If you‘re searching for gorgeous formalwear that won‘t break the bank, Ever Pretty likely popped up on your radar. As an online-only brand selling affordable bridesmaid, mother of the bride, prom, and wedding dresses, Ever Pretty seems almost too good to be true.
So I did a deep dive into this company to find out if their pretty dresses live up to the hype. I analyzed some of their best-selling styles, dug into customer reviews, and gathered the details you need to decide if taking the plunge with Ever Pretty is worthwhile.
The Ever Pretty Origin Story: Inspiring, But Questions Remain
Ever Pretty was founded in 2006 by Anna Shi, an immigrant with an incredible entrepreneurial drive. After moving to North America from China, Shi worked a laundry job before teaching herself English and launching her own clothing company.
Ever Pretty‘s origin story tugs at the heartstrings for sure. But as a discerning consumer, I still had some questions. Mainly: Where are these affordable dresses manufactured? And what‘s the quality like?
I was unable to find specific details on Ever Pretty‘s production. This leaves room for improvement when it comes to supply chain transparency. However, judging by website photos, the dresses appear carefully constructed and use quality fabrics like chiffon and lace.
Now let‘s get into those irresistible dress designs…
An Enviable Array of Formal Frocks
When it comes to variety, Ever Pretty can‘t be beat. Their catalog runs the gamut from swingy bridesmaid dresses to slinky mermaid gowns perfect for prom.
Some best-selling gems worth highlighting:
Elegant Lace Bridesmaid Dress
With a gathered bodice and billowing skirt, this stunner features all-over lace and a back cutout. It ships in 8 colors, so coordinating with the bridal party is a breeze.
Floral Sequin Prom Dress
A romantic tulle skirt topped with metallic floral sequins gives this prom gown a glam yet ethereal vibe. Requires minimal accessories thanks to the drama of the silhouette.
Boho Cold Shoulder Plus Size Wedding Dress
This lightweight gown with long sleeves and a plunging neckline epitomizes effortless romance. Ideal for outdoor or casual weddings.
Beyond these styles, Ever Pretty offers dresses specifically for mother of the bride/groom, receptions, and other occasions. Filtering by event, style, and color makes finding that perfect look easy as can be.
Stellar Reviews Support Ever Pretty‘s Rep
Across various websites, Ever Pretty earns consistently positive reviews. On TrustPilot for example, they hold a "Great" rating with 83% of customers categorizing their buying experience as "Excellent."
Digging deeper, I noticed the two things shoppers tend to rave about are…
True-to-Size Fits
Finding a well-fitting formal dress without trying it on first can feel like an impossible task. But Ever Pretty customers say the brand‘s size chart is very accurate. This takes the stress out of guessing your measurements correctly.
Value for Money
For the level of quality and detail, most agree Ever Pretty‘s prices can‘t be beat. Users love scoring what look like expensive gowns for under $100.
However, there are a couple common drawbacks cited that you should keep in mind…
No Physical Locations
As an online-only company, there are no Ever Pretty boutiques to visit and try on dresses. This means taking a small risk that your dress may not fit right or look the way you expected.
Steep Return Shipping Fees
While returns are allowed within 30 days, you‘re responsible for return shipping costs. And orders with many items incur a restocking fee. Consider this when deciding what/how much to purchase.
Key Takeaways: Who Should Buy From Ever Pretty?
After exploring real customer perspectives, I believe Ever Pretty is a legitimate business creating beautiful formalwear at almost unbelievable prices. They deserve their glowing reputation.
That said, the lack of brick-and-mortar locations does present a drawback for some shoppers.
So who is well-suited to purchasing from Ever Pretty?
- Brides or bridesmaids on a strict budget
- People needing coordinated dresses for large groups (simple returns)
- Shoppers confident in their own measurements/body type
- Fans of boho, romantic, or trendy (vs. timeless traditional) styles
- Those open to some uncertainty around dress fit/appearance
On the whole, as long as you set proper expectations, I think most customers will have a positive buying experience with Ever Pretty.
Current Deals Make Scoring a Discount Dress Easy
At the time of writing this review, Ever Pretty is holding their biggest sale of the year for Black Friday. Use code BFHR20 to take 20% off sitewide from November 20-28th.
The brand also offers codes year-round for percentage discounts on white dresses, pink dresses, and order subtotals above $80. Signing up for their email list will let you stay on top of promotions.
Alternate Retailers Carry Similar Styles
Before pulling the trigger with Ever Pretty, also browse similar designers:
Lavish Alice – Chic formal and party collection sold through ASOS and Nordstrom
BCBG – High end special occasion wear; often found at outlet malls
Shona Joy – Minimalist feminine styles; celeb-approved wedding guest dresses
Each provides gorgeous looks comparable to Ever Pretty. So explore all options to find your perfect match!
The Bottom Line
At the end of the day, Ever Pretty delivers on their brand promise to make designer-quality formalwear attainable for the everyday woman.
Could they boost supply chain transparency? Sure. But their huge following and shining reviews speak for themselves.
So if finding an affordable dream dress is your goal, don‘t hesitate to give Ever Pretty‘s stylish selection a browse. Chances are excellent you’ll walk away with a stunning look and money left in your wallet.
