Welcome to my 2023/2024 review of Iconosquare! As a social media expert who has tested dozens of tools, I can confidently say Iconosquare stands out for its unmatched analytics capabilities – especially for Instagram and Facebook.
In this up-to-date review, I‘ll give you a comprehensive look at Iconosquare‘s full suite of features beyond analytics, its pricing options, pros and cons, and who I think stands to benefit most from using this tool. My goal is to provide actionable advice to help you determine if Iconosquare is the right fit for your social media marketing needs.
What is Iconosquare?
For those unfamiliar, Iconosquare is a SaaS platform offering robust analytics plus social media management and monitoring tools. At its core, it was built to help brands, businesses, creators and publishers better understand the performance of their social media profiles.
Over the past year, Iconosquare has expanded its platform to include publishing and monitoring capabilities for key networks like Instagram, Facebook and Twitter. It now competes directly with the likes of Sendible and SocialBee as an all-in-one social suite.
However, analytics remains Iconosquare‘s standout feature. The depth of data you can access, specifically for Instagram and Facebook, is unmatched. Key capabilities include:
- In-depth analytics for Instagram, Facebook, Twitter and TikTok
- Posting to Instagram, Facebook and Twitter
- Monitoring brand mentions and hashtags
- Engagement tracking for IG and FB
- Audience insights
- Content performance
- Exportable reports
The platform also provides publishing tools to help schedule and manage posts. Users can easily plan, collaborate on and approve content across networks.
With its newly added monitoring features, Iconosquare now allows you to keep tabs on conversations happening around your brand and relevant hashtags too.
What Does Iconosquare Cost?
Iconosquare offers three main pricing plans, including options for solopreneurs, small teams and larger organizations:
Basic: $59/month billed annually – 1 user, 10 social profiles
Team: $99/month billed annually- 10 users, 50 social profiles
Custom: Contact for quote – Unlimited users and profiles
Each plan includes two weeks of onboarding, email support and access to Iconosquare‘s full range of analytics, posting and monitoring tools. You can compare details in the pricing section of their website.
For small businesses and solo social media managers who only need to connect 1-2 accounts, I suggest starting with the Basic plan. Larger agencies who collaborate across multiple team members and client accounts would benefit most from the Team or Custom plans.
If you‘re not quite ready to commit, they do offer an indefinite free trial including analytics for one Instagram profile.
Iconosquare Pros
As I hinted from the start, Iconosquare shines when it comes to analytics – especially Instagram analytics. Having tested over two dozen social media tools myself, I can confidently say no platform provides more detailed, actionable stats than Iconosquare.
A few standout pros:
1. Unparalleled Instagram Analytics
For Instagram specifically, Iconosquare provides incredibly granular analytics covering all aspects of your profile and content performance. Dive deep into impressions, reach, engagement, saves, shares, EXIF data and more. I especially appreciate the ability to segment data by post type, time frame and creative elements. This makes parsing what works well much easier.
2. Powerful Facebook Analytics
While Instagram takes the cake, Iconosquare also empowers brands to dive deep into Facebook analytics too. You‘re able to analyze page performance, engagement metrics, audience growth, reach and impressions. Having this 360-degree view makes honing your Facebook strategy so much simpler.
3. Custom Reporting
Iconosquare makes accessing historical analytics easy with their custom reporting features. You can compile findings across multiple networks in shareable reports filtered by date range, metrics and other criteria. These can be scheduled to deliver automatically or exported for offline analysis – extremely useful.
4. Owned Listening Features
With Iconosquare‘s monitoring tools now included, the platform allows you to track mentions of owned brand handles, hashtags and subjects. This essentially combines elements of social listening with community management, giving users more context into discussions happening around their business.
Iconosquare Cons
Of course no platform is perfect. During my testing and analysis, I did notice a few drawbacks of Iconosquare users should be aware of:
1. Reporting Features Can Be Confusing
Onboarding onto Iconosquare‘s dashboard and exploring the dozens of reporting features at your fingertips can feel overwhelming initially. While the breadth of analytics is extremely valuable, it does take time learning how to best extract and apply relevant data.
2. Publishing Tools Lack Sophistication
While Iconosquare handles publishing just fine for basic scheduling and approvals, the tool doesn‘t provide more advanced capabilities like UGC curation, automated posting or creative workflows. For social media managers who want set it and forget it content assembly, look to a tool like SocialBee instead.
3. Monitoring Lacks Sentiment Analysis
Finally, while covering brand handle and hashtag tracking is useful, Iconosquare itself doesn‘t yet apply sentiment analysis when monitoring mentions. This means getting quick insight into whether discussions happening are positive or negative requires a separate social listening platform.
Who is Iconosquare Best Suited For?
Given its unmatched analytics depth and expanding feature set, Iconosquare stands to deliver incredible value across many social media use cases. Specifically, it‘s an amazing fit for:
Instagram Power Users – Mega influencers, photographers, artists and creatives will gain serious insight from Iconosquare‘s IGTV and Stories analytics. Diving deep can help refine your approach.
eCommerce Brands – For online stores marketing via Instagram and selling over Facebook, Iconosquare should be your go-to analytics and publishing platform. The data will help optimize your entire sales funnel.
Social Media Managers – Agencies who manage multiple brand accounts will appreciate easy profile segmentation, robust reporting and team workflows. Iconosquare empowers true client data ownership.
Facebook Advertisers – If you spend on Facebook or Instagram ads, Iconosquare helps assess performance and pinpoint optimization opportunities through detailed cost, impression and engagement metrics.
Final Verdict
Hopefully this up-to-date review gives you a clear sense of Iconosquare‘s capabilities and value. While I suggest all social media marketers give their free trial a test drive, I firmly believe Iconosquare is an invaluable tool for any brand investing in Instagram or Facebook.
The unparalleled analytics insights, expanding features beyond just reporting, and reasonable pricing plans make building your social strategy with Iconosquare well worthwhile. Competitors might outshine specific areas, but no platform matches Iconosquare‘s combination of social analytics and management.
Have any other questions before getting started? Let me know in the comments!
