With over 300 million active users, Twitter represents an immense opportunity for brands to engage audiences and spur awareness. However, simply tweeting is not enough to realize Twitter’s full potential.
Implementing the right Twitter marketing tools is key to maximizing reach, automating workflows and tracking performance over time. As we enter 2024, new solutions are emerging to help brands develop their strategy and content while saving time and resources.
In this comprehensive guide, we will explore the top 10 tools spanning social listening, analytics, scheduling, graphics creation and more. For each category, current leader recommendations are provided along with detailed capabilities, expert insights and best practices for leveraging these platforms to their full advantage.
The Expanding Role of Twitter for Business Marketing
It‘s easy to underestimate Twitter, especially relative to social media giants like Facebook and Instagram. However, Twitter has cemented itself as a crucial hub for consumers to discover brands and vice versa.
Consider that Twitter sees over 500 million tweets sent per day about every topic imaginable. This wealth of real-time dialogue translates to invaluable consumer intelligence and opportunities to insert your brand voice into relevant conversations.
Twitter facilitates multiple forms of engagement going far beyond basic tweets:
- Community building through replies allowing two-way communication
- Thought leadership by sharing insights and content
- Customer service via public responses and DMs
- Lead generation through shareable content driving site traffic
- Market research by monitoring conversations around related products, trends and more
And the user base itself provides unmatched access to demographics key for business growth. According to recent surveys:
- 73% of Twitter users are between the ages of 18 and 49
- Roughly 42% earn over $75,000 in income per year
- 35% have obtained college or graduate degrees
Put simply in the words of social media strategist Brian Carter, "The platform is too big and too influential to ignore if you really want to connect with your audience." With the right approach, Twitter can rapidly expand brand visibility and help forge lasting connections through relevant, engaging messaging.
Now let‘s explore some of the best Twitter marketing tools available to unlock smarter workflows and measurable growth on one of the world‘s most unique social platforms.
10 Must-Have Twitter Marketing Tools for 2024
Scheduling & Publishing Tools
Carefully planning when audience members receive your content can make a major difference in driving actions like clicks, shares and conversions over time. Scheduling Tweets in advance leads to greater consistency while saving effort.
1. SocialBu
SocialBu provides a robust Twitter scheduling and publishing solution packed with automation features. Key benefits include:
- Flexible tweet scheduling for both one-off and recurring posts
- Image, video and carousel tweet support
- Content libraries to easily manage and repeat top-performing tweets
- Monitoring brand mentions, hashtags and influencers
- At-a-glance analytics tracking engagement
Social media analyst Suzie Smith remarks on SocialBu‘s advantage, stating:
"Having content planning, scheduling and analytics in one place streamlines our entire Twitter workflow. We can respond faster, re-promote top tweets and continuously refine messaging through their data."
SocialBu pricing starts at $29 per month supporting up to 100 scheduled posts daily across 10 connected accounts. Upgraded tiers at $99 to $199 monthly provide capabilities like team member permissions, custom analytics reports and WooCommerce integration.
2. Sendible
Sendible positions itself as an all-in-one social media manager supporting Twitter alongside other networks like Facebook and LinkedIn. Businesses can conveniently schedule and publish Twitter content while monitoring messages and notifications.
Specific options for improving Twitter productivity include:
- Posting editor with hashtag suggestions, link shorteners and tweet previews
- Queuing tweets via the content calendar
- Commenting on tweets and sending DMs
- Tracking audience growth and mentions
There are four paid Sendible plans available ranging from $29 to $149 monthly for accessing features like expanded analytics, Instagram integration and priority email support.
3. Buffer
As a highly rated general social media tool, Buffer empowers effortless Twitter scheduling through options to:
- Bulk upload tweet drafts for instant planning
- Choose variable posting frequencies such as daily or weekly
- Easily rearrange tweets before scheduled send times
- Integrate with RSS feeds for automated post sharing
Buffer also enables social listening and analyzes audience trends over time to further optimize timing. Their software plans $5 and up monthly by number of account connections, with additional fees for social analytics.
Audience Analytics Tools
Gleaning actionable intelligence on your followers represents tremendous competitive advantage in maximizing Twitter success. Analytics tools equip brands with the customer insights required to target content strategy and guide user acquisition.
4. Followerwonk
Specifically designed around Twitter needs, Followerwonk delivers specialized analytics spanning:
- Follower demographics analysis
- Location mapping of current and potential followers
- Bio keyword monitoring to find shared interests
- Comparison benchmarking against competitors
- Performance tracking of growth and engagement metrics
Followerwonk founder Matt Peters explains the competitive edge their platform offers:
"Generic social analytics packages only provide part of the picture. By tailoring our toolset directly around Twitter, our actionable insights empower brands to segment audiences and personalize engagement for measurable relationship-building."
Pricing starts at $29 monthly for monitoring a single Twitter account, up to $99 monthly for unlimited profile tracking and campaign management functionality.
