If you‘re selling products or services on your WordPress website, a well-designed pricing table is essential. Pricing tables allow you to clearly present your offering to potential customers, making it easy for them to compare their options and select the plan that‘s right for them.
When done right, pricing tables can have a big impact on your conversion rates. According to research by Unbounce, 30% of SaaS companies see an improvement in conversions simply by redesigning their pricing table.
So what makes a good pricing table? An effective pricing table should be visually appealing, easy to understand at a glance, and highlight the key features and benefits of each plan. It should also make it easy for visitors to take action, whether that‘s signing up for a free trial or making a purchase.
In this post, we‘ll walk you through exactly how to create a high-converting pricing table in WordPress, step-by-step. We‘ll cover:
- Why You Need a Pricing Table on Your WordPress Site
- Pricing Table Design Best Practices for 2023
- How to Create a Pricing Table in WordPress (3 Methods)
- Placing Your Pricing Table on Your WordPress Site
- Pricing Table Examples to Inspire You
Let‘s dive in!
Why You Need a Pricing Table on Your WordPress Site
First, let‘s talk about why having a pricing table on your WordPress site is so important. If you‘re selling anything online, a pricing table serves a few key purposes:
- Makes it easy to compare plans/packages. A pricing table lays out all the key details about your different offerings side-by-side, so visitors can easily compare them and determine which one is the best fit.
- Communicates value. By highlighting the features and benefits included in each plan, a pricing table communicates the value you offer and justifies your prices.
- Reduces friction in the buying process. With a clear pricing table, visitors can select the plan they want and complete their purchase in just a few clicks, without having to hunt for pricing information.
- Encourages upgrades. A good pricing table makes it easy to see the extra features and benefits that come with higher-tier plans, which can encourage visitors to opt for a more expensive option.
All of this adds up to increased conversions, more revenue, and a better experience for your potential customers. So if you‘re not using a pricing table on your WordPress site, you‘re likely leaving money on the table.
Pricing Table Design Best Practices for 2023
Now that we‘ve covered why pricing tables are so valuable, let‘s talk about how to actually design your pricing table. While the right design will depend on your specific product, audience, and brand, here are some best practices to keep in mind:
- Keep it simple. Avoid clutter and overwhelming visitors with too much information. Stick to the key details and make use of whitespace.
- Make it scannable. Use clear headings, icons, and short bullet points to make the information in your pricing table easy to scan and digest.
- Highlight your most popular plan. Guide visitors towards the plan you want them to choose (usually your mid-tier option) by making it stand out visually.
- Use contrasting CTAs. Your call-to-action buttons should contrast with the rest of your design to really grab attention. Consider using action-oriented copy like "Get Started" rather than generic words like "Sign Up".
- Show prices clearly. Don‘t make visitors hunt for your prices. Display the price of each plan prominently and make sure to specify the billing period.
- Offer a free trial. If possible, let visitors try your product or service for free before committing to a paid plan. This reduces risk and makes it easier for them to convert.
- Include trust-building elements. Elements like money-back guarantees, customer testimonials, and security badges can increase trust and make visitors feel more confident about choosing you.
The key is to put yourself in your target customer‘s shoes and design a pricing table that includes all the information they need to make a confident decision, in a clear and compelling format.
How to Create a Pricing Table in WordPress (3 Methods)
Now that we‘ve covered some pricing table design best practices, let‘s talk about how you can actually create your pricing table in WordPress. There are three main methods you can use:
Method 1: Use a WordPress Pricing Table Plugin
The easiest way to create a pricing table in WordPress is by using a dedicated WordPress pricing table plugin. These plugins provide pre-designed pricing table templates that you can customize to match your needs, without having to touch any code.
Some of the most popular WordPress pricing table plugins include:
- WP Table Builder – Drag-and-drop pricing table builder with responsive designs
- Easy Pricing Tables – Simple but flexible pricing table plugin with 10+ designs
- Go Pricing – Powerful pricing table plugin with 250+ templates and tons of customization options
To show you how this works, let‘s walk through creating a pricing table with the WP Table Builder plugin.
