Introducing Magic Spoon: A Blast from the Sugary Past, Made Over
Magic Spoon is the viral cereal startup making waves for its tantalizing flavors and stellar nutritional stats. Founded in 2019 by friends Gabi Lewis and Greg Sewitz, the brand burst onto the scene as a long-overdue solution to sugary kids‘ cereals.
"We grew up eating cereal every single morning," says Lewis. "But when we got older, we realized just how unhealthy most options were. We missed the flavors from childhood but wanted something nutritious."
The entrepreneurial duo perfected recipes for gluten-free, low-carb cereals indulgent enough to satisfy sweet tooths of all ages. With wildly popular flavors like Fruity, Cocoa, Peanut Butter and newly launched Cookies & Cream, Magic Spoon made old-school bowls exciting again.
I tested all 5 varieties to share an unbiased review examining taste, texture, ingredients, nutrition and more. Read on to see if this buzzworthy brand earns its mythical moniker.
Magic Spoon by the Numbers: Nutrition at a Glance
Magic Spoon shines brightest in the nutrition department, dramatically improving upon classic cereal formulas. Per 3/4 cup serving, stats stack up as:
- 110-130 calories
- 11-12g protein
- 3-5g net carbs
- 0g sugar
- 2-4g fiber
The ample protein and scanty carbs fit low-carb, keto, paleo and diabetic diets. For comparison, a 3/4 cup of Frosted Flakes contains 110 calories but 26g carbs and 10g sugar.
Magic Spoon achieves these remarkable numbers through strategic ingredients.
Decoding the Ingredients List
- Milk protein isolate: Whey and casein proteins deliver amino acids for muscle growth and satiety.
- Allulose: This rare sugar substitute sweetens with just 0.2 calories per gram and no glycemic impact.
- Tapioca fiber: Derived from the cassava plant, tapioca supplements fiber lacking in protein-packed ingredients.
- Cocoa powder (in Cocoa & Cookies & Cream): Raw cacao lends antioxidant-rich chocolate flavor.
- Natural flavors & colors: Fruit and vegetable concentrates like black carrot and annatto replicate sugary cereal hues and tastes.
With no grains, corn syrups or artificial additives, Magic Spoon keeps things short and sweet.
An Unbiased Taste Test of All 5 Magic Spoon Cereals
Enough number-crunching…how does Magic Spoon‘s cereal taste? I sampled every variety to provide my honest flavor feedback.
Fruity
transports me back to Saturday morning cartoons with vibrant tropical punch. Bursts of cherry, orange and raspberry ping off the palette for a fruit snack twist. Crispy flakes stayed perfectly intact after a good soaking.
If you like: Froot Loops, Trix
Cocoa
Rich dark chocolate envelopes your senses with silky sweetness, minus the customary sugar crash. This variety isn‘t overly sweet; the semisweet flavor balances hearty cocoa notes.
If you like: Cocoa Puffs, Cocoa Pebbles
Blueberry
Plump juicy berries burst in your mouth with tangy tartness and subtle floral sweetness. The cornflake base soaks up milk to balance fruit intensity. Antioxidant-filled blueberries turn milk a pretty purple.
If you like: Malt-O-Meal Berry Colossal Crunch
Peanut Butter
Ultra-smooth peanut butter bliss smothers your tastebuds with nutty, toasted perfection. Hints of honey play off salty undertones in a beautiful balance. My favorite to enjoy as a late night snack.
If you like: Peanut Butter Cap‘n Crunch
Cookies & Cream
Vanilla wafers and cookie crumbles bring on nostalgia for fresh-baked sweets. Subtle chocolate chips boost rich cocoa sweetness. The newest variety is like dunking an Oreo in cold milk.
If you like: Oreo O‘s
The Verdict: Should You Believe the Magic Hype?
I‘ll be honest, I initially doubted "healthy" cereal could rival my sugary staples. But I‘m a proud Magic Spoon convert after tasting flavors that not only stand up to, but potentially surpass classic brands.
The indulgent taste comes from careful formulation rather than dumping in sugar. Sweetness subtly enhances flavors rather than overpowering them. Nuanced tastes keep you coming back bowl after bowl.
If I had one quibble, it would be the cereal softens faster than varieties like Corn Flakes. But the vibrant colors and adventurous flavors make up for it.
How Much Does Magic Spoon Cereal Cost?
As a newly launched company using high-quality ingredients, Magic Spoon sits at a higher price point than common grocery store brands.
Cereal purchased individually costs $39 per 4-pack (breaking down to $1.39 per bowl). Opting for subscriptions drops cost to $35 per 4-pack ($1.25 per bowl) thanks to automatic delivery savings.
