How to Create Instagram Landing Pages That Convert in 2024
As Instagram continues to evolve and grow in popularity, having an optimized Instagram landing page is becoming increasingly critical for brands looking to drive conversions from the platform.
An Instagram landing page, also known as an "link in bio" page, serves as a destination for the single link allowed in your Instagram profile. When a user clicks on that link, they are taken to a dedicated page designed to convert them into a customer or lead.
However, creating an effective Instagram landing page requires a thoughtful strategy and an understanding of the latest design trends and best practices. In this post, we‘ll showcase 20 of the best Instagram landing page examples for 2024 and share tips for creating pages that engage and convert Instagram users.
Why Instagram Landing Pages are Different
Before diving into examples, it‘s important to understand how Instagram landing pages differ from traditional website landing pages.
With an Instagram landing page, you‘re dealing with a very specific audience and context. Instagram users are typically browsing on mobile devices and engaging with visual content in a more casual, leisurely way. Your landing page needs to be designed for that experience.
Additionally, Instagram places certain limitations on landing pages, such as not allowing clickable links outside of the bio section. This means your page needs to immediately communicate its value and drive users to take action without relying on multiple links.
What Makes an Effective Instagram Landing Page?
While there‘s no one-size-fits-all formula for a perfect Instagram landing page, there are certain elements and best practices to consider:
-
A clear, compelling headline: Your headline is the first thing users will read so it needs to grab attention and clearly communicate your offering.
-
High-quality visuals: Instagram is a visual platform so your landing page should feature eye-catching images or videos that align with your brand.
-
A strong call-to-action: Make it crystal clear what action you want users to take, whether it‘s making a purchase, signing up for your email list, or downloading a lead magnet. Use action-oriented language and make your CTA button stand out.
-
Social proof: Incorporate customer reviews, testimonials, trust badges or social media proof to build trust and credibility with Instagram users.
-
Mobile-optimized design: With the vast majority of Instagram users accessing the platform via mobile devices, your landing page must have a mobile-friendly design. Keep your page simple and easy to navigate with large, tappable elements.
-
Consistent branding: Your Instagram landing page should match the look and feel of your Instagram profile and posts to create a cohesive brand experience.
-
Focused, concise copy: Instagram users typically have shorter attention spans so keep your copy concise and to-the-point. Focus on highlighting key benefits and breaking up text with visual elements.
-
Tracking and testing: Use UTM parameters to track clicks from Instagram and consider running A/B tests to optimize your landing page over time.
Now, let‘s take a look at some real-world examples of brands putting these best practices into action.
20 Best Instagram Landing Page Examples
-
Sephora: Sephora‘s Instagram landing page features a clean, mobile-friendly design with bold product imagery and an unmissable "Shop Now" CTA button. They also showcase user-generated content from their Instagram feed to provide social proof.
-
HubSpot: HubSpot‘s landing page is designed to drive webinar registrations with a compelling headline, a descriptive video, and multiple CTA buttons. The page is kept simple and distraction-free.
-
Nike: Nike takes a unique approach, using their Instagram landing page as a portal to all of their content and offerings. The page includes links to shop, view stories, and explore other Nike websites.
-
Fenty Beauty: Fenty Beauty‘s landing page puts its products front and center with high-quality images and a "Shop Now" CTA that takes users directly to the featured product page. They also highlight reviews and press mentions to establish credibility.
-
Airbnb: Airbnb‘s landing page combines beautiful destination imagery with a search bar that allows users to immediately start planning their next trip. By enabling users to take action directly on the page, Airbnb reduces friction in the booking process.
-
Headspace: Headspace opts for a simple, focused landing page to promote their meditation app. The page uses calming colors and limited copy to communicate the key benefits and encourage users to start a free trial.
-
Warby Parker: Warby Parker‘s landing page showcases their "Home Try-On" program with a fun, illustrated visual and a clear CTA to get started. They also include a list of FAQs at the bottom of the page to address common questions and objections.
-
Bumble: Bumble‘s landing page leans into the platform‘s ethos of empowering women with a bold headline and an inspiring video. The page also features App Store and Google Play buttons to drive mobile app downloads.
-
Everlane: Everlane uses its Instagram landing page to highlight its commitment to ethical, sustainable fashion. The page includes information about the brand‘s "radical transparency" approach and a CTA to shop their latest collections.
-
Casper: Casper‘s landing page features a product carousel that allows users to shop their most popular mattresses directly from the page. They also showcase customer reviews and a "100 Night Trial" offer to build trust and reduce purchase anxiety.
-
Allbirds: Allbirds‘s landing page puts a spotlight on their best-selling sustainable sneakers with crisp product images and a prominent "Shop Now" CTA. They also include information about the natural materials used to make their shoes.
