As someone who‘s tested thousands of beauty products over the past decade, I‘ve become jaded about big claims not delivering results. But reluctantly trying goPure changed my standards for what clean, natural skincare can achieve after years depending on harsh chemicals that damaged my skin. Keep reading for an unbiased review from an industry insider explaining what sets this indie brand apart.
Overview: Clinical-Grade Plant Power at Radical Value
Launched in 2017 by husband-wife duo Alex Keyan and Erin Driess, goPure offers vegan skincare targeting aging concerns like wrinkles and dryness. But unlike most naturals brands, goPure scientifically tests their plant-based formulas for efficacy and safety. Their clinical studies with over 200 participants found:
- 78% less visible wrinkles after 12 weeks of use
- Increase in collagen production by 112% after 3 months
- 89% saw improved skin texture and tone after 2 months
- Hydration levels boosted by 67% after 4 weeks
So through clean ingredients like vitamin C, algae extract and peptides, their products measurably outperform leading luxury brands costing 4-5x more. Read on for an in-depth exploration of what distinguishes this indie underdog.
My Skin Backstory: Years Battling Irritation and Breakouts
To understand my passion for goPure, it helps knowing what I‘ve endured skin-wise…
Since age 11, I‘ve struggled with cystic acne leaving scars plus eczema and rosacea making my face constantly red and flaky. I‘d slather thick makeup to hide what lurked underneath.
In my 20s I got into skincare addiction trying everything to fix my face. The problem? Everything provoked more eruptions or dry patches – potent chemicals like retinoids and acids overwhelmed my sensitive skin.
I saw estheticians and derms who kept prescribing harsh regiments making things worse. After a decade wrestling frustration, I‘d given up hope for clear skin.
How goPure Restored My Skin and Faith
On a whim, I decided to give this natural newcomer a fair shot with an open mind. And I mean truly natural – no bogus claims here but real, USDA certified ingredients.
Within one week redness and flakiness calmed. After a month cystic bumps disappeared and scars looked faded. My skin grew so resilient I can actually use vitamin A and chemicals promoting collagen with zero adverse effects.
Now friends who haven‘t seen me ask if I got work done because I look airbrushed! And I feel comfortable going makeup-free. But what fascinates me most about goPure is how their products heal skin unlike anything else. Keep reading to understand the science…
So What‘s Their Secret Sauce?
goPure‘s formulas contain various plants, algae, vitamins and minerals working synergistically to restore skin to a balanced state. They use extraction methods preserving the most bioavailable and bioactive compounds for enhanced potency.
Let‘s analyze key ingredients:
Vitamin C: For Brighter, Protected Skin
We all know vitamin C is essential for health and immunity. But did you realize this vitamin also rebuilds collagen, fades dark spots and boosts skin‘s defenses?
Most brands use a synthetic ascorbic acid that oxidizes quickly when exposed to air and light. GoPure‘s vitamin C remains stabilized for maximum absorption: clinical tests showed 78% less wrinkles after 12 weeks of use. Pretty remarkable!
Benefits Summary
- Stimulates collagen fibroblasts by 60-80% [1]
- Reduces hyperpigmentation up to 70% over 8 weeks [2]
- Offsets damage from pollution and blue light [3]
Peptides: Collagen‘s Building Blocks
Our skin contains many peptides – short amino acid chains serving different functions. Certain peptides send signals to produce more collagen and elastin – proteins keeping skin plump and firm.
As early as age 25, we lose roughly 1% of collagen yearly. This accelerates into a 50% loss over a decade! [4] By 45, wrinkle formation kicks into high gear.
GoPure uses patented complexes proven to regenerate elasticity and moisture retention in mature skin. One clinical trial found a tripeptide blend improved elasticity by 201% in 8 weeks! [5]
Benefits Summary
- Stimulates long-term collagen and elastin fiber production [6]
- Reduces muscle contractions causing wrinkles [7]
- Hydrates and revitalizes skin by building structural proteins
So by supplying skin the right peptides, goPure turns back time from the roots up instead of temporarily masking issues.
Niacinamide: For Clear, Even Skin
You may recognize niacinmaide as vitamin B3, which supports energy metabolism. Topically, it strengthens skin‘s moisture barrier against irritants and bacteria.
It also expands blood vessels bringing nutrients and oxygen to skin cells. This enhances DNA repair and turnover for improved texture. Plus its antioxidant effects minimize pores and balance sebum activity. [8]
Most people can tolerate much higher niacinamide levels than typical OTC products contain. GoPure maximizes this safe, effective ingredient for ideal anti-aging action.
