Landingi is a feature-rich landing page builder that aims to help businesses of all sizes create high-converting landing pages with ease. In this in-depth review, we‘ll take a detailed look at everything Landingi has to offer in 2024, including the page builder, templates, key features, integrations, pricing, and more. By the end, you‘ll have a clear idea if Landingi is the right fit for your business‘ landing page needs.
What Is Landingi?
Landingi is a dedicated landing page builder that was founded in 2013. The company‘s mission is to provide an easy-to-use platform for marketers and business owners to quickly create professional landing pages that drive conversions, without requiring any coding or design skills.
The key value proposition is an intuitive drag-and-drop landing page builder, combined with a library of 100+ customizable templates, and a suite of conversion optimization features like A/B testing, dynamic text personalization, and built-in popup lead gen forms. It also offers a wide range of native integrations to popular marketing tools.
Landingi is trusted by over 4,000 companies across 80 countries. Let‘s take a closer look at its capabilities.
Landing Page Builder & Templates
The heart of Landingi is its visual, drag-and-drop landing page builder. I found it to be very intuitive and easy to use. Simply choose a template or start from scratch, then use the widget menu to add elements like text, images, videos, forms, buttons, etc.
Each element can be fully customized using the side menu, including fonts, colors, spacing, borders, shadows, and more. There are also responsive settings to control how elements appear on desktop vs mobile devices. One handy feature is the ability to add custom CSS to any element for more granular control.
In terms of templates, Landingi offers 100+ options categorized by industry and campaign type. For example, there are templates for eBooks, webinars, product launches, online courses, mobile apps, and more. The designs are modern and professional-looking. Most importantly, they are fully customizable, so you can easily modify copy, colors, and page structure to fit your brand and goals.
One potential downside is that, while the templates look great, they don‘t always follow best practices for conversion-optimized landing page design. For example, some have very lengthy copy or don‘t include clear calls-to-action above the fold. So you‘ll want to use them more as a starting point and optimize the designs before publishing.
Another minor gripe is that you can‘t filter templates by campaign type and industry, which would make it easier to find relevant designs.
Overall though, I was impressed with Landingi‘s landing page builder and template selection. The interface is clean and easy to use, everything is customizable, and the design options are sufficiently varied for most use cases.
Key Features for Conversion Optimization
Beyond the core landing page builder, Landingi offers a handful of other powerful features to help you optimize your campaigns and generate more leads and sales:
A/B Testing
To run an A/B test in Landingi, simply create a variant of your page, set the traffic allocation, and define your conversion goal. Landingi will then track results and declare a winner over time.
I like how easy they‘ve made it to create variants – you can either duplicate an existing page and make changes, or create two versions from scratch. The built-in conversion tracking is also convenient, as you don‘t need to mess with external tools.
One limitation is that you can only test two versions at a time, whereas some other tools allow multivariate tests. You also can‘t easily test individual elements like headlines or CTAs. But overall, it covers the basics well.
Dynamic Text Personalization
Landingi allows you to personalize any text on your landing pages based on UTM parameters or URL paths.
For example, if you have Google Ads campaigns targeting different keywords or audiences, you could dynamically inject the user‘s search term or location into the page copy. Or if you‘re promoting the same product to different segments, you could change the headline and CTA to match.
Setting this up is a bit technical (you need to use merge tags) but Landingi provides good documentation. This is a handy feature for making your pages more relevant to visitors.
Popup Lead Gen Forms
In addition to embeddable forms, Landingi supports lead gen popups and sticky bars. These allow you to display an email opt-in form or special offer when a user takes a specific action, such as starting to exit the page.
I was impressed with the targeting and trigger options available. You can display popups based on traffic source, page interactions, time on site, scroll percentage, and more. And the popup builder itself offers solid customization.
This is a great way to capture more leads without disrupting your main page content or sending visitors to a separate squeeze page. The only downside is that mobile popups have limited design options to remain Google-friendly.
Integrations
Landingi offers 40+ direct integrations with popular marketing and sales tools. The key categories include:
- CRMs (Salesforce, HubSpot, Pipedrive, etc.)
- Email marketing (Mailchimp, Constant Contact, ActiveCampaign, etc.)
- Webinar & meeting tools (Zoom, GoToWebinar, Livestorm, etc.)
- Analytics (Google Analytics, Google Tag Manager, Hotjar, etc.)
- Callback & live chat (Callpage, Intercom, Facebook Messenger, etc.)
- Payment processing (PayPal, Stripe, Square, etc.)
All plans include access to the full integration library. And if you need to connect to any other tools, you can likely do so via Zapier or custom HTML/JS snippets.
