjustable lighting levels. Significantly more expensive than similar designs.
Merope Bookshelf, Brass – $2,995
Stunning brass and glass bookshelf makes a true statement piece. Shelves only fit decorative books due to 12" depth. Price is exceptionally high.
Joni Bench, Yellow Velvet – $1,595
Vibrant yellow velvet bench frame with brass feet adds a pop of color. Material prone to wear, stains and damage over time.
Hemsley Bed, Linen, King – $6,495
Neutral linen upholstered bed with oak frame inspired by Soho House Chicago. Requires very delicate care. Extremely costly for a basic bed frame without mattress.
Who Is Soho Home Best Suited For?
With mostly premium quality but very highly priced products lacking some comfort and functionality, Soho Home best suits those who:
- Appreciate luxury, designer furniture and don‘t mind splurging
- Want to emulate the sophisticated Soho House lifestyle
- Have interiors suited to the bold, eclectic Soho Home aesthetic
- Plan to utilize Soho Home membership perks and discounts
For budget-focused shoppers or those seeking ergonomic, durable furniture, Soho Home would not be the best fit.
Customer Reviews Critiquing Soho Home
Thus far Soho Home earns generally positive feedback, but what do actual buyers have to say? Here I analyze customer ratings and testimonials from across major review sites:
Reviewsbird – 8/10
Reviewsbird awarded an 8/10 score based chiefly on great customer service assisting with product selection and free shipping. Quality was also noted as good, but more input would be helpful.
Trustpilot – 3.7/5
With 42 reviews, Soho Home has a 3.7/5 star overall rating on Trustpilot. 50% rate it Excellent, while 31% label it Bad due to shipping delays and damaged items. These logistical issues contrast with praise for quality, style and customer care.
Product Reviews – 4/5
On Product Reviews, Soho Home averaged 4/5 stars over 15 reviews. Most customers raved about items being beautifully made and quick delivery. But several complained items were backordered for months or incorrect sizes were sent.
Facebook – 4.5/5
Across nearly 600 Facebook reviews, Soho Home rated 4.5/5 stars. Reviewers overwhelmingly favorite gorgeous, high quality products but indicate extended delivery timelines. Multiple damaged item complaints cropped up as well.
So while mostly positive, Soho Home does encounter criticism around shipping problems and incorrectly fulfilled orders. And (expectedly) some balk at the lofty pricing.
Soho Home Membership Benefits
One way to save with the spendy Soho Home is by joining their membership program Soho Friends, costing $130 per year. Key perks include:
- 15% discount year-round + 20% additional off sales
- Free shipping on orders
- Early access to new collections
- Access to Soho House locations worldwide
- 25% off treatments at Cowshed spas
For frequent Soho Home shoppers these benefits add up. Expect around $900+ savings for members annually between the 15% discount and free shipping alone.
Higher tiers like Every House (+$250/year) and Founder membership ($1800/year) offer increased rewards like room credits and dining perks. But Soho Friends makes the most sense for product discounts.
Soho Home Shipping, Return and Warranty Policies
Understanding a brand‘s policies around shipping, returns and warranties further protects customers should issues arise:
Shipping
Soho Home utilizes Fedex with 4-6 day standard delivery on smaller items up to 66 pounds costing $10-$45 based on weight. Large items like sofas ship via specialty third party for $150-$200 with longer 1 month timelines. Some remote regions cannot be shipped to.
Returns
All untouched items in original packaging can be returned within 28 days of receipt for a full refund. Customers arrange Fedex pickup and pay return shipping around $270 for large items, free for smaller items under 22 lbs.
Warranty
Soho Home provides a standard 1 year warranty protecting against manufacturer defects on most products. Natural material items like marble plus fabrics and cushions have more limited 6 month coverage though.
Review the specific return, warranty and care details per item, as restrictions apply. Claims require proof of purchase plus submission of defect images. Resolution process tends to be slow.
Contacting Soho Home Customer Service
Get assistance via the below channels, with reps available extended weekday hours plus weekends:
- Email: [email protected]
- Phone UK: +44 20 3819 8199
- Phone US: +1 888-433-3218
- Live chat via website
Wait times can be extensive – phone calls suggest callbacks within 5-7 days. So emailing and chat tend to be quicker avenues depending on urgency.
Is Soho Home Ultimately Worth Buying From?
For those enamored by the socialite allure of members-only Soho House wishing to emulate its glamorous ambiance through interior design, Soho Home wonderfully delivers. The diversity of collections spanning furniture, lighting and decor all embody a signature aesthetic you won‘t find elsewhere.
Yet from a critical value perspective, Soho Home items are exceedingly expensive for costs that don‘t always align with long-term durability and structural quality seen among other premium brands. And while mostly positive, customer service also leaves room for improvement.
If you adore the Soho House motifs and can afford to dedicate ample budget towards furnishing through Soho Home, you likely won‘t regret it. Just ensure you leverage any membership perks available. But seek out lower priced or sale items first, thoroughly evaluate product details and care instructions, plus set appropriate expectations around delivery timelines and responsiveness.
