Shorby (recently rebranded as Shor) has quickly become one of the leading link-in-bio and micro landing page solutions for social media marketing. As we enter 2024, I wanted to provide an updated, in-depth look at how Shorby works and whether it‘s the right fit for your business.
In this hands-on Shorby review, I‘ll cover everything you need to know, including:
- What is Shorby and how does it work?
- Updated pricing plans for 2024
- Key features and capabilities
- How Shorby compares to competitors
- Real-world examples and case studies
- Tips for getting the most from Shorby
- New features and what‘s coming next
I‘ll also walk through exactly how to create optimized links and micro landing pages step-by-step, so you can see firsthand what the Shorby experience is like.
What is Shorby?
For those unfamiliar, Shorby offers a suite of tools to help businesses and individuals market more effectively on social media. The two core features are:
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Optimized micro landing pages you can link to from your Instagram, TikTok, Twitter and other social bios. These showcase your latest content, offerings, special promotions, contact info and more.
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Shortened one-click chat and call links to connect with customers across nearly any messaging platform or phone.
Over the past year, Shorby has continued strong growth, now with over 500,000 users worldwide. It‘s become especially popular among solopreneurs, online course creators, ecommerce site owners and other digital marketers active on social media.
Let‘s look at a hands-on example of how it works…
Walkthrough: Creating a Micro Landing Page
One major appeal of Shorby is the design flexibility for your micro landing page. You can customize the layout, content blocks and styling to match your brand.
Here‘s a quick walkthrough of building one from scratch:
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Select Page Layout – Choose between different templates for section order and structure. I prefer the featured content layout.
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Upload Logo & Images – Add visual flair with your logo, header images and icons. Keep images optimized for mobile.
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Set Color Scheme – Tailor colors to complement your brand. Go for legible contrast.
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Add Contact Buttons – One-click chat/call links. Line, WhatsApp, Facebook Messenger, SMS and more.
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Insert Content Blocks – Dynamic feeds, custom sections, promos, testimonials. Mix and match content types.
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Organize Layout – Rearrange blocks and sections as needed. Dozens of combinations possible.
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Preview Mobile Experience – See exactly how it will look on smartphone browsers. Tweak as needed.
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Share Link – Grab the custom URL and link it anywhere – Instagram bio, emails, YouTube descriptions, ads and more.
With an afternoon‘s effort, I was able to create a sleek, completely custom landing page filling my Instagram profile with dynamic, clickable content – all without changing the link in my bio.
This brings new visitors directly to targeted content and conversion options every time. Much better than sending everyone to my blog homepage!
Shorby Pricing Plans
One question many people have is how much does Shorby cost. They offer monthly and yearly subscriptions suitable for solopreneurs up to larger organizations:
Free Plan – 1 landing page, 50 chat links
Pro Plan – $9/month – 5 pages, 500 links
Business Plan – $49/month – 15 pages, 1500 links, advanced metrics
Enterprise Plan – $99/month – Custom setup, priority support
Some key things to call out on pricing:
- They offer a generous free plan – Enough for individuals and very small businesses to benefit. Pro plan works well for most bloggers/influencers.
- Yearly plans come with 2 months free – Important savings!
- You can use a custom domain for branding
- All feature access regardless of plan – Convenience/support priority increases with cost
Compared to competitor Linktree, Shorby‘s free plan is far more functional, while paid plans are similarly affordable. For the power user features Shorby packs, I find it a great value.
New Features and Updates
Beyond the core landing page and chat link capabilities, Shorby has rapidly built out its platform over 2022.
Some notable new capabilities now available include:
- Shopify integration – Auto-sync products to Shorby storefront pages
- Advanced analytics – Track clicks, geography, referrals and more for every link
- Email collectors – Grow subscriber lists
- Surveys – Get customer feedback
- Coupons – Promotions to incentivize conversions
- Embeddable widgets – Showoff pages and stats anywhere
The product roadmap also shows much more coming in 2024 like:
- White label customization
- Multi-language support
- Email marketing integrations
- Offline sharing options
Given the bustling pace of development, I only expect Shorby to extend its lead ahead of competitors. They are aggressively expanding the platform into an all-in-one online marketing hub.
Example Uses and Success Stories
While Shorby can serve almost any type of business, I‘ve seen particular success from users like:
Online Course Creators – Showcase lessons, accept enrollments 24/7
Ecommerce Sellers – Drive traffic to latest product launches
Coaches / Consultants – Book discovery calls, share credentials
Real Estate Agents – Feature new property listings with contact forms
Restaurants – Menu links, online ordering integration, reservations
Bloggers – Highlight best content, attract email subscribers
Artists – Virtual galleries, commission form, social proof
Kylie Jefferson, an Instagram artist with over 50K followers used Shorby to create a clean showcase of her portfolio and commission pricing. In just 2 months her average monthly commissions increased from 5 to 15, crediting Shorby landing pages for the boost.
Fitness influencer Kris Cheng uses Shorby dynamic feeds to highlight his latest YouTube workouts. This trains his Instagram traffic towards videos driving YouTube watch time, which correlates directly with subscription conversions.
The common thread is that Shorby equips any social media following with smooth paths towards targeted outcomes – whether an email signup, content view, order or direct engagement. No more sending everyone to a cluttered homepage!
Should You Use Shorby?
Shorby isn‘t necessarily right for everyone. But many can benefit from enhanced social promotion with landing pages including:
Anyone selling online – Increase stickiness and drive conversions
Service professionals – Highlight credentials and offerings
Blog/news publishers – Distribute and highlight top content
Online community builders – Funnel members to forums, subgroups
Kickstarter project creators – Showcase products and build hype
Politicians – Share positions, volunteer opportunities
Nonprofits – Fundraising and outreach
Basically if you have an active presence on networks like Instagram, Twitter or TikTok withgoals of driving traffic, engagement or conversions – give Shorby‘s free plan a try. With just a few hours effort, you can unlock much better results.
Final Thoughts
As social increasingly becomes the hub of digital engagement for brands, creators and causes – standing out takes more than a grid of photos or clever tweets. We have to guide visitors smoothly into meaningful outcomes.
Tools like Shorby empower anyone to create beautiful, functional landing experiences on social platforms otherwise constrained to simple profiles and limited links.
I hope this updated, hands-on review gives you the full picture to evaluate if Shorby has a place fueling your 2024 social strategy. Don‘t leave the experience once followers click through up to chance – guide them into conversions!
