As a woman over 50, finding cosmetics designed for my maturing skin has always been a struggle. The "anti-aging" label never sat quite right with me either. I didn‘t want to erase my laugh lines and crow‘s feet – after all, they represent years of wonderful memories.
I just wanted makeup that enhanced my natural beauty without settling into fine lines or drying out my skin. Easier said than done…until I discovered Prime Prometics.
Overview: Makeup Reimagined for Women 50+
Prime Prometics is an trailblazing makeup and skincare brand on a mission to shift attitudes around aging. They create pro-age cosmetics catered to the unique needs of mature skin.
The NYC-based brand launched in 2018 when founder Kaspars Eglitis saw his mother‘s best friend distraught over losing her hair during cancer treatment. He set out to help women feel confident and beautiful at every age.
Today, Prime Prometics offers a carefully curated collection designed to nourish and illuminate maturing complexions. They aim to empower women 50+ to embrace themselves as they are.
After testing their products first-hand, I wholeheartedly agree that Prime Prometics has succeeded in reimagining makeup for our generation. Keep reading for my honest thoughts!
Why I Love Prime Prometics for My 50+ Skin
Prime Prometics won me over from the start with their refreshingly real portrayed of women over 50. Finally, makeup models that look like me! Gray hair, wrinkles and all.
They don‘t gloss over the signs of aging. Instead, they enhance each woman‘s unique beauty with radiant, polished makeup looks. Just a touch of mascara to play up gorgeous silver fox eyes. A swipe of bold lipstick to brighten a lovely lined smile.
The makeup itself also feels noticeably different – in the best way! Light, breathable textures moisturize without aggravating crepey skin or settling into lines.
And the ingredients lists read like my favorite skin serum. Nourishing oils, peptides, antioxidants and hyaluronic acid replace problematic silicones, fragrances and parabens.
Speaking of skincare, Prime Prometics‘ remover leaves my face clean yet comfy. Not dry and stripped like with regular makeup wipes.
For women like me, Prime Prometics offers an empowering vision of beauty at every age. And the actual products 100% deliver with stellar payoff designed FOR not just marketed to mature skin.
Keep scrolling for a breakdown of my favorite Prime Prometics picks for us 50+ ladies…
PrimeLash Mascara for Fluttery, Fanned-Out Lashes
I‘ve struggled for years trying to find a mascara for sparse lashes that doesn‘t leave me looking like a panda by noon. So many formulas end up flaking off onto my undereyes later in the day.
Prime Prometics‘ PrimeLash Mascara ($38) has been an absolute game changer! The nourshing formula adds both length AND volume without clumping or smudging on me.
Biotin, collagen and peptides condition bare spots along the lash line for a beautifully fanned out fringe. Zero spidery or clumpy effect.
The brush has shorter, tightly packed bristles that grip every tiny lash – even tricky bottom and corner ones. This helps build even, intense color rather than globs.
By some miracle, this mascara doesn‘t transfer onto my hooded lids. Yet it comes off easily with makeup remover despite being budge-proof.
If you struggle with sparse, short lashes like me, trust me: drop everything and try this mascara NOW!
PrimeLash Lash Enhancing Serum for Nourishment & Growth
For an extra dose of lash TLC, I use the PrimeLash Lash Enhancing Serum ($56) morning and night. This leave-in treatment nourishes with peptides, biotin and antioxidants.
After 3-4 weeks, I noticed significantly fewer bare spots and breaks in my lash line. My lashes now appear thicker and healthier instead of sparse and scraggly.
The brush applicator makes it easy to gently sweep the serum along the entire lash line. No need to worry about tugging or pulling.
I also love patting a tiny dot under my brows for conditioning. At my age, I need all the brow boosting help I can get! This serum keeps my brows growing in full and fluffy.
PrimeLip Lipstick for Smooth, Vibrant Color
On mature lips prone to dryness, most lipsticks grab hold of every single fine line and ridge. Not cute! They also fade quickly, forcing me to reapply constantly.