I was able to easily connect my pages to Mailchimp and Google Analytics in just a couple clicks. The process was quick and self-explanatory.
While the breadth of integrations is not as extensive as some other enterprise landing page tools, Landingi covers all the key bases that most businesses need. The only notable omission is built-in integrations with ad platforms like Google Ads and Facebook Ads for easier conversion tracking.
Customer Support
Landingi provides 24/5 live chat and email support on all plans. There is also an extensive knowledge base with how-to articles and videos covering all the main features and common use cases.
When I tested the live chat, I received a helpful response within a couple minutes. The rep was friendly and knowledgeable, and they provided clear step-by-step instructions to resolve my issue.
The only minor downside is that phone support is not offered. But in my experience, the live chat and email support is responsive and high-quality.
For agencies and high-volume customers, Landingi offers a dedicated account manager to provide strategic guidance and support. All customers also get access to Landingi‘s Slack community to connect with other users and get tips.
Pricing
Landingi has four paid plans, with pricing based on the number of unique visitors your landing pages receive per month:
- Lite ($35/mo): 5,000 visitors, 10 pages, 1 custom domain
- Professional ($59/mo): 50,000 visitors, unlimited pages, 10 custom domains
- Agency ($169/mo): 50,000 visitors, unlimited pages, 20 custom domains, subaccounts, priority support
- Unlimited ($1,000/mo): Unlimited visitors, 100 custom domains, enhanced security, custom features
The plans are reasonably priced compared to other tools, especially considering there are no limits on conversions/leads on any plan. The Lite plan is a good entry point for small businesses, while the Professional and Agency plans offer great value for fast-growing companies and agencies.
There‘s also a limited free plan that supports 1 landing page and up to 500 visitors. You can use this to test the tool before upgrading. All plans have a 14-day free trial and a 30-day money-back guarantee.
The only potential downside is that the plans get quite expensive if your traffic scales beyond the visitor limits. I‘d like to see Landingi add some intermediate plans in the 100K – 500K visitor range.
Landingi Alternatives
While Landingi is a great all-around landing page platform, it‘s certainly not the only option. Here are a few of the top Landingi alternatives worth considering:
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Unbounce – Unbounce is one of the most powerful landing page builders. Some of its unique features include Dynamic Text Replacement to personalize pages based on PPC keywords, and Smart Traffic to automatically allocate traffic to your best-performing page variants. However, its editor has a bit more of a learning curve than Landingi.
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Leadpages – Leadpages offers a great balance of ease of use and flexibility. In addition to landing pages, it supports building entire websites. The big differentiators are its focus on mobile-responsive designs and large library of templates (200+). But it has fewer native integrations than Landingi.
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Instapage – Instapage is geared towards enterprise marketing teams and agencies. Its key value props are an advanced collaboration system for team members to leave feedback on page designs, built-in heatmaps and A/B testing, and dynamic page personalization. But it‘s significantly more expensive than Landingi.
Ultimately, the best Landingi alternative depends on your specific needs and budget. For most small to mid-sized businesses, I believe Landingi offers the best blend of functionality, ease of use, and affordability.
Final Verdict
After thoroughly testing Landingi, I can confidently say it‘s one of the best landing page builders on the market in 2024. The combination of the intuitive drag-and-drop builder, 100+ customizable templates, and conversion optimization features like dynamic text and popups makes it a powerful tool for marketers and business owners of all skills levels.
While it may lack a couple enterprise-grade features offered by more expensive tools, Landingi nails all the essentials. The page builder is flexible and user-friendly, the templates are modern and mobile-friendly, and the A/B testing and personalization capabilities are solid. Plus, the wide range of direct integrations means it will fit into most existing marketing stacks.
The pricing is also very attractive compared to alternatives. The Lite and Professional plans offer fantastic value for small businesses and startups. And the Agency plan is great for freelancers and teams managing client landing pages.
The main downsides to consider are the lack of phone support, limited traffic allowances on lower-tier plans, and the inability to filter templates by both type and industry. But these are relatively minor nitpicks.
Overall, Landingi is an excellent choice for anyone looking to quickly build high-converting landing pages on a budget. It‘s incredibly simple to use, offers all the key features you need to optimize for conversions, and is very affordable. If you‘re on the fence, I highly recommend signing up for a free trial to see if it meets your needs.
The final verdict: 4.5/5 stars
Landingi is a powerful, easy-to-use, and affordably-priced landing page builder that I strongly recommend for small to mid-sized businesses looking to grow their online presence. The minor limitations are far outweighed by the rich feature set, flexibility, and value for money. Try it for yourself and see the difference it can make for your marketing campaigns!
