As a savvy shopper, you want to get the best paint for your next DIY project while sticking to your budget. And with its rock-bottom prices, Walmart seems like an obvious place to check out.
But you’ve probably wondered—who exactly makes the paint sold at Walmart? And is it any good compared to more expensive brand name paints?
Don’t worry, I’ve done the research so you don’t have to!
In this detailed guide, we’ll uncover everything you need to know about Walmart’s private label paint brand, Color Place. I’ll tell you who manufactures it, what types of paints are offered, price comparisons, quality reviews, and most importantly—whether or not their paint is worth buying for your next painting project.
Let’s get started!
Who Manufactures Walmart’s Private Label Color Place Paint?
Walmart’s signature affordable house paint brand, Color Place, was previously produced by industry giants Sherwin-Williams and Valspar.
However in 2010, Walmart switched their paint manufacturing over to Dutch company AkzoNobel to further reduce costs. AkzoNobel is one of the largest paint producers in the world.
AkzoNobel has been making paint and coatings since 1792 (yes, you read that right, the 18th century!) and has operations across the globe including factories in the UK, France, Spain, and throughout the United States.
Working with established paint manufacturer AkzoNobel allows Walmart to maximize profits by keeping their paint prices as low as possible.
So while you’re not getting fancy boutique paint, Walmart’s Color Place paints are produced by a legitimate global company with centuries of experience making quality coatings and paints.
What Brands of Paint Does Walmart Sell?
In addition to their own Color Place line, Walmart sells over 1,000 different interior and exterior paint options from various major brands.
Some of the name-brand paint lines you can find at Walmart include:
- Behr
- Glidden
- Krylon
- Rust-Oleum
- Valspar
- Kilz
- Zinsser
- Martha Stewart
- Dutch Boy
- Rust-oleum
- KILZ
Basically, if it’s a well-known paint brand sold at Home Depot or Lowes, you can likely find it at Walmart too for an even better price.
I especially like that Walmart offers quality primers like KILZ and Zinsser which are essential for properly preparing your painting surfaces.
So while Color Place paint may be Walmart’s most affordable option, they offer name brand alternatives if you want something higher end than their house paint.
Is Walmart’s Color Place Paint Considered Good Quality?
Here is where things get a little tricky. Reviews of Color Place paint quality are decidedly mixed. There are some definite pros—but also quite a few cons—reported by customers who have used it.
The Good:
- Dries quickly with minimal odor
- Comes in a huge range of colors
- Very inexpensive compared to other paints
The Bad:
- Watery consistency requiring multiple coats
- Prone to dripping, splattering, and uneven coverage
- Less durable exterior performance
- Color fades faster compared to premium paints
The consensus based on customer reviews seems to be that Color Place works fine for simple, small paint jobs. But for larger projects, exterior surfaces, or situations where you need a perfect or long-lasting finish, it leaves much to be desired.
Many reviewers say the old adage “you get what you pay for” definitely applies to Walmart’s budget paint line.
How Does Walmart Paint Compare to Premium Brands?
Paint professionals agree that brands like Benjamin Moore and Sherwin-Williams sit at the top tier when it comes to paint quality.
But how exactly do they differ from cheaper Walmart paint? Here are some key differences:
Premium paints like Benjamin Moore:
- Have thicker consistency and smoother application
- Offer richer, more vibrant and longer-lasting colors
- Provide superior adhesion and durability
- Contain higher quality resins and pigments
- Require only 1-2 coats for full coverage on walls
Cheaper paints like Color Place:
- Are thinner and drip/splash more during application
- Dry fast but don’t last as long, prone to fading
- May take 3-4 coats to fully cover surfaces
- Made with lower grade ingredients to keep costs down
- Durability not reliable for exterior or high-traffic areas
Additionally, high end paints emit fewer VOCs (volatile organic compounds) so they have less lingering odor.
So while you’ll pay more upfront for premium paint, you’ll likely save money in the long run through fewer coats needed and better longevity per application.
How Much Does Walmart’s Color Place Paint Cost?
