Are you looking for an all-in-one social media management platform to streamline your strategy in 2024? With so many tools out there, it can be tricky to choose.
In this latest review, we‘ll take an in-depth look at Agorapulse to see if it stands out from the crowd. I‘ll cover what it offers, pros and cons, pricing, and suggest the best alternatives so you can determine if it‘s worth using for your business.
Let‘s dive in!
What is Agorapulse?
Agorapulse is a robust social media management platform used by marketers and agencies to manage multi-channel strategies efficiently.
It brings all aspects of social media management – like publishing, engagement, monitoring, reporting, and team workflows – within one solution.
Some key features Agorapulse offers includes:
- Post scheduling with bulk upload capabilities
- Inbox stream to manage messages and comments
- Listening tools to monitor brand mentions
- Social media calendar
- Creating social media reports
- Workflow collaboration for teams
- Integrations with tools like Canva
It aims to help brands and organizations orchestrate impactful social media campaigns across the top platforms – Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Now let‘s analyze if Agorapulse manages to deliver on that promise!
Inside the Agorapulse Dashboard
Agorapulse has a clean, simple user interface. The left sidebar is neatly organized with different menu links to access features fast.
I like that you can instantly access short-cut buttons here to create new posts, invite team members or add profiles. This avoids excessive clicking around.
One thing missing is a main dashboard or home page. So there‘s no snapshot metrics on social performance or scheduled posts to review.
While the UI is modern and intuitive overall, it lacks in certain areas. For example, the settings pages feel cluttered with options that can get confusing.
Efficient Social Media Publishing
Agorapulse offers a slick publishing experience to create and schedule content across networks.
The compose box neatly splits your draft into platform-specific messages. So you can tailor each post for the best engagement while keeping the process simple.
Handy quick-use buttons allow you to easily include emojis, links, videos or hashtag groups too. And I like that you can save hashtag lists to insert in one click!
Once your message is crafted, you get options to either publish immediately, schedule for later, or add it to the content queue.
The queue lets you categorize evergreen content into types like "Quotes" and set publishing times per category. This automates ongoing shares.
You can also access a publishing calendar displaying scheduled social media posts for the week or month in a glanceable format.
Overall, it‘s one of the most efficient interfaces out there for social posting and scheduling.
Managing Customer Conversations
Engaging with audiences and managing incoming messages is vital for social media marketers. This is another area where Agorapulse delivers well.
The unified inbox allows you to handle conversations across every connected platform from one view. Priority tags and filters enable you to organize the influx too.
But the real game-changer is the Inbox Assistant rules engine. Here, you can create smart automations based on keyword triggers.
For example, set up a rule to instantly delete comments with offensive language. Or flag messages containing important keywords for immediate response.
This automates mundane tasks and helps you focus on high-priority conversations.
Monitoring Brand Mentions
Agorapulse lets you track keywords and set up listening streams for brand name, products, competitors, or industry discussions.
The tool will surface relevant social conversations matching your parameters in real-time. You can also enable auto-archiving to build an always up-to-date searchable library.
While the listening capabilities are decent enough, this isn‘t the main focus of Agorapulse. So more advanced social listening tools may be better picks if that‘s your top requirement.
Agorapulse Pros
Here are the best bits about Agorapulse based on using it myself:
- User-friendly interface – Complicated tools with messy UIs are painful. Agorapulse gets top marks for an intuitive, clean design.
- Powerful scheduling engine – Bulk uploading evergreen content to automated queues saves tons of time.
- Rules-based inbox – The assistant tools for managing comments and conversations are invaluable.
- Great for collaboration – Team workflows are simple allowing better cooperation and visibility.
- Reliable performance – I haven‘t faced any major issues with uptime or glitches.
- Responsive support – Their customer service has been very helpful handling any questions.
It ticks all the boxes for essential social media management features while actual performance has proven stable too.
Potential Agorapulse Cons
No tool is perfect though, so here are some downsides to consider:
- Expensive plans – Pricing sits at the higher end, especially for multiple user accounts.