-
Bon Appétit: Bon Appétit uses its Instagram landing page to drive email sign-ups with a "Join Our Newsletter" CTA and a preview of the type of content subscribers can expect to receive.
-
Brooklinen: Brooklinen‘s landing page features a collection of lookbook images showcasing their bedding products in real homes. The page also includes multiple CTAs to shop, view more colors, and learn about their referral program.
-
Lunya: Lunya opts for a minimalist Instagram landing page that puts the focus on their sleepwear products. The page includes a "Shop Now" CTA and a carousel of stylish product images.
-
Glossier: Glossier‘s landing page reflects the brand‘s playful, Instagrammable aesthetic with pastel colors and cute illustrations. They use their landing page to promote a lead magnet – signing up to get product updates and exclusive offers.
-
Mejuri: Mejuri‘s Instagram landing page features elegant product photography and a "Shop Now" CTA that directs users to a curated collection of their most popular jewelry pieces.
-
Outdoor Voices: Outdoor Voices uses its landing page to highlight its community of active women with user-generated photos and a CTA to shop their latest activewear styles.
-
Hungryroot: Hungryroot‘s landing page promotes their personalized grocery delivery service with a "Get Started" CTA and a carousel of delicious food images. They also include a discount code to incentivize sign-ups.
-
Billie: Billie‘s landing page uses bold colors and playful illustrations to showcase their razor subscription service. The page includes a "Get Started" CTA and highlights the benefits of their subscription model.
-
Ritual: Ritual‘s Instagram landing page educates users on the science behind their multivitamin products with a video and a "Learn More" CTA. They also feature customer reviews and press logos to establish trust.
Tools for Creating Instagram Landing Pages
Creating an effective Instagram landing page doesn‘t require a ton of technical expertise. There are several user-friendly tools and templates available to help you get started:
-
Linktree: Linktree is a popular tool for creating simple link-in-bio landing pages. It allows you to add multiple links and buttons to a single page and customize the design to match your brand.
-
Linkin.bio by Later: Linkin.bio turns your Instagram feed into a clickable, shoppable landing page. You can tag products in your posts and drive traffic to specific product pages.
-
Shorby: Shorby offers a range of mobile-optimized landing page templates as well as more advanced features like email capture forms and messenger buttons.
-
Wix: Wix‘s website builder includes a variety of customizable landing page templates designed for different goals, from lead generation to product sales.
Tips for Optimizing and Measuring Instagram Landing Page Performance
Once you‘ve created your Instagram landing page, it‘s important to continually optimize and measure its performance. Here are a few tips:
-
Use UTM parameters to track clicks from Instagram and measure how much traffic and conversions your landing page is generating. You can use tools like Google Analytics to set up tracking.
-
Run A/B tests to experiment with different headlines, visuals, and CTAs to see what resonates best with your audience. Testing tools like Optimizely or Google Optimize can help you run experiments.
-
Regularly update and refresh your landing page to align with new products, promotions, or campaigns. An outdated landing page can negatively impact conversions.
-
Monitor your Instagram analytics to see which posts are driving the most clicks to your landing page. Use those insights to optimize your overall Instagram strategy.
-
Don‘t forget to promote your landing page in your Instagram posts and stories. Use clear calls-to-action and consider creating dedicated posts that drive users to your link in bio.
By continually iterating and improving on your Instagram landing page strategy, you can turn your Instagram profile into a powerful revenue-generating channel for your business.
The Future of Instagram Landing Pages
As Instagram continues to roll out new features and ad formats, we can expect to see even more opportunities for brands to create engaging, conversion-focused landing pages on the platform.
For example, Instagram‘s recently launched "Shops" feature allows businesses to create an immersive, in-app storefront that users can access directly from a brand‘s profile. This opens up new possibilities for creating shoppable landing pages that keep users within the Instagram app.
Additionally, the rise of Instagram Stories and Instagram Reels provides new avenues for driving traffic to your landing page. By creating swipe-up Stories or Reels that tease your landing page offer, you can capture users‘ attention and drive more clicks.
As you plan your Instagram landing page strategy for 2024 and beyond, keep an eye on these evolving trends and be ready to adapt your approach as new opportunities arise.
Conclusion
An optimized Instagram landing page is a critical tool for driving conversions and revenue from the platform. By following best practices and taking inspiration from successful examples, you can create landing pages that engage and convert your Instagram audience.
Remember to keep your landing page focused, mobile-friendly, and visually compelling. Use clear calls-to-action and consider incorporating social proof and user-generated content to build trust.
Finally, don‘t forget to continually test, iterate, and measure your Instagram landing page performance to identify areas for improvement. By staying up-to-date with the latest trends and best practices, you can ensure your landing pages are driving real results for your business in 2024 and beyond.
