As an avid online shopper on a budget, I rely on destinations like PrettyLittleThing (PLT) for gorgeous fashion at affordable prices. Over the past 5 years, I estimate I‘ve ordered from PLT over 50 times!
However, a savvy shopper knows not to put all your eggs (or dresses!) in one basket. That‘s why I‘ve made it my mission to uncover chic alternatives to PrettyLittleThing that can satisfy my craving for trendy style on a budget.
In this in-depth guide based on my personal shopping adventures, I‘ll compare over 20+ stores similar to PrettyLittleThing across key attributes like price, quality, selection and more. My goal – help fellow fashionistas discover new affordable fashion havens!
Overview of PrettyLittleThing
First, let‘s orient ourselves around PrettyLittleThing itself so we know exactly what attributes any contender must match up to.
PrettyLittleThing launched in the UK in 2012 and has become one of the hottest fast fashion destinations for party-ready looks at wallet friendly prices. We‘re talking sequin minis, faux leather pants, and barely there bodysuits perfect for the dance floor or Instagram.
Some key PLT brand signatures include:
- Affordable pricing – Tees and dresses typically range $10-$40 USD
- Massive selection – Over 10,000 item inventory across clothing, shoes, accessories
- Ultra trendy styles – New arrivals almost daily in line with latest trends
- Going-out outfit focus – Lots of attention grabbing clubwear and sexy eveningwear
As a longtime PLT enthusiast, any store hopes to compete with PLT as my go-to fashion destination needs to check the boxes above.
Now let‘s explore some chic alternatives, shall we? 🛍️
Fast Fashion Stores Like PrettyLittleThing
These stores offer easy access to trends at the same affordable price points as PLT, though quality can be hit or miss.
Shein
With prices even lower that PLT and inventory topping 50k styles, Shein is the ultimate fast fashion mecca for bargain hunters. The quality leaves much to be desired, but the $5 tees and $15 dresses can‘t be beat!
Shein also offers impressively broad selection across apparel, swimwear, accessories, beauty and home. Free shipping on all orders with no minimum purchase is icing on the cake.
In the 10+ orders I‘ve made, standout categories are loungewear, layering basics like tanks and tees, and their expansive collection of super cute phone cases!
Some of Shein‘s latest trendy arrivals. Image from Shein.com.
Boohoo
UK based Boohoo gives PLT serious competition when it comes to fast fashion at accessible prices. Their amped up going-out dresses and bodysuits are totally on par with PrettyLittleThing‘s aesthetic.
In fact, Boohoo owns the PLT brand so the similarities in ultra glam styles makes perfect sense!
I especially appreciate Boohoo‘s frequent 50-60% off sales which makes costs even more budget friendly. Cross your fingers item aren‘t out of stock in your size though, as the most popular pieces sell out fast.
A preview of several trendy and affordable Boohoo dresses perfect for dancing the night away! Image from Boohoo.com.
NastyGal
Part of the Boohoo family of brands, Nasty Gal places more focus on edgy statement pieces compared to PrettyLittleThings feminine flair.
However, prices parallel PLT incredibly with most dresses, jumpsuits and shoes in that $25 to $75 sweet spot. I especially love their faux leather pants, mesh bodysuits, and heavily embellished going-out tops.
Compared to PLT, Nasty Gal has faster shipping especially if you utilize their daily express shipping flash sales. Returns are easier too – just print a prepaid label rather than trek to the post.
A glimpse at several sultry Nasty Gal updates adding an edgier vibe compared to PrettyLittleThing. Image from Nastygal.com.
Oh Polly
While pricier than PLT, Oh Polly excels at sculpting bodycon silhouettes and bold prints perfect for the dance floor. Think mini bandage dresses, corset tops and leather pants dripping in embellishments.
Returns from this UK based brand can be tricky with some non-refundable items. But with free global shipping and prices comparable to US boutiques, Oh Polly makes a strong case as a high fashion alternative to PLT.
Some glimpse at Oh Polly‘s iconic collection of curve accentuating bandage mini dresses. Image from Ohpolly.com
Missguided
Another British import, Missguided captures the casual sporty aesthetic PLT frequently incorporates in their loungewear offerings.
Matching sweatsuits, athletic inspired bodysuits and retro logo prints make laid back looks effortlessly cool. Missguided offers frequent discounts especially for first time shoppers which helps bridge the slight price gap compared to PLT.
International shipping fees are steep however so I recommend my US fashionistas stick to domestic retailers.