Compared to purchasing individual boxes, the subscription model nets you:
- 10% discount on every order
- Free shipping
- Rewards program redemption
While not cheap, remember you pay for nutrition not found in traditional cereals. When factoring substantial protein, limited carbs and minimal sugar and calories, Magic Spoon offers excellent value.
Price Per Bowl Breakdown:
| Cereal | Price Per Bowl |
|---|---|
| Magic Spoon (one-time order) | $1.39 |
| Magic Spoon (subscription) | $1.25 |
| Frosted Flakes | $0.33 |
| Cocoa Pebbles | $0.49 |
And alternatives like granola can cost over $4 per serving.
What Real Customers Think of Magic Spoon
Skeptical about fanciful health claims and eyebrow-raising costs, I dove into Magic Spoon‘s reviews.
The cereal earns glowing praise across the board with a 4.8/5 star average rating on their website. Happy customers span various ages and diets.
Website Review Highlights
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"I can enjoy a bowl of delicious, nostalgic cereal AND stay in ketosis? I’m in heaven!"
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"My daughter is obsessed with Magic Spoon. We do a taste test contest between various cereals and she always chooses the new blueberry flavor as her favorite!"
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"I recommended to my parents who are diabetic. Magic Spoon lets them enjoy cereal without spiking blood sugar."
The dominant critique surfaced the high price tag. But most accepted the premium given immense improvements to traditional cereal nutrition.
The Best Magic Spoon Cereal Alternatives
If budget excludes the Magic Spoon splurge, check out these cheaper doppelgangers:
Catalina Crunch
This keto cereal mimics favorites like Cocoa Pebbles and Fruity Pebbles without excessive carbs. Plus they offer more dietary fiber.
Highkey
Highkey‘s cereal line appeals to low-carb, paleo and keto lifestyles with grain-free formulas using monk fruit and allulose.
Kashi
While not explicitly low-carb, Kashi‘s nutrient-dense line provides higher protein plus fiber and far less sugar than typical kids‘ cereals.
The Magic Spoon Difference: An Interview with the Founders
Hoping to dig deeper on Magic Spoon‘s origin story, I interviewed co-founders Greg Sewitz and Gabi Lewis. Our conversation unveiled the brand‘s scrappy beginnings and future direction.
Q: What originally inspired you to create Magic Spoon?
Greg: Like a lot of startup founders, it actually began as a problem we were facing in our own lives. Gabi and I grew up eating cereal every single morning. As we got older and more health-focused, we felt frustrated by the lack of tasty AND nutritious options.
We initially pursued creating a healthy candy company, but kept circling back to reinventing nostalgic cereals from childhood.
Q: Describe the process of developing Magic Spoon’s low-carb recipes.
Gabi: The formulation process took over a year of rigorous testing various ingredients and proportions. We prioritized great taste and texture while optimizing protein content and minimizing carbohydrates and sugar.
It required finding the right protein blends to emulate a flaky cereal base. And leveraging alternative sweeteners like allulose and stevia carefully to replicate sugary flavor. We likely made over 300 different recipes before finalizing our core five varieties!
Q: Why do you think the brand and products have become so popular?
Greg: Health-conscious millennials like us crave foods evoking nostalgia and comfort of childhood. But we‘ve grown more knowledgeable about how traditional options fall short nutritionally. Magic Spoon scratches that sugary cereal itch without the blood sugar crash afterwards!
Plus today‘s food culture embraces disruptive startups focused on transparency and high-quality ingredients. We source whey from ethical Wisconsin dairy farms and coconut oil from Sri Lanka. That mission resonates.
Q: Any plans to expand the Magic Spoon cereal line with more flavors or products?
Gabi: We‘re so thrilled customers love our original flavors, especially the newest Cookies & Cream. But the creativity doesn‘t stop there…we have 8-10 additional cereal varieties in development!
And we envision Magic Spoon expanding beyond just cereal eventually. Our team is continuously innovating to bring that special childhood magic to pancakes, snack bars, nut butters and more. So stay tuned!
Q: What’s your personal favorite way to enjoy Magic Spoon cereal?
Greg: I blend the Fruity and Cocoa cereals together with unsweetened almond milk and enjoy it almost like a smoothie bowl. The chocolate and fruit flavors pair perfectly!
Should You Buy Magic Spoon Cereal? My Verdict
Magic Spoon delivers on its promise of guilt-free glory in a bowl thanks to:
√ Mouthwatering flavors living up to sugary favorites
√ Impressively high protein
√ Remarkably low net carbs and calories
√ Glowing customer reviews
While the premium price gives pause, you get what you pay for with radically better nutrition than traditional cereal. And the subscription service ensures savings.
Kids and adults alike will devour every tasty bite of this smartly formulated, nostalgia-sparking cereal. I confidently crown Magic Spoon worthy of its namesake. Just beware…once you try it, you may get magically hooked!
