As someone who loves trying the latest beauty finds, I was intrigued when influencer Camila Coelho launched her new brand, Ella Luz, back in 2020. I appreciated Camila‘s transparency about ingredients and commitment to ethical practices. When the chance to try Ella Luz finally arose, I jumped at the tropical scents and golden shimmer.
After testing a few key products, I want to share an everyday user‘s perspective in this informal review. My aim is to paint a clear, helpful picture for others considering Ella Luz‘s "mindful luxury" approach.
An Overview of Ella Luz for the Uninitiated
Before getting into my reviews, let‘s start with some Ella Luz basics in case you’re unfamiliar with this rising clean beauty star.
The Brand‘s Backstory
Makeup artist turned social media star Camila Coelho poured her Brazilian heritage into Ella Luz to make the luxury beauty space more inclusive and ethical. Launched in 2020, the cruelty-free brand skips sketchy ingredients and focuses on skin-nourishing superfood extracts like antioxidant-rich camu camu.
What Ella Luz Means by "Clean"
- Vegan formulas exclude animal ingredients
- Zero parabens, sulfates, phthalates
- Free of over 1,600 chemicals banned by EU
- Working towards eco-friendly packaging
- Leaping Bunny certification ensures no animal testing
Hero Ingredients
Camila Coelho spotlights Brazilian superfoods like:
- Camu camu: Potent in skin-brightening vitamin C
- Cupuacu: Deeply hydrating seed butter
- Açaí: Anti-aging antioxidants
- Guaraná: Natural caffeine source
Price Point
Mid-range; most products $20-45
Bestsellers
- Beauty Oil Face Serum
- Brightening Stick Bronzer
- Overnight Facial Glow Oil
Now, let’s get into the fun part: assessing some stand-out Ella Luz stars!
Beauty Oil Face Serum: Lush Tropical Hydration
The Beauty Oil serum gets top marks as an intoxicatingly scented dry skin saver at an affordable $39 for 1 oz. Lightweight Brazilian oils like skin-quenching cacay and cupuacu absorb quickly without clogging. I simply warm a few drops in my palms and pat into clean skin morning and night.
Over 75 customers give it a perfect 5 stars for smooth, dewy radiance. I agree this facial elixir nourishes without greasiness or breakouts. The rose and eucalyptus scent makes application feel spa-like. It beautifully preps skin for makeup too.
For the quality ingredients, I consider Beauty Oil reasonably priced. Those wanting maximum value could find larger bottles for less. But with lush absorption and glowy results, I happily pay for this bottled dose of tropics.
Brightening Bronzer Stick: Creamy, Buildable Bronzing
Snagging a 2021 Allure Best of Beauty Award, this innovative bronzer stick makes fuss-free sculpting a breeze. The twist-up chubby stick means no brush required!
Infused with brightening camu camu extract and skin-nourishing meadowfoam and sunflower oils, the creamy formula blends seamlessly for a lit-from-within look. I simply dot and blend the shimmer-free shades along my cheeks and temples.
The $29 price sits on the higher end for 0.32 oz. but a little goes a long way. I’ve yet to make a dent after many uses. Most importantly, the flattering, hydrating results justify the investment.
My one gripe? The stick can melt and get messy if left in hot cars. So I’d love a retractable option to avoid waste. But for effortless on-the-go contouring, this remains a holy grail product.
Overnight Facial Glow Oil: Wake Up Gorgeous
Beauty sleep gets a boost from this fragrant overnight treatment. Camu camu and passionfruit extracts gently exfoliate while maracuja oil seals in plumping moisture. I massage a few drops into cleansed skin and wake up with a refreshed, dewy complexion – no flakes or grease.
Many reviewers praise the sweet citrus scent and brightening effects. Some with sensitivities found it irritated skin. For me, it made an ideal prep step for important events when I wanted glowing morning skin. You can snag it for $35.
Is Ella Luz Worth the Hype? My Take…
The Good
- Nourishing, clean ingredients give skin a health boost
- Dewy, lightweight formulas work for daily glam
- Cruelty-free, Leaping Bunny certified brand
- Camila’s Brazilian botanicals add unique allure
The Less Good
- Limited product range (only 14 items)
- Several fragranced products could irritate sensitive skin
- Mostly positive but very few customer reviews available
- Packaging not yet sustainably-focused
The Bottom Line
For seekers of effortlessly radiant, Brazilian-kissed beauty rituals, Ella Luz makes an alluring choice. Those with sensitivities should carefully review ingredients. Overall though, the effective formulas deliver natural glow while avoiding harsh chemicals.
I admire founder Camila Coelho’s mission of bringing ethics into luxury spaces. Her brand empowers wide representation and conscientious consumerism. While maturing as a company, Ella Luz already provides a solid selection of affordable, skin-pampering favorites worth glowing over!
I hope this frank review from a fellow beauty junkie aids your buying choices. Have you tried any Ella Luz goodies? Let me know your thoughts in the comments!