One major positive of Walmart’s store brand paints are the incredibly low prices.
To give you an idea, here’s a pricing comparison of Color Place vs. other popular paint brands for a 1-gallon size:
| Paint Brand | Price per Gallon |
|---|---|
| Color Place (Walmart) | $15-$25 |
| Behr (Home Depot) | $35-$65 |
| Valspar (Lowes) | $30-$50 |
| Benjamin Moore | $50-$90 |
| Sherwin-Williams | $50-$100 |
And Color Place paint goes on sale even cheaper quite frequently—you can often score deals like $10/gallon or $5/quart.
For the best value, opt for the largest size (5-gallon bucket) which can run around $50-$100 for Color Place.
So while it’s not the highest quality, Color Place paint is extremely affordable and great for projects where you need a lot of paint on a tight budget.
What Paint Finishes and Sheens Does Color Place Offer?
No matter what type of paint you need for your home painting projects, Color Place has an option for you.
Color Place Interior Paints
- Ceiling paint
- Wall & trim paint
- Accent/detail paint
- Primers
- Furniture/craft paint
Color Place Exterior Paints
- Siding & trim paint
- Porch & floor paint
- Roof paint
- Primers
- Textured/masonry paint
Color Place Specialty Paints
- Chalk paint
- Metallic paint
- High gloss enamel
- Textured paint with sand or rubber
- Concrete & garage floor paint
- Appliance paint
- Automotive paint
- High heat (stove/grill) paint
Paint Sheens
- Flat
- Matte
- Eggshell
- Satin
- Semi-gloss
- High gloss
So whether you need basic wall paints, specialty finishes, or anything in between, Color Place has a product at a low price point.
What Colors Are Available in Color Place Paint?
From bright whites to deep bold hues, you’ll find just about any color you can imagine within the Color Place paint lineup.
Their color selection includes:
- Neutrals (white, beige, gray, brown, black)
- Primary & secondary colors
- Pastels and soft tones
- Deep/jewel tones
- Specialty finishes (metallic, chalky)
Some of their most popular paint color names are:
- Snowfall White
- Navajo White
- Swiss Coffee
- Classic Gray
- Tradewind
- Hillside Green
- Riverway
- Cannonball
- Pale Daffodil
- Chateau
Visit Walmart.com to browse the full Color Place paint color selection and preview swatches.
Does Walmart Offer Custom Paint Color Matching?
Walmart does provide custom paint color matching services in partnership with MyPerfectColor, an online color database.
To match a specific paint color, you simply bring in a physical sample like a paint swatch or wall chip. The Color Place paint will be mixed on-site to match your sample as closely as possible.
Basic color matches are free, while more complex matches cost up to $50 based on the difficulty and intricacy of replicating the exact shade.
The matches are fulfilled through MyPerfectColor’s third-party system, with a turnaround of 1-3 days in most cases.
So while Color Place doesn’t offer the most advanced color matching capabilities, this affordable service gets the job done if you need them to replicate an existing color.
The Bottom Line: Is Walmart Color Place Paint Worth Buying?
The main pros of Color Place paint:
- Extensive color selection
- Very inexpensive compared to major brands
- Suitable for simple DIY projects
- Produced by established manufacturer AkzoNobel
The biggest cons:
- Multiple coats often needed for full coverage
- Prone to dripping/splattering
- Not very durable, fades faster than premium paints
- Not ideal for exterior surfaces or high-traffic areas
If you just need to quickly paint a kids’ bedroom or small bathroom on a tight budget, Color Place will do the job.
But for more important, visible projects I would splurge on a moderately priced quality paint like Behr Premium Plus. Or for the best long-term results on key walls and trim, invest in Sherwin-Williams or Benjamin Moore paints.
While it won’t give you commercial grade results, Color Place paint is a decent option for low-stakes projects where you just need basic inexpensive paint. Take advantage of the prices at Walmart but set proper expectations for the quality and longevity.
I hope this guide gave you all the details on who makes Walmart’s paints and whether Color Place is worth using for your next painting project! Let me know if you have any other questions.
