Tracking key SEO metrics and compiling them into clear reports is crucial for measuring progress and strategizing campaigns. With so many SEO reporting tools to choose from in 2024, picking the right one can seem overwhelming.
In this comprehensive guide, we will compare the top 10 SEO reporting tools based on features, pricing, and use cases. Whether you are an SEO agency creating client reports or a business owner monitoring your own website‘s SEO, you will discover the perfect reporting solution here.
What to Look for in an SEO Reporting Tool
Before diving into the top tools, let‘s go over the key factors you need to evaluate when choosing SEO reporting software:
- Customizable, white label reporting
- Integration with Google Analytics, Search Console, and other data sources
- Historical data and trend analysis
- Automated report scheduling and distribution
- Filtering and segmentation capabilities
- Charts and graphs to visualize complex data
- Accuracy of ranking and traffic data
- Ease of use
Determining which of those features are most important for you will help narrow down your options. Keep your own reporting needs and workflow in mind as we explore the top contenders for best SEO reporting tool.
The 10 Best Tools for SEO Reporting
1. Raven Tools
Raven Tools tops our list for its powerful custom reporting capabilities perfect for agencies and consultants. With over 300 SEO report templates, creating branded reports tailored to each client takes just minutes.
Drag-and-drop customization empowers you to include any desired metric or chart into professional, visually appealing reports. Then schedule reports to automatically send to clients on a recurring basis.
With custom fields and tags to segment data, robust filtering capabilities, and a handy compare view to analyze progress, Raven Tools contains all the bells and whistles you need forclient reporting. Integrations with leading SEO data sources cement its status as the premier reporting solution.
Key features:
- 300+ customizable report templates
- Scheduled report automation
- Visual data analysis tools
- Custom tagging and filtering options
- Client data segmentation
Pricing:
Starts at $99/month
2. Datorama
Datorama consolidates all your marketing data sources into a single analytics platform designed specifically for creating reports and dashboards. As a dedicated reporting tool, it excels in assembling data from every ad platform, CRM, website analytics tool, and more into flexible, interactive reports.
Smart pivoting features allow you to filter and segment reports in every which way to uncover targeted insights. Automated alerts trigger notifications when key metrics hit thresholds. The customizable drag-and-drop Canvas designer simplifies report building for non-technical users.
While focused on marketing analytics rather than just SEO data, Datorama still ranks as a top contender for its unparalleled reporting functionality. If you handle diverse data streams beyond just SEO, it’s a must-see option.
Key features:
- Unified central data warehouse
- Automated scheduled reports
- Ad hoc reporting capabilities
- Customizable Canvas designer
- Real-time data alerts
Pricing:
Custom quote based on needs
3. Funnel.io
Funnel.io caters to data-driven agencies with its blend of in-depth reporting and marketing analytics features perfect for showcasing results to clients. Flexible dashboards allow customization while 200+ integrated apps like Google Analytics easily connect your data sources.
Granular user permissions settings allow collaboration without compromising sensitive data leaks. Custom reports assemble specific client data into presentations using Funnel’s library of pre-built templates. Schedule and automate delivery based on client preferences.
For those desiring an all-in-one platform encompassing reporting, analysis, and monitoring instead of just standalone reporting, Funnel.io hits the mark.
Key features:
- Centralized dashboard
- 200+ Integrations with data sources
- Custom branded reporting
- Scheduled and automated reporting
- Campaign tracking and analysis
Pricing:
Custom quote based on needs
4. TapClicks
TapClicks is a marketing operations platform providing SEO and analytics reporting along with advertising and social media data analysis. Over 200 direct integrations with data sources power its centralized, customizable dashboards.
The SEO reports assemble rank tracking, organic traffic, rankings by device, click-through rates, and other metrics into digestible, visual formats. Schedule monthly, quarterly, or automated reporting based on KPIs specific to your business needs. Custom fields and branding cultivate polished reports to share across your organization.
With a focus on larger enterprises, TapClicks offers robust oversight into the full scope of marketing efforts beyond solely SEO. Its breadth and depth of reporting capabilities make it an editorial pick.
Key features:
- Unified marketing analytics platform
- Custom SEO reporting
- Scheduled and automated reporting
- Centralized real-time dashboards
- 200+ direct data integrations
Pricing:
Custom quote based on needs
5. ReportGarden
ReportGarden stands out for its specialization in streamlining reporting workflows to save time without sacrificing customization. Events like clicks, sessions, conversions, rankings, and more auto-populate reports through integrations with Analytics, Search Console, SEMrush and other platforms.
Leverage hundreds of available templates or build reports completely from scratch with an easy drag-and-drop report builder. Custom branding and white labeling ensure reports match your or your client’s style needs. Automatic scheduled distribution via email or branded client portal simplifies sending recaps.
For those overwhelmed by manual reporting needs, ReportGarden automates the heavy lifting so you focus on insights rather than compilation drudgery.
