About LUS Brands
LUS Brands was founded in 2017 by Sahar Saidi after she struggled to find hair products that worked for her curly hair type. The Toronto-based company‘s mission is to create easy-to-use haircare that enhances natural textures instead of masking them. Their product range includes customized shampoos, conditioners and all-in-ones for various curl patterns and hair types.
As a brand celebrating diversity and self-love, LUS has gained media attention from outlets like Cosmopolitan and Buzzfeed. They‘ve also amassed over 185,000 Instagram followers. But how well do these vegan and cruelty-free products perform? This comprehensive review will analyze the pros, cons, top-selling items and real customer reviews.
Overview of LUS Brands
LUS Brands aims to disrupt beauty standards that make women feel pressured to hide their natural hair. The real women featured in their ads are not retouched or transformed to fit one mold.
The company also avoids harmful ingredients like sulfates, silicones and parabens in their products. Instead, they use nourishing natural oils and butters to cleanse, hydrate and define curls.
LUS Brands Benefits and Drawbacks
Pros:
- Simple 3-step systems for different curl types
- Cruelty-free, vegan and safe for color-treated hair
- Free of sulfates, silicones, gluten and other harsh chemicals
- Contains moisturizing natural oils like coconut and jojoba
- Hair quiz helps select suitable products
- Ships internationally
Cons:
- More expensive than some brands like Shea Moisture or DevaCurl
- Doesn‘t work for some thicker curl patterns
- Strong fragrance (fragrance-free options available)
Key LUS Brands Haircare Ingredients and Benefits
LUS products contain nourishing botanical ingredients like:
Coconut Oil: Shown in studies to reduce protein loss and improve hair health. Able to penetrate the hair shaft for added strength.
Shea Butter: Rich in vitamins A and E to support hair growth. Protects from UV damage and boosts shine and elasticity.
Jojoba Oil: Mimics scalp‘s natural oils. Nourishes hair follicles to encourage growth and minimize shedding.
Panthenol (Vitamin B5): Binds to hair strands to increase moisture retention. Makes hair more flexible and less prone to breakage.
Top 8 Best Selling LUS Brands Hair Products
Wavy 3-Step System
The Wavy 3-step regimen cleanses, hydrates, and defines waves using shea butter and moringa oil. It includes:
- Gentle shampoo
- Ultra-nourishing conditioner
- All-in-one styling cream
The simplified routine cuts down on hassle for easy, touchable waves.
All-In-One: Curly
This versatile styler shapes and maintains curls in one simple step. Reviewers love how it cuts down on product build-up. The formula adds healthy bounce without stiffness or stickiness.
All-In-One: Wavy
Perfect for sculpting flawless waves, this residue-free styler brings damaged strands back to life. The uplifting citrus scent provides lasting moisture for hair that looks salon-fresh.
LUS Elixir Oil
Formulated with vitamins and antioxidants, this elixir strengthens hair, nails and skin. It tackles inflammation, aging, split ends and frizz. The ultra-nourishing oil doesn‘t clog pores while bathing hair in silky softness.
Gentle & Moisturizing Shampoo
This sulfate-free shampoo gives a rich lather to remove impurities without stripping oils. The shea butter and moringa oil formula keeps all curl types clean, fresh and touchably soft.
Deep Conditioner & Repair
Bring dry, damaged hair back from the brink with this deep treatment. Packed with hair-healthy Vitamin E, B5, aloe vera and jojoba oil, it restores youthful elasticity and shine to tired tresses.
1L Shampoo
This jumbo size sulfate-free shampoo suits all curl types. Moringa and shea butter provide a gentle, hydrating cleanse that preps hair for maximum definition. Reviewers rave about the light tropical scent.
Who Are LUS Brands Products Best For?
These products are specially formulated for loose waves to tight coils (curl types 2A-4C). They provide solutions for common issues like dryness, frizz and lack of definition curly hair often contends with.
The customized shampoos, conditioners and stylers aim to bring out the best in natural texture instead of fighting against it.
Customer Reviews: Does LUS Brands Work?
On their own website, LUS products have overwhelmingly positive reviews, including:
- 4.6/5 stars for All-In-One: Wavy
- 4.7/5 stars for All-In-One: Curly
- 4.8/5 stars for Gentle Shampoo
External review sites echo similar feedback:
Influenster – 4.5/5 stars (276 reviews)
Facebook – 4.5/5 stars (5000+ reviews)
The majority of customers see transformative results, with before and after photos to prove it. They love the way these products enhance and define their curls. Some call the brand "life-changing" for embracing natural hair instead of forcing it to conform.
However, LUS doesn‘t work miracles for everyone. Some reviewers report little change, especially those with thicker curl patterns that require extra moisture. A few also find the signature fragrances too overpowering.
But negative reviews make up a very small percentage compared to thousands of glowing testimonials. These products excel at bringing out the best in waves, curls and coils for most reviewers.
Are LUS Brands Products Worth the Price?
For the exceptional ingredients and easily customizable systems that streamline routines, LUS delivers worthwhile solutions. They don‘t come cheap, with most products ranging from $16-$50.
But they stand out for high-performing formulas free of harsh chemicals, thoughtfully designed for specific curl needs. Simple yet effective routines reduce the need for mixing myriad products that can weigh hair down. And the herbal ingredients offer safer, nourishing alternatives.
For those new to curl care, the line provides effortless education through their hair quiz and reviews. With exceptional service and clearly beneficial results for most reviewers, LUS earns its reputation as a top curl brand.
LUS Brands Discounts and Promotions
LUS Brands does not appear to offer first-time discounts or coupon codes at this time. Check their Instagram and website to stay updated on any future deals or promotions that may be offered. Signing up for their email newsletter may provide subscribers early access to sales.
Where To Buy LUS Brands Haircare
LUS Brands products are sold exclusively through their website LUSBrands.com. They offer free shipping within Canada and the US on orders over $100.
Shipping is calculated at checkout for orders under $100 and all international orders.
Top LUS Brands Alternatives To Consider
While LUS stands out for customization and simplicity, here are a few more top-rated curly brands:
SheaMoisture – Budget-friendly drugstore staple with extensive natural haircare lines
DevaCurl – Specializes in frizz-fighting formulas for curls
Ouidad – Targets concerns like hydration and definition for waves and curls
Briogeo – Clean, non-toxic formulas made with organic ingredients
Living Proof – Science-backed brand that uses patented technologies
Frequently Asked Questions
Where are LUS products made?
LUS Brands manufactures their haircare line in Canada.
Are LUS products safe and non-toxic?
Yes, LUS products are free of sulfates, parabens, silicones, phthalates, synthetic dyes, gluten and other potentially harmful additives. Their ingredients and formulas undergo rigorous safety testing.
What is the LUS Brands shipping and return policy?
They offer free shipping on Canadian and US orders over $100, with calculated rates for smaller orders. Unopened products can be returned within 30 days of purchase by email request.
How can I contact LUS Brands customer service?
Fill out the contact form on their website for assistance within 24-48 hours, or reach out by email: [email protected].
I hope this comprehensive LUS Brands hair review gave you all the details on their curl-focused line. Have you tried LUS products for your waves, curls or coils? Let me know your experiences in the comments!
