How to Create an Engaging Personality Quiz in WordPress (Step-by-Step)

Want to boost engagement and generate more leads from your WordPress website? Creating a personality quiz could be just the solution you need.

Personality quizzes are a proven tactic for capturing your audience‘s attention and enticing them to interact with your brand. By asking a series of fun questions and providing personalized results, you can connect with visitors on a deeper level while also gathering valuable insights.

Best of all, you don‘t need any coding skills to add a professional quiz to your WordPress site. With the right plugin, you can set up an engaging personality assessment in minutes.

In this post, we‘ll walk you through the entire process of creating a personality quiz in WordPress step-by-step. You‘ll learn how to:

Choose the best WordPress quiz plugin
Plan out your quiz topic, questions, and results
Design and launch your quiz
Optimize your quiz for lead generation
Analyze your quiz‘s performance and results

Whether you want to create a "What Type of ____ Are You?" quiz, a product recommender, or an educational assessment, this guide will give you all the tools and knowledge you need to succeed.

Let‘s get started!

Why Create a Personality Quiz for Your WordPress Website?

Before we dive into the tutorial, let‘s discuss some of the key benefits of adding personality quizzes to your WordPress site. Personality quizzes can help you:

Engage Your Audience

Interactive content like quizzes is extremely effective at capturing and holding people‘s attention. Quizzes are inherently more engaging than standard blog posts or static pages.

In one study, 81% of marketers said interactive content is better for grabbing attention than static content. Quizzes make visitors an active participant, rather than a passive reader.

Increase Time on Site

More engaging content naturally leads to visitors spending longer on your website. Someone might take 5-10 minutes to complete a quiz, boosting your overall time on site metrics.

This signals to search engines that your site provides valuable content and can improve your rankings. Longer visits can also help your business by giving you more opportunities to build brand awareness and trust.

Generate Leads

Personality quizzes are a highly effective way to generate leads and grow your email list. You can ask for an email address in order to reveal the quiz results, turning casual browsers into subscribers.

Quizzes have an average conversion rate of over 50%, meaning more than half of people who start your quiz will complete it and provide their email. This is a massive improvement over typical website conversion rates of 1-2%.

Learn About Your Audience

People love to share information about themselves, and quizzes give you the perfect opportunity to collect data on your audience‘s traits, preferences, knowledge, and more.

You can use these insights to improve your products, personalize your marketing, and create more relevant content. The better you understand your audience, the better you can serve their needs.

Create Shareable Content

Personality quizzes are primed for social media sharing. People enjoy comparing results with friends and showing off their quiz outcomes on Facebook, Twitter, and other networks.

Adding social share buttons to your quiz results page allows you to tap into the power of word-of-mouth marketing and attract new visitors to your site from social media.

As you can see, personality quizzes offer major benefits for engaging your audience and meeting your business goals. Now let‘s look at how to actually create one on your WordPress site!

Step 1: Choose the Best WordPress Quiz Plugin

The easiest way to create a personality quiz in WordPress is by using a quiz builder plugin. A good quiz plugin will provide pre-made templates and a user-friendly interface so you can design and launch quizzes without any technical headaches.

With so many quiz plugins available, how do you choose the right one for your needs? Here are some factors to consider:

Quiz Types: Can the plugin create scored personality quizzes, or is it limited to basic trivia quizzes? Make sure the plugin supports the type of quiz you want to make.

Customization: Look for a plugin that offers plenty of options to customize the look and feel of your quiz to match your branding. The plugin should allow you to modify colors, fonts, images, and layouts.

Lead Generation: To get the most from your quiz, choose a plugin with built-in lead generation features like email opt-in forms, data collection, and integration with your email marketing service or CRM.

Social Sharing: Quizzes are ideal for social media promotion, so pick a plugin that makes it easy to add social sharing buttons and create shareable result pages.

Analytics: To optimize your quiz‘s performance, you need detailed analytics on metrics like starts, completions, lead captures, shares, and more. Make sure the plugin provides robust reporting.

Ease of Use: The plugin should be simple to use, even for beginners. Look for a visual, drag-and-drop builder that lets you see your changes in real-time.

Based on these criteria, our top recommendation is Thrive Quiz Builder. This premium WordPress quiz plugin checks all the boxes, with advanced features for designing engaging personality quizzes, capturing leads, tracking results, and more.

Some other solid WordPress quiz plugins to consider are Interact, Quiz and Survey Master, and HD Quiz.

For this tutorial, we‘ll be using Thrive Quiz Builder, but the general process will be similar regardless of which plugin you choose. Once you‘ve selected your quiz plugin, install and activate it on your WordPress site and you‘ll be ready to start building your quiz!

Step 2: Plan Your Personality Quiz

Before you dive into designing your quiz, it‘s important to plan out the key components, including the:

Quiz Angle: What will be the focus of your quiz? Brainstorm topic ideas relevant to your niche, audience‘s interests, and business goals.

For example, if you run a personal finance site, a quiz like "What‘s Your Money Personality Type?" could work well. An e-commerce store might create a product recommendation quiz like "Find Your Ideal Sunglasses Style."

Quiz Title: Once you‘ve determined the quiz topic, come up with an attention-grabbing headline to attract people to take your quiz. Popular title formats include:

"What Type Of [Blank] Are You?"
"Which [Famous Person/Character] Are You?"
"Find Out Your [Topic] Personality"
"Discover Your Ideal [Product/Service]"

For instance, "What Type of Traveler Are You?", "Which Disney Princess Are You Most Like?", "Find Out Your Leadership Style."