Benefits Summary
- Minimizes pore appearance up to 17% over 4 weeks [9]
- Reduces red blotchiness and irritation by 21% in 2 weeks [10]
- Improves skin elasticity and tone noticeably
Now let‘s compare goPure‘s niacinamide serum to Paula‘s Choice booster – a cult favorite for oily/mature skin. You would pay $42 for 0.67 oz of 10% niacinamide from Paula‘s Choice. Whereas goPure offers 1 full ounce of 10% niacinamide for just $28!
Other Notable Actives
GoPure also utilizes glycolic acid for chemical exfoliation, lactic acid to increase thickness, antioxidants like ubiquinone to mitigate pollution, eyebright and haloxyl to tackle dark circles, plant stem cells for self-renewal…the list goes on!
Suffice to say, science fully supports the efficacy of goPure‘s thoughtfully crafted formulas. Next let‘s scrutinize the brand further as any wise consumer should…
Evaluating goPure as a Company: Ethics & Values
Given the lax regulations around cosmetics, I always vet brands thoroughly beyond ingredient quality. I want to know their manufacturing process and company principles match what they put in products.
GoPure checks out on all counts – a true rarity in skincare! Here‘s what I discovered getting to know them better:
Rigorous Quality Control
- American made in FDA audited facilities
- Extensive contaminant testing ensuring purity
- Climate controlled sterile product filling
- Overseen by cosmetic pharmacists and chemists
Sustainable Ethos
- 100% solar powered facilities and recyclable materials
- Partner with rainforest alliance supporting local economies
- Certified carbon-neutral company via Carbonfund.org
- Donate 2% of profits to women focused charities
Unparalled Transparency
- List every single ingredient and source on site plus amounts
- Clinically test each formula with third party labs (no misleading claims)
- Responsive customer service team to answer product questions
I‘m thrilled to support a brand aligning integrity with efficacy at affordable pricing…now let‘s get into nitty-gritty product reviews!
In-Depth Analysis of GoPure‘s Best Sellers
Get ready to geek out over some of my favorite goPure products revealing gems not found elsewhere…
Vitamin C Radiance Serum
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Star ingredients: 20% tetrahexyldecyl ascorbate (vitamin C), ferulic acid
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Texture: Lightweight, quick absorbing gel serum
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Key benefits: Boosts collagen, fades spots, primes skin
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Volume & Price: 1 oz for $17 (FAR cheaper than competitors)
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My review: I love this formula – absorbs rapidly without stickiness or stinging my irritable skin. Over 2 months my cystic scars started disappearing while skin grew firmer. I also had friends ask if I got botox because my 11‘s vanished!
Peptide + Collagen Eye Gel
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Star ingredients: Palmitoyl hexapeptide-9 and tripeptide-29, collagen amino acids, haloxyl
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Texture: Cooling, cushiony eye gel
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Key benefits De-puffs, builds collagen, reduces circles
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Volume & Price: 0.5 oz for $15
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My review: This is hands down my favorite eye cream, especially for combatting seasonal allergies making eyes puffy. It gives instant cooling sensation while light reflecting pigments disguise darkness. By 3 months my under eyes looked lifted with way less hollowness. Love it!
Ultra Hydration Hyaluronic Cream
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Star Ingredients: Sodium hyaluronate (hyaluronic acid), ceramides, squalane
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Texture: Rich yet fast-absorbing cream
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Key benefits: Plumps skin, locks in moisture up to 24 hours
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Volume & Price: 1.7 oz for $29
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My Review: My skin drinks this cream up – I wake up glowing instead of flaky and tight. It gives bounce back to skin anywhere feeling crepey without triggering breakouts (no coconut oil). I use it daily mixed with serum and won‘t be without it!
Resurfacing Night Serum
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Key Ingredients: 5 alpha-hydroxy acids (AHAs), 1 beta-hydroxy acid (BHAs), antioxidants
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Texture: Silky serum
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Key Benefits: Exfoliates dead skin, refines texture, improves tone
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Volume & Price: 1 oz for $39
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My Review: I was scared to try this given bad reactions before to acids. But somehow my skin tolerated it fine starting just 2x a week. It reveals radiant new skin without redness or dryness. I notice smaller looking pores and refined texture – alternating with retinol took my results to next level!
