Are you looking for a smarter way to connect with your customers and drive sales for your online store? If you‘re tired of juggling multiple tools and struggling to create cohesive campaigns across channels, it‘s time to check out Omnisend.
Omnisend is an all-in-one ecommerce marketing automation platform that lets you reach your audience via email, SMS, web push notifications, and more. With advanced features like pre-built workflows, dynamic segmentation, and direct integrations with popular ecommerce platforms, Omnisend empowers you to create personalized experiences that convert.
As an ecommerce marketing expert and certified Omnisend partner, I‘ve helped dozens of clients set up and optimize their Omnisend accounts. I‘ve seen firsthand how the platform can transform your marketing strategy and deliver impressive results.
In this comprehensive review, I‘ll share my honest insights on what Omnisend does well, where it could improve, and how it compares to other solutions on the market. Plus, I‘ll give you my best tips for getting started and making the most of its powerful features.
Why Ecommerce Needs Omnichannel Marketing
Before we dive into the specifics of Omnisend, let‘s talk about why omnichannel marketing is so essential for ecommerce success. In today‘s digital landscape, customers expect brands to provide seamless, personalized experiences across every touchpoint.
Consider these statistics:
- 73% of customers use multiple channels during their shopping journey (Harvard Business Review)
- Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers (IDC)
- Companies with strong omnichannel engagement see a 9.5% year-over-year increase in annual revenue (Aberdeen Group)
Clearly, connecting with customers across channels is key to driving growth. But managing disjointed campaigns in multiple tools can be a huge headache. That‘s where omnichannel marketing platforms like Omnisend come in.
By unifying your customer data and communication channels in one place, Omnisend makes it easy to create cohesive experiences that guide shoppers down the path to purchase. You can save time, increase efficiency, and most importantly, boost your bottom line.
Key Features of Omnisend
So what exactly does Omnisend offer to ecommerce marketers? Let‘s take a closer look at some of the standout features:
Email Marketing
At its core, Omnisend is a powerful email marketing platform packed with features designed specifically for ecommerce. With the drag-and-drop content editor, you can quickly create stunning newsletters and promotions that match your brand.
One of my favorite Omnisend email features is the Product Picker. This lets you easily insert dynamic product blocks that pull in your store‘s top sellers, new arrivals, or related items. You can create shoppable emails that update automatically and let customers purchase right from their inbox.
Omnisend also offers:
- Responsive email templates
- Subject line and content A/B testing
- Automated email workflows
- Advanced segmentation and personalization
- 24/7 deliverability monitoring
And with the built-in AI copy generator, you can get suggestions for high-performing subject lines and email content, even if you‘re not a writing pro.
SMS Marketing
SMS marketing is a key differentiator for Omnisend. While many email marketing platforms treat SMS as an afterthought, Omnisend makes it a core part of the platform.
You can grow your SMS subscriber list with dedicated signup forms and keywords, then create automated workflows to send timely texts at key moments. For example, you could set up an abandoned cart series that includes an initial email followed by an SMS reminder.
Omnisend also supports SMS responses, so you can have two-way conversations with customers. This is a great opportunity to provide personalized support and build stronger relationships.
Web Push Notifications
Web push notifications are another powerful way to reach customers, even if they‘re not actively browsing your site. These clickable messages display right in the user‘s browser on both desktop and mobile.
I like to use web push for time-sensitive announcements like flash sales and back-in-stock alerts. They have high visibility and can drive significant traffic and conversions with minimal effort.
Omnisend makes it easy to set up and send web push campaigns right alongside your emails and texts. You can even target users based on their behavior, like what pages they‘ve visited or products they‘ve carted.
Pre-Built Automation Workflows
One of Omnisend‘s biggest selling points is its extensive library of pre-built automation workflows. Instead of starting from scratch, you can customize proven templates for key ecommerce sequences like:
- Welcome series for new subscribers
- Post-purchase cross-sell and upsell
- Cart and browse abandonment
- Customer winback and re-engagement
- Order and shipping confirmations
- And many more
The workflows combine email, SMS, and web push touchpoints to create cohesive journeys. For example, the cart abandonment sequence might include an initial email 1 hour after abandonment, an SMS reminder after 24 hours, and a web push message after 48 hours.
Of course, you can fully customize the templates to fit your specific strategy. The visual drag-and-drop builder makes it simple to add and rearrange steps, edit delays and filters, and integrate with other tools.
