As consumers become more aware of their environmental impact, eco-friendly brands like Tru Earth have seen rapid growth. But are their sustainable swaps actually effective? I put Tru Earth‘s most popular products to the test in this tell-all review.
Tru Earth‘s Mission and Ethos
Founded in 2013 by Brad Liski, Tru Earth is on a mission to empower people to reduce single-use plastics through convenient, affordable and sustainable homecare alternatives. The British Columbia-based company has diverted over 5 million plastic jugs from landfills and counting.
But they don‘t just talk the sustainability talk. Tru Earth walks the walk too. Their entire product lineup is vegan, hypoallergenic and free from parabens, phosphates and other nasties. They offset their carbon emissions, partner with environmental non-profits and donate products to those in need. It‘s no wonder they have over 100,000 dedicated Instagram followers.
According to Tru Earth, simplicity, empowerment and integrity guide everything they do. And after testing many of their products myself, I can confirm their commitment shines through.
The Bestselling Products That Live Up to the Hype
Tru Earth‘s product range includes laundry detergents, reusable food wraps, makeup remover pads, wool dryer balls and more. I tried out 5 of their bestsellers that have been flying off virtual shelves. Here‘s how they stacked up:
Eco-Strips Laundry Detergent
These biodegradable strips dissolve mess-free in your washing machine, working equally well in hot and cold. I tested the Platinum and original versions in Fresh Linen and Baby scents.
The Platinum delivered unbelievable cleaning power on the toughest of stains. Yet the original still performed admirably for everyday loads. The Baby strips have an ultra-mild, hypoallergenic formula perfect for little ones.
Across the board, the scents are subtle but fresh. After 32 loads, even my most sensitive skin had no issues. I‘m thrilled by the convenience, portability and waste reduction too.
Beeswax Food Wraps
Moving to Tru Earth‘s kitchen lineup, their reusable Beeswax Food Wraps are a zero-waste essential for covering leftovers and preserving produce. The 3-pack includes handy small, medium and large sizes.
These food wraps feel soft and malleable, effortlessly forming a tight seal around containers of all shapes. Yet they still retain their shape after multiple washes. Their natural antibacterial properties keep food fresher for longer too. Once composted, these wraps leave no trace behind. For just $20, Tru Earth‘s food wraps tick all the boxes.
Bamboo Makeup Remover Pads
Makeup wipes can be terribly wasteful and full of irritants. Enter Tru Earth‘s reusable Bamboo Makeup Remover Pads – a sustainable swap I‘ve fallen in love with.
These ultra-soft bamboo and organic cotton rounds gently cleanse without pulling on delicate skin. They remove even stubborn waterproof mascara with ease.
The included laundry bag keeps things organized, while the lifetime usage of 100+ washes offers impressive value at just $23. My sensitive skin hasn‘t reacted once, and I don‘t see myself ever going back to wasteful wipes.
Wool Dryer Balls
If you‘re looking to soften laundry naturally without fabric sheets, Tru Earth‘s Wool Dryer Balls finish the job perfectly. Simply add 2 balls per load and say goodbye to wrinkles and static.
These 100% New Zealand wool balls evenly distribute heat to dry loads faster, whilelasting over 1,000 loads each. I also love how they help reduce microfibers released into wastewater compared to liquid softeners. For just $25 a 4-pack, they‘re an eco-smart addition to any laundry room.
Eco Dish Brush and Sponge
Rounding out my top Tru Earth picks is this duo of sustainable dishwashing aids. Both feature ergonomic handles made from recycled plastic bottles and natural, biodegradable scrubbers.
The Eco Dish Brush‘s palm hair fibers generate a rich lather to sweep away baked-on food. While the Eco Sponge‘s durable loofah fibers tackle grease with ease.
Yet unlike typical scrubbers, these planet-friendly picks won‘t end up in an ocean fill. Kudos to Tru Earth for thinking outside the plastic box.
How Tru Earth Compares to Top Eco Brands
In the world of green home products, Tru Earth is far from the only game in town. So how do their items stack up against competitors?
When it comes to ingredients and ethics, Tru Earth checks all the boxes. They‘re certified cruelty-free by Leaping Bunny, never test on animals, and disclose formulas upfront. I prefer their transparency to the dubious claims of some rivals.
For performance, Blueland and Cleancult make exceptional cleaning tablets. But they can‘t match Tru Earth‘s convenience at a accessible price point.
Grove Co. and Public Goods also sell sustainable swaps, albeit with smaller social impact initiatives. And Amazon‘s Solimo brand lags well behind on quality.
Ultimately, Tru Earth strikes the perfect balance of conscience and function. They make feel-good choices achievable for everyday folks – not just eco elites.
The True Impact of Tru Earth
Here‘s what really sets Tru Earth apart: for every new subscriber, they donate enough loads to save 32 plastic jugs from landfills. To date, over 5 million jugs have been recycled instead of trashed.
And through their Tru Impact program, Tru Earth has supported 800+ community organizations with product and monetary donations. Whether helping veterans, victims of abuse, children‘s hospitals or the homeless, this B Corp-certified company uses business as a force for good.
Tru Earth Reviews: What Do Customers Think?
On websites like Influenster and Amazon, Tru Earth earns glowing reviews and recommendations for their products and ethics. After analyzing recent feedback, here are the most common compliments:
- Noticeable quality at an affordable price
- Ability to make environmentally-smart swaps
- Mess-free convenience + portability
- Hypoallergenic for sensitive skin
- Subtle but fresh scents
- Company‘s inspirational social mission
Critical reviews mostly cite minor gripes, like Preferring stronger scent (add essential oils) or strips leaving residue in soft water (use less). On the whole, however, Tru Earth earns their near-perfect ratings.
Why Tru Earth Should Be Your Go-To Green Brand
If you take just one tip away from this very thorough review, let it be this: Tru Earth offers a realistic pathway for people to reduce waste in their daily routine. Period.
Sure, eco-friendly products often carry a "green tax." But Tru Earth‘s affordable prices won‘t leave you seeing red. And you never have to stress if their plant-based ingredients and biodegradable materials are truly safer and sustainable. Their transparency and stewardship speak volumes.
Newcomers should start with their wildly popular laundry strips subscription to offset plastic jugs each month. Then explore their reusable food wraps, makeup remover pads, dish sponges and more to replace common disposable plastics.
With Tru Earth, conscious consumerism is always within reach. Vote for the future you want through the power of your dollar – one Tru Earth purchase at a time.
Ways to Save on Tru Earth Products
If I‘ve convinced you to give Tru Earth a go, here are money-saving tips to sweeten the deal:
- Subscribe to laundry strips for 33% off plus free shipping
- Buy bundles to maximize value
- Shop seasonal sales around holidays
- Split bulk packs with friends
And remember,submodule to regular deliveries to double your eco-impact by funding donations for communities in need.
When it comes to voting with your dollar, feel confident that Tru Earth directs profits toward their critical mission of sustainability for all.
The Last Word
Tru Earth proves that green living doesn‘t require dramatic lifestyle changes – just convenient, affordable and effective swaps to everyday basics.
Through their steadfast commitment to ethics and quality, this purpose-driven company makes the switch to sustainable household products incredibly seamless. I can‘t wait to see what sustainable solutions they pioneer next.
So why not start replacing select single-use plastics today? Our oceans, landfills and future generations will thank you.
