What is MatchaBar?
MatchaBar is a New York-based company founded in 2014 by brothers Graham and Max Fortgang. Their mission is to provide high-quality matcha green tea products and educate consumers on the many health benefits of matcha.
Matcha has skyrocketed in popularity in recent years. Compared to regular green tea, matcha contains up to 10 times more antioxidants and nutrients. The key is that matcha is made from ground whole tea leaves that you ingest, rather than steeped leaves which you discard in regular tea.
Consuming the entire leaf provides vitamins, minerals, amino acids and antioxidant plant compounds like EGCG that boost energy, focus, metabolism and immunity. Studies show matcha can also help with weight loss, heart health, blood sugar regulation and even cancer prevention.
As lifelong matcha lovers, the Fortgang brothers were unhappy with the quality of matcha available in the U.S. Taking matters into their own hands, they partnered with a family-owned organic matcha farm in Kagoshima, Japan to create their signature blend – ceremonial grade matcha sustainably grown without pesticides or chemicals.
After years of R&D, the brothers opened up the first ever matcha café in New York in 2015. The concept was a huge hit, with lines out the door. Riding this wave of momentum, the brothers launched MatchaBar to bring their premium matcha to consumers nationwide.
Let‘s take an in-depth look at what makes MatchaBar so special.
Why Choose MatchaBar
Compared to other matcha brands on the market, MatchaBar stands out for several reasons:
Commitment to Quality
MatchaBar only uses ceremonial grade matcha for all its products. This is the highest possible quality – vibrant green in color, finely ground for suspension in water, complex vegetal sweetness, smooth yet robust umami flavor.
They source single-origin matcha from family farms in Kagoshima, Japan. Farmers carefully cultivate and stone grind each batch. Exceptional soil quality, ample rainfall and sunlight produce matcha with intense flavor and vital nutrients.
MatchaBar thoroughly vets each farm and batch for contaminants to ensure purity. Rigorous lab testing guarantees optimum flavor and nutrition in every serving.
Variety of Products
While many brands just sell standard matcha powder, MatchaBar offers an array of creative products like ready-to-drink sparkling MatchaBar Hustle, concentrate shots, loose leaf tea tins, accessories like whisks and scoops plus matcha mixes for smoothies, lattes and baking.
So whether you‘re a matcha purist who likes whisking powder with hot water or someone who enjoys convenient, on-the-go beverages, MatchaBar has something for you.
Social & Environmental Responsibility
MatchaBar aims to offset 100% of its carbon footprint within 10 years. Today, they already offset 12.8 lbs of carbon per can of MatchaBar Hustle sold. The ambition is to reach a monthly offset of 1 million cans.
They also vow to use 100% recycled materials for packaging and make all products completely plant-based. Ditching plastic for aluminum cans has already eliminated over 3 million single-use plastic bottles.
MatchaBar also gives back to the community by donating a share of profits to charitable organizations promoting regenerative agriculture.
Thousands of Glowing Reviews
With nearly 70,000 Instagram followers and over 15,000 website reviews averaging 4.8 out of 5 stars, MatchaBar clearly seems to be doing something right. Happy customers rave about improved energy, mental clarity and better skin from drinking MatchaBar.
Let‘s check out some of their most popular offerings.
MatchaBar Bestsellers
Here are a few must-try items from MatchaBar‘s lineup:
MatchaBar Ceremonial Grade Matcha Powder
This ceremonial grade powder delivers everything matcha enthusiasts love – smooth, vegetal flavor, vibrant green color and a creamy texture. Reviewers say it "tastes like heaven" blended into hot or iced matcha latte recipes.
A single serving whisked with hot water contains the same nutrients as 10 cups of regular steeped green tea. Many find it gives them "calm focus" for 4-6 hours without caffeine jitters.
It usually retails for $29 (30 grams) but subscribers save 20%.
MatchaBar Reserve Blend
If you find ceremonial grade too intense, the Reserve Blend offers gentler astringency with hints of vanilla and caramel. It satisfies cravings when you want matcha but don‘t need full throttle caffeine.
Mix into smoothies, matcha lemonade or pour over ice cream for lush flavor. The smaller 1 gram servings mean one tin can make 40 drinks. A rare treat for $39 (1.05 oz).