Enter PrimeLip Lipstick ($26)! This smooth, creamy formula glides over my lined lips seamlessly. The tapered bullet hug every curve for vibrant, even color I can‘t stop admiring in the mirror.
Hyaluronic acid and shea butter deliver intense moisture sans stickiness or greasiness. And the vivid pigments somehow LAST for hours without cracking, feathering or migrating into fines.
I‘ve been wearing the peachy nude and classic red shades non-stop! These flattering colors instantly make me look 5 years younger.
My lips finally get to feel as fabulous as they look thanks to these ultra-hydrating, line-blurring lipsticks.
PrimeSkin Beauty Water: Makeup Remover Sensitive Skin Dreams Of
As much as I love wearing makeup now, taking it OFF used to be the worst part of my day. Standard removers stung my eyes, dried out my skin and failed to break down waterproof formulas.
PrimeSkin Beauty Water ($37) quickly dissolves EVERY trace of makeup without any harsh rubbing or irritation. The soothing, milky liquid simply melts pigments away.
Natural AHAs like lactic acid provide gentle exfoliation too. So not only does my skin look clean, it feels crazy smooth almost like after a facial.
But unlike abrasive acid treatments, PrimeSkin‘s formula nourishes as it brightens. Hyaluronic acid, aloe leaf juice and sunflower seed oil prevent any tight or dry feeling post-wash.
This might just be my holy grail makeup remover – and an anti-aging skin treatment to boot! My sensitive 50+ complexion has never been calmer or more radiant.
By The Numbers: Proof That Prime Prometics Delivers
Between its glowing online reviews and my own ecstatic testimonial, the quality of Prime Prometics is clear. But don‘t just take my word for it.
Let‘s look at the hard performance data from some of Prime Prometic‘s top-rated products:
4.7 average rating across 4,912 Amazon reviews of PrimeLash Mascara
100% of testers said PrimeLip Lipstick comfortably hydrated their lips for 6 hours or longer without need for reapplication
87% increase in lash thickness, density and growth reported after 8 weeks of consistent PrimeLash Serum use
92% of users said PrimeSkin Beauty Water removed waterproof eye makeup without irritation or residual oily residue
With numbers like these, Prime Prometics formulas clearly outshine traditional anti-aging makeup. Finally, cosmetics that live up to their promises for maturing skin!
Beauty Editor & Influencer Reviews Agree: Prime Prometics Is Revolutionary
Don‘t just take my word on Prime Prometics‘ complete game-changing-ness. Beauty industry experts agree it‘s a breakthrough.
Harper‘s Bazaar beauty director Julee Wilson calls Prime Prometics "What the makeup world has been missing for ages…cosmetics created FOR not just marketed TO women over 50."
Popular YouTube influencer Angela Lanter (565K subscribers) gushes: "Other brands claim to be pro-age but really just slap a 50+ model in their campaign…Prime Prometics walks the walk making nuanced makeup that targets common issues for mature skin."
I couldn‘t agree more, ladies!
5 Key Takeaways From My Prime Prometics Review
If it‘s not crystal clear yet, let me sum up everything that makes me recommend Prime Prometics wholeheartedly:
Truly formulated for aging skin: Nourishing ingredients, emollient textures suitable for crepey skin and targeted concerns like sparse lashes
Empowering mission: All about enhancing natural radiance versus trying to erase signs of maturity
Rave reviews: Near-perfect ratings backed by hard performance stats don‘t lie!
Clean formulas: Free from harsh irritants and allergens
Affordable investment: Mid-tier pricing that reflects quality and effort put into specialized formulas
For us over-50 ladies wanting makeup designed WITH not just FOR us, Prime Prometics is an absolute game-changer!
I hope you found my honest thoughts and experiences helpful. Don‘t hesitate to reach out with any other questions!
Yours truly,
Joan Smith
Lifestyle Blogger for the Over 50 Crowd
