If you‘re looking for a comprehensive yet cost-effective set of SEO tools, SEO PowerSuite is a strong contender. In this in-depth review, I‘ll share my experience using this popular desktop-based SEO software suite.
We‘ll dive into the features and use cases for each of its four tools:
- Website Auditor for on-page SEO analysis and optimization
- Rank Tracker for keyword research and rank monitoring
- SEO SpyGlass for backlink research and analysis
- Link Assistant for link prospecting and outreach
I‘ll also cover the benefits and limitations to be aware of and compare SEO PowerSuite to other leading SEO platforms. By the end, you‘ll have a clear idea of whether this toolset is right for you and your SEO needs.
What is SEO PowerSuite?
SEO PowerSuite is a set of four SEO tools that cover the key aspects of search engine optimization:
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Website Auditor – Analyzes your website‘s structure, content, and technical SEO to identify issues and optimization opportunities. Provides an on-page SEO score and recommendations.
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Rank Tracker – Monitors your search rankings across multiple locations and search engines. Identifies ranking opportunities through keyword research and competitor analysis.
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SEO SpyGlass – Researches your website‘s backlink profile and compares it to competitors. Identifies link building opportunities and potential harmful links to disavow.
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Link Assistant – Streamlines the link building process by finding relevant link prospects and facilitating outreach campaigns. Tracks your acquired backlinks.
All four tools are installed locally on your computer rather than being cloud-based. This has pros and cons that we‘ll get into later.
The company behind the tools, Link-Assistant.Com, was founded in 2005. SEO PowerSuite has become a popular choice for SEO professionals, marketers, and website owners who want robust functionality at an affordable price point.
Let‘s take a closer look at how each tool works and the key features.
Website Auditor
Website Auditor is the first tool you‘ll likely use when starting with SEO PowerSuite. It crawls your entire website to analyze over 130 on-page and technical SEO factors.
After crawling your site, you get an overall optimization score and a list of found issues grouped by severity and type. Clicking into each reveals the affected URLs and instructions for resolving them.
Some of the key SEO issues Website Auditor checks for include:
- Duplicate titles and meta descriptions
- Missing alt text on images
- 404 errors and broken links
- Page speed and Core Web Vitals
- Canonical tag usage
- Structured data markup
- AMP validity
- Robots.txt and XML sitemap setup
In addition to finding problems, Website Auditor also provides SEO copywriting assistance. It analyzes your content against target keywords and provides a content optimization score and recommendations:
This includes analyzing your usage of LSI keywords, advising how to better employ your target keywords, and showing questions your content should answer to completely cover the topic.
I‘ve found Website Auditor to be extremely thorough in its analysis, comparable to popular audit tools like Screaming Frog. The built-in recommendations take the guesswork out of resolving each issue.
Rank Tracker
Rank Tracker is SEO PowerSuite‘s solution for keyword research and rank monitoring. Unlike Website Auditor which focuses just on your own website, this tool provides competitive data and insights.
Its Keyword Research module provides 16 methods for discovering keyword opportunities, including:
- Competitor keyword gap analysis
- Search console integration for existing keyword rankings
- Google Autocomplete and Related Searches
- Keyword Planner data
- Link Intersection for keywords that multiple competitors rank for
Once you‘ve built your target keyword list, you can track your rankings for them across desktop and mobile. There are over 570 supported search engines across Google, Bing, Yahoo, Baidu and more.
For local businesses, Rank Tracker supports local pack tracking for GMB listings too. I like how you can enter a business‘s name and address to see how it ranks for local queries.
Another strong point of this tool is its reporting capabilities. You can generate professional SEO reports that include visuals of your keyword rankings, traffic forecasts, competitive position, and optimization rate.
These can be automatically branded with your logo and sent to clients or colleagues on a schedule. As someone who has had to manually pull ranking reports, this is a huge time saver!
