TikTok has become a global phenomenon, with over 1 billion monthly active users as of 2023. The short-form video platform has launched the careers of countless creators, many of whom have become major celebrities with massive influence, especially among Gen Z audiences. In particular, female creators have found great success on TikTok, using the app to showcase their talents and personalities.
As a social marketing expert, I‘ve been fascinated by the rise of TikTok and the opportunities it presents for brands to reach younger consumers. By partnering with popular creators, companies can tap into their engaged followings and authentic voices. The top female TikTokers have become some of the most sought-after influencers, commanding huge fees for sponsored posts and collaborations.
In this post, I‘ll be profiling the 20 most famous female TikTokers and analyzing their paths to success. I‘ll share insights into their content strategies, engagement metrics, cross-platform influence, and notable brand deals. Whether you‘re a marketer looking for inspiration or just a fan of these digital stars, there‘s plenty to learn from these savvy women who have mastered the art of TikTok fame.
1. Charli D‘Amelio (@charlidamelio)
Bio
Charli D‘Amelio is a dancer and social media personality from Connecticut. She first went viral on TikTok in 2019 for her short dance videos, quickly becoming the most followed person on the platform. Her energetic performances and Girl Next Door charm have made her a massive hit with younger audiences.
TikTok Stats
- Followers: 155.8M
- Likes: 11.8B
- Engagement rate: 7.57%
Charli‘s follower growth has been nothing short of meteoric. She reached 1 million followers just a few months after her first viral video in 2019, hit 50 million by April 2020, and became the first TikToker to surpass 100 million followers in November 2020. Her high engagement rate also indicates just how much her fans interact with and share her content.
Content
Charli is best known for her short dance videos, often set to popular songs and featuring simple but catchy choreography that fans love to recreate. She frequently collaborates with other TikTok stars, including her older sister Dixie. Her feed also includes lip sync and comedy skits showing off more of her personality. Her upbeat energy and relatability are key to her appeal.
Brand Deals
As the top TikToker, Charli has secured lucrative sponsorships and brand collaborations:
| Brand | Campaign |
|---|---|
| Dunkin‘ | Named official brand ambassador; limited-edition "The Charli" drink |
| Morphe | Launched "Morphe 2" sub-brand with Dixie |
| Hollister | Multi-year brand ambassador deal; Charli & Dixie clothing line |
| Invisalign | Year-long sponsorship to document clear aligner treatment |
| Sabra Hummus | Super Bowl commercial alongside other TikTok stars |
These high-profile partnerships demonstrate Charli‘s influence and selling power. By aligning with her wholesome, youthful image, brands can make themselves more appealing to her largely Gen Z fanbase.
Beyond TikTok
Charli has leveraged her TikTok stardom to expand into other ventures:
- Reality TV: Starred in Hulu docuseries "The D‘Amelio Show" about her family‘s rise to fame
- Books: Released "Essentially Charli: The Ultimate Guide to Keeping It Real"
- Podcasts: Hosts "Charli and Dixie: TWO CHIX" with sister Dixie
- Investing: Became venture partner at Founder Equity Management
With over 49 million Instagram followers and 9.6 million YouTube subscribers, her popularity extends well beyond TikTok. As she enters adulthood, it will be interesting to see how her brand and content evolve.
2. Addison Rae (@addisonre)
Bio
Addison Rae is a dancer, actress, and singer from Louisiana. After gaining popularity on TikTok for her dance videos, she quickly became one of the app‘s top stars. Her girl-next-door looks and mainstream appeal have helped her cross over into traditional celebrity status.
TikTok Stats
- Followers: 88.8M
- Likes: 6B
- Engagement rate: 6.76%
Like Charli, Addison experienced rapid growth after her early viral hits, reaching 1 million followers in just a few months. While not as followed as Charli, Addison still boasts an impressive engagement rate, suggesting her fans are highly invested in her content.
