Brie and Nikki Bella are currently 39 years old, though you‘d never guess it from their jam-packed schedules. Despite retiring from WWE in 2024, the Bella Twins remain highly active as entrepreneurs, podcasters, authors, and mothers.
While they may have moved on from full-time wrestling, their popularity and hustle haven‘t slowed down one bit. If anything, leaving WWE has given Brie and Nikki more time to grow their brand and pursue fresh projects.
A Detailed Overview of the Bella Twins‘ Trailblazing Wrestling Career
At just 22 years old, Brie and Nikki Bella signed with World Wrestling Entertainment‘s (WWE) development territory Ohio Valley Wrestling in 2006. They debuted on SmackDown the following year, immediately making a splash as the sassy Bella Twins.
Over their decade-plus WWE run, the Bellas achieved tremendous success, including:
- 2x WWE Divas Champions
- Nikki held the Divas Title for a record 301 days
- Main event matches on Raw and pay-per-views
- First twin duo inducted into the WWE Hall of Fame (2021)
According to WWE itself, Nikki had the longest reign of any Divas Champion in history at 301 days. This proves both Bella Sisters weren‘t just pretty faces – they deserved their spot at the top.
While the Bella Twins were often underestimated, I believe they played an instrumental role in the women‘s wrestling revolution. Stars like Charlotte Flair and Sasha Banks have credited Brie and Nikki with paving the way for today‘s talent. Despite the criticism they faced, the twins powered through and inspired future generations of women wrestlers.
By March 2023, the Bellas decided not to re-sign with WWE, turning down a lucrative contract extension. But this wasn‘t bitterness – the twins simply felt it was time to pass the torch after an amazing 12-year run.
Why Nikki and Brie Bella Chose to Leave WWE
In the March 14th episode of their hit podcast, Nikki and Brie revealed the reason for their difficult choice to exit WWE:
"We‘ve just had this amazing career, we‘ve been with WWE for over a decade…But we just feels like it‘s time to close the chapter and move on to new things" – Nikki Bella
While the sisters made it clear they‘ll always be grateful to WWE, they felt drawn to other projects like their podcast, clothing line, and books. They also hinted at plans to grow their families in the near future.
According to Brie, the decision was mutual between the Bellas and WWE management:
"After months of negotiating, we actually turned down their last offer. WWE and the Bella Twins mutually decided to not renew our contract" – Brie Bella
With no animosity on either side, the twins amicably parted ways with WWE to begin the next phase of their careers. Given all they accomplished, the Bella Sisters left a lasting legacy sure to be celebrated for years to come.
Life After WWE: The Twins‘ Busy Schedules and New Projects
Rather than slow down in retirement, Nikki and Brie have ramped up their workload tenfold. Along with new business ventures, they make time for WWE appearances, family activities, and TV shows.
Just some of the twins‘ current projects include:
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Hosting The Bellas Podcast – A top 25 ranked show with over 3.5 million downloads
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Running their successful YouTube channel with 1.58 million subscribers
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Expanding their athletic wear brand Birdiebee into activewear, shoes, and accessories
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Publishing bestselling books like Incomparable – which became a NY Times best seller
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Partnering with major companies like NBCUniversal, Hulu, Spotify, and Colgate
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Making regular appearances on shows like The Ellen Show, The Talk, and Access Hollywood
Rather than sit around, Nikki and Brie stay busy growing their brand into a digital media, fashion, and entertainment empire. While exhausting, they thrive on keeping a packed schedule.
"We‘re workaholics and addicted to progress" – Nikki Bella
Estimated Net Worth and Income Sources
Through savvy business moves and relentless drive, the Bella Twins have amassed small fortunes.
Nikki‘s estimated net worth: $12 million
Brie‘s estimated net worth: $8 million
Total estimated net worth: $20 million
These fortunes come from years of leveraging their wrestling fame into lucrative deals. Income sources include:
- WWE Contracts – At one point, Nikki earned $400K/year and Brie likely similar.
- TV Shows – E! paid them well for Total Bellas and spinoffs.
- Endorsements – Promoting brands like Colgate, Ciroc, Lays, and FabFitFun
- Merchandise – Clothing, books, wine, and makeup made under their brand
Given their drive and work ethic, I expect the Bella Twins‘ net worth will only continue rising in their 40s and beyond.
| Year | Nikki Bella Net Worth | Brie Bella Net Worth |
|---|---|---|
| 2023 | $12 million | $8 million |
| 2022 | $10 million | $6 million |
| 2020 | $6 million | $4 million |
| 2018 | $4 million | $2 million |
Highlights from Their Personal Lives and Families
Beyond business and wrestling, family is a top priority for the Bellas. Both sisters have settled down in recent years with husbands and children.
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Nikki was famously engaged to John Cena from 2017 to 2018 before ending their relationship. She is now married to former Dancing with the Stars partner Artem Chigvintsev, with whom she had a son in 2020.
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Brie has been married to WWE star Daniel Bryan since 2014. Together they have a daughter born in 2017 and a son born in 2020.
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In a surprise double pregnancy, both sisters gave birth just one week apart in 2020! Nikki delivered her son on July 31st, while Brie‘s son was born on August 1st.
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The twins‘ brother JJ Garcia also worked for WWE. In 2022, he separated from wife Lauren Garcia after 10 years of marriage.
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Nikki and Brie are particularly close with their Mexican heritage. As Nikki told People Magazine: "We appreciate Latin [culture] because they create such amazing women."
Seeing Nikki and Brie balance growing families and booming careers makes their tremendous drive abundantly clear.
What‘s Next for the Bellas at 39?
As they close in on 40, what lies ahead for wrestling‘s most famous twins? If their post-WWE hustle is any indication, the Bellas show no signs of slowing down.
I expect book deals, TV shows, brand partnerships and WWE special appearances will continue filling their nonstop schedules. But with two young boys each, Nikki and Brie also seem focused on soaking up time with their precious families.
In my view, the Bella Twins‘ second act has only just begun. Their meteoric rise so far leaves me confident Nikki and Brie will continue smashing goals and breaking barriers into their 40s and beyond.
While they‘ll always have a wrestling legacy, the Bellas now stand on their own as bonafide business moguls, influencers, and media stars. At 39, the twins have achieved a level of success few reach even with decades more experience.
No matter what they tackle next, Nikki and Brie Bella have undoubtedly left a lasting impact on sports entertainment. I for one can‘t wait to see what they‘ll accomplish in the years ahead.
