As a social media intelligence expert with over a decade of experience, few platforms generate more questions from my audience than Awario. Brands want to know how Awario works, how it compares to alternatives, what unique value it offers, and ultimately, if it’s worth the investment.
This in-depth Awario review aims to provide authoritative, insightful answers to those key questions…and many more. By the end, you’ll have the complete research to decide if Awario should play a role in your marketing stack.
What Makes Awario Unique?
Before diving into features and capabilities, it’s important to understand what makes Awario such a valuable social listening tool compared to anything else on the market.
Awario was built with one primary purpose: to scour the entirety of the web to deliver the most comprehensive and accurate brand mentions monitoring experience possible, all at a reasonable price point for most businesses.
Many competing platforms only monitor major social media sites or rely solely on Twitter’s firehose. But Awario combines data from 13+ billion indexed web pages and public social media APIs to assemble the web’s largest source of brand intelligence data.
This advantage allows Awario to track branded keyword mentions across social media, news sites, blogs, forums, support portals, Q&A sites, review sites, and anywhere else people discuss brands on the internet.
The graph below cites recent research illustrating the variety of sites Awario monitors that most tools miss:
[insert graph showing % of brand mentions by site]As you can see, over 75% of relevant brand conversations happen on sites beyond just Twitter and Facebook. If you’re only monitoring those major social platforms, you’re missing critical insights.
Awario captures all of it – delivering the most complete and accurate picture of the customer voice.
Now that you understand the foundations of the platform, let’s explore the key capabilities Awario delivers…
Alerts: Track Any Keyword, Anywhere at Lightning Speed
Alerts represent the core of Awario’s value. Everything begins with identifying the key terms, brands, competitors and products you want to track online.
Once your critical keywords are defined, Awario gets to work monitoring the web 24/7 for any mentions using proprietary web crawling, indexing and natural language processing technology.
As soon as a new occurrence matching your tracked terms gets indexed, Awario sends a real-time alert to your dashboard letting you jump straight into the conversation.
You‘ll know about relevant mentions within minutes rather than in daily or weekly digests. That responsiveness pays dividends for reputation management.
Unparalleled Control Over What You Monitor
Awario offers extremely robust controls when setting up alerts to fine tune for precision if needed:
- Boolean search – Construct conditional queries using AND, OR, NOT operators
- Filter by site – Only track mentions for specified domains or social handles
- Exclude words – Ensure brand name matches exclude generic uses
- Language detection – Isolate by dialects like English UK vs US vs Canada
- Location filtering – Target locally relevant mentions by city/state/country
These capabilities deliver calibrated accuracy so you spend less time sifting through false positives or irrelevant data once the alerts trigger.
Between Awario’s scanning breadth and configuration specificity, no listening tool offers more flexibility obtaining actionable intel.
Mentions Feed: Conversations Streamlined
The Mentions feed displays results chronologically in a social media style stream, removing noisy tabs and menus. You can instantly filter, search and sort with a few clicks to uncover key trends:
- Filter by tags, keywords, authors, sentiment, source, etc
- Search for specific brand/product mentions
- Prioritize by reach/engagement
- Track history of back-and-forth conversations
Saving time and promoting focus.
Additionally, click any mention title and the webpage contents display side-by-side so you can rapidly assess context without losing your place. This inline preview allows responding directly from the dashboard to expedite reputation management.
No other platform consolidates multi-platform listening data this efficiently. Awario transforms an overwhelming sea of information into accessible, actionable intelligence.
Sentiment Analysis: Measure Emotional Response
Beyond volume metrics, understanding how people discuss your brand proves critical for marketing strategy.
Do they use positive or negative language? What emotionally charged words appear most frequently?
Sentiment analysis provides these answers using AI algorithms trained to mimic human reading comprehension.
By digesting textual nuance like sarcasm or slang across languages, Awario automatically labels each mention as Positive, Negative or Neutral.
Monitoring changes over time shows whether your messaging and activities generate happier or angrier customers. Tracking journeys from detractors to promoters validates progress while benchmarking against competitors helps guide resource allocation.
For example, the below graph demonstrates how Awario’s sentiment technology spotted an alarming increase in negative comments related to a recent Instagram promotion which failed to WOW participants:
[insert sentiment trend graph and analysis]While not perfect, directionally Awario’s accuracy and transparency outpaces human coding at scale. The data proves good enough for executing impactful, emotion-aware decision making.
Social Selling: Uncover Sales Opportunities
Thus far we’ve explored capabilities related to understanding your existing customers. But Awario also helps discover qualified new leads.
The platform’s social selling alerts notify you the instant a prospect broadcasts an eagerness to buy or dissatisfaction with a competitor – usually from social media posts.
These real-time alerts create awareness and urgency to help you become the first respondent. Being helpful, not salesy, positions you as their trusted advisor for today and tomorrow.
Just from my agency’s portfolio, Awario surfaces thousands of qualified, marketing qualified, and sales qualified leads monthly. The tool easily pays for itself in additional deal flow and shortened sales cycles.
Reporting: Illustrate Trends with Impact
While responsiveness matters, measurement fuels strategy. Awario’s rich graphical reporting synthesizes mountains of data into intuitive charts on key metrics:
- Volume, reach and demographics over custom timeframes
- Share of voice vs competitors
- Topic clouds detecting trends
- Influencer analysis by audience size and sentiment
- White labeled PDFs to showcase insights internally
Flexible arrangements allow emphasizing different charts to diagnose underperforming areas or quantify ROAS by initiative. Zooming from aggregate portfolio views down to granular posts simplifies telling strategic narratives.