Content
Addison‘s TikTok feed features a mix of dance videos, lip sync performances, and comedy sketches. She often collaborates with other popular creators, including the Hype House collective she helped co-found. Her videos showcase her fun-loving personality and natural charisma, making her seem like someone you‘d want to be friends with.
Brand Deals
Addison has inked major brand deals to capitalize on her TikTok fame:
| Brand | Campaign |
|---|---|
| American Eagle | Named first-ever "Chief Spiritual Officer"; launched clothing line |
| Reebok | Long-term brand partnership; face of Reebok Classic shoe line |
| Spotify | Created personalized playlists and podcast "Mama Knows Best" |
| L‘Oreal | Newest global ambassador for L‘Oreal Paris |
| American Express | Starred in ad campaign aimed at younger consumers |
By partnering with household names and creating her own branded products, Addison has solidified her status as a marketable star with mainstream crossover appeal.
Beyond TikTok
Addison has used TikTok to launch a multi-faceted career in entertainment:
- Acting: Starred in Netflix remake "He‘s All That"; cast in upcoming thriller "Fashionista"
- Music: Released debut single "Obsessed" in 2021
- Podcasting: Hosts "That Was Fun? With Addison & Sheri" with her mom
- Beauty: Launched ITEM Beauty line and fragrance AF
Her Instagram following of 41 million and YouTube subscriber count of 4.8 million show her popularity across platforms. With her mainstream appeal and work ethic, Addison seems poised for long-term success in the entertainment industry.
3. Bella Poarch (@bellapoarch)
Bio
Bella Poarch is a Filipino-American singer and social media personality. After serving in the U.S. Navy, she started posting on TikTok in 2020 and quickly went viral for her hypnotic lip sync videos. Her unique look and quirky personality have made her one of the app‘s most recognizable stars.
TikTok Stats
- Followers: 92.4M
- Likes: 2.5B
- Engagement rate: 2.71%
Bella‘s rise to fame was perhaps the most sudden of any major TikToker. Her August 2020 lip sync to "M to the B" became the most liked video on the app with over 56 million likes. While her engagement rate isn‘t as high as some others, her mesmerizing videos are extremely shareable, helping her rack up millions of followers.
Content
Bella‘s TikTok account features her signature lip sync videos, often with eye-catching filters, lighting, and facial expressions. She also posts dance challenges, skits, and anime cosplay. Her distinct persona combines cute and creepy elements, making her stand out from other creators.
Brand Deals
Bella‘s unique image has made her an appealing partner for edgy brands:
| Brand | Campaign |
|---|---|
| Moncler | Virtual avatar in Moncler‘s futuristic film "Mon Corps" |
| Dior Beauty | Attended Dior Beauty‘s 2022 fashion show in Paris |
| Boss | Modeled fall/winter 2022 collection; walked in Milan Fashion Week show |
As a relative newcomer, Bella is still growing her brand partnerships. But her striking look and devoted following make her a strong match for luxury and beauty campaigns targeting younger consumers.
Beyond TikTok
In addition to modeling, Bella has begun a music career:
- Music: Debut single "Build a Bitch" (615M Spotify streams); EP "Dolls" with Sub Urban
- Gaming: Twitch channel with 815K followers
- NFTs: Sold NFT collection "Fractals by Bella" for $700,000
Her music has found chart success in Southeast Asia, where she has a large fanbase. With 14.8 million Instagram followers, she‘s also popular on other platforms. As she continues to expand into different industries, Bella is one to watch.
4. Dixie D‘Amelio (@dixiedamelio)
Bio
Dixie D‘Amelio is the older sister of Charli D‘Amelio and a social media personality and singer in her own right. She began her TikTok career appearing in Charli‘s videos before breaking out as a solo star.
TikTok Stats
- Followers: 57.6M
- Likes: 3.4B
- Engagement rate: 5.90%
While not as followed as Charli, Dixie still has an engagement rate nearly as high as her sister‘s, indicating she has a dedicated and active fanbase of her own.