Quiz Questions: A personality quiz typically has 5-10 multiple-choice questions that assess the taker‘s characteristics or preferences. The answer options should align with the potential results.

To come up with relevant questions, put yourself in your audience‘s shoes and consider what information would be needed to determine their personality or recommendation. Focus on one specific attribute per question for the most accurate results.

Quiz Results: Based on their answers, each quiz taker is assigned a specific personality type or outcome. Aim to have 4-5 distinct potential results.

The quiz results should be written to make people feel understood and positive about their outcome. Provide a brief explanation of each personality type and tailor any recommendations to the individual‘s result.

Once you have these core pieces planned out, you‘re ready to start building your quiz in WordPress!

Step 3: Design Your Personality Quiz

Now the fun part – designing your quiz! With the Thrive Quiz Builder plugin, you can completely customize the look of your quiz to match your site‘s style and grab attention. Here‘s how:

From your WordPress dashboard, navigate to the Thrive Quiz Builder plugin and click "Add New" to create a quiz.
Choose from one of the professionally-designed quiz templates or start from scratch. For a typical personality quiz, the "Category" quiz type works best.
On the next screen, give your quiz a name and click "Edit Quiz" to enter the drag-and-drop builder.
Customize each element of your quiz, including:

Cover Page: Upload an eye-catching cover image, add your quiz title and description, choose a color scheme and font.
Questions: Input your quiz questions and answer options. For image-based questions, simply upload a relevant photo for each answer choice. Assign specific result correlations to each answer.
Opt-In Gate: To collect leads, toggle on the "Opt-In Gate" and customize the copy encouraging people to provide their email to see results. Integrate with your email service to automatically add contacts.
Results Page: Design the page where people will see their quiz outcome. Include a brief description of each personality type and tailor any recommendations or next steps to the specific result. Add social share buttons.

Preview your quiz to check the user experience and make any final adjustments.

The Thrive visual editor makes it incredibly simple to get your quiz looking pixel-perfect before you publish. Experiment with different styles to see what resonates with your audience.

Step 4: Configure Your Quiz Settings

In addition to perfecting your quiz‘s appearance, make sure to review the settings and make sure everything is optimized for your goals. In the Thrive Quiz Builder dashboard, you can modify:

Lead Generation: Connect your email marketing service or CRM to seamlessly pass quiz leads to your existing database. Set up tagging to automatically segment your quiz leads based on their results.

Analytics: Choose which data points you want to track, such as starts, completions, lead captures, social shares, and more. You can view reports right in your WordPress dashboard.

Social Sharing: Select which social networks you want to display share buttons for on the results page. You can even create a branded share image for Facebook and Twitter.

Notifications: Decide if you want to be notified every time someone completes your quiz or opts in. You can get an email summary or a Slack message to stay on top of your quiz‘s performance.

A/B Testing: If you want to optimize your quiz for maximum engagement and conversions, set up an A/B test of different cover pages, questions, opt-in copy, etc. Thrive will automatically display the winning version more often.

Once you‘re happy with your quiz‘s design and settings, there‘s only one thing left to do – hit publish and start promoting!

Step 5: Publish and Promote Your Personality Quiz

To publish your personality quiz on WordPress, simply copy the shortcode from the Thrive Quiz Builder dashboard and paste it into any post or page where you want the quiz to appear.

You can also use the Thrive Architect plugin to drop your quiz into your content or display it in a popup or widget. The quiz will blend seamlessly with your WordPress theme.

After publishing your quiz, it‘s time to drive traffic to it! Some effective ways to promote your personality quiz include:

Featuring it prominently on your homepage or in your navigation menu
Creating a dedicated blog post announcing the quiz and encouraging people to take it
Sharing the quiz across your social media channels
Linking to the quiz in your email newsletter or automated email campaigns
Running Facebook ads targeting your ideal quiz takers
Reaching out to influencers or bloggers in your niche and inviting them to take and share the quiz

The more people who take your personality quiz, the more engagement, leads, and valuable audience insights you‘ll collect. Keep an eye on your quiz analytics to see what promotion strategies are most effective.

Step 6: Analyze Your Quiz Results and Optimize

Thrive Quiz Builder automatically tracks key metrics so you can measure your quiz‘s success and spot opportunities for improvement. In the "Results" tab, you can view data on:

How many people started and completed your quiz
How many leads you captured
Your quiz‘s conversion rate
How many people clicked on each answer
Which personality results were most common
Which social networks your quiz was shared on

For example, if you notice a significant drop-off in completions after a certain question, that might indicate the question is too difficult or not engaging enough. If one of your personality results is much more common than the others, consider rebalancing the quiz to create a more even distribution.

You can also use your quiz data to inform your future content and marketing efforts. If a large portion of your quiz takers fall into a specific personality category, tailor more of your blog posts, products, or emails to that persona‘s needs and preferences.

By regularly reviewing and adjusting your quiz based on the analytics, you can optimize its effectiveness at engaging visitors, driving social shares, and converting leads over time.

Create Your Personality Quiz Today!

Personality quizzes are a fun and effective way to attract, engage, and learn about your target audience. By following the steps in this tutorial, you can easily create a professional quiz on your WordPress site using Thrive Quiz Builder or another quiz plugin.

Remember, the key to a successful quiz is planning relevant questions, writing compelling results, designing an attractive experience, and promoting heavily. Don‘t be afraid to get creative and experiment with different quiz formats to see what resonates with your audience.

Ready to build your first personality quiz in WordPress? Get started with Thrive Quiz Builder today! Your engagement rates and lead generation will thank you.