iamgia Review: Your No-Fluff Guide to This Rising Fashion Brand

As an avid online shopper, I frequently get asked about my unique going-out tops and pants emblazoned with cut-outs and strings. And no, they aren’t from some expensive couture house or vintage store find. The answer? iamgia.

In a sea of cheaply-made fast fashion, this Australian label stands out by perfectly balancing daring sexiness, wearable comfort, and (somewhat) affordable pricing.

Intrigued about whether this rapidly growing brand lives up to its Instagram hype? You’re in the right place.

Today I’ll be sharing my honest thoughts after owning multiple iamgia pieces over the past two years. Consider this your no-fluff guide to help decide if their clothes are worth adding to your virtual checkout carts.

We’ll cover:

  • iamgia‘s background and vision
  • The clothes and quality
  • Sizing and fit
  • Style advice for different pieces
  • Promotions and discounts
  • Shipping and returns

Let’s start by understanding exactly what this viral label is all about…

What is iamgia?

Founded in 2013 by Aussie sisters Alana Pallister and Stevie Cox, iamgia brings daring, retro-inspired fashion to trend-focused young women.

Inspired by ‘90s it-girl Gia Marie Carangi, the brand embodies her bold, IDGAF attitude blended with a hint of darkness.

The vibe? Edgy pieces any cool, empowered babe would wear while strutting down the streets of LA.

Iamgia first gained traction after influencers began rocking their figure-hugging coords on Instagram. But they really exploded onto the scene in 2019 when Kendall Jenner wore this naked dress during New York Fashion Week.

Since then, their Instagram following has ballooned to over 1 million followers eager to get their hands on those traffic-stopping designs.

But who exactly is their target customer? And what aesthetic do they go for?

The iamgia Girl Explained

The typical iamgia girl lives for daring fashion and standing out. She’s creative, empowered, and marches to the beat of her own drum.

Iamgia aims to make her feel confident and sexy by designing clothes for every occasion – whether it‘s girls‘ night out or running errands on the weekend.

The core demographic skews Gen Z (16-24 years old), but I‘ve noticed their confident styles also appeal to millennials and young Gen X-ers looking to tap into their inner cool kid.

While influencing and modelling teens first put iamgia on the map, the prices remain affordable enough for everyday fashion lovers. Compared to other Aussie brands like Privacy Please and Princess Polly, their clothes cost about the same.

For example, tops average $50-$120 USD while most bottoms run $70-$100 unless on sale.

And when it comes to the styles and aesthetic? Think naughty-meets-nice.

Breaking Down The iamgia Look

Iamgia brings the perfect balance of masculine and feminine through mix-and-match dressing.

You might pair an über girly corset top with baggy cargo pants. Or temper a bustier dress with an oversized blazer.

At the core, expect ‘80s and ‘90s style mashups – crop tops, low rise bottoms, chain accents, cowl necks, ribbon ties. These nostalgic trends get reworked with cheeky cut-outs or sheer mesh fabrics for extra sex appeal.

But don’t expect ostentatious logos or overdone graphics. Instead, bold colors, metallic sheens, and clever cutouts do the talking.

Browse their collection and you’ll find:

iamgia Clothing

Some customer favorites include:

While their evergreen basics get frequent restocks, new pieces often quickly sell out. So if you want the latest “it item” without paying jacked up resell prices, pounce fast!

Some recent bestsellers included a bubblegum pink cargo flare pant and this racy cut-out bodysuit – both disappeared fast!

What other brands compete in the sexy fast fashion space? And how does iamgia compare on price, quality and style?

iamgia vs. Similar Retailers

The risque-leaning fashion world has exploded over the past few years. But not all brands fully nail that sweet spot between edgy styles and quality construction.

How does iamgia stack up against other raved-about labels?