5. Popsters
Popsters focuses on audience analysis through an intuitive web dashboard and mobile app. Core reporting provides:
- Demographic viewer categories like age, gender and interests
- Geographical mapping of followers and reach
- Related profile recommendations based on audience overlap
- Competitor benchmarking
- Post/tweet performance insights
There is a free Popsters plan for basic Twitter analytics. Paid packages scale up to the $99 per month premium tier with real-time tracking, exporting options and more in-depth reports.
6. Twitter Analytics
We would be remiss without mentioning Twitter‘s own native analytics within their social platform. Under the Twitter for Professionals account tier, businesses unlock useful metrics across:
- Tweet impressions and engagement rates
- Content performance insights
- Follower counts and growth tracking
- Demographics like age, gender and interests
The main limitation is lack of historical data beyond 14 days. However, for monitoring real-time tweet analytics, it‘s readily available at no added cost.
Social Listening Tools
Listening to broader conversations happening on Twitter provides brands invaluable consumer intelligence while managing reputation. Specialized tools deliver notifications and insights to track keywords across public Twitter discussions.
7. Awario
Awario focuses specifically on Twitter listening with customizable searches and alerts. Benefits include:
- Monitoring unlimited keywords and hashtags
- Daily/real-time email digests of matching tweets
- Sentiment scoring to detect positive/negative mentions
- Filtering tweet results by keywords, users and more
- Exportable analytics across tweet volume, exposure potential and more
Research shows 52% of Twitter users expect brand response times under 30 minutes, so tools like Awario are vital to timely issue mitigation and capitalizing on opportunities.
Subscription plans start at $99 per month for advanced Twitter search, competitive benchmarking and priority support access.
8. Talkwalker
Offering AI-powered social listening across Twitter, Talkwalker stands out through features like:
- Image recognition to detect logos and products
- Real-time tweet stream monitoring
- Comment analysis for consumer sentiment
- Campaign hashtag tracking
- Customizable visual analytics and shareable reports
Talkwalker is trusted by leading brands like HP, Disney and Samsung. Although pricing for businesses starts higher at around $1,500+ yearly, they offer an affordable $25 per month plan for individuals focused on Twitter tracking.
Community Growth Tools
Expanding followers and overall community requires strategic broadening of reach through engagement with key influencers. Tools tailored to this use case integrate directly with Twitter profiles and handles for streamlined growth hacking.
9. Quuu Promote
Quuu has established itself as a proven platform for getting tweets and content showcased by relevant influencers and brand advocates.
It works by:
- Submitting tweets to engaged individuals open to sharing quality brand content
- Curating tweets to target micro-influencers most likely to resonate with messaging
- Monitoring outreach in real-time as exposure opportunities compound
In addition to 20x-30x tweet traffic potential according to Quuu experts, the compounding benefits also include expanded followers, brand credibility and referral visitors.
Quuu packages are affordably priced starting at $50 per month for individuals. The Quuu team can also customize enterprise plans to meet large brand growth and budget needs.
10. Tailwind Tribes
Tailwind offers a managed marketplace connecting brands with proven micro-influencers in their niche called Tribes. Tailwind‘s matching algorithms and community vetting help facilitate sponsorships driving awareness and lead generation.
Micro-influencers are defined as having anywhere from 500 to 100,000 engaged followers. The significant advantage for brands is higher conversion potential from recommendations viewed as more authentic and relatable.
After defining campaign goals and audience traits, Tailwind‘s expertise spans:
- Vetting and recommending ideal influencers
- Managing outreach and sponsorship proposals
- Providing campaign launch strategies and streaming results
- Continual optimization guidance based on performance against KPIs
Campaign investment starts around $400 per month per Tribe activated. But many brands experience up to 5-10x return through amplified branded and affiliate content.
Achieve Measurable Twitter Success
As this guide demonstrates, brands have an extensive toolbox available to maximize Twitter effectiveness while saving substantial effort. From intelligence gathering to community expansion, today‘s tools address the entire marketing funnel.
Now the challenge lies in selecting the right solutions aligned to your specific objectives and current team bandwidth. Our recommendations aim to provide diverse options suited for common social use cases and budgets.
Keep in mind that no tool replaces core strategy grounded in understanding your audience, personas and content messaging. Feature adoption should focus on addressing gaps preventing goals like lead acquisition, customer research and branded growth.
Strive to pick one or two priority tools for tailored testing over the next quarter. Compile benchmark analytics around current Twitter follower counts, engagement levels and conversion rates. Monitor how each software-based solution moves the needle over a set period before expanding adoption.
The platforms showcased all offer free trials or entry-level packages to test capabilities risk-free. Take advantage of these to validate capabilities before long-term financial commitment.
Just remember that organic Twitter growth, despite rumors, is very much alive and well into 2024. By letting tools shoulder the heavy lifting, brands can refocus energy towards relationships, community and conversations that ultimately drive measurable business returns.