Key features:
- Automated data population
- Drag-and-drop report builder
- Custom branding and templates
- Scheduled email + portal distribution
- Download reports in multiple formats
Pricing:
Starts at $47/month
6. Botify
Botify concentrates specifically on enterprise-level SEO reporting needs with detailed technical assessments perfect for IT teams. Integrations with Google Analytics and Search Console fuel robust organic acquisition insights segmented by channels, keywords and landing pages.
Client reporting features generate White Label PDF exports designed from numerous customizable templates mixing data visualizations and commentary tailored to audience needs. Scheduled email distribution automates upkeep once initially configured.
For large companies with developer-resources to leverage deep-dive SEO audits and metrics in wise strategy decisions, Botify provides superior, customizable reporting scalability.
Key features:
- In-depth SEO audits
- Custom reporting builder
- Programmatic report scheduling
- API integrations
- Segmented data filters
Pricing:
Custom quote based on needs
7. Adzooma
Adzooma amalgamates advertising data like PPC and shopping ads with website analytics from Google and more. For SEO reporting specifically, it generates ranked keyword insights, click-through-rates, and additional dimensions to expose optimization opportunities.
Flexible filters allow segmenting reports by landing page, keyword, location and other parameters. Configure your own specialized dashboards with preferred charts and graphs for different stakeholders. White label report exporting retains your branding when compiling professional presentations.
Automated scheduled reporting eliminates manually pulling reports for recurring needs. Those overseeing diverse digital marketing initiatives beyond solely SEO can maximize Adzooma’s blended reporting capabilities.
Key features:
- Unified PPC + SEO data
- Custom dashboards
- White label reporting
- Scheduled report automation
- Preconfigured templates
Pricing:
Starts at $97/month
8. STAT
STAT houses over 150 different SEO tools including rank tracking, site auditing, and backlink monitoring to feed into its custom reporting assistant. Drag-and-drop report builder flexibility allows choosing from premade templates or constructing your own layouts tailored to your exact preferences.
Unique features like the marking assistant, annotations, and commentary boxes simplify collaborating across teams or providing client context. Generate branded PDF exports formatted with your logo, colors and fonts ready for instant distribution.
For those needing an integrated report creator pulling data from broader SEO toolsets right into shareable, polished reports, STAT presents a unified hub that’s easy to customize.
Key Features:
- 150+ integrated SEO tools
- Collaboration commentary tools
- Custom report designer
- Annotation capabilities
- PDF branded exports
Pricing:
Starts at $99/month
9. SEMrush
Popular all-in-one SEO platform SEMrush needs little introduction. Its SEO reporting functionality compiles organic traffic, rankings, click-through rates, position histories and more data into visually intuitive reports. Flexible filtering and segmentation provides insights on how specific groups of keywords or landing pages are performing.
Choose from 15 available templates to then customize with your logo, color palette and preferred charts. Scheduled report automation eliminates manual upkeep once configured to your preferences. Conveniently export or embed reports publicly to share with stakeholders.
For SMBs already utilizing SEMrush for SEO management, its bundled reporting consolodates necessary metrics without needing another third-party solution.
Key features:
- 15 white label templates
- Scheduled report automation
- Customizable branding
- Export/embed report capabilities
- Segmented datapoint filtering
Pricing:
Starts at $99/month
10. Seo Reporting By Linkody
Linkody tailors its Seo Reporting solution specifically for agencies centralizing data streams into visual dashboards. Easily share actionable insights with clients featuring custom logos, colors and fonts matching brands. Schedule monthly recurring reports automatically updated with the latest figures and trends.
Beyond reporting functionality, Linkody connects your entire martech stack including analytics, rank tracking, social media and more into a seamless hub. Expert support helps configure dashboards and reports optimized for your use case. Custom builds cater to complex business needs as well.
For agencies and enterprise teams needing reliable integrations between data sources and reporting, Linkodydelivers simple, branded overviews perfect for client reporting.
Key features:
- Centralized martech hub
- Visual SEO reporting
- Custom dashboards
- White label reporting
- Scheduled report automation
Pricing:
Custom quote based on needs
Choosing the Best SEO Reporting Software for You
With an overview of the top 10 solutions available in 2024 for SEO reporting, selecting software matching your use case and budget becomes more manageable.
As a quick reference, review this comparison chart highlighting the strengths of each platform:
Factors like your in-house marketing resources, existing tool stack, client reporting needs and internal stakeholder preferences determine the ideal choice. Leverage free trials to validate reporting functionality aligns with your must-have feature needs.
Through a combination of automated data aggregation, customized templating, scheduled distribution and visual charting standard across these recommendations, extracting SEO insights becomes simple using these dedicated reporting tools. Supercharge your analysis today by picking the top contender to accelerate your reporting productivity in the new year!
