In today‘s digital landscape, Instagram has emerged as one of the most powerful platforms for businesses and marketers looking to connect with their target audience and drive real results. With over 1 billion active monthly users, Instagram offers massive potential for brand building, lead generation, and sales—but only if you know how to leverage it effectively.
That‘s where Instagram marketing courses come in. By investing in comprehensive, expert-led training, you can learn the latest strategies, tools, and best practices to supercharge your Instagram presence and achieve your business goals.
But with so many courses out there, how do you choose the right one for you? In this guide, we‘ve rounded up the absolute best Instagram marketing courses for 2023-2024, organized by category and experience level. Whether you‘re an Instagram newbie or a seasoned pro looking to up your game, there‘s a course on this list that can help you crush your Instagram marketing goals and get real results for your business.
Best Instagram Marketing Courses for Beginners in 2023-2024
New to Instagram marketing and not sure where to start? These beginner-friendly courses will help you master the fundamentals and start seeing results fast.
1. Ultimate Instagram Marketing 2023 – From Beginner to Pro
- Platform: Udemy
- Instructor: Ben Wilson
- Best For: Absolute beginners looking for a comprehensive introduction to Instagram marketing
- Topics Covered:
- Setting up your profile for success
- Creating a winning Instagram strategy
- Content creation techniques
- Using hashtags and geotags
- Growing your followers and engagement
- Monetizing your Instagram presence
- Course Length: 6 hours of on-demand video
- Price: $99.99 (with frequent Udemy discounts available)
This top-rated Udemy course is perfect for total Instagram novices who want an in-depth, step-by-step guide to the platform. You‘ll learn everything you need to get started and see results, from optimizing your profile to developing a smart strategy, creating compelling content, growing your following, and turning that audience into paying customers. Engaging video lessons and hands-on projects make this a great choice for visual learners.
2. Instagram Marketing 2023: Complete Guide To Instagram Growth
- Platform: Udemy
- Instructor: Benjamin Wilson
- Best For: Beginners who want an affordable, all-in-one Instagram marketing foundation
- Topics Covered:
- Using Instagram for business
- Content strategy and creation
- Instagram Stories, Live, and Reels
- Hashtag and growth strategies
- Running ads and influencer campaigns
- Selling and monetizing on Instagram
- Course Length: 6 hours video
- Price: $19.99
Another strong option for beginners, this comprehensive Udemy course packs tons of practical tips and strategies into an affordable package. It covers all the key aspects of Instagram marketing in 2023, from organic tactics like hashtags and Stories to paid campaigns, e-commerce, and more. The focus is on actionable insights you can put into practice right away.
3. Zero to 10K Instagram Followers in 30 Days
- Platform: SkillShare
- Instructor: Ana Gotter
- Best For: Beginners laser-focused on audience growth
- Topics Covered:
- Setting follower goals
- Defining your brand identity
- Choosing the right hashtags
- Engagement and shoutout strategies
- Using analytics to track progress
- Course Length: 1 hour
- Price: Included with SkillShare subscription ($168/year or $32 monthly)
Getting your first 10,000 Instagram followers is a key milestone that this concise SkillShare class helps beginners achieve faster. The instructor shares an approach that got her to 10K in a month by focusing on branding, hashtags, engagement, and tracking. While not a complete Instagram marketing class, it‘s a great primer on growth for new accounts.
Best Instagram Marketing Courses for Advanced Skills and Strategies
Already got the basics down? Take your Instagram game to the next level with these courses designed for marketers with some previous experience.
4. Instagram Marketing 2023: 10 Advanced Strategies for Rapid Growth
- Platform: Udemy
- Instructor: Benjamin Wilson
- Best For: Experienced marketers looking for cutting-edge growth tactics
- Topics Covered:
- Algorithm insights and updates
- Advanced content planning and creation
- Instagram Live, IGTV, Reels, and Guides
- Viral growth strategies
- Influencer and Instagram pod marketing
- Advertising psychology and techniques
- Course Length: 9 hours
- Price: $149.99
Go under the hood of Instagram marketing with this advanced course full of expert tips and little-known strategies. You‘ll explore Instagram‘s latest features and how to use them, get in-depth with the 2023 algorithm, influencer campaigns, paid promotions, and more. This one‘s all about acquiring serious Instagram marketing skills to scale quickly.
