Chromecast built-in has become one of the most popular smart TV features in just a few short years. In my decade as an electronics specialist, I‘ve seen first-hand how Chromecast has gone from a niche streaming stick to a standard inclusion in many of today‘s leading television brands.
In this comprehensive guide, I‘ll provide expert insights on everything you need to know about Chromecast integration in smart TVs. I‘ll take an in-depth look at how built-in Chromecast works, its capabilities, pros and cons, privacy considerations, and how it stacks up against competitive platforms. My goal is to equip you with the details and analysis you need to decide if a TV with integrated Chromecast is right for your needs.
How Built-In Chromecast Works
At a technical level, the Chromecast protocol leverages streaming standards like DIAL (Discovery and Launch) and Google Cast to enable communication between your devices and TV. This allows you to "cast" apps, tabs, and screens from your smartphone, tablet or laptop directly to your big screen.
Chromecast built into a TV eliminates the need for the external Chromecast dongle. The TV includes the necessary hardware and software natively to receive and render streamed content from your other devices.
This content "casting" happens over your local WiFi network. Your phone or tablet sends the video/audio stream to the Chromecast enabled TV, allowing you to control playback from your handheld device while viewing on the TV. There is generally very minimal lag or latency thanks to optimized Chromecast protocols.
According to Google, over 3,500 apps support casting via Chromecast, allowing for tremendous flexibility no matter your streaming needs.
Chromecast Adoption in TVs
Google first launched the Chromecast streaming stick back in 2013. Then in 2016, the company partnered directly with TV manufacturers to integrate Chromecast capabilities into smart TV models.
Adoption of built-in Chromecast has risen sharply in recent years across many major brands:
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Sony launched its first TVs with Chromecast built-in in 2016. Today, all of Sony‘s smart Android TVs include integrated Chromecast.
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Hisense began including Chromecast in its smart TVs in 2017. Now over 50 Hisense smart TV models support built-in casting.
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TCL‘s popular Roku TV line started offering select models with Chromecast in 2018. Recently, TCL announced all new 2022 Roku TVs will have Chromecast capabilities.
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Other leading brands supporting Chromecast integration include Philips, Sharp, Toshiba, Westinghouse, JVC, Bang & Olufsen and more.
Based on data from Statista, as of Q3 2021 over 80 million TV devices globally had Chromecast built-in. That‘s up from just around 3 million in Q3 2018, illustrating the rapid adoption.
Built-In Chromecast Specs and Features
One benefit of having Chromecast integrated directly into your smart TV is getting the latest generation specs. Here are some of the top capabilities Chromecast enabled TVs support:
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4K casting – Stream ultra HD content from apps at up to 2160p resolution. Enables 4K YouTube, Netflix, etc.
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HDR support – Built-in Chromecast will handle HDR content like Dolby Vision, HDR10/10+ and HLG. Enhanced colors and contrast.
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Surround sound – Cast audio in immersive 5.1 and Dolby Atmos surround formats.
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Single device ecosystems – Control TV functions like power, volume, inputs directly from Google Home app.
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Quick access – Launch casting instantly from dedicated remote button rather than loading an app.
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Better performance – Integrated processer and memory often allows smoother casting versus stick.
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Guest mode – Lets nearby devices cast content temporarily without connecting to your home WiFi.
As you can see, having Chromecast built right into your smart TV allows you to take full advantage of all the latest casting capabilities and conveniences.
Chromecast with Google TV
In 2020, Google launched a new Chromecast model featuring Google TV – an interface overlay that adds smart TV-like capabilities to Chromecast.
This includes an actual remote control, ability to install streaming service apps directly on the Chromecast, personalized recommendations, and voice search via Google Assistant.
Chromecast with Google TV represents a convergence between Chromecast‘s pure casting abilities and a more robust smart TV platform. While not yet common, we should see more TV makers integrate this new Google TV experience into models with built-in Chromecast going forward.
Setting Up and Configuring Built-In Chromecast
One of the best aspects of Chromecast integration is how quick and easy it is to get setup. Here are the basic steps involved:
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During initial TV setup, you‘ll be prompted to download the Google Home app. This allows you to manage and configure your built-in Chromecast.
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In the Google Home app, select the option to set up a new device. It will scan for your TV and add it.
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You‘ll need to sign-in with your Google account to sync your Chromecast TV.
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Connect both your mobile device and TV to the same WiFi network and accept the pairing.
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Give your TV a name to easily identify it when casting content.
That‘s it! The process takes just a few minutes and your TV‘s built-in Chromecast will be ready to start streaming. You can always return to the Google Home app later to manage any settings or preferences.
I recommend installing any apps you‘ll want to cast from onto your phone or tablet before getting started. You should also position your WiFi router centrally in your home to ensure strong signal reach to your TV. Streaming large 4K video files can require robust bandwidth.
Pro Tip: If you enable "Guest Mode" in your Chromecast settings, it will allow other smartphones and laptops to temporarily cast content to your TV without needing access to connect to your WiFi network. This is great for spur-of-the-moment sharing from guests.
Troubleshooting Built-In Chromecast
While Chromecast integration is generally reliable, you may occasionally encounter issues getting content to cast smoothly. Here are some troubleshooting tips:
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Ensure your TV and casting device are on the same WiFi network. This is by far the most common culprit.
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Try rebooting or power cycling both the TV and casting device. This can clear any software glitches.