I compared them against my three favorites:

Brand Price Range Styles Quality Size Range Strengths Weaknesses
iamgia $$-$$$ Edgy, retro Medium XXS-XL Bold unique pieces, affordable Runs very small, delicate fabrics
Oh Polly $-$$$ Sexy, dressy Medium-high US 0-18 Stunning occasionwear Few casual/daywear options
Revolve $$$ Trendy, polished High XXS-XL Great for statement pieces and basics Very expensive full-price
Fashion Nova $ Sexy, casual Low XS-3XL Inexpensive, fast fashion Quality issues, sizing very inconsistent


Iamgia’s pricing fits right in line with direct-to-consumer fast fashion brands. Their standard prices beat out Revolve‘s $100+ tags while still feeling like a minor splurge.

Compared to Fashion Nova’s $20 dresses and pants, you certainly pay more for the trend-focused exclusivity.

On sale though? You can easily score tops and bottoms for under $40 a pop.

During their epic Cyber Weekend sale, I snagged this ribbed crop tank for only $29! Meanwhile, Revolve rarely discounts newer arrivals more than 25% off retail price.

Quality + Construction

Considering the $50-$100 price per piece, iamgia‘s quality stands up pretty well in my experience.

The fabrics – lots of stretchy ribbed knits, smooth meshes, and silky satins – feel luxurious enough. Of course you can’t expect the same quality as premium brands charging 3 times the amount.

But the clothes also seem more well-made than Fashion Nova‘s wafer thin fabrics prone to holes and tears.

Now some pieces do run more delicate, like liquid mesh crop tops or structured bodysuits. So always hand wash cold and skip the tumble dryer to preserve the fabrics.

After 2 years of wearing iamgia tops and pants dozens of times, I haven‘t dealt with major issues like ripped seams or frayed hems. Just typical pilling on my ribbed tanks – annoying but expected.

One difference I notice is Revolve‘s pieces handle multiple washes extremely well, even for fussier fabrics like wool blends and silk. Though with their $200+ price tags, quality damn well better hold up!


If you love doll-like silhouettes dominated by Itty bitty tops and low-slung bottoms, nobody serves them up quite like iamgia!

While all four brands lean sexy, Revolve offers way more sophisticated, polished options better for work or casual daytime. Think cozy knits, flowy dresses, tailored separates.

Oh Polly focuses almost exclusively on bandage minis and bodycons perfect for clubs, parties…you get the picture. But they lack the casual staples for everyday wear.

Fashion Nova? Low quality aside, their styles just try too hard. Better quality brands like iamgia allow the cool designs – not tacky graphics – shine.

Meanwhile iamgia nails wearable sexy essentials like bodysuits along with those conversation-starting statement sets. And their drops feature bright, adventurous colors not found elsewhere.

Some of my go-to favorites include:

favorite iamgia outfits

Sizing + Fit

I know so many complain about wonky sizing with fast fashion brands. And unfortunately iamgia seems to cause the most confusion.

The main thing to remember – their clothes run notoriously small!

Iamgia uses lots of ultra stretchy fabrics meant to mold to your exact shape. But if the size is way off, the clothes will cut in unsightly ways even for slimmer figures.

I‘m typically a US size 4 (32D chest, 27" waist) and take an XS or S in tops from Revolve and Oh Polly. With iamgia, I almost always size up to a M.

For anyone with boobs or booty, I recommend determining your sizes by measurements not standard US or UK dress sizes. Spandex fabrics allow more wiggle room than stiffer materials like denim.

Check out their thorough size guide here that lists finished garment measurements.

Here’s my advice for getting the right iamgia fit:

  • Tops – Size up 1 full size if you‘re an A/B cup, 2 sizes for C+
  • Pants – Stick to your typical size but size up if between sizes
  • Bodysuits – Choose based on chest measurement

Iamgia also offers free returns and exchanges within 14 days of delivery in case sizing feels off. I’ve exchanged a few pieces with no issues!

Revolve beats everyone when it comes to nailing sizes and dimensions correctly. While pricier, you can confidently purchase your regular size without the guesswork.