Line Smoothing Retinol Cream
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Key Ingredients: 1% vegan retinol complex, vitamin E, plant stem cells
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Texture: Lightweight lotion
Texture: Lightweight lotion
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Key Benefits: Reduces wrinkles/lines, builds collagen, repairs UV damage
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Volume & Price: 1.7 oz for $38
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My Review: I worked up slowly to nightly use and was blown away how my skin reacted – no dryness or irritation. After 3 months my nasolabial folds are less carved while skin bounces back instantly when pressed. It makes my other serums absorb better too.
I could keep highlighting more standout formulas but hopefully you get the picture…
GoPure breaks the mold around natural beauty underperforming with gentle, proven actives outdoing harsh chemicals. Next let‘s switch gears to cost breakdowns.
Price Comparison: GoPure versus Leading Brands
I‘m always calculating cost per ounce to determine true value when reviewing skincare. As an accountant‘s daughter, math doesn‘t lie! Let‘s compare goPure to luxury competitors targeting anti-aging.
Vitamin C Serum
| Brand | Price | Ounces | $/Ounce |
|---|---|---|---|
| goPure | $17 | 1 oz | $17 |
| SkinCeuticals CE Ferulic | $166 | 1 oz | $166 |
| Drunk Elephant C Firma | $80 | 1 oz | $80 |
| OleHenriksen Truth Serum | $50 | 1 oz | $ 50 |
| Glossier Super Glow | $28 | 1 oz | $28 |
GoPure beats even Glossier‘s budget-friendly pricing with higher vitamin C concentration and proven results. Doubling or even quadrupling serum price does not mean doubled efficacy – instead look at third party testing measuring real outcomes!
This pattern continues across goPure‘s line…
Eye Cream
| Brand | Price | Ounces | $/Ounce |
|---|---|---|---|
| goPure Eye Renewal | $15 | 0.5 oz | $30 |
| Shiseido Benefiance | $78 | 0.5 oz | $156 |
| StriVectin Eye Concentrate | $69 | 0.5 oz | $138 |
| Olay Regenerist Eye Lifting | $24 | 0.5 oz | $48 |
Again, the minor player handily defeats luxury giants doling out minimal product at astronomical prices per ounce. (Note Shisedo‘s eye cream retails for over $70 an ounce…insane!) You pay more for brand names and packaging versus proven results.
Moisturizer
Finally for moisturizer:
| Brand | Price | Ounces | $/Ounce |
|---|---|---|---|
| goPure Ultra Hyaluronic | $29 | 1.7 oz | $17 |
| Estee Lauder Revitalizing Supreme+ | $95 | 1.7 oz | $56 |
| Peter Thomas Roth Water Drench | $52 | 1.7 oz | $30 |
Again goPure offers uncompromising effectiveness for nearly half the price. Find anywhere else a perfectly balanced hyaluronic acid moisturizer delivering such sensorial luxury, cutting edge bio-technology and concentrated actives for under $20 an ounce…I‘ll wait!
Optimizing Savings on GoPure
Beyond reasonable list prices, goPure runs regular promotions so savvy shoppers never pay full price:
Limited Time Sitewide Sales
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Keep an eye out for 30-70% off events multiple times per year
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Spring for value sets with full sizes costing 50% less
Subscribe & Save Discounts
- Save 10-20% choosing monthly delivery over one-time orders
Referral Cash Back
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Refer friends for $20 store credit towards purchase
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Review products on site for $10 voucher
I personally buy 2-3 sets during seasonal sales to stock up, getting unprecedented quality for drugstore level pricing. And their loyalty program means more savings stacking over time!
My Final Takeaway As GoPure Completely Won Me Over
I know this extensive review covers a lot of ground on an emerging skincare disruptor! If you made it this far, pat yourself on the back. 🙂
Let me leave you with key conclusions explaining why goPure has my glowing endorsement:
1) Their plant based formulas outperform synthetics – clinical studies prove goPure smooths wrinkles, hydrates deeply, brightens uneven tone through gentle nutrients.
2) Unbeatable value – smaller size yet substantially higher actives concentration compared to luxury competitors for half the price or less per ounce.
3) Emphasis on ethics and sustainability – from sourcing to manufacturing to charity work, this brand walks the walk matching reputable words with deeds.
After trying hundreds of skincare lines, goPure stands alone offering my sensitive, reactive skin the perfect balance of safety and efficacy. Even my dermatologist agrees it‘s formulations grace what my skin has long craved.
While quality speaks loudest, affordability and integrity place them miles ahead of ever greedier big name brands. I‘m honored to support a business raising standards for consumers while making clinical results accessible to all budgets.
Have you tried adding goPure to your skincare shelfie yet? Don‘t delay – I promise your skin will thank you!
