Welcome to our 2024 review of SE Ranking – the all-in-one SEO platform packed with a versatile set of marketing tools to boost your search visibility.
By the end of 2600+ word review, you‘ll know whether SE Ranking is the right fit for your SEO toolkit based on my years of experience as an SEO consultant. I‘ll weigh the pros and cons through an in-depth analysis of its features, pricing plans and how it stacks up to the competition.
What is SE Ranking and Who is it For?
Launched over 10 years ago, SE Ranking started as a keyword rank tracking tool but has since expanded into a robust all-in-one SEO suite.
It equips SEO experts and digital marketers with the tools needed for critical tasks like:
- Keyword research
- Rank tracking
- Website auditing
- Competitor analysis
- Content optimization
Whether you need to fix technical SEO issues, research target keywords or monitor rankings, SE Ranking aims to be your one-stop SEO Swiss army knife.
It currently powers over 950,000 users including leading brands like Trustpilot, Cars.com and Zapier. But is SE Ranking right for your specific needs in 2024?
Let‘s analyze its key capabilities.
Core SE Ranking Features and Tools
Through my consulting projects, I‘ve used SE Ranking to optimize sites across ecommerce, SaaS, financial services and healthcare verticals.
Based on that experience, I‘ve found you get an unparalleled breadth of marketing functionality covering:
1. Keyword Rank Tracker
One of SE Ranking‘s standout features. This tool lets you track keyword ranking positions across 5 major search engines:
- Bing
- YouTube
- Yahoo
- Google Mobile
You can analyze rankings from any location and device. Metrics provided include:
- Visibility percentage
- Traffic estimates
- Historical trends
- Google snippets
- Featured snippets
Setting up tracking is easy – just connect your domain and add target keywords or phrases. Rankings will display granular historical data so you can optimize based on trends.
For example, you can instantly spot ranking drops to diagnose issues:
I recommend SE Ranking‘s rank tracker as a superior alternative to manual position checking. The rich graphical data saves hours of consolidating Excel reports.
2. Competitor Research and Intelligence
Monitoring competitors helps inspire and inform your content and outreach strategies.
SE Ranking equips you with valuable intel on rivals with data on:
- Organic traffic estimates
- Top pages
- Keyword rankings
- Backlinks + anchor text
- Referring domains
You can now track progress for up to 50 competitors on both desktop and mobile metrics across projects.
Useful for identifying SEO gaps, content holes and benchmarking against rivals.
3. Website Audit and Crawling
Run in-depth technical/on-page audits covering 100+ optimization parameters including:
- Page speed
- HTML markup
- Duplicate content
- Broken links
- Security issues
Latest Core Web Vitals metrics (like LCP and FID) are also measured to diagnose real-world site performance for visitors.
These audits identify precisely which fixes will improve site health, crawlability and conversions.
I typically recommend monthly scans to stay on top of technical best practices – even minor hiccups can silently sabotage organic visibility until flagged in a full audit.
4. Backlink Analysis and Tracking
Modern search algorithms heavily factor the quality and relevance of external sites linking to you.
So properly monitoring backlink profile growth is imperative for enduring rankings.
Leveraging a backlink database of over 13 trillion URLs, SE Ranking can construct detailed backlink reports including:
- Referral domains
- Domain Authority
- Anchor text ratios
- Links by URL
This level of backlink intelligence enables you to pursue most relevant link-building tactics and moderate risky over-optimization issues before penalized.
5. Content Marketing Tools
Ranking well requires aligning content to searcher intent through topics and questions they are asking.
For 2024, SE Ranking has expanded its content marketing toolkit including:
🔍 Content Ideas: Get keyword suggestions grouped into content clusters around specific user questions – ideal for planning informational guides.
🖋️ AI Writer: Quickly generates draft paragraphs and articles using 11 tones to simplify drafting at scale.
✏️ Content Editor: Align writers to searcher interests by developing detailed outlines and briefs for each target customer.
I advocate for data-driven content processes leveraging tools like these – not just subjective assumptions. Let search metrics guide your messaging and funnel.
Next let‘s analyze the plans available depending on your budget.
