As a social media marketing expert with over 5 years advising businesses on digital strategy, I‘ve tested my share of tools pros and cons.
In this up-to-date 2024 Sendible review, I‘ll provide my honest take if it remains a recommended platform for streamlining your social media management.
We‘ll take an in-depth look at Sendible‘s features for publishing, analytics, reporting and more along with tips for maximizing value based on my experience as a blogger.
Let‘s dive in!
What Makes Sendible Stand Out
Before analyzing specific features, it‘s important to level-set why Sendible stands out as a social media suite.
Proven platform trusted by over 30K users
Since launching in 2009, Sendible has gained significant traction across agencies, marketing professionals and brands like Expedia, NHS 24 and Deaf Minds.
The company seems to be gaining momentum with social management dominating as a priority for today‘s digitally native brands.
Data source: Sendible Company Overview
All-in-one social media consolidation
As social media marketers ourselves know, constantly switching between tabs and apps is a headache. Sendible aims to solve this with an all-in-one dashboard for scheduling, analytics, reporting and inbox management.
Value pricing
Unlike premium tools like Sprout Social priced upwards of $99/month, Sendible offers robust functionality for a fraction of competing tools. The Creator plan starts at just $25/month making it accessible.
Now let‘s analyze some of Sendible‘s core features and capabilities.
Key Features and Tools
Sendible comes equipped with a robust set of features aimed at simplifying multi-channel social media management.
Advanced Post Scheduling Calendar
The content scheduling calendar is one of my favorite parts of Sendible allowing you to visually map out content across all connected profiles.
It shines when it comes to easily batch scheduling content across multiple channels.
Bulk upload posts via CSV or leverage Sendible‘s "Smart Queues" to save templates scheduling content series in just a few clicks.
Additional handy aspects include:
- Drag and drop interface makes rescheduling a breeze
- Get content ideas for holidays/awareness days with built-in calendar
- Repeating posts with queues
- View scheduled content by creator
- Set up workflow approvals
For agencies and teams, being able to assign social posts to specific users for management makes collaboration smooth.
Inbox and Social Feeds
One of the huge time sucks in handling social media is constantly having to switch between apps and tabs to stay on top of notifications and messages.
Sendible looks to solve this with its unified Priority Inbox feature compiling mentions, comments, messages and tags into one notification center.
Further, Sendible‘s social feeds allow you to monitor profiles in real-time without having to actually log into the networks. Useful for responding quickly to comments.
The combination of the aggregated inbox and feeds cuts down context switching drastically.
Reporting and Analytics
Getting actionable insights from your social media marketing efforts is key for making data-driven decisions.
Fortunately, Sendible provides robust analytics on engagement, audience growth, best times to post and more.
From the main dashboard, you get an overview of:
- Follower growth
- Top posts driving engagement
- Engagement rates over time
- Audience demographics
For additional details, individual profile reports allow you to dive deeper into specifics from Instagram, Twitter, YouTube and other connected platforms.
Flexible custom reporting builder allows agencies to deliver client reportingshowcasing campaign performance.
Pro Tip: Download reports as PDFs or easily share live dashboard links to efficiently communicate results rather than just screenshots.
Managing Images and Videos
Generating quality visual media for social posts is table stakes — but a hassle.
Sendible‘s integrated image editor aims to simplify graphics creation allowing you to:
- Select from 1 million+ royalty-free images via Pexels
- Upload your brand media library
- Add overlays, text captions, filters
- Instantly resize for different platforms
Further, easily repurpose videos by uploading files which Automatically get trimmed and resized for platforms like YouTube, Facebook and Instagram.
Overall, these are just a few highlights of Sendible‘s capabilities for publishing, collaborating and reporting to aid your social marketing.
Next, let‘s analyze the pricing and plans available.
Sendible Pricing Breakdown
Sendible offers three tiers suitable for everyone from solopreneurs up to large social media agencies:
| Plan | Creator | Traction | White Label |
|---|---|---|---|
| Price | $29/month | $89/month | $240/month |
| Profiles | 6 | 24 | 60 |
| Users | 1 | 4 | 10 |
| Approval Workflow | ❌ | ✅ | ✅ |
| Post Analytics | Basic | Advanced | Premium |
| Custom Reporting | ❌ | ✅ | White Labeled |
In addition, Sendible offers a free 14-day trial of their Creator and Traction plans. So you‘re able to vet the platform risk-free.
