If you‘re looking for a beginner-friendly SEO platform that won‘t break the bank, Mangools is a top contender. This all-in-one SEO toolkit gives you everything you need to find profitable keywords, optimize your content for search, analyze the competition, and track your rankings.
In this in-depth Mangools review, I‘ll share everything you need to know about this powerful but easy-to-use SEO software. I‘ll explain what tools Mangools includes, how they work, the pricing options available, and the biggest pros and cons to consider.
By the end of this post, you‘ll have all the information you need to decide if Mangools is the right fit for your SEO needs and budget. Let‘s dive in!
What is Mangools?
Mangools is a SaaS platform that provides a collection of SEO tools designed to streamline your keyword research, link building, rank tracking, and competitor analysis. It aims to simplify SEO for beginners by providing an intuitive interface and a core set of features anyone can learn.
Unlike some enterprise SEO software that‘s bloated with tools, Mangools keeps things simple. It includes just 5 tools that cover the core aspects of search optimization:
- KWFinder for keyword research
- SERPChecker for SERP analysis
- SERPWatcher for rank tracking
- LinkMiner for backlink analysis
- SiteProfiler for analyzing website metrics
These tools are tightly integrated into a central dashboard. For example, with just a couple clicks you can send keywords from your KWFinder research to SERPWatcher to track or over to SERPChecker to analyze the competition.
Who is Mangools best suited for? In my experience, it‘s the ideal toolkit for:
- Freelancers and consultants working with clients
- In-house marketers at small-to-medium businesses
- Beginner and intermediate bloggers and affiliate marketers
- Anyone who wants to dig into SEO without a steep learning curve
On the flip side, most agency SEOs and experienced digital marketers will find they quickly outgrow Mangools‘ feature set and data limits. I‘ll dig into this more in the pros and cons section.
How Mangools Works: A Look at the 5 SEO Tools Included
Now that you have an overview of what Mangools is, let‘s take a closer look at each of the tools and how they can upgrade your SEO workflows.
KWFinder for Keyword Research
KWFinder is Mangools‘ flagship tool for discovering and analyzing keywords. Enter a seed keyword, and within seconds you‘ll see a report of matching and related keyword ideas along with key metrics like monthly search volume, Keyword Difficulty score, CPC, and PPC competition.
One thing I like about KWFinder compared to other keyword tools is it shows you important metrics right up front on the keyword ideas page. You can quickly see search volumes and ranking difficulty without having to click into each individual keyword. It also pulls in autocomplete suggestions and common questions from Google right on this overview page.
KWFinder also makes it easy to analyze the top ranking pages for a keyword directly in the tool. Select a keyword idea and you‘ll see data on the pages ranking in the top 10 organic spots, like their PageAuthority, number of backlinks, and even Facebook shares. This helps you judge the competition at a glance and find low-competition keywords you can win.
For local businesses, a standout feature is the ability to check search volumes and SERP rankings by city, county, or even zip code – not just country or state. So a dental practice could easily find the top keywords to target in their specific service area.
Overall, KWFinder is an intuitive but powerful keyword research tool that gives you everything you need to discover untapped keyword opportunities and analyze ranking difficulty. Just keep in mind all the data comes from third-party sources like Moz and Majestic, not Mangools‘ own data collections.
SERPChecker for Analyzing Search Results
Once you‘ve found some promising keywords in KWFinder, you can dive deeper into the current ranking pages with SERPChecker. This is Mangools‘ tool for spying on the competition and finding insights you can use to outrank them.
Just enter a target keyword you want to analyze, and SERPChecker will display a wealth of data on the pages ranking in the top organic spots, such as:
- SERP features present (ads, snippets, shopping, etc.)
- Domain authority and backlink profiles
- On-page SEO metrics like content length and keyword usage
- Social shares and estimated traffic
Using this intel, you can see exactly what type of content is working for your target keywords and uncover strategies to make your pages even better. For example, if the top results all have much higher word counts, you know you‘ll need to go in-depth with your content to compete.
One neat feature is the ability to enter your own page into SERPChecker and see how you stack up to the competition across key ranking factors. This can show you at a glance where you might be falling short, such as in the number of referring domains.
SERPWatcher for Monitoring Search Rankings
Mangools‘ rank tracking tool, SERPWatcher, lets you easily monitor your website‘s keyword rankings in any location (down to the zip code level). Just enter your domain, select the keywords you want to track (from KWFinder or a manual upload), and SERPWatcher will start recording your ranking position and any changes over time.
I find SERPWatcher‘s reporting more intuitive than most other rank trackers I‘ve used. It displays your data in clear charts and visuals to help you quickly see your average position and estimated traffic for all tracked keywords. A handy metric is Dominance Index, which scores your overall visibility for your keyword set on a scale from 0 to 100.
Other useful reports in SERPWatcher include a keyword positions distribution map, top keyword gainers and decliners, and side-by-side domain comparisons. So if you want to chart your progress against competitors over time, you can do that with a couple clicks.
Perhaps my favorite SERPWatcher feature is its ability to send automated reports to clients or stakeholders on a daily, weekly, or monthly basis. This is a huge timesaver if you manage SEO for multiple websites. Just be aware that white-labeling reports is only available on the pricier plans.
LinkMiner for Backlink Research
Mangools‘ LinkMiner is a powerful tool for analyzing any website‘s backlink profile and identifying new linking opportunities. I often use it at the start of a link building campaign to see what‘s working for my top competitors.
Just plug in a domain or specific page, and LinkMiner will pull a list of all the sites linking to it. You can see useful SEO metrics for each backlink, such as authority score, follow/nofollow status, and anchor text used.
