Overview of Amazing Cosmetics
Amazing Cosmetics was founded in 2000 by dynamic duo Sue Katz and Lisa Thurman, who were in search of the perfect, non-drying concealer that could provide flawless coverage without compromising skin health. After struggling to find such a product on the market, they decided to create their own – and so the beloved Amazing Cosmetics brand was born.
Their hero product – the aptly named AMAZINGCONCEALER® – became an instant hit thanks to its undetectable full coverage and moisturizing ingredients like cucumber fruit extract. Buoyed by the success of their flagship concealer, Katz and Thurman continued expanding the Amazing Cosmetics line to include primers, color correctors, foundations and more focused on creating the ideal base for a natural, skin-like finish.
Now based in Libertyville, Illinois, Amazing Cosmetics has amassed a devoted following among beauty lovers seeking effective complexion products that nourish skin. The brand has been featured widely in magazines like Vogue and InStyle and has over 170,000 Instagram followers – proof of their products‘ transformative effects on skin.
So what sets Amazing Cosmetics apart in the beauty space? Here are a few standout features that caught my eye:
- Cruelty-free and vegan options available
- Clean formulas without harsh additives like parabens
- Generous shade range with 16 options for concealers
- Multipurpose products designed to layer seamlessly
- Skin-loving ingredients like peptides and antioxidants
- Concentrated pigments provide full coverage
Let‘s take a deeper look at some of Amazing Cosmetics‘ bestselling products.
Review of Key Amazing Cosmetics Products
AMAZINGCONCEALER®
No Amazing Cosmetics review would be complete without discussing their cult-favorite AMAZINGCONCEALER®. This highly pigmented formula offers industrial-strength coverage with a microscopically tiny amount of product, making it extremely longwearing.
The smooth, creamy texture glides onto skin seamlessly without dragging or emphasized fine lines. It doesn‘t settle into creases thanks to moisture-binding ingredients like glycerin. Skin is left looking flawless yet soft, not dried out or cakey.
At $28 for a 6 ml tube, the AMAZINGCONCEALER® is a worthwhile investment for anyone seeking budge-proof coverage. It‘s ideal for camouflaging dark circles, uneven tones, acne scars, age spots and more without needing layers of product.
Line Smoother + Primer with Neodermyl®
A key component of the Amazing Cosmetics skincare makeup range is their Line Smoother + Primer, which harness the power of Neodermyl® to visibly plump and smooth skin. The peptides in this all-vegan primer help restore elasticity and suppleness for a lifted, firm appearance while the hydrating formula locks in moisture.
What makes this primer unique is the angled tip applicator with soft massage beads that gently glide over the skin to stimulate circulation and product absorption in problem areas like nasolabial folds. The formula leaves a silky canvas that grips makeup in place for prolonged wear.
For $36 a tube, it‘s on par cost-wise with comparable anti-aging primer options from brands like Estee Lauder and Peter Thomas Roth.
AMAZINGCONCEALER® Hydrate
Tailor-made for chronically dry skin types, the AMAZINGCONCEALER® Hydrate tackles lackluster tone and redness while quenching thirsty skin in one easy step. Formulated with protective antioxidants and a hit of lightweight moisture, this nourishing concealer stick glides smoothly onto delicate under eyes without dragging.
The Hydrate‘s emollient ingredients offer a serious dose of hydration to offset clinging flakes and rough patches, revealing a dewy, radiant complexion that lies just beneath. Available in 10 shades, it wears comfortably for hours without creasing thanks to ingredients like Vitamin E. At $32 for 0.8 oz, this color-correcting multitasker pulls double duty as a treatment product and concealer.
Anti-Aging Face Primer
A standout product in the Amazing Cosmetics lineup, this vitamin-enriched primer preps skin in two essential ways: hydrating with botanical hyaluronic acid to attract moisture while smoothing away the look of fine lines with its exclusive Anti-Aging Complex. Antioxidant-rich ingredients like goji berry extract defend against environmental damage for a brighter, firmer and more youthful appearance.
The Anti-Aging Face Primer feels cushiony yet weightless on skin and acts like a magnet for moisture. Makeup glides effortlessly on top for a flawless finish that doesn‘t fade, cake or settle into creases over time. At $34 for 0.5 oz, it‘s very competitively priced compared to similar anti-aging primers from luxury brands.