MatchaBar Hustle Energy Drink
Skip coffee and reach for a can of sparkling MatchaBar Hustle instead. Available in unique flavors like Peach, Mint and Mango Lime, it blends premium matcha with cold-pressed juices, electrolytes and plant-powered caffeine from yerba mate and tea.
Each 12 oz serving contains 120 mg natural caffeine plus metabolism-boosting EGCG to energize your day without crashes later. Expect "clean energy all day" say fans who down these by the case!
The Starter Kit
For newcomers, the Starter Kit offers tremendous value at $55. It includes:
- 30 gram tin of Ceremonial Matcha
- Matcha scoop & electric whisk
- Tutorials for preparing recipes
This allows you to easily craft artisan-quality matcha at a fraction of coffee shop prices.
How MatchaBar Compares
MatchaBar faces stiff competition from brands like Jade Leaf Matcha and Encha Organic Matcha. How do they stack up?
First off, MatchaBar‘s ceremonial grade powder beats Jade Leaf‘s culinary grade in color, taste and nutritional density. And Encha charges almost double ($50 vs $29) for a comparable 1 oz tin.
For ready-made drinks, MatchaBar‘s sparkling Hustle line has no equal. Their unique flavor varieties and 120 mg natural caffeine from green tea deliver steady energy missing in other products.
Overall, MatchaBar also offers far more product selection – from single serve shots to 6 packs of Hustle to accessories no competitors sell like the electric whisk and scoop.
Lastly, MatchaBar‘s focus on sustainability stands out. From carbon neutral goals to recycled packaging to ethical farming initiatives, they aim to minimize environmental impact. That gives buyers peace of mind.
Customer Reviews
With a near perfect rating of 4.8 out of 5 stars across its lineup, MatchaBar enjoys a legion of enthusiastic fans.
Here‘s what users say about their favorite items:
Ceremonial Grade Matcha
Mary L. shares that she‘s:
"Obsessed with cereal milk lattes, but wanted a healthier drink too boost my mornings. MatchaBar‘s powder blends so smooth and creamy. Way better kick than my usual coffee. Love sipping this while reading my book in the mornings."
James R. agrees:
"I‘m a total convert after trying MatchaBar. Ditched my 4 daily cups of coffee for 2 mugs of matcha latte instead. Better focus without headaches or habit forming addiction."
Reserve Blend
For Laura T. the Reserve Blend is perfect for unwinding:
"I adore sweeter dessert teas and this one feels naughty it‘s so delicious! I fix a cup after dinner instead of having a cookie now. It kills my sweet tooth and help me relax before bedtime."
Hustle Sparkling Matcha
Fitness buff Stephen P. makes MatchaBar Hustle part of his routine:
"Gym rat for 15 years but I‘m always battling afternoon energy lows where I reach for crappy supplements or energy drinks. Hustle fixes that. I slam one before my workout and feel the clean boost for hours after."
The Starter Kit
Sophia G gifted the Starter Kit to a matcha newbie friend who reported back:
"I‘ve only had matcha a few times before when friends made hot tea but found it bitter. This kit with the step by step guide helped me make a frothy sweet latte on my first try! Now I‘m hooked on making it daily. Such a great gift."
Based on these rave reviews, it seems MatchaBar has won over even the most discerning matcha fans.
Is MatchaBar Worth It?
Considering ultra premium quality matcha powder retails for $50-60 an ounce from specialty Japanese tea stores not including shipping, MatchaBar delivers outstanding value.
Factor in their socially responsible practices, comprehensive product range, and highly effective supplements to your daily health routine and MatchaBar is absolutely worthwhile.
Compared to expensive coffee shops charging $5-6 for 12 oz matcha lattes, you‘ll recoup your investment in MatchaBar homebrewing supplies quickly.
For the latest discounts and deals, be sure to subscribe & save 20% on recurring deliveries.
Ultimately investing in your wellbeing is wise. Ditch bad habits like excess coffee, burned out afternoon energy drinks and unhealthysnacking. MatchaBar unlocks transformative vitality, focus and wellness.
The Verdict
MatchaBar earns top marks across the board. Their commitment to premium ingredient quality, creative product ideas, community education and responsible company culture is truly remarkable.
If you‘re considering trying matcha or leveling up your experience, put MatchaBar at the top of your list.
Have you tried MatchaBar yourself already? Let us know your thoughts in the comments!