5. Instagram Stories for Business
- Platform: Domestika
- Instructor: Mina Barrio
- Best For: Marketers looking to master Instagram Stories
- Topics Covered:
- Why use Stories for business
- Creative story ideas and templates
- Designing pro-level Stories
- Engagement and growth strategies
- Efficient Story workflows
- Course Length: 15 video lessons (2 hours)
- Price: $9.90 (with regular discounts on Domestika)
This specialized class is perfect for marketers who want to fully leverage the power of Instagram Stories. You‘ll learn the fundamentals of high-performing Stories and discover a load of creative ideas and best practices for this popular format. Hands-on projects help you build a library of Story templates and develop a seamless workflow.
6. Instagram Hashtag Strategy for Growth
- Platform: Later
- Instructor: Lexie Carbone
- Best For: Marketers seeking a complete hashtag system
- Topics Covered:
- Why hashtags matter in 2023
- Researching the best hashtags
- Creating an organized hashtag library
- How and where to use hashtags for reach
- Hashtag tracking and analysis
- Course Length: 8 video lessons (1 hour)
- Price: Free
Despite numerous Instagram updates, hashtags remain essential for expanding your reach—and this free mini-course from Later provides an actionable blueprint. It breaks down the latest hashtag best practices into a repeatable strategy you can adapt to your business. You‘ll learn to identify high-performing hashtags for your niche, organize them strategically, and track what‘s working.
Best Instagram Marketing Courses for Content and Creative
Because Instagram is such a visual platform, top-notch creative skills are a must. Uplevel your content game with these courses:
7. Instagram Video Secrets
- Platform: SkillShare
- Instructor: Tabitha Park
- Best For: Brands wanting to stand out with Instagram video
- Topics Covered:
- Instagram video types and specs
- Capturing and editing videos
- Creating videos for Instagram Carousels
- Key video metrics to track
- Course Length: 26 minutes
- Price: Included with SkillShare subscription
As Instagram continues to make video a key priority, this bite-sized SkillShare class is a must-take to stay current. An experienced producer reveals how to capture, edit, and optimize videos that make your brand pop on Instagram. After a quick primer on video types, you‘ll dive into tips for boosting discoverability and engagement using formats like Instagram Carousels.
8. Create a Gorgeous Instagram Feed with Lightroom Mobile
- Platform: Udemy
- Instructor: Dale McManus
- Best For: Marketers looking to craft a cohesive, pro-level feed
- Topics Covered:
- Choosing your Instagram aesthetic
- Editing photos on mobile
- Creating custom presets
- Planning and perfecting your feed
- Course Length: 1.5 hours
- Price: $49.99
This practical course focuses on using Adobe Lightroom (free on mobile) to elevate your Instagram visuals without fancy equipment or complex software. You‘ll learn how to find an on-brand visual style, edit photos, batch your workflow with custom presets, and plan a beautiful feed that showcases your business in the best light. A great primer on achieving a polished, professional look and feel.
9. InstaFamous: How to Create Epic Instagram Content
- Platform: Creative Live
- Instructor: Pei Ketron
- Best For: Brands looking to invest in next-level Instagram creative
- Topics Covered:
- Photography and editing techniques
- Flat lays and staging images
- Crafting compelling Stories and Reels
- Capturing Instagram-worthy videos
- Extending your reach to new audiences
- Course Length: 22 video lessons (5 hours)
- Price: $149
This immersive Creative Live course is perfect for marketers who want to seriously up their content creation skills with an industry expert. With in-depth photography, editing, and storytelling techniques, you‘ll learn to craft Instagram posts that look amazing and drive real business results. A series of hands-on challenges helps cement your new skills.