Advanced Segmentation
Segmentation is key to sending targeted, relevant messages that resonate with your audience. Omnisend offers a variety of ways to segment your list and personalize your campaigns:
- Profile data (e.g. demographics, preferences)
- Campaign engagement (e.g. opens, clicks)
- Shopping behavior (e.g. products purchased, total spend)
- Custom events (e.g. customer service interactions)
You can create manual segments based on any combination of attributes, or use Omnisend‘s predictive segments to automatically group customers based on their likelihood to purchase.
For example, you could send a special loyalty program invite to your "VIP" segment of high spenders. Or you could target a winback campaign to customers who are predicted to be "at risk" of churning.
The possibilities are endless, and this level of targeting can have a huge impact on your results. In fact, Campaign Monitor found that segmented campaigns have a 14.31% higher open rate and 100.95% higher click rate than non-segmented campaigns.
Signup Forms & Popups
Growing your email and SMS list is crucial for long-term success. Omnisend offers a variety of signup forms and popups to help you capture leads and build your audience.
The form builder has tons of customization options to match your brand‘s look and feel. You can create classic inline forms, exit-intent popups, floating boxes, fullscreen overlays, and more.
I‘m a big fan of Omnisend‘s "Wheel of Fortune" style signup forms. These gamified popups offer a discount or prize in exchange for the user‘s email or phone number. They‘re a fun, engaging way to incentivize signups and create a memorable brand experience.
Reporting & Analytics
Of course, no ecommerce marketing strategy is complete without robust tracking and reporting. Omnisend offers a comprehensive dashboard with all the key metrics you need to measure success.
You can track everything from basic email performance like opens, clicks, and unsubscribes to more advanced ecommerce KPIs like conversion rate, average order value, and revenue per recipient.
I especially appreciate the granular revenue attribution reports. Omnisend matches your campaigns to actual orders and revenue, so you can see exactly which messages and workflows are driving the most sales. You can even customize the attribution model and window to fit your business.
These insights are invaluable for optimizing your strategy over time. You can double down on what‘s working, cut what‘s not, and continuously improve your ROI.
Integrations
Omnisend plays well with all the most popular ecommerce platforms and tools. The extensive app marketplace includes direct integrations for:
- Shopify
- BigCommerce
- WooCommerce
- Magento
- Wix
- Prestashop
- OpenCart
- Drupal Commerce
- And 100+ more
Setting up the integrations is straightforward and only takes a few clicks. Once connected, you can sync your store data, product catalogs, customer information, and order history.
This allows you to personalize your campaigns with dynamic content like product recommendations and coupon codes. You can also use shopping behavior to trigger automated workflows and create more relevant segments.
Beyond the ecommerce integrations, Omnisend also supports popular customer service, loyalty, reviews, and helpdesk tools like:
- Smile.io
- Yotpo
- Stamped.io
- ReCharge
- Gorgias
- Typeform
- And more
And if you need to connect to a custom tool, the open API and webhooks make it easy to build your own integration.
Pricing
Omnisend has a simple, usage-based pricing model that scales with your list size. There are three main plans:
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Free – Up to 250 contacts, 500 emails/mo, 60 SMS/mo, and unlimited web push. Includes most core features like automation, segmentation, signup forms, and A/B testing.
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Standard – Starts at $16/mo for 500 contacts. Includes everything in Free, plus unlimited email and push sends, 24/7 chat and email support, and advanced reporting.
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Pro – Starts at $59/mo for 500 contacts. Includes everything in Standard, plus unlimited SMS sends, priority support, deliverability support, and custom user roles.
There are also optional add-ons like a dedicated IP, priority sending, and managed onboarding and migration services.
Compared to other omnichannel marketing platforms, Omnisend is extremely affordable for the breadth and depth of features. The free plan is generous and gives you access to almost everything, not just a limited trial.
Of course, your exact price will depend on your list size and sending needs. But the flexible, usage-based model means you only pay for what you actually need. You can easily scale up or down as your business grows.
Customer Support
Omnisend offers several support options depending on your plan level. All users can access the extensive knowledge base, which includes step-by-step guides, video tutorials, and frequently asked questions.
Standard and Pro plan customers also get 24/7 email and live chat support. I‘ve personally used the chat on multiple occasions and always found the reps to be knowledgeable and helpful.