A preview of several of Missguided‘s trendy yet comfortable loungewear and athleisure looks. Image from Missguided.com.
Zaful
Zaful Made my list as it channels the Coachella boho vibes PLT frequently embraces especially in their playful summer collections.
Lots of crochet dresses, tassel details, western inspired denim and flower prints as go to festival wear. Like Shein, shockingly affordable prices under $30 for most items with a trade off in build quality.
However, for fun statement pieces you‘ll likely only wear once or twice rather than daily basics, Zaful does the job!
A few peeks at the breezy bohemian inspired styles stocked at Zaful. Image from zaful.com.
More Affordable Stores Like PrettyLittleThing
Beyond fast fashion, these upcoming brands offer trendy style on a budget similar to PLT price points.
Beginning Boutique🇺🇸
California based Beginning Boutique excels at casual basics with an edge. Lots of band tees, distressed denim, and punk inspired dresses give this LA retailer serious street cred.
Prices are on par if not more affordable than PrettyLittleThing especially for US shoppers avoiding overseas shipping. Lots of bundle deals, coupons and frequent sales too!
I‘m especially obsessed with their Y2K butterfly top covered head to toe in sparkling rhinestones. Very Britney Spears vibes and perfectly channels the glitz and risque styles PrettyLittleThing is known for!
A preview of Beginning Boutique‘s selection of early 2000s inspired pieces reminiscent of PLT aesthetics. Image from beginningboutique.com.
Rebdolls 🇺🇸
Rebdolls proudly fills the plus size fashion void by stocks sizes 0X – 4X. The New Jersey based retailer offers sexy, trendy style reminiscent of PLT vibe.
Lots of figure flattering bodycon dresses, plunging jumpsuits and matching loungewear sets to live your best life in style. Prices very comparable to PLT and lots of coupon codes available too.
This red cut out jumpsuit is right in line with the sultry styles PLT has carved a niche in. An amazing PLT alternative for curvy fashionistas!
A sampling of several Rebdolls plus size styles ranging from casual lounge sets ideal for working from home in style. Image from Rebdolls.com.
Stores Like PrettyLittleThing: Higher End Options
Level up quality and construction with these splurge worth retailers with price tags only slightly higher than PLT.
Revolve
Revolve expertly blends contemporary high fashion labels, emerging designers and celebrity coveted brands all on one uber stylish platform.
The curation is exceptional for on trend going out looks. Though pricier than PLT, discounts of up to 90% off during sales help inch costs down.
I especially appreciate Revolve‘s expansive selection of formal occasion dresses perfect for weddings, parties or red carpet events. This expertise in dressy styles definitely fills a gap in PrettyLittleThings catalog.
Just a few glimpses at Revolve‘s unparalleled selection of stunning and sophisticated dresses for your next special event. Image from Revolve.com.
Anthropologie
While not specifically a budget retailer, Anthropologie‘s ultra feminine DNA mirrors PrettyLittleThings whimsical aesthetic and attention to detail.
The delicate florals, puff sleeves, ruffles and retro prints at Anthro refine girly in a nostalgic way PLT frequently nails. Pieces skew workwear over clubwear, but the vibe is consistent.
Costs run far higher than PLT except during Anthro‘s epic seasonal sales where previous year stock gets marked down 60-70%. Subscribe to their emails and scout early for best deals!
A preview of Anthropologie‘s selection of ultra feminine styles accented with ruffles, florals and retro prints PLT fans will appreciate. Image from Anthropologie.com.
More Categories Worth Exploring
Beyond direct PLT competitors, fans should also explore these specialty categories:
🔥 Sexy dresses – FashionNova, Dolls Kill
👗 Special occasion – Lulus, Azazie
🩱 Swimwear – Zaful, TRIANGL
🧺 Loungewear – SKIMS, Stars Above (Target)
👠Shoes – Public Desire, Boohoo
Final Takeaway: Find Your Perfect PrettyLittleThing Alternative
I hope my deep dive on over 20+ stores like PrettyLittleThing gives my fellow budget fashionistas tons of style inspiration (and temptation, lol).
While PrettyLittleThing remains one of my ride or dies for party ready looks, expanding your shopping horizons opens you up to more variety and deals in one place.
I encourage everyone to explore multiple retailers across different categories and budget ranges. More options means more opportunity to show off your personal style on a budget!
What online fashion stores do you rely on for affordable trendy finds? Let me know your faves in the comments! <3
