Crafting high-quality yet high-converting landing pages is essential for lead generation. But many solutions make you sacrifice one for the other.
OptimizePress breaks that cycle. Its renewed focus on conversion performance unlocks new possibilities for WordPress users.
In this expanded OptimizePress review for 2024, I’ll dig deeper into what makes this platform special. You’ll learn how it streamlines landing page creation while boosting conversions.
OptimizePress Capabilities: More Than Just Pages
At its core, OptimizePress empowers you to develop custom landing pages with drag and drop ease. But its capabilities stretch far beyond basic page building.
Let‘s explore some of the other notable features…
Integrations Expand Possibilities
Connect OptimizePress with your favorite marketing and ecommerce platforms. Natively integrate leading services like:
- Mailchimp
- ConvertKit
- ActiveCampaign
- AWeber
- Stripe
- PayPal
Deliver subscriber data to any major ESP. Collect payments through top merchant processors.
Further extend functionality to hundreds of other apps via Zapier.
With robust integrations, OptimizePress centralizes your tech stack into one smooth workflow.
Optimize Campaigns With Detailed Analytics
Understanding visitor behavior is the first step toward better conversions.
OptimizePress equips you with the data needed to continually improve landing pages. Monitor key metrics like:
- Page views
- Conversion rates
- Average time on page
- Exit rates
- Traffic sources
- Form submission trends
Filter analytics based on time period, traffic source and other factors. Then pinpoint optimization opportunities for each campaign.
Accelerate Workflows With 100+ Video Tutorials
For many users, support resources make the difference between a good tool and a great tool.
OptimizePress maintains an extensive video library with over 100 tutorials covering platform features. Quickly master building landing pages, popups, sales funnels and more.
The combination of an easy-to-use visual editor and on-demand training speeds up your productivity. As a new user, you can start converting site visitors faster.
How OptimizePress Customers Have Improved Conversions
The true test of any lead capture solution lies in tangible conversion results.
Let‘s examine case studies from actual OptimizePress users…
User Replay Doubles Lead Flow
User Replay utilized OptimizePress to redesign their homepage lead flows. By implementing:
- Attention-grabbing popups
- Benefit-focused copy
- Prominent opt-in placement
They doubled monthly lead capture basically overnight.
Using OptimizePress, User Replay doubled their lead generation within 30 days.
App Institute Grows Customers 300%
Another company called App Institute underwent rapid expansion after integrating OptimizePress.
They utilized landing pages and sales funnels to educate subscribers and convert them to paying members. Over a few short months they increased customer acquisition over 300%.
The co-founder credits OptimizePress templates and split testing capabilities for accelerated growth.
App Institute expanded their customer base by over 300% with OptimizePress optimization.
These examples demonstrate the sales impact achievable from refining lead gen processes with OptimizePress tools.
Now let‘s explore some best practices for maximizing your own results.
Tips for Optimizing Landing Page Conversions
Design matters when creating high-converting landing pages. But optimization never stops at launch.
You must continually test and refine page elements to lift conversions higher.
Here are my top tips for perpetual optimization…
#1) Obsess Over Page Speed
Maintaining fast load times improves user experience. More importantly, it directly lifts conversions.
According to Google research, 53% of mobile site visitors abandon pages that take over 3 seconds to load.
Utilize built-in OptimizePress tools like script managers and performance profiling to accelerate speeds. Supercharge gains by implementing a CDN and caching via your WordPress host.
With OptimizePress, sub-2 second load times are achievable on optimized hosting. This unlocks maximum conversion potential.
#2) Always Be Testing
Guesswork kills conversions. Successful optimization relies on continual testing.
OptimizePress simplifies split testing landing page elements like:
- Headlines
- Call-to-actions (CTA)
- Lead magnet offers
- Page layouts
- Images
- Content sections
Experiment with placement, messaging frequency and other variables. Let hard data guide design decisions to increase form fills, email subscribers and sales.
#3) Analyze The Analytics
As mentioned earlier, in-depth analytics ships standard with OptimizePress.
But simply collecting numbers doesn‘t directly raise conversions. You must analyze the data to extract actionable insights.
Review key indicators like exit rates and average time on page. Identify traffic sources producing the most conversions.
Then optimize page content, offers and flows to better resonate with your highest-potential visitor segments first.
Conversion optimization is a never-ending process. Continually refine landing pages over time leveraging split testing and metrics analysis for perpetual gains.
Now that we’ve covered tips to optimize pages, let’s examine some of the many templates at your disposal.
OptimizePress Template Library: Conversion-Focused Options
Pre-built templates help expedite landing page creation. But with some tools, available templates feel generic with limited customization.
OptimizePress breaks the mold by providing templates engineered specifically for converting visitors rather than showcasing visual flair.
Let’s browse some examples…
Lead Generation Templates
Convert more visitors into subscribers with lead gen templates like:
2-Step Lightbox Optin: Guide visitors through a two-step lead capture process via lightbox popups. Famously high converting.
