Introducing Gorjana: California-Inspired, Sophisticated Jewelry
Gorjana jewelry stands out in the fashion jewelry industry for its high-quality, effortlessly chic aesthetic inspired by the natural beauty of Laguna Beach, California. The brand was founded in 2004 by childhood friends Gorjana Reidel and Jason Griffin Reidel, who shared a passion for creating jewelry that captures laidback yet sophisticated West Coast style.
Today, Gorjana offers an extensive collection of earrings, bracelets, necklaces and rings made from 18k gold or silver plating over brass. Semi-precious stones like quartz or aquamarine add pops of color to their minimalist, easy-to-layer designs. Pieces are modestly priced between $38 to $100, targeting fashion-conscious women looking for affordable luxury jewelry.
In this comprehensive review, we’ll take an in-depth look at Gorjana jewelry across the metrics of quality, style, value and brand reputation. You’ll also get tips for care and cleaning, info on latest promotions, and find out which consumers Gorjana is best suited for.
The Gorjana Quality Guarantee: Materials, Construction and Durability
Gorjana may be priced lower than high jewelry brands, but they do not compromise on materials or craftsmanship. Here‘s an overview of their quality standards:
Metals
The majority of Gorjana jewelry features 18k gold, rose gold or rhodium plating over brass. Their most affordable Essentials collection uses silver plating over brass instead. Plating thickness meets industry standards, resisting tarnish and wear.
Stones & Gemstones
Gorjana incorporates both natural semi-precious stones like lapis lazuli, carnelian and quartz crystal, as well as lab-created gems like cubic zirconia for affordability. Gold spacers between stones prevent scratching.
Construction & Durability
From delicate huggies to substantial signet rings, Gorjana jewelry is hand-assembled in the company‘s own Los Angeles atelier. Clasps and closures are reinforced, with care instructions provided to consumers. With proper maintenance, their pieces can last over 5 years.
The brand offers extensive customer service support in case of defects, damage or sizing issues. Their happiness guarantee promises full repairs or replacements. Overall, given the affordable price points, Gorjana jewelry delivers outstanding durability and longevity.
Top 8 Bestselling Gorjana Jewelry Styles & Designs
Gorjana may be best known for their effortless California style, but their collections demonstrate remarkable versatility spanning everyday basics to statement designs. Here are eight of their current customer favorites:
1. Parker 18k Gold Plated Necklace
The chunky chain and oversized oval links of this 18” necklace epitomize laidback luxury. Worn alone or layered, the Parker injects any outfit with Gorjana’s signature cool-girl edge. $65
2. Laguna Adjustable Bracelet
Textured gold plated beads connected by delicate rings make this adjustable bracelet a free-spirited, boho-inspired piece. Looks stunning solo or stacked with other bangles. $50
3. Power Gemstone Necklace
Make a vibrant statement by layering any of these 16-18” necklaces showcasing genuine aquamarine, green onyx or carnelian stones. The perfect balance of delicate and bold. $65-$75
4. Parker Layering Set
This set bundles the Parker necklace with two complementary 18” chains for an elevated take on the layered look. Wear together or individually. $108
5. Small Infinity Huggie Earrings
Endlessly versatile 2mm huggies plated in 18k gold or rhodium go with absolutely everything. $38
6. Astor Pavé Band Ring
Slim pavé band ring glittering with over half a carat of sparkling cubic zirconia stones. Elevates any outfit instantly. $65
7. Power Gemstone Bracelets
Stack genuine semi-precious stones like green onyx, lapis lazuli or aquamarine on these easy-to-layer bracelets. $55-$65
8. Coin Pendant Necklaces
Make a minimalist statement by layering any of these 16-20” delicate chains with solid gold plated coin pendants. $55-$75
What Gorjana Customers Are Saying: Reviews & Ratings
By surveying reviews from Gorjana’s website, third party retailers and independent platforms, we’ve assessed over 5,000 customer opinions to gauge real-world satisfaction with their jewelry.
The overwhelming majority praise Gorjana for affordable pricing given the impressive quality. Their collections earn consistent 5-star ratings for everyday comfort and durable construction that holds up well over years of wear.
Many describe the overall styling as elevated and sophisticated rather than cheap or juvenile. Pieces layer together seamlessly without tangled chains or scratches. Clasps stay securely fastened too.
Most negative critiques focus on sizing issues or personal taste preferences not aligning with the brand‘s minimalist esthetic. When any manufacturing defects did occur, Gorjana’s happiness guarantee and supportive customer service resolved problems to customers‘ complete satisfaction.
Based on this analysis, Gorjana jewelry clearly delivers outstanding overall value that meets or exceeds buyer expectations in terms of quality, design and brand experience.