For custom setup and strategic guidance, Omnisend offers managed onboarding and migration services. These one-on-one sessions with a dedicated expert can be a huge help, especially if you‘re new to the platform or migrating from another tool.
Alternatives to Omnisend
Of course, Omnisend isn‘t the only ecommerce marketing automation platform out there. Some of the main alternatives include:
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Klaviyo – Another popular ecommerce-focused email and SMS platform with deep segmentation and integration capabilities. However, Klaviyo is significantly more expensive than Omnisend, especially on the higher tiers.
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Drip – An omnichannel platform with visual workflow building, extensive triggers, and a focus on B2C brands. Drip offers some unique features like SMS keyword automation and Facebook custom audiences, but it lacks a few key Omnisend features like web push notifications.
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ActiveCampaign – A powerful marketing automation and CRM platform with a robust feature set. However, ActiveCampaign is more geared towards B2B companies and may be overkill for some ecommerce use cases.
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Privy – An affordable email and SMS platform designed for small Shopify stores. Privy offers some standout features like dynamic coupon codes and free shipping bars, but it lacks the advanced automation and reporting of Omnisend.
Ultimately, the right platform for you will depend on your specific needs, budget, and tech stack. But if you‘re looking for an ecommerce-focused solution with omnichannel capabilities and an intuitive interface, Omnisend is hard to beat.
Getting Started with Omnisend
If you‘re ready to give Omnisend a try, getting started is easy. Here‘s a quick overview of the setup process:
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Sign up for a free account. You just need your email address and a password to get started.
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Connect your ecommerce store. Omnisend will walk you through the integration steps based on your platform.
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Import your list and set up your first signup form. Omnisend will automatically sync your existing subscribers and prompt you to create a form to capture new leads.
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Create your first campaign. You can start with a one-off email blast or set up an automated workflow like a welcome series or abandoned cart reminder.
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Explore the other features like SMS, web push, segmentation, and reporting. The Omnisend dashboard is intuitive and easy to navigate, but don‘t hesitate to reach out to support if you need help.
Of course, this is just the beginning. To really maximize your results with Omnisend, you‘ll want to continually test and optimize your campaigns based on your unique audience and goals.
Tips for Success with Omnisend
Here are a few final tips to keep in mind as you dive into Omnisend:
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Start with the basics – If you‘re new to Omnisend or omnichannel marketing in general, don‘t feel like you need to use every feature right away. Start with a few core channels like email and SMS, then gradually expand as you get more comfortable.
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Segment your list – The more targeted your campaigns, the better the results. Use Omnisend‘s segmentation tools to create relevant groups based on demographics, behavior, and engagement.
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Automate wherever possible – Automation is the key to scaling your marketing efforts without burning out. Take advantage of Omnisend‘s pre-built workflows and templates to save time and ensure a consistent experience.
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Personalize your messaging – Omnisend makes it easy to insert dynamic content like product recommendations and first names. Use these personalization options to create a more tailored experience for each recipient.
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Test and optimize – No campaign is perfect from the start. Use Omnisend‘s A/B testing and analytics tools to continually refine your approach based on what‘s working.
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Lean on support – If you ever get stuck or have questions, don‘t hesitate to reach out to Omnisend‘s support team. They‘re knowledgeable, friendly, and always happy to help.
With these tips and Omnisend‘s powerful features, you‘ll be well on your way to ecommerce marketing success.
Final Thoughts
I hope this in-depth review has given you a better understanding of what Omnisend has to offer and how it can benefit your ecommerce business.
As someone who has used Omnisend extensively with my own clients, I can confidently say it‘s one of the best omnichannel marketing platforms on the market. The combination of email, SMS, web push, and automation makes it a powerful tool for driving sales and engaging customers.
Of course, no platform is perfect. Omnisend does have a bit of a learning curve, especially if you‘re new to marketing automation. And while the feature set is extensive, there are a few advanced capabilities like Facebook custom audiences that are missing.
But overall, the benefits far outweigh the drawbacks. Omnisend‘s affordable pricing, user-friendly interface, and ecommerce-specific features make it an excellent choice for online brands of all sizes.
If you‘re looking to streamline your marketing efforts and take your customer engagement to the next level, I highly recommend giving Omnisend a try. With the generous free plan, you‘ve got nothing to lose and everything to gain.
Have you used Omnisend or another omnichannel marketing platform? What has your experience been? Let me know in the comments below!