Content
Dixie‘s TikTok videos include dancing, lip syncs, and comedy sketches, both solo and with Charli and other friends. She also posts snippets of her music and behind-the-scenes footage. Her sense of humor and more outgoing personality differentiate her from Charli.
Brand Deals
Like Charli, Dixie has attracted major brand partnerships:
| Brand | Campaign |
|---|---|
| Hollister | Social Tourist apparel line with Charli |
| Morphe | Morphe 2 cosmetics line with Charli |
| Hulu | "The D‘Amelio Show" docuseries |
| Hummus | Super Bowl commercial with Charli |
| Orosa Beauty | Nail polish collaboration |
Dixie and Charli are often a package deal for brands looking to reach their combined 200M+ followers. But Dixie has also secured solo sponsorships in the beauty space.
Beyond TikTok
Dixie has been focused on building her music career:
- Music: Singles "Be Happy" and "One Whole Day" with Wiz Khalifa; Debut album "A Letter to Me"
- Reality TV: "The D‘Amelio Show" on Hulu
- Podcasting: "Charli and Dixie: TWO CHIX" with Charli
With 25.6 million Instagram followers and 7.4 million YouTube subscribers, Dixie‘s popularity spans across platforms. Her music has found some chart success, and she seems committed to establishing herself as a recording artist.
5. Loren Gray (@lorengray)
Bio
Loren Gray was the most followed TikToker before Charli D‘Amelio‘s rise. She began her career lip syncing on Musical.ly and has maintained a large following with her transition to TikTok.
TikTok Stats
- Followers: 54.8M
- Likes: 3.1B
- Engagement rate: 5.66%
Loren‘s high engagement rate reflects the loyalty of her longtime fans who have followed her since the Musical.ly days. She remains the 8th most followed person on TikTok even with newer stars emerging.
Content
Loren‘s TikTok feed features dance videos, lip syncs, and slice-of-life content showing off her personality. Her videos often have high production value with elaborate sets and outfits. She also uses her platform to promote body positivity and self-love.
Brand Deals
As an established star, Loren has secured deals with major brands:
| Brand | Campaign |
|---|---|
| Revlon | First TikTok star signed; featured in ColorStay Foundation ads |
| Burger King | Promoted "Real Meals" in Mental Health Awareness Month campaign |
| Hyundai | Appeared in Tucson SUV ad campaign |
| Capitol One | Starred in back-to-school ad with rapper Saweetie |
Loren‘s brand deals reflect her mainstream commercial appeal and girl-next-door image. She‘s a reliable choice for big brands looking for a wholesome spokesperson.
Beyond TikTok
Loren has expanded into music and acting:
- Music: Singles "My Story," "Heartbreak Down," and "Piece of Work"
- Acting: Small roles in music videos and web series
With 23.3 million Instagram followers and 3.8 million YouTube subscribers, she has a major presence on other platforms. Though newer TikTok stars have eclipsed her in follower count, Loren remains highly influential.
As these profiles reveal, the top female TikTokers have leveraged their unique talents and personalities to build massive followings and score lucrative sponsorships. While dancing and lip syncing are common themes, each creator has put their own spin on the TikTok format to stand out.
For brands, partnering with TikTok influencers offers a way to reach young consumers on their native platform. By aligning with creators who embody their values and aesthetic, companies can boost awareness and affinity. The key is finding the right creator-brand fit and building authentic collaborations.
Marketers should also study what makes these female TikTokers so successful. Consistency, relatability, and distinct personas are all important factors. By understanding the appeal of these stars, brands can apply those lessons to their own TikTok strategies.
It‘s clear the top female TikTokers are here to stay. With their massive reach and cultural influence, they will continue to shape the creator economy for years to come. As they mature and branch out into other pursuits, it will be exciting to see how these young women evolve into bonafide moguls.
