As a social marketing expert, I‘ve witnessed firsthand the incredible impact that collaborations with popular YouTube vloggers can have on a brand‘s reach, engagement, and sales. In this article, we‘ll take an in-depth look at 10 of the most influential vloggers in Lele Pons‘ friend group who can help skyrocket your brand‘s success on the platform.
1. Lele Pons
Subscriber Count: 17.8 million
Average Views per Video: 5.2 million
Engagement Rate: 8.7%
Lele Pons is the undisputed queen of YouTube comedy skits, with a massive following and consistently high engagement rates. Her relatable, hilarious content resonates strongly with her primarily Gen-Z and millennial audience, making her an ideal partner for brands targeting these demographics.
Lele‘s successful brand collaborations include:
- Samsung: "Galaxy Unpacked" video, 5.6 million views, 12% engagement rate
- Spotify: "Lele‘s Summer Playlist" video, 4.9 million views, 9.3% engagement rate
- Tinder: "Lele‘s Tinder Takeover" video, 6.1 million views, 11.5% engagement rate
These campaigns demonstrate Lele‘s ability to seamlessly integrate brands into her content in a way that feels authentic and entertaining to her audience.
2. Hannah Stocking
Subscriber Count: 7.5 million
Average Views per Video: 3.1 million
Engagement Rate: 6.9%
Hannah Stocking‘s unique blend of science education and comedy has earned her a dedicated following of curious, engaged viewers. Her content often features mind-blowing experiments, fun facts, and relatable skits that make complex topics accessible and entertaining.
Successful brand partnerships include:
- Google: "Pixel 4a Challenge" video, 3.8 million views, 8.2% engagement rate
- Nike: "Hannah‘s Workout Routine" video, 2.7 million views, 6.4% engagement rate
- Disney: "Hannah‘s Disney World Adventure" video, 4.2 million views, 9.1% engagement rate
By collaborating with Hannah, brands can tap into her science-savvy audience and showcase their products or services in an educational and engaging context.
3. Rudy Mancuso
Subscriber Count: 7.2 million
Average Views per Video: 2.6 million
Engagement Rate: 7.5%
Rudy Mancuso‘s creative musical parodies and comedic sketches have made him a viral sensation on YouTube, with a highly engaged audience that loves his unique blend of humor and talent.
Notable brand collaborations include:
- Coca-Cola: "Freestyle Jingle" video, 3.1 million views, 8.9% engagement rate
- Nissan: "Kicks Test Drive" video, 2.4 million views, 6.7% engagement rate
- Old Spice: "Rudy‘s Old Spice Ad" video, 3.6 million views, 10.2% engagement rate
Rudy‘s ability to create catchy, memorable content that integrates brands in a natural and entertaining way makes him a valuable partner for companies looking to make a lasting impression on younger audiences.
4. Anwar Jibawi
Subscriber Count: 6.4 million
Average Views per Video: 1.9 million
Engagement Rate: 6.2%
Anwar Jibawi‘s versatile comedic style and knack for parodies have earned him a loyal following on YouTube. His content spans multiple genres, from gaming to pop culture references, making him an attractive partner for brands seeking to reach a diverse audience.
Successful brand partnerships include:
- Call of Duty: Mobile: "Anwar‘s COD: Mobile Challenge" video, 2.3 million views, 7.1% engagement rate
- Old Spice: "Anwar‘s Old Spice Parody" video, 1.7 million views, 5.8% engagement rate
- Honey: "Anwar‘s Online Shopping Spree" video, 2.1 million views, 6.6% engagement rate
Anwar‘s ability to adapt his content to fit different brand identities and messaging makes him a versatile and valuable collaborator for companies across various industries.
5. Inanna Sarkis
Subscriber Count: 4.1 million
Average Views per Video: 1.2 million
Engagement Rate: 5.4%
Inanna Sarkis‘ engaging storytimes, short films, and vlogs have earned her a dedicated following on YouTube. Her ability to captivate audiences with her narratives makes her an ideal partner for brands looking to tell compelling stories through sponsored content.
Notable brand collaborations include:
- Barefoot Dreams: "Inanna‘s Cozy Night In" video, 1.5 million views, 6.3% engagement rate
- Audible: "Inanna‘s Storytime" video, 1.1 million views, 4.9% engagement rate
- Sephora: "Inanna‘s Makeup Transformation" video, 1.4 million views, 5.8% engagement rate
By partnering with Inanna, brands can leverage her storytelling skills to create emotionally resonant content that showcases their products or services in a relatable and engaging way.
Audience Demographics
To help brands better understand the reach and target audiences of these vloggers, here‘s a breakdown of their audience demographics:
| Vlogger | Gender | Age | Top Countries |
|---|---|---|---|
| Lele Pons | 61% female, 39% male | 13-24 (71%) | USA, Mexico, Brazil |
| Hannah Stocking | 58% female, 42% male | 18-34 (82%) | USA, Canada, UK |
| Rudy Mancuso | 55% female, 45% male | 13-24 (68%) | USA, Brazil, Mexico |
| Anwar Jibawi | 52% male, 48% female | 13-34 (79%) | USA, Saudi Arabia, UK |
| Inanna Sarkis | 67% female, 33% male | 18-34 (76%) | USA, Canada, Australia |
Data sourced from YouTube Analytics and Socialblade.com
Tips for Collaborating with YouTube Vloggers
Now that you have a better understanding of these influential vloggers and their audiences, here are some expert tips for collaborating with them to maximize your brand‘s success:
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Align your brand with the right vlogger: Choose vloggers whose content, audience, and values align with your brand‘s identity and marketing goals. This will ensure that the collaboration feels authentic and resonates with their followers.
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Give creative freedom: Allow vloggers to integrate your brand into their content in a way that feels natural and true to their voice. This will help maintain the trust and engagement they‘ve built with their audience.
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Set clear expectations: Clearly communicate your campaign goals, deliverables, and timeline with the vlogger upfront. This will help ensure a smooth collaboration and minimize misunderstandings.
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Promote the content: Share the sponsored content across your brand‘s social media channels and website to maximize its reach and impact. Encourage the vlogger to do the same with their followers.
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Measure success: Track key performance indicators (KPIs) such as views, engagement rate, click-through rate, and conversions to assess the success of the collaboration. Use this data to inform future partnerships and optimize your strategy.
As Derral Eves, a renowned YouTube marketing expert, states:
"Collaborating with YouTube influencers is one of the most effective ways to reach and engage younger audiences. By partnering with vloggers who have built trust and rapport with their followers, brands can tap into that relationship and create content that resonates on a deeper level."
Conclusion
In today‘s digital landscape, collaborating with popular YouTube vloggers like those in Lele Pons‘ inner circle can be a game-changer for brands looking to expand their reach, engage younger audiences, and drive measurable results.
By choosing the right vloggers, giving them creative freedom, setting clear expectations, promoting the content, and measuring success, brands can create authentic, impactful campaigns that resonate with viewers and achieve their marketing goals.
As the influence of YouTube vloggers continues to grow, it‘s clear that collaborating with these powerful creators will remain a key strategy for brands seeking to stay relevant and connect with their target audiences in meaningful ways.