- Navigation issues – The settings pages UI could be simpler to use with better menus.
- Occasional failed posts – It can be tricky finding and diagnosing posts failing to publish sometimes.
- Complex configurations – Setting up custom rules and workflows takes time understanding initially.
For the price, I‘d expect slightly better quality of life enhancements. Occasional ui problems can hamper the experience too.
However, new features are added regularly – so I hope Agorapulse continues improving.
Agorapulse Pricing
Let‘s break down what it costs with details on plan limits:
Free Forever Plan
Great for solos managing under 3 social accounts. But scheduling is capped at 10 posts per month.
Standard Plan
$79 per month billed yearly (or $99 monthly)
10 social profiles, unlimited scheduling, inbox and calendar.
Professional Plan
$119 per month billed yearly (or $149 monthly)
15 social profiles, listening tools, Canva integration added.
Advanced Plan
$179 per month billed yearly (or $219 monthly)
20 social profiles, content libraries, more collaboration tools.
Custom Enterprise Plan
Get a quote for unlimited profiles and accounts plus tailored premium support.
As you can see, costs add up fast for multiple users and social accounts. But teams get good value from the collaboration capabilities.
I‘d mainly recommend Agorapulse for mid-large brands rather than small businesses or solopreneurs on a tight budget.
Top Agorapulse Alternatives
Agorapulse isn‘t the only capable social management platform out there. Here are excellent alternatives to consider for different needs:
Sendible – Best Direct Competitor
Sendible has a very similar all-in-one feature set to Agorapulse. But plans start from only $29 per month making it far more affordable.
It‘s a great alternative if you want robust social scheduling, monitoring and collaboration support on a budget.
Buffer – Best for Scheduling
Buffer pioneered social media schedulers. And it‘s still the best for easily planning and bulk uploading content to repeat.
Plans start free for individuals so it‘s much cheaper than Agorapulse too. But collaboration features are weaker.
Sprout Social – Best for Large Teams
Sprout is very well known in the social media marketing space. Collaborative team workflows are superb allowing large organizations to align easily.
But costs get extremely high for bigger groups.
Hootsuite – Most Feature-Packed
Hootsuite seems to offer every social media tool imaginable! From war rooms for crisis monitoring to advanced analytics integrations.
It can get overwhelming with so many capabilities though. And enterprise-tier plans are very expensive.
Later – Best for Instagram
If Instagram is your main focus, Later reigns supreme. Its visual content planning and scheduling tools are unmatched for the ‘gram.
But support for other networks like Twitter or YouTube feels limited in comparison.
SocialPilot – Best Budget-Friendly Tool
SocialPilot manages to pack a wide range of features into affordable pricing, even for bigger teams.
It‘s a great bang-for-buck alternative covering all the social media basics. Advanced capabilities do fall slightly short though.
Is Agorapulse Worth Using?
So should you choose Agorapulse to manage your social media activities?
There‘s clearly a lot to like about this platform. It nails the core essentials – intuitive interface, publishing and engagement features, collaboration tools.
For mid-size companies who want to streamline multi-channel strategies across small groups, I‘d certainly recommend Agorapulse.
You get robust capabilities without unnecessary bloat hampering the experience. And prices remain fair for the intended business tier it targets.
But sole entrepreneurs or solopreneurs may find this overkill. Opt for pared back scheduling-focused platforms like Buffer or SocialPilot to save money.
And bigger brands with large teams collaborating cross-company may need something more advanced like Sprout or Hootsuite.
At the end of the day, think carefully about your current business needs before choosing any social platform.
The tool landscape shifts constantly too. So reevaluate if your demands outgrow what Agorapulse can provide over time.
But for most social media marketers focused on smoothly managing a multi-network presence, Agorapulse will likely tick all the boxes.
I hope this transparent and detailed Agorapulse review for 2024 helps you make the right decision! Let me know if you have any other questions.
