You’re looking for a simple, code-free way to build high-converting landing pages in 2024, right? In the past, creating a landing page required endless back and forth with designers and developers. Now, it’s something that you can do yourself in just a few clicks.
But to make that dream a reality, you need the right landing page builder tool. Leadpages is one of the most popular options on the market.
In this 2024 Leadpages review, we’ll take an in-depth look at its latest features to see if it‘s the best choice for your business this year and beyond. I‘ll share optimization tips to help you get the most out of Leadpages as well.
Let‘s dive in!
What Does Leadpages Do? A Quick Look at the Features
Before we look at creating landing pages, let‘s briefly run through what Leadpages can do:
Drag and Drop Page Builder – Build landing pages and entire websites visually with no coding needed. Just drag, drop, and publish!
200+ Templates – Start with professionally designed templates for landing pages, opt-in forms, alerts and more.
Integrations – Connect Leadpages to email marketing, payment processors, webinar software and other tools.
Hosted Pages – Leadpages hosts your pages for fast load times. You can use your own domain too.
LeadboxesTM – Create custom popups and slide-in forms to capture more leads.
Alert BarsTM – New notification-style bars to promote offers across devices.
Leaddigits® – Collect leads by text message with automated SMS marketing.
A/B Testing – Test variations of landing pages to improve conversions.
Detailed Analytics – See how your pages are performing and optimize them.
Now let‘s see how easy it is to create a landing page with Leadpages!
How to Make A Landing Page in Leadpages
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To start a new landing page, click the "+ Create" button.
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Browse through the template library and choose one that fits your needs. You can filter by category or feature.
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The template will open in Leadpages‘ drag and drop editor. Customize the content by adding images, text, forms and more.
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To edit elements, just click on them and tweak to your liking. Changing colors, fonts, etc. is simple as well.
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For more advanced options, open the left sidebar menu. This gives settings for layout, styles, integrations, tracking codes and more.
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Preview how your landing page looks on desktop and mobile. Leadpages is fully responsive across devices.
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When finished, give your page a name and publish live to your Leadpages subdomain or connect your own custom domain.
Let‘s explore some of my favorite features for creating high converting landing pages next.
Leadpages Drag & Drop Page Builder Walkthrough
Leadpages makes landing page creation easy even for non-designers thanks to its intuitive drag and drop builder. Let‘s see what it‘s like to use.
Inserting Images, Text and More
Start by dragging widgets like images, text blocks and forms onto your page from the left sidebar. Arrange them however you like – Leadpages handles proper spacing and alignment automatically.
Resizing any element is as easy as clicking and dragging the corners. No copying code from one column to another!
Customizing Design and Styles
Want to change colors, fonts, borders and more? Head to the Styles tab in the left sidebar menu. Tweak premade design sets or create your own look from scratch.
No other coding or CSS required. Leadpages keeps landing page design simple.
Adding Eye-Catching CTAs
Of course you need compelling calls-to-action (CTAs) on landing pages. Leadpages has tons of customization options for buttons and submitting forms.
In the button widget settings, quickly:
- Change text, colors and fonts
- Pick rounded or square corners
- Set height and padding
- Add shadows, hover effects and more for a high-converting CTA.
Connecting Email and Other Integrations
To make lead collection easy, connect your email marketing platform like MailChimp straight from Leadpages. Just pick from 50+ integrated tools.
When visitors submit your opt-in form, they‘ll automatically be added to the email list you select. No copying and pasting required on the back end.
You can also connect webinar software, membership sites, payment processors and more to capture leads and drive sales from your landing pages.
Testing and Optimizing Pages
To definitively see which landing page design converts best, run A/B split tests right inside Leadpages.
Make a variation of your page and Leadpages will show each version to half your traffic. You‘ll quickly see which one has higher opt-in and sales rates.
Then you can double down on the winning template! Testing takes the guesswork out of optimization.
Leadpages Pricing Breakdown
Now let‘s discuss Leadpages pricing and what‘s included with each paid plan:
Standard – $49 per month
The Standard plan has everything you need for landing pages like the drag and drop builder, 200+ templates, 10k AI Credits for content, tons of integrations and more.
Pro – $99 per month
The Pro plan adds ecommerce features, unlimited AI Credits for generated content, extra integrations like Salesforce and Zendesk, and increased conversion and tracking capabilities.
Advanced – Custom Pricing
The Advanced plan gives you everything in Pro plus things like dedicated rate limiting, extra domains, and a one-on-one success coach for optimization. Contact Leadpages for custom pricing.
*Yearly discounts are available
As you can see, Leadpages grows in capability at each level. Even just the Standard plan packs quite the punch though.
Leadpages Pros and Cons
Based on using Leadpages extensively myself, here are the main pros and cons I want you to be aware of:
Pros
- Beginner friendly drag and drop editor
- Tons of free and paid templates
- Easy to create popups and multi-step opt-ins
- Great analytics and A/B testing built-in
- Zapier integration for connecting 1,000+ marketing apps
- Can build complete conversion focused websites now too
Cons
- Steep learning curve for some advanced features
- No native blogging or article capabilities
- Must pay for complete A/B testing functionality
As you can see, the pros I‘ve experienced tend to outweigh the cons for serious marketers and lead generation focused businesses. But Leadpages may be overkill for hobbyist bloggers just getting started.
Should You Use Leadpages in 2024?
If you want to significantly boost landing page conversions and leads this year, Leadpages remains an excellent choice in 2024.
The drag and drop editor lets you create beautiful landing pages and multi-step opt-in forms in minutes without any design or coding expertise.
Plus handy additions like built-in A/B split testing, Leadboxes popups, and detailed analytics give you all the tools necessary for optimization.
The ability to build complete websites is now icing on the cake too!
While the pricing may seem steep compared to options like Instapage, the features and convenience Leadpages offers makes it worthwhile for serious marketers.
Ultimately, thanks to its robust platform and easy learning curve, I wholeheartedly recommend Leadpages for creating high converting landing pages in 2024 and beyond!
Have you used Leadpages? What‘s been your experience with it? Let me know in the comments!