First, install and activate the plugin on your WordPress site. Then, navigate to WP Table Builder > Add New to create a new table.
Give your table a name and choose the "Pricing Table" template. Enter the number of columns and rows you need, then click "Next" to reach the Table Editor.
Here, you can add your plan details, customize the design, and rearrange the elements using drag-and-drop:
[Include screenshot of WP Table Builder‘s pricing table editor]Customizing your pricing table is easy – just click on any element to edit the content or adjust the styles in the left-hand panel.
When you‘re happy with how your pricing table looks, click "Save" to add it to your site!
Method 2: Use a Page Builder Plugin with Pricing Table Elements
Another easy way to create a pricing table in WordPress is by using a page builder plugin that includes pricing table elements, like Elementor, WPBakery, or Divi.
With these plugins, you can design your entire page using drag-and-drop, including inserting pricing tables wherever you‘d like.
For example, in Elementor, you can create a new page and search for "Price Table" widgets to insert a pre-designed pricing table that you can then customize:
[Include screenshot of searching for pricing table widgets in Elementor]Elementor‘s price table widget is highly flexible – you can edit the content, switch up the colors and fonts, change the column sizes, and even add custom CSS if desired.
The nice thing about this method is that it allows you to design your whole sales page or website in one go, with your pricing table seamlessly integrated with the rest of your content.
Method 3: Create a Pricing Table Using HTML & CSS
Finally, if you‘re comfortable with coding (or are working with a developer), you can create a pricing table in WordPress using custom HTML and CSS.
This method gives you complete control and flexibility over your pricing table‘s design. You can create something 100% unique that perfectly matches your brand and website design.
To do this, you‘ll need to write the HTML for your pricing table and add custom CSS to style it. Here‘s a basic example of what the HTML might look like:
[Insert HTML sample code for a pricing table]And here‘s some sample CSS to style that HTML:
[Insert CSS code snippet for styling a pricing table]You can add your HTML pricing table to a WordPress page or post using a Custom HTML block in the editor.
While this method offers the most customization, it does require coding knowledge. If you‘re not comfortable with HTML and CSS, one of the other methods above will likely be a better fit.
Placing Your Pricing Table on Your WordPress Site
Once you‘ve created your pricing table using one of the methods above, you‘ll need to actually place it on your WordPress site where potential customers can see it.
The obvious spot is on your main Pricing or Plans page, which should be accessible from your navigation menu. You may also want to include your pricing table on your homepage, product pages, and other key sales pages.
Wherever you place your pricing table, make sure it‘s prominently displayed and easy to find. You don‘t want interested visitors to have to hunt for pricing information.
In terms of actually adding your pricing table to a page, the process will vary depending on the method you used:
- If you used a pricing table plugin, you can embed your pricing table on any page using a shortcode or block (most plugins will provide specific instructions).
- If you used a page builder plugin, you‘ll design the page with your pricing table included right in the page builder.
- If you created a custom HTML/CSS pricing table, you can add it to a page using a Custom HTML block or by pasting the code into the page template file.
Be sure to preview your page after adding your pricing table to check that everything looks right and there aren‘t any formatting issues.
Pricing Table Examples to Inspire You
Need some inspiration for your own pricing table design? Here are a few examples of attractive and effective pricing tables built with WordPress:
[Insert a few screenshots of awesome pricing table designs from around the web]Use these as a starting point, but don‘t be afraid to get creative and come up with a design that uniquely represents your brand.
Wrapping Up
Pricing tables may seem like a small detail, but they can have a big impact on your conversion rates and revenue as a WordPress business. Taking the time to create a well-designed pricing table that clearly communicates your value is well worth the effort.
To recap, here‘s how to create a high-converting pricing table on your WordPress site:
- Understand why having a pricing table is so important
- Follow pricing table design best practices to create an attractive and effective table
- Choose your creation method: a pricing table plugin, page builder, or custom HTML/CSS
- Place your pricing table prominently on your key sales pages
- Continue to test and optimize your pricing strategy over time
By focusing on creating a user-friendly, visually-appealing pricing table, you‘ll be able to boost conversions, increase revenue, and provide a better overall experience for your prospective customers.
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