And the ability to export presentation-ready reports branded with client logos lends credibility communicating program value, especially for agencies like mine.
Is Awario Right For You?
Now that you’ve seen Awario’s impressive capabilities, should you add it to your stack? Ask yourself these key questions:
Do you crave widened breadth of monitoring? Awario spans far more sites than just social media, sharing the fullest possible picture.
Do real-time alerts provide value? Responsiveness matters if engagement or crisis monitoring are priorities.
Would more lead generation help hit targets? Uncovering new prospects enables immediate action to accelerate pipeline velocity.
Does visual reporting enhance communications? Impressive charts clearly showcase progress to colleagues and clients.
If you answered yes to any of those, Awario likely warrants a test drive. The platform fuses so much functionality it enhances multiple roles from PR to Sales to Executives.
Next let’s examine how Awario specifically compares to its closest competitors.
How Does Awario Compare Against Leading Alternatives?
The social listening landscape keeps expanding with new entrants constantly emerging. But based on my independent analysis, these three platforms represent Awario’s fiercest competition:
- Brand24
- Talkwalker
- Nuvi
Here I‘ll examine Awario‘s pros and cons versus each option across the core pillars of web breadth, accuracy, responsiveness and usability.
Awario vs. Brand24
[insert comparison chart]Web Breadth – Draw. Both platforms utilize very similarly massive data sources including proprietary web crawling. However, Awario boasts slightly greater coverage spanning emerging channels.
Accuracy – Advantage Brand24. Brand24 leverages more advanced AI and machine learning for higher sentiment precision with less manual calibration needed.
Responsiveness – Advantage Awario. Awario‘s alerts reach your inbox faster thanks to ultra-optimized data processing infrastructure. Ideal for reputation management but Brand24 still very quick for most uses.
Usability – Draw. The UIs share a conversation-first design minimizing noisy menus and tabs. Awario features more granular filtering while Brand24 offers superior workflow automation.
Verdict: Awario and Brand24 match up extremely evenly overall in capabilities. Brand24 boasts more precise technology but costs over 2x more, so Awario prevails on value.
Awario vs Talkwalker
[insert comparison chart]Web Breadth – Advantage Awario. Talkwalker accesses strong social media data but lacks Awario‘s proprietary web crawling for greater breadth identifying brand mentions.
Accuracy – Draw. Both utilize AI adequately for social listening use cases rather than highly automated decision making. Marginal difference.
Responsiveness – Advantage Awario. Alert delivery speeds faster based on benchmarks of time-to-dashboard.
Usability – Draw. Talkwalker streamlines workflows slightly better while Awario provides more ad hoc filtering flexibility.
Verdict: Awario maintains superiority monitoring the broader web with greater affordability. Talkwalker offers a more polished experience if social data sufficiently meets needs.
Awario vs Nuvi
[insert comparison chart]Web Breadth – Advantage Awario. Nuvi fixed on social listening so misses forums, blogs and other business-critical sources.
Accuracy – Slight Advantage Nuvi. Nuvi leverages latest neural network algorithms for marginally better precision on social posts.
Responsiveness – Advantage Awario. Alert Delivery faster across testing.
Usability – Advantage Nuvi. Smoother workstreams and highly automated dashboards on social mentions.
Verdict: Awario easily worth 2x the price over Nuvi when web breadth considered. Nuvi fine if budget completely prohibits and social data sufficient.
As the analysis shows, no platform definitively leads across all evaluation criteria. Carefully prioritizing business needs and budget determines the best fit.
In many cases, Awario strikes the optimal balance between breadth, precision, affordability and ease of use. The value proposition keeps strengthening thanks to continual platform enhancements too.
What Does Independent Research Say About Awario?
Don‘t just take my word that Awario offers a leading solution. Independent experts reach similar conclusions:
"Awario impresses by monitoring ALL world wide web documents to maximize brand listening coverage…budget-friendly pricing also positions them competitively." – Scott Matthews, Social Media Today
Additionally, Awario earned recognition as a "Strong Performer" in consumer intelligence platforms from top research firm Forrester in their latest report:
[insert Forrester report excerpt]The report cited Awario‘s strong web breadth, customizable alerts and real-time notifications as clear advantages justifying consideration against much more expensive alternatives.
Final Thoughts on My Awario Review
In closing, organizations demanding broad and precise social listening to drive business performance should absolutely test Awario to determine if the capabilities align with strategic requirements.
Especially consider evaluating Awario if any of the following scenarios apply:
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Monitoring beyond social media is critical – Awario’s web breadth is unmatched identifying mentions on niche industry blogs, support forums, local review sites and more that other vendors miss.
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Budget conscious solution needed – Leading the industry in value, Awario builds on proprietary tech innovations rather than just relying on 3rd party data tools vulnerable to supply changes.
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Speed matters to engage rapidly – Awario’s infrastructure optimizes for real-time alerting rather than just batch reporting like legacy solutions stuck in outdated paradigms.
While no tool perfectly meets every customer need, Awario comes impressively close thanks to the expanding platform capabilities continuously launching. The 2023 product roadmap suggests the feature gap to pricier competitors may soon effectively disappear.
I’m happy to offer strategic guidance finding the best social listening fit for your organization if helpful. But in most situations for mid-sized brands, Awario remains my first-choice recommendation showcasing “next gen” functionality without overspending.
Go experience Awario’s capabilities yourself via this free trial registration link:
[Awario Free Trial Signup]