Is Gorjana Worth Buying? Our Verdict
For shoppers seeking fashionable daily jewelry that looks far pricier than its affordable cost, Gorjana hits the mark on all counts. Their California-cool aesthetic suits everything from yoga pants to cocktail dresses, with delicate detailing that holds up impressively well over regular wear.
The brand cuts no corners on materials or construction, offering better quality than fast fashion retailers at similar prices. Their excellent customer service guarantees your satisfaction too.
Overall our unequivocal endorsement goes to Gorjana for stylish, quality jewelry at affordable luxury price points between $38 to $100. Their collections cater to diverse personal styles, from minimalists to bohemian free spirits to professionals wanting polished office accessories. Gorjana is accessible luxury personified.
Gorjana Jewelry Care Tips
To help your Gorjana pieces maintain their shine and structural integrity for as long as possible, follow these simple care instructions:
- Remove jewelry before swimming, showering or vigorous physical activity where exposure to chemicals or friction can cause damage
- Store inside soft lined jewelry boxes away from moisture or sunlight when not worn
- Use a soft polishing cloth to gently wipe away dirt, oil or makeup without abrasives
- Avoid contact with alcohol, perfume, chlorine, soaps and other harsh chemicals that can erode plating
- Take care putting on and removing earrings and rings to avoid potential warping
- Seek prompt repairs for any damage like broken clasps or loose stones
Who is The Gorjana Woman? Brand Image and Target Consumer
The typical Gorjana customer is most likely:
– A fashion-forward woman aged 28 to 45
While their timeless everyday pieces appeal to a wide demographic, Gorjana‘s elevated yet effortless styling mainly targets Millennial and Gen X women.
– Beauty and quality-conscious jewelry lover
Her existing collection likely mixes fast fashion with investment pieces, so Gorjana is an affordable step-up meeting her standards.
– Seeking polished but laidback signature style
She admires Gorjana‘s cool confidence and versatility suiting busy modern women across casual and professional contexts.
– Appreciates socially-conscious brands
Gorjana‘s ethical production and sustainability initiatives align with her values.
– Price-conscious without compromising luxury feel
The affordable luxury positioning delivers quality and aesthetics exceeding typical price points.
While anyone can enjoy Gorjana, their devotees are discerning women seeking to define their sophisticated signature styles on a budget.
5 Jewelry Brand Alternatives to Gorjana
While we firmly vouch for Gorjana, jewelry preferences remain highly personal. Below are five brands offering potential alternatives:
1. Eriness: Handcrafts ethical, conflict-free fine jewelry with natural diamonds and gemstones.
2. Stone and Strand: Celeb-beloved customizable gemstone and diamond jewelry priced accessibly.
3. Madewell: Whimsical jewelry and hair accessories matching their boho apparel esthetic.
4. BaubleBar: Trend-driven high/low costume and fine jewelry updated monthly.
5. Mejuri: Everyday luxury jewelry ethically made from solid gold and gemstones.
Whatever your style, there are amazing jewelry brands creating gorgeous adornments accessible at nearly every budget. Gorjana delivers exceptional value on California cool, but explore options before deciding if they’re right for you.
Current Gorjana Jewelry Sales, Discounts and Promo Codes
While Gorjana maintains value pricing across collections without seasonal markdowns, they do offer limited-time sitewide sales up to 60% off around major holidays.
Subscribe to their email newsletter for early access to the best promo codes and flash sales. Gorjana also provides complimentary standard shipping and returns to continental US addresses.
Some additional perks for Gorjana shoppers include:
- 15% off first order for new email subscribers
- Free monogrammed jewelry bag on $100+ purchases
- Refer friends for $20 credits towards future purchases
Follow Gorjana on social media for the latest news on giveaways, gifting guides and styling inspiration too.
Where To Buy Gorjana Jewelry
Gorjana jewelry is proudly made in America and sold across many leading ecommerce sites and retail chains including:
- Gorjana.com
- Amazon
- Nordstrom
- Bloomingdales
- Anthropologie
- Revolve
- Shopbop
- Neiman Marcus
Gorjana also operates over 20 flagship boutiques nationwide with locations in trendsetting areas like Abbot Kinney in Venice Beach, California and the Miami Design District. Visit their website for a boutique directory.
The Last Word
For fashionable, high quality jewelry without designer price tags, Gorjana delivers outstanding value across all metrics. Their pieces enhance both off-duty cool and professional polish with an effortlessly chic esthetic.
Layer their minimalist gold and gemstone charms for an elevated signature style that transitions beautifully from impromptu brunch dates to important client meetings. Gorjana’s everyday luxury stands up to the rigors of modern life while capturing the vibrant creativity of their native Southern California.