SE Ranking Plans and Pricing
SE Ranking offers 3 pricing tiers depending on your agency/in-house team‘s needs:
Essential – $39/month (when billed annually)
Pro – $87/month (when billed annually)
Business – $191/month (when billed annually)
Let‘s compare what each plan includes:
Essential Plan
I suggest this starter plan for solopreneurs and early stage sites focused on a handful of core keywords. You get:
- 10 tracked websites
- 5 competitors per site
- 250 keywords per account
- 40,000 page audit scans
- Google Analytics integration
Limitations are no historical ranking data and only 1 user seat. But an affordable entry point.
Pro Plan
This mid-tier plan works for growing teams supporting multiple sites, with benefits like:
- Unlimited tracked websites
- 10 competitors per site
- 1000 keywords per account
- 150,000 page audit scans
- 3 user seats
- Historical keyword data
The added capability to reference older keyword trends and positions is extremely valuable for noting shifts tied to efforts.
Business Plan
For large agencies and enterprise companies, this plan removes limits across all capabilities:
- 50 competitors per site
- 2500 tracked keywords per account
- 90,000 backlinks monitored
- 10 user seats
- 8 hours of personalized onboarding
Maximize rankings visibility with highest tracking allowances plus premium support.
Based on 2022 growth upwards of 35% year-over-year, SE Ranking is continuing to expand platform integrations and capabilities in 2024-2024.
Over 87% of customers surveyed also reported being "very satisfied" with capabilities and support.
For additional user needs, SE Ranking offers paid add-ons like white label reporting, local marketing tools and enhanced content features.
See full details of what‘s included per plan on their pricing page.
The Good and Bad of Using SE Ranking
Based on using the platform extensively over the past 2 years, here are the biggest pros and cons I’ve found working with clients:
Pros
➕ Unparalleled breadth of SEO tools – amazingly extensive toolkit that eliminates needing individual software covering technical and content optimization.
➕ Best-in-class rank tracking – unmatched in tracking volume with historical visualizations to inform strategy.
➕ Improved content features – additions like the intuitive content cluster explorer simplifies research significantly.
➕ Scales to your growth– paid add-ons and tier upgrades keep pricing closely aligned to emerging business needs.
Cons
➖ Learning curve is inevitable – huge toolset demands blocks of self-orientation and building efficient workflows relying on support docs.
➖ Annual billing for top savings – maximum discounts only offered on 1-year commitment unlike some monthly competitors.
➖ AI writing limits – helpful supplemental drafts but usage quotas prevent high volume creation.
How SE Ranking Compares to Top SEO Competitors
Based on my consulting needing diverse SEO tooling, here is how I view SE Ranking against other popular suites:
vs SEMrush – extremely similar capabilities for day-to-day SEO outside of SEMrush‘s wider keyword data sets. SEMrush costs more per tracking unit.
vs Ahrefs – Ahrefs has superior backlink intelligence but fewer options covering technical fixes or content building. Generally more expensive on annual pricing.
vs Conductor – Conductor focuses exclusively on organic visibility needs without broader marketing functionality present in SE Ranking.
vs Moz – Moz surrounds exceptional link indexing with a narrower scope of complementary SEO tools at higher price points.
For well-rounded optimization spanning content and site migration issues, SE Ranking leads for dollar-to-functionality value based on my consulting pricing models.
The Final Verdict on SE Ranking in 2024
In my experience leveraging SEO platforms to grow traffic for over 100 client sites, SE Ranking stands unmatched as a turnkey SEO toolkit ready to scale.
It unites essential capabilities like granular rank tracking, robust site auditing and savvy competitive research with workflow helpers covering content creation and campaign planning.
For in-house SEO professionals and agency teams needing to integrate diverse data in optimization, SE Ranking eliminates the financial and operational pain of assembling tools piecemeal.
Their breath of analytics paired with flexibility across all plan tiers makes SE Ranking my leading recommendation for comprehensive SEO software in 2024 and beyond.
Simply put – no competitor bundles this holistic level of functionality tailored to organizations at all stages of growth.
You get an elite enterprise-grade toolbox accessible to early startups and niche sites alike.
Let me know if you have any other questions on getting started with their platform!
