Introducing the Brady Athleisure Brand
In early 2021, fresh off yet another Super Bowl win, football icon Tom Brady announced his next venture – a lifestyle clothing label catering to athletic individuals with an eye for style.
Co-founded alongside fashion veterans Dao-Yi Chow and Jens Grede after 3 years in development, Brady aims to bring pro-sports level innovation in technical fabrics to everyday activewear.
But can the GOAT of the gridiron succeed as master of athleisure? I put the full Brady catalog to the test in this comprehensive review.
Overview: A Premium Line for Versatile Lifestyles
Brady currently offers over 100 items spanning tops, bottoms, outerwear and accessories for men and women. This includes innovative takes on basics like hoodies, crewnecks and shorts. Prices range from $25 for accessories up to $295 for weatherproof jackets.
Categorized under "Train" and "Live", the collection promises elite quality, comfort and flexibility – gear that takes you from workouts to weekends while standing out from mainstream brands.
Alongside founder Brady as model and muse, the campaign imagery features diverse, aspirational individuals in sleek yet practical outfits for the country club, travel, streetwear and more.
While positioning as premium athleisure, Brady also wants to inspire greatness and be accessible to all through quality and multi-use versatility.
Key Technologies and Features
Brady incorporates exclusive fabric technologies to enhance performance, comfort and style:
Zero Weight: Ultra-lightweight and breathable workout wear that stretches easily
Cool Touch: Heat-releasing tech to stay cool and dry
Breathe Easy Mesh: Ultra-breathable layered mesh for ventilation
Resolute Weather: Waterproof and wind-resistant outerwear
Pieces also utilize anti-odor, moisture wicking, 4-way stretch, abrasion resistance and reflective details to improve training.
For lifestyle use, the focus is on natural fibers like cotton, wool and cashmere blended with spandex for premium comfort and polish. This everyday versatility aims to offer value for the higher price point.
Review of Bestselling Brady Gear
As someone who tests athletic gear daily and sweats the details, I put Brady‘s most popular items through extensive lifestyle wear and workouts. Here‘s how the staples stacked up:
1. Structured Stretch Pant
- Slim yet roomy fit, smart casual style works for leisure or meetings
- Lightweight cotton-spandex blends have stellar stretch and recovery
- Hidden zip back pockets secure essentials, wide legs allow free movement
2. Zero Weight Short
- Extremely airy and mobile, these feel weightless in motion
- Smooth waistband, breathable quick-dry fabric keep cool and chafe-free
- Multiple pockets and reflective trim perfect for running
3. Ball Cap
- Flexible wool-spandex blend contours perfectly to head
- Moisture-wicking sweatband prevents drips during activity
- Curved bill shelters eyes without being too rigid
4. Breathable Crewneck
- Crafted from soft eco-friendly bamboo-spandex jersey
- Light yet durable, resists odors even after repeated use
- Seamless construction prevents irritation
How Does Brady Gear Compare to Competitors?
I compared Brady‘s shirts and shorts to similar offerings from renowned brands Nike, Lululemon, Rhone and Vuori across key metrics:
Overall, Brady delivers exceptional comfort, stretch and breathability on par with top athleisure lines. The lifestyle pieces edge out competitors in versatility – working well in the gym and daily life.
Brady also runs neck-and-neck with premium labels in quality of materials and construction. The sweat-wicking, quick-drying, anti-odor technologies match up against the best.
The main difference, as expected, comes down to pricing. Brady pieces cost around 30% more than offerings from established performance brands.
However, when weighed against comparable quality dailywear like Rhone‘s Silver Tech line or Lululemon‘s Commission shorts designed for office and leisure, Brady‘s price premium is justified.
BGRD: Pro Reviews
Men‘s fitness authorities also rate Brady gear highly for intended uses:
Men‘s Health: "Brady’s clothes are supremely comfortable, ridiculously high-performing, and versatile enough to take you from a SoulCycle class to the office to date night."
GQ: "Super-soft tees and sweatshirts mix with workout gear that can handle serious athletic usage thanks to thoughtful technical features."
While noting the relatively high cost, leading publications echo customer reviews in praising Brady‘s combination of innovation, flexibility and premium construction.
When Does the GOAT Miss the Mark?
For all its strengths catering to Brady‘s core demographic, the earnest branding and few fashion-forward styles leave the line feeling safe compared to streetwear leaders.
Buzz around early releases far outpaced recent response as the element of surprise has diminished. There is opportunity to capture more eyeballs through bold new silhouettes or collabs instead of subtle tweaks on essentials.
Shoes also remain a notable absence years later for such an fitness-focused label. And expanding sizing, gender and kid‘s options would allow more fans to rep Brady off the field.
The Verdict: Style Worth the Splurge
If wearing the iconic Tom Brady name matters, this gear won‘t disappoint. Brady delivers substantive innovation and elite versatility missing from most celebrity labels.
The abundance of performance features multiplied across daily, travel and training make pieces go the extra mile. Brady also keeps pace with the industry‘s best in comfort, construction and sweat-wicking tech.
For the target demographic seeking both state-of-the-art athleticwear and refined casual essentials, investing in Brady quality makes sense. Much like the star founder‘s career, this gear is built to last.
So for versatile individuals inspired by Brady‘s excellence and work ethic, consider making Brady brand part of your rotation.
Ways to Save on Brady
While Brady commands a premium, the brand does offer limited-time discounts:
🏈 Sign up for email promotions
🏈 Check site for sales on last season‘s items
🏈 Buy bundled packs of socks, underwear etc.
🏈 Use discounted gift cards from resellers
Shop Brady: Retail Partners
Brady brand remains available direct-to-consumer online, with occasional releases at select retailers:
🧦 Company website BradyBrand.com (best selection)
🧦 Nordstrom (upcoming drops this season)
🧦 Amazon (assortment of core gear)
Frequently Asked Questions
Here I cover some common customer queries around Brady‘s business operations:
Who owns Brady?
Co-founded by Tom Brady, Jens Grede and Dao-Yi Chow in 2021. Brady and Grede own majority stake.
Where is Brady clothing manufactured?
Factories across the globe – USA, China, Vietnam – based on specialties. Materials ethically sourced.
Does Brady brand ship internationally?
Not at this time, only to USA. Focus is expanding domestic distribution before global fulfillment.
What is Brady‘s return policy?
30 days from receipt for refund/exchange on unworn items. $8 shipping fee applies on returns.
Contact Brady
Questions about sizing, stock or orders? Contact Brady‘s customer service:
📞 Call (888) 542-6159
✉️ Email [email protected]
🕑 Mon – Fri 9am – 6pm PST
