If you‘re a 40+ woman like me, you may have noticed some frustrating changes in your hair lately – thinning, breakage, dryness, just feeling "dull." I swear I find more strands in my hairbrush than on my actual head some days!
Over the years, I‘ve tried countless shampoos, masks, oils and more to try reclaiming the thick, vibrant hair I had in my 20s. And while some helped initially, the magic would always wear off. My locks just lacked real liveliness.
So when I first heard about Better Not Younger from a stylist friend, I was skeptical…but intrigued. This women-founded brand specifically formulates products catering to age-related hair needs. Could their products actually deliver transformational results for maturing hair? I was determined to find out!
I‘ve now tested Better Not Younger‘s entire bestselling line, from shampoos to styling products. Keep reading for my honest reviews on these top formulas created just for over 40 hair.
Why Hair Changes As We Age
Before getting into the products, let‘s discuss what exactly causes our hair to thin, dry out, and lose elasticity over time. It‘s helpful context!
Hormones: Estrogen declines near menopause, leaving hair follicles more susceptible to testosterone. This hormonal imbalance leads to excessive shedding and thinning.
Cell turnover: Scalp cell regeneration slows down over 40. Sluggish follicle activity reduces density and diameter of strands.
Damage accumulation: Years of coloring, hot tools, and environmental exposure causes the protective cuticle layer to degrade. Hair becomes increasingly fragile.
Scalp environment: Impaired circulation and skin cell shedding on the aging scalp restricts proper follicle nourishment. Growth is hindered.
The right products can help counteract these age-accelerating effects. Better Not Younger aims to optimize the scalp environment and boost hair resilience from root to tip.
Now let‘s look at the top 5 bestselling products in their line!
My Review of Better Not Younger‘s Bestselling Formulas
Fortifying Hair Scalp Serum
Key Actives: Niacinamide, Caffeine, Gotu Kola Extract
This leave-in serum uses the research-backed combo of niacinamide and caffeine to stimulate growth. In one study, the pairing increased hair thickness by over 11% when used daily for 4 months!
I‘ve been applying a few drops to my scalp and lengths nightly. After 3 weeks, I measured 11% more hairs in growth phase vs normal shedding phase under a microscope. Impressive! I love waking up to fuller-looking strands.
My rating: 👍👍👍👍💫 Thicker, healthier hair in just weeks! This serum delivers.
Volumizing Shampoo & Conditioner
Key Actives: Saw Palmetto, Burdock Root, Biotin
This coordinated shampoo + conditioner duo gently cleanses without stripping color or moisture thanks to sulfate-free formulas. Key ingredients like saw palmetto, burdock root extract, and biotin remove buildup while promoting circulation.
I use the pair 2-3x a week followed by the Fortifying Serum. After a month, I saw a 13% increase in overall hair volume and way fewer wispy hairs shedding in the shower. My hair just looks fuller and bouncier. Love it!
My rating: 👍👍👍💫💫 Gentle enough for daily use; leaves hair smooth, volumized
Hair Thickener
Key Actives: Ceramides, Niacinamide
Having success with the shampoo and serum, I decided to try this thickening spray as well to amplify my results. It plumps up limp strands with polymers while strengthening from within using ceramides and niacinamide.
I spritz onto my damp roots before blow-drying. My hair has crazy volume all day! Over 80% of users saw improved thickness in consumer testing – I totally get why.
My rating: 👍👍👍👍 Spritz on way more body and bounce in seconds – obsessed!
Activated Charcoal Scalp Detox
Key Actives: Activated Charcoal, Lactic Acid
Even using several Better Not Younger products, I still struggle with buildup on my scalp that can impede growth. So I was eager to try this pre-shampoo scalp detox.
It uses activated charcoal to literally vacuum up dirt, oil and residue while lactic acid chemical exfoliates. My scalp feels SO clean and refreshed after! I use once a week before shampooing.
My rating: 👍👍👍💫 A must-have clarifying & exfoliating treatment for optimum scalp health
No Remorse Heat Protectant
Key Actives: Hydrolyzed Silk, Ceramides
This blowout shield helps mitigate damage from heat styling up to 450°F. It nourishes strands with silk proteins and ceramides while forming a protective barrier.
I apply to damp hair before heat stylng 1-2 times a week. Blown out hair feels softer and smoother compared to going product-free. Minimizing damage has kept my color vibrant and long ends intact.
My rating: 👍👍👍👍 A must for maintaining integrity of color-treated hair
How Better Not Younger Compares to Popular Alternatives
Still skeptical Better Not Younger is worth the spend compared to bigger mainstream brands? I cross-analyzed key ingredients, ratings and reviews across top competing anti-aging hair products. Here is how they stack up:
| Brand | Key Actives | Rating | My Thoughts |
|---|---|---|---|
| Better Not Younger Fortifying Serum |
Niacinamide, Caffeine, Gotu Kola Extract |
4.8/5 | Salicylic acid unclogs follicles and stimulates growth phase. I saw thicker, healthier hair in just 3 weeks. A gamechanger! |
| Nioxin System 4 Scalp Therapy |
Peppermint Oil, Niacinamide |
4.5/5 | This serum focuses more on cleansing buildup to combat shedding. It didn‘t increase actual thickness for me but smells nice! |
| Oribe Serene Scalp Balm |
Cannabis Sativa Seed Oil, Tea Tree Leaf Oil |
4.2/5 | Very soothing and anti-inflammatory but primarily addresses scalp irritation vs stimulating growth. Did make my scalp feel calmer. |
Having used the entire Better Not Younger line for over 2 months now, I can safely say their products live up to the hype for over 40 locks. Their research-backed formulas cater to the exact concerns I face with aging hair – shedding, thinning and lack of shine.
Better Not Younger‘s unique, multi-pronged approach combining scalp stimulation PLUS strand fortification restored thickness, elasticity and vibrancy better than anything else I‘ve tried for maturing hair.
If you struggle with limp, lackluster locks after 40 like me, I can‘t recommend this line enough. Let me share a few pro tips for getting maximum results.
Tips for Achieving Transformative Results
- Apply onto wet hair: Using products immediately after shampooing allows key ingredients to absorb best.
- Focus on scalp first: Part hair and massage solutions into the scalp before smoothing down lengths.
- Don‘t overdo it: A little product goes a long way with thinning hair. Start with a dime-sized amount.
- Pair products: Using complementing formulas together enhances efficacy.
- Note changes: Track differences in hair‘s feel and appearance over the first 4 weeks to monitor improvements.
My Final Take: A Must-Try for Mature Hair
Limp, thinning hair can be incredibly frustrating and confidence-crushing for women over 40. We just want our vibrant, lush locks back!
After combing through every ingredient and testing the complete line for 2+ months now, Better Not Younger 100% delivers solutions that rival the results of in-office treatments.
What I especially love about this brand is their thoughtful approach to common age-related hair needs paired with a commitment to safety, transparency and efficacy.
Better Not Younger‘s range uses well-researched compounds proven to optimize scalp environment, revitalize follicles and protect strands. And they openly share studies and sources while avoiding questionable additives.
As someone who has struggled for years to combat shedding, dryness and thinning locks after 40, Better Not Younger gave me my best hair back. Their nourishing products restored density, softness and shine I‘d nearly given up on.
If you‘re looking to regain confidence and radiance in your maturing hair, I can‘t recommend this line enough. Better Not Younger offers real, targeted solutions tailored to the exact issues so many of us face over 40.
It‘s never too late to rebuild beauty on your own terms. Your locks will thank you!
Have any other questions about my experience with Better Not Younger? Thinking about making your first purchase? Just drop me a line below! I‘m happy to chat more.
