Introducing BH Cosmetics: "Badass With Heart"
BH Cosmetics began in 2009, founded by Fred Sadovskiy, Kirill Trachtenberg and Robert Sefaradi in Los Angeles. The name stands for "Badass with Heart", which sums up their edgy yet ethical approach to beauty.
In 2018, investment firm MidOcean Partners acquired a majority stake in BH Cosmetics but the founders still retain part ownership. Under new management and backed by strong financials, the brand continues to grow exponentially across the world.
BH Cosmetics creates professional quality makeup that flatters all skin tones. They‘re proudly 100% vegan, cruelty-free and free of many harmful ingredients. Over 3 million Instagram followers enjoy their quirky content and inspirational motto of female empowerment.
Some bestsellers we‘ll review from their cosmetics line are:
- Eyeshadow Palettes
- Baked Highlighters
- Bold Lipsticks
- Foundation & Concealers
They also have high quality makeup brushes, tools and brush cleansers that have inspired a loyal following.
BH Cosmetics Eyeshadow Palettes Review
Eyeshadow palettes are undoubtedly BH Cosmetics‘ biggest claim to fame. They regularly roll out limited edition themed collections with unusual color stories not found anywhere else. The pigmented, blendable formulas create show stopping eye looks.
Zodiac Palette
The 25 pan Zodiac palette takes you on a cosmic adventure with its quiIrky planetary layout. Each shade represents a different zodiac sign. You get nine baked shimmer shadows, twelve foiled metallics and four versatile mattes.
The creamy, densely pigmented formula feels like silk. The colors are intensely vivid yet easy to layer and blend without fall out. Even the deeper shades show up true to pan.
It creates stunning smoked out glam or graphic liner looks to channel your inner star sign. For just $14, it‘s our top quality for money pick.
Take Me Back to Brazil
Inspired by Rio Carnival, this 35 pan palette is a party for your eyes! Jewel tones, pastels, rich mattes and foiled metallics in every rainbow shade transport you to a tropical paradise.
Some lighter glitters take a bit of building up and aren‘t super smooth. But layered over a primer, the color payoff is still gorgeous. We love that it includes classic neutrals along with daring brights for endless mix and match options.
Overall, it blends beautifully without too much effort for endless festival ready looks. At $12, it‘s incredible value for the number of useable shades.
BFF Eyeshadow Palette
This throwback 99‘ themed palette channels sweet Y2K nostalgia. The 20 shadows flaunt frosty pastels, brick reds and caramel neutrals in shimmer, matte and metallic finishes.
The buttery soft powders feel like velvet. They‘re easy to manipulate without fall out. We did need a sticky base for the glitters to show properly. Otherwise, they apply evenly and truly last all day long without fading or creasing.
It‘s the ultimate palette for creating 90’s style graduated chrome lids that still feel fresh. At $24, the curated color story and blendable formula make it great value.
BH Cosmetics Face Products Review
Now that we‘ve explored their cult status eyeshadows, let‘s review other complexion must haves from BH Cosmetics:
Baked Highlighters
BH is renowned for their ultra pigmented highlighters that melt beautifully into skin without emphasizing texture.
The Blacklight palette features six shades for all skin tones. Our favorite is Moonstone – a golden ivory that imparts the most sensuous natural glow. Though intensely pigmented, they soften to a lit from within radiance.
Considering most luxury brands charge over $30 for a single highlighter, the palette’s $24 price tag makes it a steal.
Studio Pro Total Coverage Concealer
This full coverage, ultra creamy concealer feels lightweight yet obscures the most stubborn redness and dark circles.
The doe foot applicator makes blending effortless. It dries down slightly darker than first applied. But the shade range accommodates most complexions. We found it most ideal for spot concealing rather than under eyes.
For only $8 a tube, the Studio Pro concealer competes with leading formulas costing four times as much!
Matte Finish Foundation
This oil controlling medium coverage foundation mattifies skin beautifully without emphasizing dryness or sinking into fine lines. Available in 35 shades, it accommodates most undertones.
It gives a soft focus effect while evening out skin. The fluid texture blends seamlessly with fingers or brushes without oxidizing. It controls shine for almost 8 hours before needing a touch up.
While it suits oily and combination skin best, we suggest layering powder for a less dewy result on normal or dry skin. At $14 for flawless matte base, we’re thoroughly impressed!
How Does BH Cosmetics Compare to Similar Brands?
We compared BH Cosmetics to brands like Morphe, Colourpop and Anastasia Beverly Hills targeting the Gen Z demographic. Here is a quick overview:
Morphe: Offers far more extensive range including brush sets, complexion and eye products. Caters more to makeup artists and influencers. Pricing is similar but less transparency about ingredients or ethical standards.