5 Genius Ways To Style iamgia Outifts

What I love most about iamgia’s designs? The bold cutouts, micro tops, and low waists effortlessly make a chic statement.

But their versatile staples also allow you to temper those stand-out pieces with everyday items already in your closet.

Here are 5 of my favorite ways to style these sexy garments for seriously envy-inducing looks:

1. Balance skin-baring pieces with simple layers on top

Temper an extreme bra top or lace bralette with an oversized blazer or shacket thrown over. This creates dimension while covering just enough to feel more wearable outside a boudoir.

Oversized blazer

2. Tuck longer tops into your jeans to expose the waist

Many cropped tops fall shorter in the back or feature cool crisscross details. Tuck the longer front side into your favorite vintage Levi‘s to show off these sexy accents in a subtle way.

Tuck into jeans

3. Pair loud prints and neons with neutral basics

Leaning into wild patterns? Anchor them with a neutral ribbed tank and classic gold hoops to let the clothes shine as the main event.

Neutral basics

4. Contrast ultra femme shapes with masculine shoes

Platform sneakers, chunky derbies and lug sole boots balance doll-like dresses and bubble hem tops with much needed edge. The gender play always turns heads!

Masculine sneakers

5. Have fun with layers by playing with silhouette and proportion

Mix an oversized graphic tee with a smoothing bodysuit underneath, then finish with a bubble skirt for an Instagram-worthy contrast.

Do iamgia Sales Happen Often?

With most pieces hovering around $100 full price, are discounts or promo codes available? Absolutely!

Unlike premium retailers like Revolve that rarely slash prices, iamgia actually hosts regular sales in addition to site-wide specials like Black Friday and Cyber Week.

Some current promos include:

  • Up to 70% off Sale items
  • 20% Student Discount
  • AfterPay for 4 interest-free payments
  • Signup Discount (10% off 1st purchase)

Iamgia also runs flash sales around major holidays and seasons. I scored this liquid underboob top for $29 on Valentine‘s Day, 65% off retail price!

iamgia Sale

For the best discounts, shop their ‘New to Sale‘ page filled with just-added markdowns up to 60% off. This section gets uploaded with fresh deals multiple times a week.

Shipping, Returns and Customer Service


Iamgia ships worldwide directly from their Australia warehouse with pretty reasonable rates:

  • United States – Free over $100 USD
  • Canada – $9.99 Flat Rate
  • UK/Europe – $19.99 Flat Rate

USA residents can expect their orders within 4-10 business days. International customers report packages arriving within 7-14 days.


One perk I love is iamgia‘s 14 day free returns policy, no questions asked!

You simply log into your account, initiate the return request, then once received, get refunded the amount paid including shipping costs.

So don‘t stress about dialing in your size – order both and return whatever doesn‘t work out.

Customer Service

Iamgia‘s customer service receives rave reviews for prompt issue resolution and friendliness.

You can reach them via:

Turnaround times run 24-48 hours during their Australia-based business hours.

So don‘t hesitate to inquire about stock, sizing questions or anything else!

Is iamgia Worth The Money And The Hype?

If matching high style with affordability tops your priority list, I confidently give iamgia my stamp of approval.

While certain pieces run delicate and the sizing proves frustrating, their engagement on social media, quick shipping and excellent return policy ease concerns.

At the end of the day, smaller brands like iamgia will never achieve the quality and consistency of premium retailers charging twice as much.

But for sexy, attention-demanding essentials you’ll reach for again and again, iamgia delivers big time. Their clothes effortlessly transform basics into scene-stealing looks fit for a modern bombshell.

Just be sure to reference size charts and read fabric composition closely when deciding what to add to cart.

Over 2+ years of wearing iamgia, I happily fork over my hard-earned money again and again for those special pieces earning endless compliments.

Once you try the brand, you’ll surely find yourself itching to grow your own collection!

iamgia Collection

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