Zaful offers an eye-popping array of on-trend women‘s and men‘s clothing at prices that seem almost unbelievable. As one of the top players in ultra-fast fashion ecommerce, this China-based company has earned itself millions of followers across social media who can‘t get enough of its Instagram-worthy styles.
But with super cheap prices inevitably comes questions on quality, fit, sustainability, and business practices. Does Zaful live up to the hype or is it too good to be true?
I ordered over $300 worth of Zaful bestsellers and spent hours combing through customer reviews to bring you the real deal on this viral clothing brand. Consider this your ultimate guide on whether or not to shop at Zaful!
Zaful Company Background
Zaful was founded in 2014 by parent company Wiseon E-Commerce and is headquartered in Hong Kong, though items ship directly from factories and warehouses throughout China.
The company is best known as a "fast fashion" leader that rapidly produces hyper-trendy clothing and quickly adapts to shifts in style popularity.
Zaful keeps prices impressively low by selling directly to consumers online and streamlining operations rather than investing in physical stores or large marketing campaigns.
While not an environmentally friendly brand per se, Zaful has switched to more sustainable water-based screen printing inks for graphic prints to reduce pollution compared to solvent-based inks.
Zaful‘s Product Range
Scrolling through Zaful‘s website, you‘ll discover an enormous selection with over 10,000 items for women spanning categories like:
- Tops (crop tops, tanks, t-shirts, blouses)
- Dresses
- Swimsuits & cover ups
- Bottoms (shorts, pants, leggings, skirts)
- Loungewear like bodysuits, robes, and pajamas
- Shoes
- Accessories (hats, scarves, sunglasses)
- Outdoor apparel (windbreakers, jackets)
- Costumes & cosplay
Zaful also sells men’s clothing like graphic t-shirts, hoodies, beachwear, and basics in extended sizes up to 4XL.
Compared to mall brands, Zaful offers far more daring, skin-baring cuts of dresses, bodysuits, and swimsuits often with attention-grabbing prints and slogans at a fraction of the usual cost.
Examining Zaful Clothing Quality
Zaful batches orders from their factories every 2 weeks featuring the latest styles their team has curated based on Instagram and Pinterest runway forecasts.
Because of the huge quantity and variety of products constantly cycling through, quality can be hit or miss according to customers. Higher cost doesn’t necessarily indicate better construction either.
When browsing Zaful, pay attention to fabric composition and read both 5 star and 1 star reviews scrutinizing things like seam finish, opacity, fit consistency and other details related to manufacturing execution.
Some examples of well-rated bestselling Zaful items based on quality and accuracy to website photos:
Snakeskin Print Bikini Set
- True to size
- Sturdy, thick lining with molded push-up effect
- Vibrant non-fading colors
- Matching bottoms don‘t become see-through when wet
Graphic Tees
- Soft cotton or cotton blends
- Bright durable prints that hold shape after washing
- Runs small, order up
Mesh Panel Crop Tops
- Flattering cut with adjustable spaghetti straps
- Sheer mesh is higher quality compared to other brands with no wrinkling
Where Zaful tends to falter more in production value:
Wool blend outwear – can pill quickly with thin insulating lining
Faux leather – cheap plastic look and feel rather than realistic imitation
Intricate lace details – loose threading, holes along seams
Overall, simpler styles like tanks, t-shirts, and shorts made in easy-care fabrics like cotton and polyester stand the quality test better than more complicated constructions demanding precise technique.
The Truth on Zaful Sizing
Zaful uses Asian size scaling that equates to roughly one size down from US standard sizes.
For example if you usually wear a US medium, you‘ll want to order a Zaful large instead.
Some pieces like faux leather leggings and denim run quite small, so size up twice your norm. Crop tops, bodysuits and fitted dresses tend to have more figure hugging cuts as well.
If concerned whether your normal size will fit, reference the detailed Zaful size charts available on individual product pages rather than relying solely on general size conversion guidance.
Zaful‘s women‘s sizes range from XS-5XL. Men have fewer big and tall extended sizes stopping at XXL or maybe XXXL for some items like graphic tees.
Look to reviews mentioning sizes ordered vs typical sizing for helpful peer-based fit intel too!
Zaful Return Policy & Exchanges
Zaful offers free returns within 30 days of receiving your order, but only on select merchandise categories.
You cannot return intimate apparel, swimwear, beauty products or sale items for hygiene reasons.
All tags must remain attached on unworn returned items with original packaging and condition intact. Items must also pass Zaful‘s quality inspection once received to issue refund.
You will need an RMA number provided by Zaful after submitting a return request through Support Center and are responsible for return shipping charges.
Once return is processed, refunds may take 7-14 days for credit card and 48 hours for Paypal. Exchanges also available but not recommended for faster resolution.
Where Zaful Falls Short
Zaful apparel gets high marks for rock bottom pricing and willingness to push style boundaries unavailable through mainstream retailers.
However there‘s a reason items are cheaper than fast fashion peers like Shein…and potential frustrations do lurk.
Lengthy inconsistent shipping times
Zaful estimates 7-20 day delivery windows which can drag out 4+ weeks in some cases. Size availability won‘t show on site either so you may get one item sooner and the rest much later.
Spotty quality control
Mind occasional loose threads, strange faint stains (likely dye transfer defects), or particles embedded in fabric.
Rough English translations
Listing descriptions sound awkward at times but get the general idea across. Rely more on photos and video reviews for styling details.
Elusive customer service
Limited channels beyond email support tickets make quick post-purchase guidance tricky. Refund approval remains case by case.
Maximizing Deals & Discounts
Part of Zaful’s viral secret sauce includes constant sales events that can stack for crazy low prices, like 70% off clearance items already 60% off.
Ways to save:
- Sign up for email list for special subscriber promos
- Check Zaful coupons page
- Download mobile app for exclusive app-only discounts
- Buy more to unlock free shipping thresholds
- Shop bestseller & clearance sections
- Flash deals spotlight different categories daily
- Students get 20% off
- New user registration coupons
Through these tactics, you can easily snag trendy Zaful finds for under $10-$15 instead of $20+ standard retail.
Final Verdict: Is Zaful Worth It?
If you adore testing out daring new styles seen on IG influencers and TikTok fashionistas but don’t want to splurge, Zaful makes that irresistible.
Just temper expectations on quality and order 3-4 weeks before you need items allowing buffer time for any hiccups.
reference size charts, read multiple reviews, stick to simpler fabrics, and stack coupons for the best experience.
Overall for those craving of-the-moment looks on a shoestring budget, Zaful does satisfy. You can build an on-point wardrobe at Forever21 or H&M prices with far more variety and fearlessly bold aesthetics.