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Temporarily move the TV and phone/tablet closer together. Distance and obstructions can impact signal.
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Check for firmware or app updates – an outdated Chromecast receiver can cause problems.
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Factory reset your TV, then re-setup Chromecast from scratch. This will flush any bad configurations.
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Use the Google Home app to run diagnostic tests. This can identify connectivity or compatibility issues.
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As a last resort, you may need to reset your router if you suspect more systemic WiFi problems.
Following standard IT troubleshooting methodology of checking connections, updating software, rebooting devices, re-configuring from baseline, and isolating the system can resolve most Chromecast difficulties you encounter.
Built-In vs. Chromecast Streaming Stick
While built-in Chromecast offers advantages like faster performance and seamless control, the affordable Chromecast streaming stick remains a great option for adding casting to TVs lacking the integrated functionality. Let‘s compare the key differences:
Built-In Chromecast
- No extra hardware required
- Often supports latest specs like 4K and HDR
- Slightly faster casting performance
- Dedicated cast button on remote
- More tightly integrated TV control
Chromecast Streaming Stick
- Works with virtually any TV with HDMI input
- Starts at just $29 for 1080p casting
- Portable and easy to move between TVs
- Guest casting mode available
- Universal compatibility with Android, iOS, laptops
The right choice comes down to your budget, casting needs, and existing TV capabilities. But it‘s great having both options to get Chromecast beaming content to your big screen.
Privacy Considerations
A common concern raised around smart TVs with built-in Chromecast is privacy, since Google owns the platform. Your viewing data helps serve more personalized recommendations.
Here are a few settings to manage privacy:
- Turn off Ads Personalization in Google Account settings
- Disable viewing history within Chromecast options
- Don‘t enter a credit card for purchases – use gift cards instead
- Avoid voice controls or limit Google Assistant responses
- Set up Guest Mode for temporary casting from other devices
- Consider using a VPN to mask your streaming traffic
- Turn off Location Services on your casting mobile device
While Google states they don‘t sell or share personal data with third-parties, limiting tracking where possible reduces exposure of your viewing habits. As with any internet-connected technology, it‘s smart to understand and control what information you share through built-in Chromecast TVs.
Built-In Chromecast vs. Competitive Platforms
Chromecast enjoys massive adoption, but faces some competition in the casting and smart TV space. How does it compare against alternatives from Apple and Amazon?
AirPlay – Apple‘s proprietary streaming protocol works seamlessly between Apple devices like iPhones and Apple TVs. But it lacks the cross-platform support of Chromecast. AirPlay content is also limited versus thousands of Google Cast enabled apps.
Fire TV – Amazon‘s platform enables casting from mobile devices when paired with a Fire TV Stick. But the experience is generally clunkier than Chromecast built-in. Fire TV also has a smaller app ecosystem.
Roku TV – Many Roku smart TVs support casting via screen mirroring, but the functionality is less robust compared to Chromecast integration. Roku does offer an excellent smart TV interface.
Android TV – Since it runs Google‘s TV platform, Android TV supports full Chromecast capabilities along with thousands of apps. The downside is fewer model options compared to Chromecast TVs.
Chromecast really shines thanks to its cost-effective ubiquity, ease of use, robust app support, and performance advantages of being built directly into TVs. While competitive options exist, none fully match the complete casting package of Chromecast.
The Future of Built-In Chromecast
Given the tremendous growth in just a few short years, what does the future look like for Chromecast in smart TVs? I connected with some industry insiders to get their take:
"Chromecast has reached critical mass in the market. We expect almost all smart TVs will ship with it built-in very soon." – Product Manager at Hisense
"Google is making major investments to expand Chromecast capabilities. Voice control, new apps, and tighter integration with Android are areas of focus." – Smart TV reviewer at CNET
"Casting from phones is just the start. As more devices add Chromecast support, it will evolve into an ambient computing platform." – Lead Engineer at Google
The consensus seems to be that Chromecast has solidified itself as a core smart TV feature. While the technology will continue advancing, Chromecast‘s dominance for casting content from mobile devices looks set to continue.
Should You Buy a TV with Chromecast Built-In?
With Chromecast integrated into many of the latest smart TV models from top brands, deciding if it‘s a must-have feature comes down to a few key factors:
Do you stream from your phone/tablet regularly? Chromecast makes beaming videos, music, and more to your TV effortless. If you‘re casting content multiple times per week, built-in support is extremely beneficial.
Which apps do you use? All the major streaming services work great with Chromecast. But check if any niche apps you rely on also support Google Cast technology.
Will you upgrade your TV again soon? If keeping your next TV 7-10 years, built-in Chromecast ensures compatibility with future devices and apps. But cheaper sticks can also be upgraded more easily.
Do you value simplicity? For many, casting everything from one remote is far simpler than juggling inputs and devices. Chromecast integration means an end-to-end experience.
Is your privacy a concern? While Google makes settings available to limit tracking, having Chromecast built-in does provide data to personalize the experience. Using the streaming stick gives you more control.
As you can see, whether or not having a TV with Chromecast built-in makes sense depends on your specific needs and preferences. There are reasonable pros and cons on each side. But the convenience is hard to overstate if streaming from mobile is your top priority.
For the vast majority of households today, TV with integrated Chromecast provides the most seamless and full-featured casting experience available. As we continue to interact with multiple devices simultaneously, having dedicated Chromecast capabilities directly in your television ensures you can easily beam over content from any screen.