Colourpop: Specializes almost exclusively in trendy eyeshadow palettes and lip products. Fun packaging but not as many bright color stories as BH. Cheaper but less consistency in formula across products.
Anastasia Beverly Hills: Known for premium quality brow products and pigmented eyeshadows. More classic, elegant packaging and brand image compared to playful BH. Significantly more expensive.
We found BH to have the best balance of affordability, trend-driven products, ethical standards and shade diversity inclusive of all skin tones. They fill a great gap in the market!
BH Cosmetics Reviews: What BH Baddies Are Saying
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“This is my new favorite brand. Beautiful colors that aren‘t just pretty in the pan, they translate beautifully on your eyes.” – Sephora Reviewer
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“So pigmented and smooth. Does not fade throughout the day with primer! Beginner friendly.” – Ulta Reviewer
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"Love how bold and vibrant the colors are. Perfect for makeup artists." – Influencer Review
BH Cosmetics is currently rated 4.3 out of 5 across major platforms based on 100,000+ reviews. Even their lower rated products score around 4 stars, indicating generally high brand satisfaction.
Most negative reviews involve rare issues with shipping/delivery. Complaints about actual product performance are negligible.
Considering the affordable price point, we feel the quality is outstanding across the board. For cost conscious consumers not willing to compromise on color payoff, BH is a reliable choice.
Are BH Cosmetics Products Worth The Money?
BH Cosmetics promises professional grade makeup formulated with high quality ingredients imported from Europe and the USA.
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Compared to drugstore brands, the pigmentation, smoothness and blendability is far more superior especially for eyeshadows and baked highlighters.
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Mid range brands like Tarte or Benefit don’t offer the same diversity of color stories or extensive range catering to all makeup users.
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Even among prestige designers like Pat McGrath and Natasha Denona, the quality difference doesn’t justify 4x higher prices for eyeshadows very similar in performance.
Based on our reviews and what customers report, BH offers incredible value across all its bestselling items to build an entire makeup routine.
The affordable pricing doesn’t compromise on quality, ethics or sustainability. Overall, BH Cosmetics beats more expensive brands across all categories to emerge a budget conscious shopper’s dream!
Where To Buy BH Cosmetics
BH Cosmetics is currently available through their own website Bhcosmetics.com, select retail partners and Amazon:
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Bhcosmetics.com – Best place to buy. All products available. Frequent sales and free shipping offers.
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Amazon – Convenience of Prime Shipping and easy returns. Ensure seller is listed as “BH Cosmetics” when buying.
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Ulta – Physical locations to test out products. Range is limited to best-sellers only.
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Beauty Bay – Global shipping but imported tax may apply in certain countries.
We suggest checking Bhcosmetics.com first for the latest deals. Sign up for emails and create an account to get early access to discounts and new launches!
BH Cosmetics Shipping and Returns
- Free Standard Shipping on $40+ orders within US
- Delivers internationally to over 75 countries
- Average processing time is 24 to 48 hours
- No returns directly accepted. Reach out to customer service in case of transit damage or errors.
- 30 day window to report missing/damaged items
Get The Best BH Cosmetics Discount
- Sitewide sales – 30% to 50% off multiple times a year
- Student Discount – 10% off signup with Student Beans ID
- Refer a friend – Share your unique promo code to get 10% off
- Stack coupons – Additional 20% off all palettes or brush sets
- Buy giftcard – Get extra 5 to 15% value free
Check Bhcosmetics.com offers page for latest promotions and student discount verification process.
Contact BH Cosmetics
Hours: Monday to Friday, 7 AM to 4 PM PST
Call: +1 (855) 935 1322
Email: [email protected]
Chat: https://www.bhcosmetics.com/ pages/customer-service
DM on Instagram: @bhcosmetics
Final Verdict: Affordable, Ethical Beauty That Doesn’t Skimp On Quality
BH Cosmetics has carved a well deserved niche with their vegan, cruelty free makeup range that delivers professional results – all while being insanely affordable!
They offer an impressive array of products to create full eye, face and lip looks without breaking the bank. Compared to drugstore and even prestige brands, the vibrant color payoff, silky textures and blendability is unparalleled.
Minor inconsistencies aside, overall BH formulas work superbly for all skill levels. Their sensational palettes and iconic brushes have inspired a huge fan following globally.
For shoppers wanting salon grade makeup artistry minus inflated designer prices, BH Cosmetics is hands down our favorite budget beauty brand!