Content Upsell: Display additional lead magnet content to visitors upon exit intent to capture more emails.
Free Plus Shipping: Market free ecommerce products with order bump on shipping costs. Excellent for building buyer lists fast.
Webinar Promotion Templates
Drive higher webinar registration and attendance with templates like:
Webinar Countdown: Urgency-building countdown timer on optin forms or pages heightens conversions.
Webinar Promo: Professionally designed layouts sell visitors on the value of attending your next digital event.
Ecommerce Sales Page Templates
Boost product conversions utilizing templates designed for ecommerce sites:
Single Product Sale: Create dedicated pages showcasing benefits and buyer testimonials for one specific product.
Comparison Pages: Enable visitors to view product features side-by-side to guide purchasing decisions.
Peruse the growing library of conversion-focused templates across many marketing goals. Then customize selected designs further to fit brand needs.
Now that we‘ve covered templates, let‘s examine how OptimizePress fares head-to-head against rival solutions.
How OptimizePress Compares to Popular Alternatives
OptimizePress is far from the only landing page builder on the market. Top competing options range from standalone tools to WordPress plugins.
So how does OptimizePress stack up against choices like LeadPages and Unbounce? Pretty favorably.
Let‘s compare core features…
| OptimizePress | LeadPages | Unbounce | |
| Drag and Drop Editor | ✅ | ✅ | ✅ |
| 100+ Templates | ✅ | ✅ | ✅ |
| Split Testing | ✅ | ✅ | ✅ |
| Popups and Lead Forms | ✅ | ✅ | ✅ |
| Sales Funnels | ✅ | ✅ | ❌ |
| Analytics | ✅ | ✅ | ✅ |
All three providers deliver core landing page creation capabilities, with OptimizePress holding the edge for those wanting sales funnels too.
Pricing also favors OptimizePress, with plans starting around $99/year for unlimited pages. And your investment covers use on 20+ WordPress sites.
For bloggers and agencies managing multiple properties, OptimizePress provides excellent value.
Speaking of value, what does the OptimizePress team have in store for 2024 product updates?
Exclusive Interview on the OptimizePress Roadmap for 2024
I spoke directly with OptimizePress CEO Tristan Broughton on goals for this year‘s product roadmap.
Here are some highlights…
Focus Areas for 2024
- Continued landing page builder improvements – more templates, elements and enhanced editor functionality.
- Expanded analytics – connectors to Google Analytics, Google Tag Manager and other analytics platforms. Deeper on-page metrics.
- AddedIntegrations – additional native connections to popular email, membership, payment and other platforms.
- Augmented reality previews – ability to "preview" landing page designs in an interactive augmented reality experience. Pretty cool!
Why These Priorities?
"We want to expand possibilities for users while simplifying workflows. Building, then thoroughly optimizing landing pages and funnels should feel easy. Augmented analytics and integrations support that while AR functionality brings designs to life."
Key takeaway – the OptimizePress roadmap continues pushing the boundaries of landing page creation and conversions.
Now let‘s jump back into reviewing the overall user experience…
Inside The OptimizePress Dashboard and Editor Interface
While features drive platform selection, you still interact daily with the UI.
Clunky dashboards that hide options or confusing editors that hinder productivity quickly lead to frustration.
Thankfully, OptimizePress avoids these pitfalls.
OptimizePress Dashboard
The OptimizePress dashboard provides one-stop access for:
- Creating new landing pages and funnels
- Managing existing pages and campaigns
- Viewing analytics summaries
- Enabling plugin integrations
- Downloading WordPress themes
- Accessing the help center
Find everything you need from a clean, uncluttered central interface. I especially like the page management grid allowing easy search/filtering and bulk actions.
OptimizePress Lightning Editor
As outlined earlier, I find the OptimizePress page editor refreshingly easy to master compared to rival page builders.
Clean toolbar layout. Logical element and template menus. Responsive mobile view. All critically useful features.
But drag and drop placement stands out most. Absolute precision editing without guessing or hoping elements land correctly. This usability sticks out from the pack.
Overall, both the dashboard and editor avoid unnecessary complexity. OptimizePress cuts straight to enabling landing page creation and optimization fast.
OptimizePress Review Conclusion and Rating
If you couldn‘t tell by now, I‘m rather enthusiastic about OptimizePress capabilities even in a crowded market.
It just "gets" the right page building features and marketing-first focus true conversion optimization demands.
The newly redesigned Lightning Editor, templates and analytics push OptimizePress into easy "best-in-class" status for WordPress users wanting to accelerate leads and sales.
Throw in the generous yet fair pricing plans, and this becomes my #1 recommended landing page and funnel plugin.
For these reasons I‘m giving OptimizePress a rare 5 out of 5 star rating. I encourage you to give it a try today completely risk-free.