SEO SpyGlass
SEO SpyGlass is focused on backlink analysis – both for your own website and competitors. Knowing which sites link to you and with what anchor text is crucial for evaluating your link profile‘s health and effectiveness.
After crawling your website‘s link profile, SEO SpyGlass provides an overview report with metrics like the number of inbound links and linking domains, Domain InLink Rank, and domain age.
You can dig into your backlink profile and analyze factors like the Domain Authority and IP diversity of linking websites, anchor text usage, link attributes like nofollow, and more. This helps uncover potential risks like an overuse of exact match anchors or sitewide links.
SEO SpyGlass makes it easy to compare your link profile side-by-side with multiple competitors. You can find their top linked pages and identify sites that link to them but not you yet – perfect for building a list of link opportunities.
I‘ve used this competitive link analysis to find dozens of quality and relevant link prospects. SEO SpyGlass also integrates with Link Assistant (which we‘ll look at next) to turn these prospects into an outreach campaign.
Link Assistant
Link Assistant is SEO PowerSuite‘s tool for streamlining link building outreach. While some parts feel clunky, it handles the overall process well – from finding prospects to tracking placements.
To find potential sites to earn links from, you can either use the Link Prospect module to search by keywords and SEO metrics, or import opportunities found in SEO SpyGlass.
Link Assistant will find the contact information for your prospects, verify their email deliverability, and even find relevant contacts on their site like the editor or webmaster.
One area for improvement is the email outreach module. Customizing templates requires manually inserting tags, and it lacks some advanced automation features that other link building tools like BuzzStream offer.
However, considering most dedicated link building tools with these features cost $100+/month on their own, Link Assistant is still a good value as part of the SEO PowerSuite.
Pricing
SEO PowerSuite offers a generous free version that includes full access to all four tools. However, your data and reports can‘t be saved and exporting is disabled.
To unlock the full functionality, there are two paid plans – Professional and Enterprise:
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Professional ($299/year): Supports saving of projects for all 4 tools and scheduled tasks. Allows light data exporting.
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Enterprise ($499/year): Adds white-label reporting and full data exporting features. Can install on more devices under same license.
Both options are very affordable compared to most subscription-based SEO tools. Ahrefs and SEMrush, which offer similar functionality to SEO PowerSuite, start at $99/month ($1,188/year) and $119/month ($1,428/year) respectively.
Considering many SEO professionals use multiple tools that add up to hundreds per month, SEO PowerSuite is a bargain. The company also offers a 60-day money-back guarantee.
Support and Resources
SEO PowerSuite has an extensive knowledge base with how-to guides and tutorial videos. I‘ve found these resources helpful for learning the tools‘ more advanced features.
The Facebook community is quite active, with Link-Assistant team members answering questions. There‘s also email support with an advertised 24-hour response time.
While I fortunately haven‘t needed to contact support much, the few times I have, I received prompt and thorough assistance. The support team seems knowledgeable about both their tools and SEO best practices in general.
Conclusion
In summary, SEO PowerSuite is a robust collection of SEO tools that covers everything from technical audits to link building. I recommend it for:
- SEO professionals and agencies looking for a cost-effective alternative to expensive subscription-based tools
- In-house marketers responsible for managing all aspects of SEO
- Business owners and bloggers who want to handle their own SEO and have the time to learn the tools
The main downside is that the tools are computer-based rather than cloud-based. This means you can only access your data from devices that have the software installed.
However, the tradeoff is that you get desktop-level power and full control of your data. You‘re also not at the mercy of SaaS price hikes.
Considering the generous free version that never expires, I recommend anyone interested in SEO PowerSuite to install it and test the tools for themselves.
If you decide the tools provide enough value to warrant the cost, the one-time yearly pricing is hard to beat. Plus, they have a track record of continually improving the tools with new features.
I hope this detailed review of SEO PowerSuite has helped you decide if it‘s the right fit for your SEO needs. Let me know in the comments if you have any other questions!
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