But where LinkMiner really shines is its built-in filtering options. With a couple clicks, you can narrow your link list down to only the highest value prospects. For example, you can set a minimum domain authority score, exclude nofollow links, and even search for specific terms in the linking page‘s title tag.
Using these filters makes finding relevant, high-quality linking opportunities a breeze compared to digging through a raw backlink report with thousands of results. Once you spot a good prospect, LinkMiner can show you the exact location of the link on the page.
SiteProfiler for Checking Website Authority & Top Content
The final piece of the Mangools toolkit is SiteProfiler, which provides an all-in-one overview of key SEO metrics and insights for any domain. Plug in a website, and you‘ll see:
- Domain and page authority scores from Moz
- Number of referring domains and IPs
- Daily/monthly visitors and traffic value estimates
- Top ranking pages by links and shares
- Top organic keywords and competitor domains
While you can find most of this data in the other Mangools tools, it‘s handy to have it aggregated in one automated report – especially for sharing with clients or your team. SiteProfiler is best used as either a quick way to gauge a site‘s overall SEO health or to generate ideas for your own content strategy by analyzing top performing posts.
One metric to be wary of is SiteProfiler‘s estimated website traffic. Like similar tools, it uses web scraping to extrapolate total traffic from keyword ranking data. In my experience, these third-party estimates are rarely close to a site‘s actual traffic as measured by Google Analytics. So take those numbers with a big grain of salt.
Mangools Pricing: How Much Does It Cost?
Compared to other all-in-one SEO platforms, Mangools is very affordable. It has four paid plans to choose from based on your needs:
-
Basic: $49/month for 100 keyword lookups per day, 200 keyword suggestions per search, and 100,000 backlink rows per month. Good for freelancers working on a small site.
-
Premium: $69/month for 500 keyword lookups per day, unlimited suggestions per search, and 500,000 backlink rows per month. Ideal for consultants working on multiple client projects.
-
Agency: $129/month for 1,200 keyword lookups per day, unlimited suggestions per search, and 1,200,000 backlink rows per month. Suitable for small marketing teams.
-
Enterprise: Custom pricing for high-volume needs. You‘ll need to contact Mangools sales for a quote.
All plans include full access to every Mangools tool and feature – the only difference is the monthly data allowances. You can save 40% on any plan by paying annually. So the Premium plan, which offers the best value for most users, comes out to only $41.40/month when paid yearly.
There‘s no free trial, but Mangools does offer a very limited free plan that gives you 10 lookups per day or 100 tracked keyword rankings. It‘s enough to test drive the tools but not to use them for any real SEO work.
Mangools Pros and Cons
So now that we‘ve looked at what Mangools can do and how much it costs, let‘s summarize the key advantages and disadvantages.
Pros:
- Intuitive and beginner-friendly interface
- All 5 core SEO tools accessible from one dashboard
- Provides robust keyword data, SERP analysis, and rank tracking
- LinkMiner makes finding link prospects faster
- Ability to add unlimited domains/projects on any plan
- Much more affordable than SEO platforms like Semrush or Ahrefs
- Helpful browser extension and mobile app available
Cons:
- No site auditing or on-page optimization tools
- Daily/monthly data limits can be restricting as your sites grow
- Relies solely on Moz/Majestic for backlink and traffic data
- Lack of content/SEO writing tools like Surfer SEO offers
- Interface can be slow to load at times
All things considered, I believe Mangools is an excellent value for the money if you‘re just getting started with SEO and want an all-in-one tool that will cover your needs without overwhelming you. The data limits make it less suitable for high-volume, enterprise SEO.
Mangools Alternatives
While Mangools is a great affordable option, you may find you need more data, flexibility, or features as you take on bigger SEO projects. Here are a few Mangools alternatives I recommend:
-
Semrush: The most popular SEO platform and a big step up from Mangools in power and features. Includes tools for site audits, SEO writing, social media, and competitive analysis. Plans start at $119.95/month.
-
Ahrefs: Beloved by SEO experts for its huge backlink database and intuitive keyword tools. Also includes a top-notch site audit tool. Plans from $99/month.
-
SE Ranking: Another affordable all-in-one SEO platform that offers similar tools to Mangools, plus extras like website audit and on-page SEO checking. Plans start at $39/month.
-
Surfer SEO: A writing and content optimization tool that helps you create pages that match Google‘s ranking factors. Offers a free Chrome extension and affordable plans from $49/month. Pairs well with Mangools‘ research tools.
Final Verdict: Is Mangools Worth It?
After thoroughly testing Mangools and each of its tools, I can confidently say it offers excellent value for the money – especially if you‘re looking for an intuitive, beginner-friendly SEO toolkit.
While it may lack some of the advanced features of pricier platforms, Mangools provides everything you need to find profitable keywords, track your rankings, spy on the competition, and build quality backlinks to your site. The interface is a joy to use and takes very little time to learn, even if you‘re new to SEO.
I particularly recommend Mangools for freelancers, small business owners, and bloggers who want to tackle SEO in-house without hiring a pricey consultant. The $49/month Basic plan should be more than enough for anyone working on a handful of sites.
On the other hand, intermediate and advanced SEOs may find Mangools too limiting for their needs. The lack of site auditing and content optimization tools can be a deal-breaker when working on complex SEO campaigns. And the daily data restrictions may be too low to accommodate an agency or in-house SEO team managing many websites.
Curious if Mangools is right for you? You can get a feel for the platform with a free account, which lets you try all 5 tools with limited lookups per day. Or sign up for a paid plan and request a refund within 48 hours if it‘s not a good fit. You‘ve got nothing to lose – except higher search rankings!
