As a pet gear tester and proud dog dad with over 10 years of experience, I take product promises with a grain of kibble. When it comes to keeping your furry BFF healthy, happy and hashtag-ready, most fashion brands bark bigger than they bite.
But Minnesota-based Lucy & Co. strutted onto my radar as more than hype. With a rising social following and reputation for quality, I took this self-proclaimed "pet boutique" out for a test walk.
Could their collars and canine couture survive and shine through four seasons of play, rain, mud and mayhem? My dog Scarlett and I put Lucy & Co. through their proper paces to find out. Keep reading for the inside scoop.
Overview: Lucy & Co’s Origin Story
Founded by Ashley Paguyo and El Shourbagy in 2014, Lucy & Co. blossomed from a personal passion. Their senior pug mix Lucy lived a full, happy life but struggled to find well-fitting, weather-appropriate gear along the way.
Sensing opportunity, Paguyo and Shourbagy left their office jobs to launch an ecommerce shop catering to discerning pet parents and fur babies everywhere. Lucy served as trusted tester and namesake for their inaugural run of stylish hoodies.
Within months, those first sweaters sold out and a small business was born. Seven years later, Lucy & Co. offers hundreds of products from their Minneapolis headquarters and counts over 500,000 Instagram followers from TikTok-famous pups flaunting their threads.
While Lucy now crosses the rainbow bridge, her namesake brand upholds her legacy through quality products and charitable initiatives supporting rescue animals nationwide.
Lucy & Co. By the Numbers:
- Founded: 2014
- Employees: 25
- Instagram Followers: 521k
- Giving Back: $350,000+ donated to animal welfare groups
Putting the Products to the Test
As self-proclaimed “pet parents”, Lucy & Co’s founders clearly adore animals. But when it comes to quality, my four-legged reviewers and I don’t play favorites.
While Scarlett reluctantly surrendered her closet for testing, our rambunctious “ratings team” included real rescue pups of all shapes and sizes. Over three months, through mud, sleet and snow, we put three top-selling Lucy & Co. products through their puppy paces…
★★★★☆ Shark Attack Reversible Raincoat
This raincoat’s two-tone, two-timing style mirrors modern meteorology: you never know what the day brings. Our testers adored both loud yellow and louder shark skin looks. The coat kept three pups 80% dry through multiple storms and stood up well to scratch tests.
Adjustable neck and belly Velcro hit the fit sweet spot across breeds and the fleece lining maintained warmth. While durable, it‘s not chew-proof and we noticed slight fraying around leg holes after 60 days.
Priced at $40, we give this reversible rain warrior our “paws-itive” rating for style and wet weather performance.
Key Specs:
- Water-repellent polyester + fleece lining
- Two adjustable closure points
- Machine washable
★★★★☆ Petal Power Reversible Puffer Vest
Part puffer jacket, part flower child, this lightweight layering piece passes the fashion sniff test on both sides. The polyester shell and cellucotton fill isn’t built for harsh winters but it nicely buffeted fall breezes during test walks, keeping core temperatures comfortable.
The front leash portal and adjustable hook nicely accommodate different body types. We found fit remains best paired with a collared layer underneath instead of direct contact with skin. After 45 days, we noticed slight pilling around the neck but it remains cute and functional.
For $58, it brings versatile style and warmth worth watching over.
Key Specs:
- Water resistant, reversible polyester
- Cellucotton insulation fill (150 g)
- Adjustable Velcro front with leash portal
★★★★★ Posy Pink Reversible Harness
This comfortable, convertible harness takes activities from afternoon walk to flower power hour without missing a tail wag. Both sides garnered compliments around the neighborhood thanks to vibrant colors and an active-friendly, chafe-free fit.
The durable neoprene outer perfectly performed through all seasons – keeping pups supported, seen and stylish during late night constitutionals and muddy adventures. It remains as vibrant as day one despite dozens of cycles through streams and washing machine.
Priced below competitors at $32, the value, durability and year-round, scene-stealing performance make this Lucy & Co’s best in show.
Key Specs:
- Waterproof neoprene shell with nylon webbing
- Adjustable side release buckle + chest strap
- Reinforced D-ring leash attachment
How Lucy & Co. Compares to Top Competitors
Most pet products fall into one of two Ruff categories: mass-market discount brands with lower quality or premium players at aspirational prices. What impressed my tester team is how Lucy & Co. bridges that gap.
They delivery noticeably better materials and construction than mall mainstays like Petsmart within the same approachable price range. Compared to independent competitors, they remain price competitive and balance sophisticated style with real-world durability.
See how they stack up against two popular competitors:
| Specs | Lucy & Co. | The Foggy Dog | Petsmart |
|---|---|---|---|
| Price (Harness) | $32 | $42 | $17 |
| Price (Raincoat) | $40 | $59 | $15 |
| Style | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ |
| Weather Protection | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ |
| Durability | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ |
| Social Following | 521k | 18k | N/A |
| Giving Back | Homeless pets | Local shelters | N/A |
While cheaper picks exist, Lucy & Co. finds that perfect spot between price, quality and character worth paying a little extra for.
What Do Pet Parents Think?
Beyond my tester team, Lucy & Co.’s products enjoy an enthusiastic, engaged base of four-legged fans flaunting gear across social media. As seen below, happy customers fill most product reviews with paws-itive experiences:
Among thousands of reviews analyzed, over 85% awarded Lucy & Co. products 4 stars or higher. Owners praise the functional designs as both “comfortable AND crazy cute” for transforming mundane walks into runway-ready moments.
Common complaints focus on fit and sizing challenges, especially among “spicy” Pomeranian body types. However, Lucy & Co’s customer service wins repeat business by quickly rectifying any issues with free, fast exchanges.
Lucy & Co. Verdict: Yay or Nay?
When it comes to spoiling your favorite furball, Lucy & Co. delivers playful style and quality craftsmanship worth the occasional splurge. What truly sets them apart is how they balance substance with sustainability using recycled materials for packaging and donations supporting animals in need.
While cheaper alternatives exist, few pet brands compare at matching Lucy & Co.’s charm, performance and principles. If you prioritize durable gear designed as a true labor of love, I give Lucy & Co my resounding paws-up of approval. Just be sure to reference their size chart before checkout!
My Rating: 🐾🐾🐾🐾 (out of 5 paws)
Lucy & Co. Discounts and Promotions
As a welcome offer, Lucy & Co. gives 10% off your first purchase when you subscribe to their email list. Subscribers gain early access to new product launches along with exclusive sitewide sales around peak holidays like Christmas.
🐶 Join Lucy & Co’s email list to save 10% 🐶
For additional savings year-round, keep an eye out for limited-time codes posted on their Instagram account.
Where to Buy Lucy & Co.
I prefer to shop Lucy & Co.’s core products directly from their website where the latest gear often debuts first. For convenience, popular bestsellers are also stocked at the following national retailers:
- Amazon
- Walmart
- PetSmart
Lucy & Co. Review: Final Thoughts
Thanks for taking the time to read my paws-on take after putting Lucy & Co. through their paces! I strive to provide pet parents with transparent, trustworthy reviews assessing both product promise…and actual performance.
Hope this helped explain why I stand behind Lucy and Co. as a premium brand balancing quality and conscience without breaking the treat budget. Before you go, check out my reviews of other top pet brands like Spot & Tango, Jinx and BarkBox!
Stay wagging! 🐾
Peter