Additional Top Products
Other beloved items from Amazing Cosmetics include:
- SMOOTH Crème Concealer & Foundation Duo – A hardworking duo with foundation and concealer in one portable package
- Color Correctors – Color-neutralizing complexion perfectors tailored to specific skin tones
- Illuminate Color Correcting Finishing Powder – Banishes shine while setting makeup for prolonged wear
- Surreal Skin Foundation Stick – Buildable full coverage with a convenient twist-up stick format
Who Is Amazing Cosmetics Best For?
While their products are formulated with mature skin in mind, Amazing Cosmetics offers solutions suitable for a wide range of ages. Their ample concealer shade range works for light to deep complexions. Most products feature skin-coddling ingredients like plant extracts, vitamins and hyaluronic acid ideal for dry, damaged and sensitive skin types.
Men and women alike praise Amazing Cosmetics‘ ability to fake a full night‘s rest by disguising dark circles seemingly overnight. Their under eye treatments add lasting hydration without creasing concealer or foundation on top.
Overall, Amazing Cosmetics is best suited to those seeking:
- Full coverage formulas that enhance skin‘s texture
- Makeup with blurring, skin-perfecting effects
- Layerable formulas that play well together
- Primers and concealers that won‘t pill or rub off
- Cruelty-free products with clean ingredients
Amazing Cosmetics Reviews
With decades of industry experience under their belt, Amazing Cosmetics has won over hordes of devoted brand fans. A quick search shows glowing reviews across the board:
- AMAZINGCONCEALER® enjoys a shining 5-star rating based on over 300 reviews
- The Line Smoother Primer boasts an impressive 5 stars from 150+ raters
- The AMAZINGCONCEALER® Hydrate earned 4.5 stars among nearly 200 Amazon testers
One AMAZINGCONCEALER® reviewer raves "This concealer is just amazing! By far the best I‘ve ever used."
Another happy customer calls the Line Smoother primer "…really unique with the three roller balls that massage the product into the skin and smooth lines."
From diminishing pores, plumping away creases and perfecting skin tone, Amazing Cosmetics reviewers agree their products work exceptionally well. The common thread among reviews? Brand devotees are wowed at how skin looks refreshed and renewed while still appearing natural.
Based on very positive customer feedback across multiple sources, it‘s clear this brand delivers outstanding results.
Are Amazing Cosmetics Products Worth It?
For those tired of cakey, drying concealers that settle into their fine lines after a few hours, the magic of Amazing Cosmetics is undeniable. Finding complexion products that don‘t accentuate your skin‘s flaws but actually improve texture is the makeup holy grail.
Considering their formulations feel comfortable, last all day, play well with other products and visibly revive dull, uneven skin, I‘d say Amazing Cosmetics products are absolutely worth investing in.
The reasonable price point compared to luxury makeup brands also makes trying their innovative formulas relatively low-risk. Based on rave reviews from real customers seeing dramatic improvements from Amazing Cosmetics products even after one use, these products seem well worth their modest cost.
How to Save on Amazing Cosmetics
For additional savings on Amazing Cosmetics‘ skin-transforming makeup bag must-haves, be sure to check out:
Amazing Rewards Program – Earn points redeemable for discounts plus get $13 off future purchases for every friend you refer
Subscribe & Save – Save 10% off automatic reorders shipped every 1, 3 or 6 months
Sign Up for Emails – Get 10% off your first order for joining their mailing list
Where to Buy Amazing Cosmetics
Amazing Cosmetics products are sold through the brand‘s website along with authorized retailers including:
- Amazon
- Macy‘s
- Ulta
- ASOS
- Revolve
International shipping is available to Canada and the UK direct through the Amazing Cosmetics site.
The Last Word
For those seeking serious skin-perfecting coverage powered by results-driven ingredients, Amazing Cosmetics delivers on their name. Their focused range of primers, concealers and color correctors takes the guesswork out of building a flawless complexion that looks fresh-faced rather than caked on.
By harnessing the power of science-backed ingredients in user-friendly formats at reasonable price points, this brand makes achieving a refined, even and natural look easy for everyday wearers. After trying their products firsthand, I‘m impressed by how seamlessly Amazing Cosmetics formulas layer while nourishing skin in the process.
If you‘re still hunting for your holy grail concealer that masks imperfections without drying out skin, masks imperfections without drying out skin, let Amazing Cosmetics work their complexion magic on you.