Next, let‘s analyze Sendible‘s biggest pros and cons.
Key Advantages of Using Sendible
Based on my hands-on experience and evaluating user reviews, here are the biggest pros that stand out about Sendible:
saves modifying profiles and streams
The unified inbox and real-time feeds eliminate so many daily headaches jumping around managing notifications.
Robust analytics
The insights are easy to digest from the main dashboard while still providing the ability to dive deeper allowing informed strategy decisions.
Affordable pricing
Especially compared to enterprise social tools like Sprout Social, Sendible manages to pack tremendous value per dollar.
Intuitive interface
While loaded with features, Sendible doesn‘t seem overwhelming thanks to clean menus and ample onboarding resources.
Media libraries integration
Access to photo, video and graphics resources helps teams create consistently engaging social content.
For the most part, Sendible delivers tremendous functionality for social media agencies and marketing teams at an accessible price point.
But there are a few limitations to note as well.
Potential Limitations to Consider
No solution is perfect. A few drawbacks that stood out to me:
Limited Pinterest and Twitch support
Sendible has expanded platform integrations over the years, but still lacks native scheduling and analytics for Twitch or emerging social sites like TikTok.
Advanced reporting requires top tier plan
To unlock customizable white label reporting and client dashboard portal access requires jumping up to the pricier $240/month enterprise plan.
Steep learning curve for some features
Leveraging workflow approvals, team permissions and queues takes much more ramp up education beyond just creating posts.
Can‘t schedule Instagram feed posts
With Instagram‘s algorithm, being able to schedule grid image posts can be helpful. But this isn‘t an option currently in Sendible.
As Sendible evolves, hopefully we‘ll see expanded platform support, easier education around advanced functionality and more reporting capabilities for lower tiers.
But for now, the platform still provides immense value managing the core social sites like Facebook, Instagram, LinkedIn and YouTube.
How Sendible Compares to Leading Alternatives
Sendible competes head-to-head with established names in the social media management space like Sprout Social in addition to dozens of emerging startups.
Based on my analysis of pros, cons and third-party social media software reviews, here is how Sendible stacks up amongst the competition:
Sprout Social – As the premium enterprise-scale platform, Sprout does offer more sophisticated functionality and deeper analytics. But with a heavy cost at nearly $100/month minimum.
Hootsuite – Similar broad platform support and audience stream capabilities. Hootsuite pricing starts more affordable but outpaces Sendible at higher tiers.
AgoraPlus – Competes well with management features but has far less post analytics and engagement insights compared to Sendible.
Buffer – Extremely simple and intuitive UX. But Buffer lacks approval workflows, reporting and video editing areas Sendible covers.
Metricool – One of the most affordable yet capable new social suites. But has nowhere near the mature analytics, inboxes and agency-customization as Sendible.
Social Bee – Great for solopreneurs starting out but very limited functionality beyond just post scheduling makes it less viable for larger teams.
Final Verdict – Who Should Use Sendible?
So when all said and done, is Sendible the right social media tool for your marketing efforts in 2024 and beyond?
For simplifying multi-channel social media management, Sendible remains a leading solution thanks to the breadth of publishing, analytics, monitoring and team features unlocked.
solopreneurs up through small marketing teams:
The entry Creator plan starting at just $25/month can provide tremendous time savings with easy post scheduling, access to media libraries and multi-profile management.
Moving up, the Traction plan unlocks sought-after features like social inbox, approval workflows and priority support perfect for established small businesses.
Marketing agencies and franchises
The premium White Label plan opens up account management permissions, custom reporting and domains to suitable to cater to client needs.
In my expert opinion as a digital marketer, Sendible stands tall as a highly recommend tool for anyone from entrepreneurs to agencies managing a social media presence for one or multiple brands in 2024.
The platform simplifies consolidating all your key networks into a single pane of glass while still providing advanced functionality beyond posting like approvals, analytics and inbox management.
I hope this thorough and unbiased 2024 review helped showcase Sendible‘s capabilities. Let me know in the comments what other questions you have!
