As a blogger, one of your top priorities is creating content that resonates with your audience and keeps them coming back for more. While blog posts, podcasts, and social media updates are all valuable pieces of your content mix, there‘s one medium that‘s becoming increasingly important: video.
Consider these eye-opening video marketing statistics:
- Video content is projected to make up 82% of all internet traffic by 2022 (Cisco)
- Marketers who use video grow revenue 49% faster than non-video users (Wordstream)
- 87% of video marketers say video has increased traffic to their website (Wyzowl)
- 96% of people have watched an explainer video to learn more about a product or service (Wyzowl)
- 84% of people say that they‘ve been convinced to buy a product or service by watching a brand‘s video (Wyzowl)
The takeaway is clear: if you want to drive traffic, build trust, and boost conversions, you need to be creating video content for your blog. And one of the most powerful types of videos you can create is the behind the scenes video.
What is a Behind the Scenes Page?
A behind the scenes page is a section of your blog or website that gives your audience an insider‘s look at your business, your team, and your processes. It‘s an opportunity to showcase the human side of your brand and create a deeper connection with your readers.
Your behind the scenes page might include:
- Photos and bios of you and your team members
- Sneak peeks of upcoming projects or products
- Explanations of how you create your content or craft your offerings
- Stories about your business journey, challenges you‘ve faced, and lessons you‘ve learned
- Links to your favorite tools, resources, and inspirations
But to really bring your behind the scenes page to life, you‘ll want to include video content. Videos allow you to connect with your audience in a more personal, engaging, and memorable way than text or photos alone.
10 Behind the Scenes Video Ideas for Your Blog
Not sure what kinds of behind the scenes videos to create for your blog? Here are 10 ideas to get you started:
1. The Office or Workspace Tour
Give your viewers a virtual tour of your work environment. Show them your desk setup, your equipment, your decorations, and any other details that give a sense of your personality and how you work. Explain how you‘ve designed your space to maximize your productivity and creativity.
2. The Day in the Life
What does a typical day look like for you as a blogger or business owner? Take your audience along for the ride, from your morning routine to your content creation process to your evening wind-down. Give them a realistic and relatable glimpse into the joys and challenges of your daily life.
3. The Tutorial or Demonstration
Is there a skill or process that you‘ve mastered in your niche? Whether it‘s a photo editing technique, a cooking method, or a productivity hack, create a step-by-step video showing your viewers exactly how you do it. Not only will this provide value to your audience, it will also showcase your expertise.
4. The Product Review or Unboxing
If you recommend products or tools to your audience, consider creating videos that show you using and reviewing those items. Give your honest thoughts on the pros and cons, and show how the product fits into your workflow or lifestyle. You can even partner with brands for sponsored unboxing videos.
5. The Q&A or AMA
Collect questions from your audience, whether through blog post comments, social media, or email, and answer them in a video format. This is a great way to provide personalized value to your readers and show that you‘re listening to their needs and interests.
6. The Interview or Collab
Invite a colleague, mentor, or industry expert to join you for a video interview or collaboration. Ask them to share their story, their insights, and their advice for your audience. This is an opportunity to provide a fresh perspective and cross-promote with another trusted voice in your niche.
7. The Event or Conference Recap
If you attend industry events or conferences, bring your camera along and document your experience. Share your key takeaways, your favorite moments, and your networking tips. This can be a valuable resource for your audience members who weren‘t able to attend the event themselves.
8. The Challenge or Experiment
Is there a challenge or experiment related to your niche that you‘ve always wanted to try? Whether it‘s a 30-day fitness challenge, a no-spend month, or a new productivity system, document your progress and results in a video series. Invite your audience to join in and share their own experiences.
9. The Bloopers and Outtakes
Show your human side by sharing the moments that didn‘t go as planned. Compile a reel of your bloopers, outtakes, and behind-the-scenes silliness. This is a great way to inject some humor and personality into your video content and make your audience feel more connected to you.
10. The Thank You or Appreciation
Create a video expressing your gratitude to your audience, your team, your mentors, or anyone else who has supported you on your blogging journey. Share specific stories of how they‘ve impacted you and why you appreciate them. This is a heartfelt way to build goodwill and loyalty with your community.
Tips for Creating Engaging Behind the Scenes Videos
Once you‘ve brainstormed your behind the scenes video ideas, it‘s time to start creating. Here are some tips to help you produce videos that are polished, professional, and effective:
1. Plan and Script Your Content
Before you hit record, take some time to plan out your video content. What key points do you want to cover? What stories or examples do you want to share? What calls-to-action do you want to include? Create an outline or script to keep yourself on track and ensure that your video is focused and purposeful.
2. Invest in Quality Equipment
While you don‘t need a Hollywood-level production setup, it‘s worth investing in some basic equipment to enhance the quality of your videos. A good camera (or even a newer smartphone), a tripod, an external microphone, and some basic lighting can go a long way in making your videos look and sound more professional.
3. Edit for Polish and Flow
Once you‘ve recorded your raw footage, take some time to edit it into a cohesive and engaging final product. Use video editing software to cut out any awkward pauses or mistakes, add visual effects or graphics, and include music or sound effects where appropriate. Make sure each scene flows smoothly into the next and that your overall video has a clear beginning, middle, and end.
4. Optimize for Search and Discovery
To get more eyes on your behind the scenes videos, you‘ll want to optimize them for search and discovery. Choose a clear, descriptive title that includes relevant keywords. Write a compelling description that summarizes your video content and includes links to related resources. Add tags or hashtags that will help your video show up in relevant searches.
5. Include Clear Calls-to-Action
What do you want viewers to do after watching your behind the scenes video? Make sure to include clear calls-to-action throughout your video and in your video description. This could be as simple as asking viewers to like, comment, and subscribe, or as specific as directing them to a landing page to sign up for your email list or purchase your product.
6. Promote Across Channels
Don‘t just post your behind the scenes video on your blog and call it a day. To get maximum visibility and engagement, promote your video across all of your marketing channels. Share it on your social media profiles, include it in your email newsletters, embed it in related blog posts, and even consider running paid ads to your target audience.
Tools and Resources for Behind the Scenes Videos
Ready to start creating your own behind the scenes videos? Here are some tools and resources to help you get started:
Cameras
Microphones
Lighting
Video Editing Software
Online Course Platforms
Conclusion
Behind the scenes videos are a powerful way to humanize your brand, build trust with your audience, and showcase your expertise. By giving your viewers an insider‘s look at your business and your processes, you can create a deeper connection and inspire more engagement and loyalty.
Use the ideas and tips in this post to start brainstorming and creating your own behind the scenes video content. Remember to plan your content, invest in quality equipment, edit for polish, optimize for discovery, include clear calls-to-action, and promote across channels.
Most importantly, have fun with it! Your behind the scenes videos should reflect your unique personality and style. Don‘t be afraid to let your guard down, share your stories, and connect with your audience on a personal level.
With consistent effort and a commitment to providing value, your behind the scenes videos can become a key pillar of your content strategy and a major driver of your blogging success.