Best Instagram Advertising Courses for 2023
Organic reach will only get you so far on Instagram. To scale your results, paid advertising is increasingly essential. Master the art and science of Instagram ads with these leading courses:
10. Powerful Facebook & Instagram Ads Strategy for 2023
- Platform: Udemy
- Instructors: Depesh Mandalia, Tom Meredith
- Best For: Marketers seeking an A-Z Instagram ads system
- Topics Covered:
- Complete Instagram ads setup process
- Identifying and targeting the right audiences
- Instagram ad copywriting formulas
- Designing high-converting ad creative
- Tracking, testing, and optimizing campaigns
- Advanced retargeting and scaling techniques
- Course Length: 11 hours of video
- Price: $99
This comprehensive course takes you from zero to pro with Instagram (and Facebook) ads, revealing the exact strategies used by top ecommerce brands. It covers absolutely everything you need to profitably run and scale IG ads including technical setup, audience targeting, copywriting, creative, analytics, and ongoing optimization.
11. 2023 Instagram Blueprint: Boost Sales with Instagram Ads
- Platform: Skillshare
- Instructor: James Hiew
- Best For: Marketers focused on driving sales from Instagram
- Topics Covered:
- Sales-focused account setup
- Crafting a sales conversion ad funnel
- Targeting strategies for bottom-of-funnel shoppers
- Designing ad creative that converts
- Optimizing for purchases and revenue
- Course Length: 9 video lessons (1.5 hours)
- Price: Included with Skillshare subscription
While many Instagram ad courses focus on brand awareness, this one prioritizes capturing sales fast. It provides a proven blueprint for designing a conversion-optimized Instagram presence, sales funnel, and ad campaigns that generate more purchases from your ideal customers. You‘ll learn advanced-level IG sales psychology and how to leverage Ads Manager for maximum revenue.
12. Instagram Story Ads: From Zero to Hero
- Platform: Udemy
- Instructor: Tara Zirker
- Best For: Brands wanting to excel at Instagram Story ads
- Topics Covered:
- IG Story ads specs and creative best practices
- Repurposing content for Story ads
- Designing and using Story ad templates
- Setting up and optimizing Story ad campaigns
- Story ad testing and reporting strategies
- Course Length: 2.5 hours
- Price: $69
With half a billion people using Instagram Stories daily, it‘s a massive opportunity for marketers—and this story-focused ads course ensures you seize it. It‘s packed with actionable tips for transforming your best organic Story content into high-performing paid campaigns with minimal extra effort. You‘ll also learn to build a library of Story ad templates for faster scaling.
Other Notable Instagram Marketing Courses for 2023-2024
13. Instagram Strategy for Business Growth
- Platform: Coursera
- Instructor: Anke Audenaert
- Best For: Marketers and biz owners wanting a solid strategic foundation
- Topics Covered:
- Establishing Instagram goals and KPIs
- Market research and competitive analysis
- Setting a cohesive Instagram brand strategy
- Designing a balanced content strategy
- Growing an engaged community
- Measuring, analyzing, and adapting your strategy
- Course Length: 5 weeks, 2-3 hours per week
- Price: Included with Coursera subscription (7-day free trial then $59/month)
Developed by an ex-Instagram and Facebook exec, this strategy-first Coursera course is ideal for brands that want to use Instagram to meaningfully grow their business. It walks through a proven process to align Instagram to your overall business goals and develop a custom strategy to reach those objectives. Graded assignments and weekly coaching keep you accountable.
14. The Instagram Masterclass: Power of Reels & Influencer Marketing
- Platform: Udemy
- Instructor: Jack Paxton
- Best For: Marketers doubling down on Reels and influencers
- Topics Covered:
- Crafting an effective Reels strategy
- Scripting and storyboarding Reels
- Using trending music, transitions, and effects
- Setting up an influencer campaign
- Outreach and working with influencers
- Analytics across Reels and influencers
- Course Length: 4 hours
- Price: $129
This advanced course dives deep into two of Instagram‘s hottest topics for 2023 and beyond: Reels and influencers. You‘ll learn insider strategies to create Reels that hook viewers and go viral, and discover a proven process to find, vet, and maximize influencer partnerships. Hands-on case studies bring both elements to life.
Wrap-Up
Instagram‘s explosive growth shows no signs of slowing down—and neither should your Instagram marketing skills. By investing in one or more of these top courses, you can stay ahead of the curve, wow your audience, and generate real revenue from this crucial platform.
Whether you‘re brand new to Instagram or a veteran ready to upgrade your approach, the right training will put you on the fast track to Instagram marketing success in 2023, 2024, and beyond. Choose the course that best fits your needs and dive in!
